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Makasitomala motsutsana ndi Kuthandizira Makasitomala

Pali vuto pamakampani apaintaneti. Timagwiritsa ntchito mawu oti kasitomala ndi kasitomala mosinthana… koma amatanthauza zinthu ziwiri zosiyana. Nthawi zambiri, bungwe lapaintaneti lomwe lidayika ndalama mu gulu lothandizira limalipira bungwe lomwe silichita.

Usikuuno, ndimalemba malingaliro ofanana kuti agawidwe kwa makasitomala athu ndipo ndimafuna kutsimikiza kusiyanitsa ntchito motsutsana ndi chithandizo. Monga bungwe lothandizira, udindo wathu ndikulankhulana bwino ndi kasitomala ndikupereka zomwe apempha. Sitingathe kupereka chithandizo, komabe. Sitili ndi antchito othandizira makasitomala komanso palibe ndalama zokwanira m'mipangano yathu kuti tithandizire othandizira. Tsopano tikuthandizira makasitomala ku United Kingdom, Canada komanso ku United States… ndizambiri kuti anthu athe kupezeka.

Ndikukumbukira ndikugwira ntchito ku Zenizeni kuti tikhale ndi makasitomala kuti atiitane pazinthu zomwe Outlook imapereka maimelo molondola. Linangokhala vuto lathu chifukwa tinali ndi makasitomala olipira omwe amayembekeza kuthandizidwa ngati gawo la ntchito yawo yamakasitomala. Wofuna chithandizo sangathe kuyitanitsa Outlook sangakonze, komabe) Zinakakamiza ExactTarget kuti ilimbikitse kusalemba bwino kwa HTML kuti athetse mavuto ... ndikupitilizabe kuthandizira zovuta zomwe analibe mphamvu zowalamulira!

Mapulogalamu monga makampani ogwira ntchito amagawika - ambiri aiwo amapereka chithandizo pazochitika zilizonse, ena amapereka maphukusi othandizira, ndipo ena samapereka konse. Nthawi zina, makampani amapanga ndalama mu Software ngati Service kuti angodziwa kuti palibe amene angamuyitane ikatuluka. Uwu ndiye mwayi woti akhazikitse kampani.

Tsopano takumana nazo kwaulere mapulogalamu - Google Analytics, YouTube, WordPress, Twitter ndi Facebook - ndipo onsewa akukhala ovuta kwambiri ku malonda athu. Awa ndi makampani onse omwe amapereka mautumiki abwino ... koma alibe chithandizo chamtundu uliwonse (WordPress ili ndi VIP, Google yatsimikizira anthu ena). Machitidwe athu akukula mu kudalirana ndi zovuta pamene tikupitiriza kugwirizanitsa ndi kugwirizanitsa zomwe tili nazo. Kodi chimachitika n'chiyani ngati zonse zitasokonekera?

IMHO, ndi nthawi yochepa kuti makampaniwa akakamizike kupereka chithandizo. Google Apps, mwachitsanzo, imapereka chithandizo pa $ 50 pa wogwiritsa ntchito pachaka. Uwu ndi mgwirizano wabwino kwambiri ndipo ndikutsimikiza kuti umapewa chiwopsezo chilichonse chomwe Google ikhoza kukhala nacho ngati atasiya kampani yayikulu komanso yowuma popanda imelo kwa sabata limodzi kapena awiri.

Thandizo lamakasitomala ndilofunikira pakuchita ntchito zofunikira. Ndi chifukwa chake pali makampani ngati Webwe pa Analytics Google, Zenizeni pa Lyrisndipo Squarespace pa WordPress. Tsoka ilo, palibe zosankha zambiri zikafika pa YouTube, Twitter ndi Facebook - kuchuluka kwawo komwe amagawa ndi komwe kumawapangitsa kuti azitha kuchita bizinesi.

Ndine wokonda kwambiri matekinoloje otseguka, koma ndikulakalaka kuwona mabungwewa akukulitsa zopereka zawo zothandizira ... ngakhale zitatanthauza kuti makasitomala amayenera kulipira. Mukuganiza chiyani?

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.