Momwe Ofufuza Amaonera Ndikudina Zotsatira za Google

momwe ofufuza amafikira pazotsatira za google

Kodi ofufuza amawona bwanji ndikudina pazotsatira za Google mu Tsamba la Zotsatira Zosaka (SERP)? Chosangalatsa ndichakuti, sizinasinthe kwenikweni pazaka zambiri - bola ndi zotsatira zachilengedwe zokha. Komabe - onetsetsani kuti mwawerenga pepala loyimira pakati pomwe adafanizira masanjidwe osiyanasiyana a SERP ndi zotsatira mkati mwake. Pali kusiyana kowonekera pomwe Google ili ndi zinthu zina zomwe zaphatikizidwa pa SERP monga ma carousels, mamapu, ndi chidziwitso cha graph.

Tsamba lomwe lili pamwambapa likadali ndi chidwi cha 83% ndi 34% ya kudina kwa SERP.

SERP Dinani

Mediative yaphunzira izi ndikupereka chithunzi chachikulu zomwe zimafotokozera kulumikizana pakati pa osaka ndi zotsatsa zothandizidwa, ma carousels, mindandanda, ndi mindandanda yazachilengedwe. Dinani pa infographic pamwambapa kuti muwone kwathunthu.

Anthu sakulumikizana ndi masamba azotsatira za Google momwe adachitiranso zaka khumi zapitazo, makamaka chifukwa chokhazikitsa zinthu zatsopano pa SERP kuphatikiza pazosanja (zotsatsa zolipira, zotsatira za carousel, graph graph, mindandanda zakomweko ndi zina zambiri) ). Pomwe kale, ofufuza amatenga nthawi yawo kuti asanthule pamndandanda pamwamba kuchokera kumanzere kupita kumanja, akuwerenga pafupifupi mutu wonse, asadasunthike pamndandanda wotsatira, zomwe tikuwona tsopano ndikuwunika mwachangu kwambiri, ndi ofufuza omwe amangowerenga mawu oyamba a 3-4 pamndandanda.

Pomwe mindandanda yayikulu imagwira pafupifupi kudina kofanana ndi zaka 10 zapitazo, tsopano tikuwona zoposa 80% zamasamba onse akupezeka kwinakwake pamwambapa, zomwe zikutanthauza kuti mabizinesi ayenera kulembedwa penapake m'dera lino la SERP kukulitsa kuchuluka kwa anthu obwera kutsamba lawo. Rebecca Maynes, Mkhalapakati

Ena adakhazikitsa machitidwe:

  • 1% yokha ya omwe adasaka organic adina ku Tsamba Lotsatira
  • Zidindo za 9.9% pa SERP pitani kutsamba lothandizidwa kwambiri
  • Kudina kwa 32.8% kumapita # # 1 organic mindandanda pa SERP

Tsitsani pepala loyimira la Mediative

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