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Kukwera kwa Screen Yachiwiri: Ziwerengero, Zomwe Zachitika, Ndi Malangizo Otsatsa

Kuphatikizidwa kwa chophimba chachiwiri kugwiritsidwa ntchito m'miyoyo yathu yatsiku ndi tsiku kwasintha momwe ogula amalumikizirana ndi kanema wawayilesi ndi digito. Kulumikizana uku kwatsegula mawonekedwe atsopano kwa ogulitsa kuti azitha kucheza ndi omvera awo. Tiyeni tifufuze ziwerengero zomwe zikuwonetsa zotsatira za zowonera zachiwiri pazakhalidwe la ogula ndikuwonetsa njira zomwe otsatsa angatengere izi. Nazi ziwerengero zazikulu:

  • 70% akuluakulu amagwiritsa ntchito chipangizo chachiwiri pamene akuonera TV.
  • Mafoni am'manja amatsogolera ku 51%, kutsatiridwa ndi laputopu (44%) ndi mapiritsi (25%) monga zowonera zachiwiri zomwe amakonda.
  • Zochita zapamwamba panthawi yowonera TV zikuphatikizapo kufunafuna zambiri zawonetsero (81%), kuyankhulana ndi abwenzi (78%), pogwiritsa ntchito malo ochezera a pa Intaneti (76%), ndikuyang'ana zinthu zomwe zawonetsedwa kapena zotsatiridwa pawonetsero (65%).
  • Kugula zinthu zomwe zimawonedwa mu malonda a TV ndi khalidwe lodziwika bwino 20% kwa ogwiritsa ntchito pazenera lachiwiri.
  • Ogwiritsa ntchito Twitter ndi 33% amatha kugwiritsa ntchito chophimba chachiwiri kuposa ogwiritsa ntchito intaneti wamba, ndi 7 kuchokera 10 kuchita mwanjira iyi.

Gulu la zaka zomwe zimagwira ntchito pazenera lachiwiri ndi 18-24 at 79%, kusonyeza chiwerengero cha anthu omwe ali ndi luso lamakono omwe amalonda sangakwanitse kunyalanyaza. Kuphatikiza apo, kufalikira kwapadziko lonse kwa chochitikachi kumatsimikiziridwa ndi kuchuluka kwa anthu omwe ali ndi makanema ambiri m'maiko monga Norway, Turkey, Australia, ndi New Zealand, 75% Kapena zambiri.

Malangizo Otsatsa Pazenera Lachiwiri

  1. Kulunzanitsa kwamkati: Gwirizanitsani zomwe zili mu digito kuti zigwirizane ndi zomwe ogula amawonera pa TV. Izi zitha kukhala kuchokera kuzinthu zazing'ono zokhudzana ndiwonetsero mpaka kutsatsa kwapadera pazotsatsa zomwe zimatsatsidwa.
  2. Kuphatikiza Kwama media: Gwiritsani ntchito nsanja ngati Twitter kuti mugwirizane ndi omvera munthawi yeniyeni. Ma tweeting amoyo, zisankho, ndi ma hashtag olumikizana amatha kukulitsa mawonekedwe amtundu komanso kulumikizana.
  3. Kutsatsa Kwakuyembekezeredwa: Gwiritsani ntchito zomwe zagwiritsidwa ntchito pazenera lachiwiri kuti mukwaniritse zotsatsa bwino. Kudziwa kuti wowonerera akufufuza zambiri za chinthu chomwe chikuwonetsedwa pa TV kungakhale chizindikiro champhamvu chofuna kugula.
  4. Makampeni Othandizira: Pangani makampeni omwe amalimbikitsa kulumikizana pazithunzi. Mwachitsanzo, ma QR codes muzotsatsa zapa TV zomwe zimatsogolera kuzinthu zokhazokha kapena kuchotsera zimatha kupanga kulumikizana kosasunthika pakati pa zowonera.
  5. Yesani ndi Kusintha: Gwiritsani ntchito ma analytics kuti muyese kupambana kwamakampeni amitundu yambiri ndikusintha njira munthawi yeniyeni. Izi zidzakuthandizani kumvetsetsa zomwe zimagwirizana ndi omvera ndikuwonjezera zoyesayesa.

Potengera njirazi, otsatsa amatha kupanga zokumana nazo zonse komanso zokopa za ogula zomwe zimakopa chidwi pazithunzi zonse ndikuyendetsa kuyanjana ndi kutembenuka.

kuwonera kwachiwiri pazenera
Source: GO-Globe

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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