'Ino Ndi Nyengo ... ku Benchmark Yotsutsana ndi Zoyenda Zanyengo

Nyengo

Kwa masamba ngati anga, nyengo ya tchuthi imatha kuwoneka ngati yopweteka ndikamawunika ma analytics. Magalimoto ambiri atsika pamodzi ndi anthu wamba pomwe omvera anga amasunthira kutchuthi ndikuyamba kuyesetsa mpaka Chaka Chatsopano chitha. Ndi nthawi yomwe ndiyenera kudzitsimikizira ndekha komanso makasitomala anga kuti tikuchita bwino ngakhale zili zolakwika zomwe timawona pakuchepa kwa mwezi kapena mwezi kapena nyengo.

Chinsinsi chodzilimbikitsira nokha ndikugwiritsa ntchito mumaganiza Google monga chilinganizo chosanthula kuchuluka kwamagalimoto anu. Anzanga abwino omwe ndili nawo Kulamulira tizilombo ku Indianapolis kampani. Pamene kugwa kumatembenukira m'nyengo yozizira, ntchito ya tizilombo imatsika kwambiri. Pakati pa Google Analytics, timawona pafupifupi 40% yamagalimoto omwe tidawona kuyambira pachimake pachilimwe. Kuwonera ziwerengero zomwe zimayenda mozungulira mwezi umodzi pamwezi kumatha kukhala kosokoneza, koma ndizachilengedwe.

Tawonani momwe machitidwe akusaka azoseweretsa ku United States. Chidindocho chidalembedwa ngati chiwongola dzanja, kotero mutha kuwona kuti chidwi chachikulu chili mchilimwe ndipo pakadali pano ndi pafupifupi 47.

Google Trends NyengoSimunamalize. Muyeneranso kukumbukira kuti pali madera omwe ali mdziko muno omwe amakhala ndi nyengo zazitali komanso zazifupi, kapena ngakhale miyezi yozizira konse, chifukwa chake ngati muli bizinesi yakwanuko mudzafuna kusunthira kumizinda yayikulu. . Tasankha dera loyandikira la Indianapolis, ndipo mutha kuwona kuti mndandandawo ndi 25.

google trends subroion

Popeza izi zikuchitika munyengo, titha kuwerengetsa kuchuluka kwamasamba motsutsana nawo. Ngati chiwongola dzanja chili pa 25% ya chiwongola dzanja chachikulu kuyambira chilimwe, titha kufananizira kuchuluka kwathu kwamagalimoto ndi kuchuluka kwa anthu motsutsana ndi izi. Wotsatsa uyu watsika pafupifupi 35% - osati 75% kuyambira chilimwe, chifukwa chake tili omasuka kuti akuchita bwino pamwambapa. Magalimoto athu opangidwa ndi organic akukwera chaka ndi chaka koma pafupifupi 27%. Sindikukhulupirira kwambiri. Takhala ndi nyengo yofatsa ku Midwest poyerekeza ndi zaka zina chifukwa chake tiyenera kuyembekezera kuti pakhale chaka chopitilira chaka.

Kodi mudayang'anapo zochitika zazanyengo mu bizinesi yanu ndikuziyerekeza?

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