Odana ndi Kukhathamiritsa Kwakusaka

SEO

Madzulo ano ndimagwira ndi kasitomala momwe tingagwiritsire ntchito zolemba zawo pamabuku kuti muwonjezere kuchuluka kwama injini. Ndizodabwitsa kuti kusintha kwakung'ono kwamutu, kufotokozera meta, mutu kapena zomwe zili nazo zitha kukhala nazo. Tidasankha blog yomwe idalembedwa kale, tidapanga zosintha zochepa, ndipo tiwunika zotsatira tikugwiritsa ntchito Authority Labs.

Okonza ambiri ndi opanga mawebusayiti amachotsa kufunika kwa kukhathamiritsa kwa injini zakusaka. Chosangalatsa ndichakuti, amalalatira akatswiri a SEO. Derek Powazek analemba posachedwa:

Kukhathamiritsa kwainjini yakusaka si njira yovomerezeka yotsatsira. Sitiyenera kuchitidwa ndi anthu omwe ali ndi ubongo kapena mizimu. Ngati wina akukulangizani chifukwa cha SEO, mwakhala mukumangika.

Chitani. Ayi. Kudalira. Iwo.

Ouch. Ndakhalapo m'malo mokayikira akatswiri a SEO komanso… ngakhale polankhula zakuti zochuluka zomwe akatswiri a SEO angachite chifukwa mutha kuchita nokha. Ngati mulibe chidziwitso, kapena mulibe zothandizira, kapena mukusaka mpikisano, SEO akatswiri apanga kusiyana konse.

Ndiyenera kuwonjezera kuti zomwe Derek adalemba zili ndi upangiri wabwino, nawonso:

Pangani china chake chabwino. Uzani anthu za izi. Chitani izi kachiwiri. Ndichoncho. Pangani zomwe mumakhulupirira. Pangani zokongola, chidaliro, komanso chenicheni. Chitani thunzi zonse.

Koma amanditayanso…

Ngati sikukupezeka magalimoto, mwina sizinali zokwanira. Yesaninso.

Mwina. Mwina? Mwina?!

Malingaliro a Derek adzaika makasitomala ake pachiwopsezo chachikulu. Vuto si akatswiri a SEO, vuto ndi ma injini osakira okha. Khulupirirani akatswiri anu a SEO, osadalira makina anu osakira! Osadzudzula akatswiri a SEO pazofooka za Google.

Kusintha kwa Google kwa injini zosakira kupitilira mawu achinsinsi sikunathandize kwenikweni molondola… Zangokhala kutchuka injini… ndi akupitilizabe kutengera mawu achinsinsi.

Derek akulakwitsa ndipo timangokhala osasamala… loboti.txt, mapiko, Sitemaps. Timathandiza makasitomala kuti akwaniritse bwino magwero a injini zakusaka chifukwa ndizovuta kugwira ntchito mozungulira zolephera za injini zosakira. Mnzanga wina akufotokoza motere:

SEO imathandiza makampani kusanja komwe akuyenera kukhala paudindo.

Kutsutsa kuti SEO si njira yovomerezeka yotsatsira sazindikira za 4 P's ... malonda, mtengo, kukwezedwa ndi Kusinthaku. Kukhazikitsa ndiye maziko a kampeni yayikulu yotsatsa! Pa 90% iliyonse yapaintaneti muli munthu amene amafufuza… ngati kasitomala wanu sakupezeka pazotsatira zakusaka zoyenera, simukugwira ntchito yanu. Simungafune ndikuyembekeza kusungidwa kwa injini zakusaka, muyenera kugwira ntchito ndipo… musayerekeze kunena kuti ... thukuta.

Kupanga tsamba lawebusayiti lomwe lili ndi chidziwitso chamtengo wapatali komanso kapangidwe kake komanso osati kuigwiritsa ntchito kuti mufufuze ndikofanana ndi kugulitsa malo odyera abwino, kupanga mapulogalamu abwino, osasamala komwe mumatsegula. Sikuti amangokhala mbuli, ndikosasamala.

Mfundo imodzi

  1. 1

    Great post Doug - Ndikuvomereza zambiri zomwe Derek adanena, komanso, ndimagwira ntchitoyi. Sindikudziwa omvera ake bwino, koma zikuwoneka kuti akulembera owerenga ndi chidziwitso chotsatsa intaneti.

    Cholakwika chomwe ndikuganiza kuti anthu ambiri "odziwa" amapanga ndikuti aliyense "adziwa." Ngati wotsatsa watsopano wa VP alandila tsamba lalikulu la kampani lomwe linamangidwa mu 1999, ali ndi zina zambiri zoti achite kuposa kungodutsa pamalopo ndikupanga lipoti la zomwe zili zolakwika, ndipo adzafunika akatswiri kuti awathandize kudutsa zambiri Zazinthu: Kugwiritsa ntchito, kapangidwe, zokhutira, kusaka, ndi zaku khitchini.

    Pali zambiri zoyenera kunenedwa pankhani yolemba ntchito katswiri pazomwe anthu akufuna kuti zikuthandizeni kupanga kupezeka kwanu ndi uthenga kuti mufike kwa iwo. Ndikugwirizana ndi kusasamala konse kwa Derek, komanso zabwino zanu zonse

    Ndimakondera, komabe, monga zomwe Derek adalemba zimaloza kwambiri Raidious - pangani zabwino, uzani anthu za izi, ndikuwonetsetsa kuti zitha kupezeka.

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