Seth Godin Walakwitsa Zokhudza Manambala
Ndikuwerenga blog patsamba, ndidapeza mawu ochokera kwa Seth Godin. Panalibe ulalo ndi uthengawu, chifukwa chake ndimayenera kuzitsimikizira ndekha. Zachidziwikire, Seti anali atanena izo:
Mafunso omwe timafunsa amasintha zomwe timapanga. Mabungwe omwe samachita kalikonse koma kuyeza manambala nthawi zambiri samapanga zopambana. Manambala abwinoko.
Ndimalemekeza kwambiri Seti ndipo ndili ndi mabuku ake ambiri. Nthawi iliyonse ndikamulembera, amabweza yankho mwachangu pazomwe ndapempha. Ndiwokamba pagulu modabwitsa ndipo luso lake lofotokozera silili pa tchati. Koma, mwa lingaliro langa, mawu awa ndi achabechabe.
Bungwe lathu limayang'ana manambala… tsiku lililonse. Pomwe ndikulemba izi, ndikugwiritsa ntchito masamba atatu omwe ndikuyang'ana masamba a makasitomala pazinthu zina, ndalowa mu Webmasters ndi Google Analytics. Lero ndikhala ndikuwunikanso kuwunika malo kwa makasitomala angapo. Manambala… kuchuluka kwa manambala.
Manambala pawokha samangoyankha yankho, komabe. Manambala amafuna kudziwa, kusanthula komanso luso kuti afike pamachitidwe oyenera. Palibe wotsatsa amene ayenera kusankha pakati pa manambala ndi luso. M'malo mwake, manambala amakasitomala athu nthawi zambiri amafunikira zilandiridwenso zambiri ndikuyika pachiwopsezo kuti awayendetse njira yoyenera.
Mmodzi mwa makasitomala athu omwe akhala nafe kwazaka zambiri adakulitsa masanjidwe awo akusaka ndipo magalimoto awo adapitilizabe kukula - koma kutembenuka kwawo kunali kopanda tanthauzo. Popeza udindo wathu umayang'ana kubweza ndalama, timayenera kuchita china chake chaluso. Tidakonzanso kampaniyo, ndikupanga tsamba latsopano, ndikudula masambawo kukhala gawo limodzi lakale, ndikupanga tsamba lomwe linali lalikulu pakampani yopanda zithunzi, zithunzi ndi makanema antchito awo malo.
Unali chiopsezo chachikulu chifukwa ambiri mwa otsogolera anali kubwera kudzera patsamba lawo. Koma chiwerengerocho chimapereka umboni woti tiyenera kuchita china chachikulu (komanso chowopsa) ngati akufuna kukhala ndi gawo lochulukirapo pamsika. Kungoyesa manambala ndi zomwe zidatitsogolera ku kusintha kwakukulu ... ndipo zidagwira. Kampaniyo idakula ndipo tsopano ikuyang'ana kukulira kuchokera m'malo awiri kupita kumalo atatu - nthawi yomweyo adachepetsa kuchuluka kwa ogwira ntchito.
Lingaliro Lina
Ndagwirapo ntchito ndi akatswiri masauzande ambiri, owerengera masamu, akatswiri masamu komanso akatswiri pazaka zonse zamoyo wanga ndipo sindikukhulupirira kuti zidangochitika mwangozi kuti zabwino zonse zomwe ndakhala ndikugwira nawo ntchito zimakhala ndi malo opanga.
Mwana wanga wamwamuna, mwachitsanzo, akugwira ntchito yake ya PhD pamasamu, koma amakonda nyimbo - kusewera, kulemba, kusakaniza, kujambula ndi DJ'ing. Iye (kwenikweni) ankakonda kumutulutsa galu uja ndipo tinkapeza ma equation atalembedwa pawindo pomwe adayimilira pomwe amadzipereka pantchito yake. Mpaka lero akuyenda ndi zikwangwani zofufuta mthumba mwake.
Ndiwo kukonda kwake manambala ndi nyimbo zomwe zimamupangitsa kuti akhale waluso. Kulenga komanso kutenga pachiwopsezo kumakhala pamtima pa kafukufuku yemwe wachita (adawunikiridwa ndi anzawo ndikusindikizidwa). Kukwanitsa kwake kumamupatsa mwayi wowonera manambala popanda kuwonera mumphangayo ndikugwiritsa ntchito malingaliro ndi njira zosiyanasiyana pamavuto omwe akuyesera kuwathetsa. Ndipo zotsatira zake sizikhala nthawi zonse manambala abwinoko… Nthawi zina miyezi yantchito imasunthidwa pambali ndipo iye ndi gulu lake ayambiranso.
Ndinagwira ntchito kwa zaka zambiri m'makampani opanga manyuzipepala pomwe chidwi chawo pamanambala ndikuwopseza chikhalidwe chawo chimapitilizabe kuwononga. Koma ndagwiranso ntchito poyambira omwe adawona kuti sangasinthe manambala ndikubwezeretsanso kampani yawo, kutentha, malonda ndi ntchito zawo pomwe "manambala" anali ovuta kuwongolera.
Kulenga ndi malingaliro sizitsutsana, ndizoyamikirana wina ndi mnzake. Manambala amatha kuyendetsa makampani kuti atenge zoopsa zazikulu, koma sizidalira manambala - zimadalira chikhalidwe cha kampaniyo.