Njira za SEO: Momwe Mungakhalire Bizinesi Yanu Pakufufuza Kwachilengedwe mu 2022?

Tikugwira ntchito ndi kasitomala pakali pano yemwe ali ndi bizinesi yatsopano, mtundu watsopano, domain yatsopano, ndi tsamba la ecommerce latsopano pamsika wampikisano kwambiri. Ngati mumvetsetsa momwe ogula ndi ma injini osakira amagwirira ntchito, mumamvetsetsa kuti iyi siphiri losavuta kukwera. Ma Brand ndi madambwe omwe ali ndi mbiri yayitali pamawu ena osakira amakhala ndi nthawi yosavuta kusunga komanso kukulitsa kusanja kwawo.

Kumvetsetsa SEO mu 2022

Chimodzi mwazokambirana zazikulu zomwe ndimakhala nazo ndi makampani ndikamafotokoza kukhathamiritsa kwa injini zosakira (SEO) lero ndi momwe makampani asinthira kwambiri. Cholinga chazotsatira zilizonse za injini zosakira ndikupereka mndandanda wazinthu patsamba lazotsatira zakusaka (SERP) zomwe zingakhale zabwino kwambiri kwa wogwiritsa ntchito injini yosakira.

Zaka makumi angapo zapitazo, ma aligorivimu anali osavuta. Zotsatira zakusaka zidatengera maulalo… sonkhanitsani maulalo ambiri a domeni yanu kapena tsamba lanu ndipo tsamba lanu lili bwino. Zachidziwikire, m'kupita kwa nthawi, makampani adasewera dongosololi. Makampani ena a SEO adapanga ulalo mwadongosolo minda kuti awonjezere kuwoneka kwa injini yosaka kwa makasitomala omwe amalipira.

Makina osakira amayenera kusintha… anali ndi masamba ndi masamba omwe anali osafunikira kwa ogwiritsa ntchito. The masamba abwino sanali kusanja, anali makampani ndi matumba akuya kapena njira zapamwamba kwambiri backlinking. Mwa kuyankhula kwina, ubwino wa zotsatira za injini zosaka unali kutsika… mofulumira.

Ma aligorivimu a injini zosakira adayankha ndipo zosintha zingapo zidagwedeza makampani ku maziko ake. Panthawiyo, ndinali kulangiza makasitomala anga kuti asiye ndondomekozi. Kampani ina yomwe inali kupita pagulu idandilemba ntchito kuti ndikawunikenso zamakasitomala opangidwa kudzera mu pulogalamu yawo yofikira akatswiri a SEO. M’milungu yochepa chabe, ndinatha kufufuza kulumikiza minda kuti mlangizi anali kupanga (motsutsana ndi mawu a ntchito za injini zosaka) ndikuyika dera pachiwopsezo chokwiriridwa posaka, gwero lalikulu la magalimoto awo. Alangizi adachotsedwa ntchito, ife adasokoneza maulalo, ndipo tinapulumutsa kampaniyo kuti isalowe m'mavuto aliwonse.

Ndizodabwitsa kwa ine kuti bungwe lililonse la SEO limakhulupirira kuti ndi anzeru mwanjira ina kuposa mazana asayansi azama data ndi mainjiniya apamwamba omwe amagwira ntchito nthawi zonse ku Google (kapena ma injini ena osakira). Nawa maziko oyambira a Google organic ranking algorithm:

Tsamba lotsogola pazotsatira zakusaka kwa Google lidayikidwa pamalopo chifukwa chokhala chida chabwino kwambiri kwa ogwiritsa ntchito injini zosakira, osati kusewera ma algorithm olumikizira kumbuyo.

Zinthu Zapamwamba za Google za 2022

Komwe alangizi a SEO kuyambira zaka zapitazo amatha kuyang'ana kwambiri pawebusayiti ndiukadaulo watsamba lawebusayiti komanso malo omwe ali ndi ma backlinks, kuthekera kwamasiku ano kumafuna kumvetsetsa kwathunthu kwa ogwiritsa ntchito injini zosakira komanso chidziwitso chogwiritsa ntchito zomwe mumawapatsa akasankha tsamba lanu kuchokera pazotsatira za injini zosakira. Izi infographic kuchokera Webusaiti Yofiira Webusaiti imagwira ntchito yabwino kwambiri yophatikiza ndi pamwamba kusanja zinthu kudzera Search Engine Journal mu zinthu zofunika izi:

1. Kusindikiza zinthu zapamwamba kwambiri - Tikamagwira ntchito yowunika ndi kupanga a laibulale yokhutira kwa okonda athu, timagwira ntchito yopanga zinthu zabwino kwambiri poyerekeza ndi masamba omwe akupikisana nawo. Izi zikutanthauza kuti timachita kafukufuku wambiri kuti tipeze tsamba lathunthu, lopangidwa bwino lomwe limapatsa alendo athu chilichonse chomwe akufuna - kuphatikiza zokambirana, zolemba, zomvera, makanema, ndi zowonera.
2. Pangani tsamba lanu kukhala Mobile-Choyamba - Mukafufuza mozama mu analytics yanu, mupeza kuti ogwiritsa ntchito mafoni nthawi zambiri amakhala gwero lalikulu la magalimoto osakira. Ndimakhala kutsogolo kwa maola anga apakompyuta patsiku ndikugwira ntchito… koma ngakhale ndine wogwiritsa ntchito mafoni osakira ngati ndili kunja kwa tauni, ndikuwonera pulogalamu yapa TV, kapena ndikukhala khofi wanga wam'mawa pabedi.
3. Limbikitsani luso Lanu Logwiritsa Ntchito - Makampani ambiri amafuna a kulunzanitsa za tsamba lawo popanda kafukufuku wokwanira ngati akuzifuna kapena ayi. Ena mwamasamba abwino kwambiri amakhala ndi masamba osavuta, mawonekedwe oyenda, komanso masanjidwe oyambira. Kukumana kosiyana sikofunikira kukhala kwabwinoko… tcherani khutu ku kamangidwe kake ndi zosowa za ogwiritsa ntchito.
4. Kamangidwe Katsamba - Tsamba loyambira lero lili ndi zinthu zambiri zomwe zimawoneka ndi injini zosaka kuposa zaka zambiri zapitazo. HTML yapita patsogolo ndipo ili ndi zinthu zoyambira ndi zachiwiri, mitundu ya zolemba, zoyendera, ndi zina zambiri. Ndikufananiza ndi kutulutsa kapeti yofiyira… bwanji osatero?
5. Mavitamini Ovuta Kwambiri - Mavitamini Ovuta Kwambiri ndi maziko ofunikira a dziko lenileni, ma metric okhazikika a ogwiritsa ntchito omwe amawerengera mbali zazikuluzikulu zazomwe akugwiritsa ntchito patsamba. Ngakhale zinthu zabwino zitha kukhala bwino pamainjini osakira, zabwino zomwe zimapitilira zomwe zimayembekezeka pa Core Web Vitals zidzakhala zovuta kuchotsa pazotsatira zapamwamba.
6. Mawebusayiti Otetezedwa - Mawebusayiti ambiri amalumikizana, kutanthauza kuti mumatumiza deta komanso kulandira zomwe zili kuchokera kwa iwo… ngati fomu yolembetsa yosavuta. Malo otetezedwa amawonetsedwa ndi HTTPS kulumikizana ndi gawo lovomerezeka la sockets (SSL) satifiketi yomwe ikuwonetsa kuti deta yonse yomwe imatumizidwa pakati pa mlendo wanu ndi tsamba ili ndi encryption kuti isagwire mosavuta ndi ma hackers ndi zida zina zowonera maukonde. A tsamba lotetezedwa ndilofunika masiku ano, palibe kuchotserapo.
7. Konzani Kuthamanga Kwatsamba - Makina amakono owongolera zinthu ndi nsanja zoyendetsedwa ndi data zomwe zimayang'ana, zopeza, ndikuwonetsa zomwe zili kwa ogwiritsa ntchito. Pali matani a zinthu zomwe zimakhudza kuthamanga kwa tsamba lanu - zonse zomwe zitha kukonzedwa. Ogwiritsa ntchito omwe amayendera tsamba lothamanga amakonda kusadumpha ndikutuluka… kotero osaka amatchera khutu kuthamanga kwa tsamba (Core Web Vitals imayang'ana kwambiri momwe tsamba lanu likuyendera).
8. Kukhathamiritsa Kwatsamba - Momwe tsamba lanu limapangidwira, kumangidwa, ndi kuperekedwa kwa woyendetsa injini yosaka kumathandiza injini yofufuzira kumvetsetsa zomwe zilimo komanso mawu osakira omwe akuyenera kulembedwa. Izi zitha kuphatikiza ma tag anu amutu, mitu, mawu olimba mtima, zomwe zatsitsidwa, meta data, mawu osavuta, ndi zina zambiri.
9. Metadata - Meta deta ndi chidziwitso chosawoneka kwa wogwiritsa ntchito tsamba lawebusayiti koma chopangidwa m'njira yomwe imatha kudyedwa mosavuta ndi chokwawa chakusaka. Mapulatifomu ambiri owongolera zomwe zili ndi nsanja za ecommerce ali ndi magawo osankha a meta omwe muyenera kutengerapo mwayi kuti zolemba zanu zilembedwe bwino.
10. Schema - Schema ndi njira yopangira ndikuwonetsa zomwe zili patsamba lanu zomwe injini zosakira zimatha kugwiritsa ntchito mosavuta. Tsamba lamalonda patsamba la e-commerce, mwachitsanzo, litha kukhala ndi zambiri zamitengo, mafotokozedwe, kuchuluka kwa zinthu, ndi zina zomwe injini zosaka zidzawonetseredwe bwino kwambiri. zojambula zabwino m'masamba zotsatira za injini zosaka.
11. Kulumikizana Kwamkati - Ulamuliro wa tsamba lanu ndi mayendedwe akuyimira kufunikira kwa zomwe zili patsamba lanu. Ayenera kukonzedwanso kwa ogwiritsa ntchito anu komanso kuti awonetse ku injini zosaka masamba omwe ali ofunikira kwambiri pazomwe mumalemba komanso zomwe mumagwiritsa ntchito.
12. Relevant and Authoritive Backlinks - Maulalo atsamba lanu kuchokera kumasamba akunja ndi ofunikirabe kuti asamalire, koma akuyenera kukonzedwa mosamala ngati mukufuna kupititsa patsogolo kusanja kwanu. Kufikira mabulogu, mwachitsanzo, atha kukupatsani masamba ofunikira mumakampani anu omwe ali ndi maudindo abwino omwe amaphatikiza ulalo watsamba lanu kapena domeni. Komabe, ziyenera kupezedwa ndi zinthu zabwino… osakankhidwa kudzera pa spam, malonda, kapena njira zolipirira zolumikizira. Njira yabwino yopangira ma backlink oyenera kwambiri komanso ovomerezeka ndikupanga zabwino Kanema wa YouTube wokongoletsedwa bwino. Njira yabwino yopezera maulalo ndikupanga ndikugawana zambiri za infographic… monga Red Website Design idachitira pansipa.
13. Kusaka kwanu - Ngati tsamba lanu likuyimira ntchito zakomweko, kuphatikiza zizindikiro zakomweko monga ma code amdera, maadiresi, malo, mayina amizinda, ndi zina zambiri. Komanso, bizinesi yanu iyenera kuphatikiza Google Business ndi zolemba zina zodalirika. Google Business iwonetsetsa kuwoneka pamapu ogwirizana nawo (omwe amadziwikanso kuti mapu), zolemba zina zidzatsimikizira kulondola kwabizinesi yanu yapafupi.

Uwu… ndizochepa. Ndipo imapereka chidziwitso pang'ono chifukwa chake mlangizi waukadaulo waukadaulo sakukwanira. Kusaka kwamasiku ano kumafunikira akatswiri odziwa zambiri, akatswiri, akatswiri, otsatsa malonda a digito, katswiri wazolumikizana ndi anthu, akatswiri omanga masamba… ndi chilichonse chapakati. Osanenanso momwe mungakhalire ndi alendo pamene amafika - kuchokera ku kulanda deta, kuyeza, mauthenga a malonda, maulendo a digito, ndi zina zotero.