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Momwe Mungapangire Kafukufuku Wathunthu wa SEO

Sabata yapitayi, mnzanga wina adandiuza kuti anali ndi kasitomala yemwe amawoneka ngati anatsamira masanjidwe ndipo amafuna a Kufufuza kwa SEO a tsambali kuti muwone ngati pali zovuta zilizonse.

Kwa zaka zambiri, makina osakira asintha mpaka zida zoyeserera zakale sizithandizanso. M'malo mwake, zakhala zaka 8 kuchokera pomwe ndidakhumudwitsa mabungwe ofufuza ndi alangizi ponena SEO inali yakufa. Pomwe nkhaniyi idadina, ndimayimirira. Ma injini osakira ndi makina azomwe amachita, osati zokhazokha zomwe zimasanthula ma bit ndi ma tsamba anu.

Kuwonekera kwa injini zosaka kumadalira pamiyeso inayi:

  1. Zolemba zanu - mumakonzekera bwino, kupereka, ndikukweza zomwe muli nazo konzani dongosolo lanu loyang'anira ma injini osakira kuti akwerere ndikuzindikira zomwe tsamba lanu lili.
  2. Ulamuliro wanu - momwe dera lanu kapena bizinesi yanu imalimbikitsidwira patsamba lina lomwe ma injini osakira amatha kupukusa ndikuzindikira kukhulupirika kwanu ndi ulamuliro wanu.
  3. Ochita nawo mpikisano - mungokhala pamndandanda komanso mpikisano wanu umakulolani kutero, kotero kumvetsetsa zomwe ochita mpikisano akuchita zomwe zimawapangitsa kuti akhale apamwamba ndikofunikira kuti muchite bwino.
  4. Alendo anu - zotsatira zakusaka zimayenderana ndi zomwe mlendo wanu akuchita. Chifukwa chake, muyenera kupereka njira yokakamiza, yogwira nawo gawo kuti mugawane, kukwezedwa, komanso kuti alendo azibwera nanu pazotsatira zawo. Izi zitha kudalira komwe kuli, chida, nyengo, ndi zina zambiri. Kukhathamiritsa kwamakhalidwe aanthu kumatha kubweretsa kuwoneka kwakusaka kwakukulu.

Monga mukuwonera, izi zikutanthauza kuti muyenera kuchita kafukufuku wambiri kuti muwunikire… kuchokera pakulemba pamasamba ndi magwiridwe antchito mpaka kafukufuku wapikisano, kuwunika koyenda, kujambula ndikuwunika momwe alendo alili patsamba.

Akatswiri ambiri ofufuza akamachita kafukufuku wa SEO, nthawi zambiri samaphatikizapo mbali zonsezi pakuwunika kwawo konse. Ambiri akungolankhula ndikuchita kafukufuku waukadaulo wa SEO pazinthu zapawebusayiti.

Audit Ndi Yomweyo, SEO Si

Ndikalongosola za kasitomala kwa kasitomala, nthawi zambiri ndimagawana zofananira ndi sitima yomwe ikudutsa nyanja. Ngakhale sitimayo itha kukhala kuti ikugwira bwino ntchito ndikupita kolondola, vuto ndikuti pali zombo zina zomwe zitha kuthamanga mwachangu komanso bwino ... ndipo mafunde ndi mphepo za ma algorithms zingawakomere.

Kafukufuku wa SEO amatenga chithunzithunzi munthawi yake kuti akuwonetseni momwe mukuchitira, momwe mukuchitira motsutsana ndi omwe akupikisana nawo, ndi momwe mukuchitira pokhudzana ndi ma injini osakira. Kuti ma Audits azigwira ntchito, muyenera kupitiliza kuwunika ndikuwunika momwe madambwe anu akuyendera… osangoganiza kuti ndiyokhazikitsa ndikuyiwala.

SE Kusanja Webusayiti

Chida chimodzi kunja uko chomwe chingakuyang'anireni mwachangu ndi ichi Chida Chowerengera cha SE Rankings. Ndi chida chowerengera bwino chomwe chingakonzedwe ndikukupatsirani malipoti okonzedwa kuti akuthandizeni kukhathamiritsa ndikuwongolera mawonekedwe anu osakira ndikusaka.

The SE Udindo Wapamwamba ikuyesa motsutsana ndi magawo onse ofunikira a injini zosakira:

  • Zolakwa Zaluso - Onetsetsani kuti ma tag ovomerezeka ndi hreflang akhazikitsidwa molondola, fufuzani zosinthira, ndikupeza masamba obwereza. Pamwamba pa izo, fufuzani masamba omwe ali ndi ma 3xx, 4xx, ndi ma 5xx ma code, komanso omwe atsekedwa ndi robots.txt kapena olembedwa ndi noindex tag.
  • Meta Tags ndi Mutu - Pezani masamba okhala ndi ma meta omwe akusowa kapena obwereza. Kukhazikitsa mutu woyenera ndi kutalika kwa ma tag kumakupatsani mwayi wodziwa ma tags omwe ndi aatali kwambiri kapena afupikitsa.
  • Kutsitsa Webusaiti - Onani momwe tsamba lawebusayiti limadzaza mwachangu pazida zam'manja ndi asakatuli apaintaneti, ngati zikuchedwa, pezani malingaliro a Google momwe mungakwaniritsire.
  • Zithunzi Zamatsenga - Jambulani chithunzi chilichonse patsamba lino ndikuwona ngati palibe amene akusowa chizindikiro cha alt kapena ali ndi vuto la 404. Kuphatikiza apo, fufuzani ngati zithunzi zili zazikulu kwambiri ndipo, chifukwa chake, muchepetse kuthamanga kwatsambali.
  • Maulalo Amkati - Pezani maulalo angati amkati omwe ali patsamba lino, komwe amachokera, ndi masamba opita, komanso ngati ali ndi chizindikirocho kapena ayi. Kudziwa momwe maulalo amkati amafalikira patsamba lino kudzakuthandizani kuti musinthe.

Chidachi sichimangokwawa patsamba lanu, chimaphatikizanso ma analytics ndi data ya Google Search pakuwunika konse kuti akupatseni lipoti lomveka bwino latsamba lanu, momwe limakhalira pamawu osakira omwe mukufuna kukhala nawo. monga momwe mukuchitira motsutsana ndi omwe akupikisana nawo.

SE Mndandanda wa nsanja ndiyokwanira ndipo imalola eni ake kutsata magawo onse azokwawa komanso Whitelabel malipoti ngati muli mlangizi wa SEO kapena bungwe:

  • Malipoti omwe adakonzedwa ndikuwunika kumakupatsani mwayi kuti tsamba lanu lisungidwe nthawi zonse.
  • Bot Rank ya SE Rankings ikhoza kunyalanyaza malangizo ochokera ku robots.txt, kutsatira njira za URL, kapena kutsatira malamulo anu.
  • Sinthani lipoti lanu lowunikira tsamba lanu: onjezani logo, lembani ndemanga, ndikupanga anu momwe zingathere.
  • Mutha kufotokoza zomwe ziyenera kuchitidwa ngati cholakwika.

Yambitsani Kuyesa Kwaulere Kwa Masiku 14 a SE Udindo

Tsitsani chitsanzo cha PDF:

se chida chosanja cha seo

Alexa adagawana infographic iyi, Buku Laukadaulo la Audit la Oyamba, zomwe zikuwonetsa nkhani 21 m'magulu 10 - zonsezi mungapeze mu chida cha SEO Ranking Audit:

Kafukufuku wa infographic wa SEO

Kuwulula: Ndikugwiritsa ntchito yanga SE Kugawa Othandizana nawo mu nkhaniyi.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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