Momwe Mungapezere Kubera SEO
Kukhathamiritsa kwa injini zakusaka ndi lupanga lakuthwa konsekonse. Ngakhale Google imapereka malangizo kwa oyang'anira masamba kuti azitha kugwiritsa ntchito bwino masamba awo ndikugwiritsa ntchito mawu osakira kuti apezeke ndikulembedwa moyenera, anthu ena a SEO amadziwa kuti kugwiritsa ntchito ma algorithm amenewo kumatha kuwombera molunjika pamwamba. Ogwira ntchito ku SEO ali ndi nkhawa zambiri kuti makampani awo azikhala bwino, alangizi a SEO ali pansi kwambiri.
Makampani sangazindikire kuti omwe akuwagwira ntchito atha kukhala akutenga njira zachidule. Ndipo makampani omwe amagulitsa ndalama kwa alangizi kapena mabungwe a SEO atha kukhala osazindikira konse momwe mlangizi akuwapezera udindo womwe angafune. Kumayambiriro kwa chaka chatha, JC Penney adaphunzira izi movutikira pomwe New York Times idalemba nkhani, Zinsinsi Zoyipa Zakufufuza. Mchitidwewu ukupitilira, komabe, chifukwa mitengo ndiyokwera kwambiri.
Muthanso kuti mpikisano wanu ukubera. Bwanji? Ndizosavuta kwenikweni.
- Ngati mlangizi wa SEO kapena wogwira ntchito ali osakufunsani kuti musinthe Tsamba lanu kapena zomwe muli nazo, muli ndi mwayi kuti amangogwira ntchito kuti azipanga zomwe zikugwirizana ndi tsamba lanu kudzera muma backlinks achinsinsi. Google imakhala ndi masamba potengera masamba ena omwe amalumikizana nawo. Zimatengera mphamvu yolumikizira tsambalo. Ngati mukulipira zinthu zomwe sizili patsamba lanu, mwina mumalipira ma backlink ndipo mwina simukuzindikira.
- Onani malo omwe mungaganizire Tsegulani Site Explorer. Lowetsani malowa ndikudina Malemba a Anchor tsamba. Pamene mukuwerenga zotsatira, yang'anani malo omwe akupita omwe ali pogwiritsa ntchito mawu osakira kulumikizana ndi domain funso. Mukayamba kupeza mabwalo otseguka, maulalo m'ma siginecha a ogwiritsa ntchito, ndi ma blogs omwe alibe tanthauzo ... mwina mukugwira ntchito ndi ma backlink olipidwa.
- Ngati mlangizi wanu wa SEO ali kulemba ndikupereka zomwe zili kwa kampani yanu, onetsetsani kuti mukuvomereza izi ndikupeza mindandanda yamalo omwe amapereka. Musalole kuti zolemba zanu zizisindikizidwa patsamba lomwe siloyenera, lodzaza ndi zotsatsa ndi ma backlink ena, kapena otsika kwambiri. Mukufuna kuti kampani yanu igwirizane ndimalo abwino kwambiri ndi masamba abwino - ingovomerezani zabwino zokha.
- Ngakhale mukuvomereza zomwe zilipo, pitirizani kutero gwiritsani Open Open Explorer kuti mufufuze ma backlink atsopano. Nthawi zina alangizi a SEO amatumiza zovomerezeka m'malo amodzi, koma pitirizani kulipira kapena kuyika ma backlink ena kwina. Ngati zikuwoneka zachilendo, mwina ndi. Ndipo ngati maulalo ambiri amawoneka achilendo, mwina mukugwira ntchito ndi chinyengo cha SEO.
Ndikotheka kukulitsa msinkhu watsamba lanu mwachilengedwe. Kupititsa patsogolo tsamba lomwe lili pano ndi pulatifomu ndiye gawo loyamba, ndikulikulitsa ndikutsatira. Timakonda kugwiritsa ntchito Makampani ovomerezeka oyanjana ndi anthu ndi ubale wabwino pazankhani kuti tifotokozere nkhani m'malo mwa makasitomala athu. Sitimakhala ndi backlink nthawi zonse… koma ngakhale sititero, timakhala ndi mwayi wopeza omvera. Timagwiritsanso ntchito whitepaper, ebook, zochitika ndi infographics kuti tipeze chidwi. Mukakhala ndi chinthu choyenera kulumikizana nacho, anthu amalumikizana nacho.
Mukutsimikiza kuti mwazindikira kuti kubera, ndikutsatira chiyani?
- Kodi ndi wantchito? Kuchotsa maulalo oyipa sikungatheke, koma mutha kuwafunsa kuti ayese. Adziwitseni kuti ndizosavomerezeka ndipo zimaika kampani yonse pachiwopsezo. Pewani kupatsa mphotho antchito anu chifukwa chopeza bwino kapena kuchuluka. M'malo mwake, apatseni mphoto kuti mupeze malingaliro osangalatsa pamasamba ofunikira kwambiri.
- Kodi ndi mlangizi wa SEO? Achotseni.
- Kodi ndi mpikisano? Google Search Console ilidi ndi fomu yofotokozera ku Tumizani madera omwe akugula backlinks ndi tsamba kapena ntchito yomwe mukudziwa kuti akugwira nawo ntchito kuti awapeze.
Kusazindikira sikuteteza pankhani yabodza kuti mukhale ndiudindo wa SEO. Kulipira ma backlink ndikuphwanya malamulo a Google ndipo tsamba lanu lidzaikidwa m'manda, kaya mumadziwa kapena ayi. Lembani zabwino, zofunikira nthawi zambiri ndipo mudzakhala ndi zomwe zimakopa kusaka kwachilengedwe. Osadandaula kapena kuyesedwa kuti muchite zachinyengo kuyang'ana kwambiri paudindo wa organic… Kuganizira kwambiri okhutira ndipo mudzaona nokha kusanja bwino.
Chidziwitso chomaliza pa izi. Ndinkakonda kugwira ntchito yolumikizana ndi ma backlink nthawi zonse. Kodi ndinalipira zolipira kumbuyo kwa ine kapena kwa makasitomala anga? Inde. Koma ndidazindikira kuti njira zina zotsatsira nthawi zambiri zimabweretsa wamkulu zotsatira… osati pamaulendo okhaokha, koma mosadabwitsa mu udindo komanso! Ndimasanthulabe maudindo amakasitomala athu ndikuwunika ma backlink awo pafupipafupi. Pofufuza ma backlinks awo nad ndi masamba omwe amatchulidwapo, nthawi zambiri ndimapeza zinthu zabwino zomwe zitha kulemba za makasitomala anga. Nthawi zambiri ndimapereka izi ku kampani yathu yolumikizana ndi anthu ndipo amalemba nkhani zabwino kumeneko.