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7 Njira Zabwino Kwambiri Zokometsera SEO Yasitolo Yanu ya Shopify

Sungani ndi imodzi mwamasamalidwe omwe amafunidwa kwambiri ndi eCommerce ndi nsanja zogulira zomwe zili ndi Search Engine Optimization (SEO) Mawonekedwe. Ndiosavuta kugwiritsa ntchito popanda luso lolemba khodi komanso kuwongolera kosavuta kwa backend, kuthandiza ogwiritsa ntchito kusunga nthawi yokwanira ndi ndalama.

Ngakhale Shopify imapangitsa zinthu zina kukhala zofulumira komanso zosavuta, pakadalipo kuyesetsa kwakukulu kuti mukweze tsamba lanu. Kuchokera pamapangidwe atsamba mpaka kudongosolo lazinthu komanso kukhathamiritsa kwa mawu osakira, kusamala kwambiri momwe zinthu za SEO zimagwirira ntchito ndikofunikira kwambiri. 

Kugwiritsa ntchito njira zabwino kwambiri za Shopify SEO kumatha kukulitsa mwayi wanu wopeza kuchuluka kwa magalimoto ndi malonda patsamba lanu kuchokera pamainjini osakira ngati Google. Ichi ndichifukwa chake tapanga maupangiri otheka kuti athandizire master SEO pasitolo yanu ya Shopify. Tiyeni tiyambe!

Pafupifupi 43% yamagalimoto onse a e-commerce amachokera kukusaka kwachilengedwe kwa Google. 37.5% ya anthu onse omwe amapita kumasamba a e-commerce amachokera kumainjini osakira. 23.6% ya ma e-commerce oda amalumikizidwa mwachindunji ndi kuchuluka kwa anthu. 51% ya anthu omwe amagwiritsa ntchito intaneti adziwa za chinthu chatsopano kapena kampani pa intaneti.

Yambani

1. Konzani Kapangidwe Katsamba Kanu ka Shopify

Ndikofunika kukonza zomwe zili patsamba lanu m'njira yoyenera kuti ogula athe kupeza zinthu mwachangu. Ogula akapeza zomwe akufuna, amatha kukhala ndi nthawi yochulukirapo patsamba lanu ndikufufuza masamba ambiri, zomwe zimakulitsa masanjidwe a injini zosaka.

Koma mungatani kuti tsamba lanu likhale losavuta kuyendamo? Choyamba, musapitirire ndi magulu ndi magulu. Khalani ndi dongosolo losavuta kulola injini zosakira kukwawa patsamba lanu ndikuyika malonda anu.

Tsamba losavuta, losavuta la SEO litha kuwoneka motere:

Shopify Mapangidwe a Tsamba ndi Navigation

Konzani zomwe mwalemba ndi Shopify, pogwiritsa ntchito chilichonse mwazinthu izi:

  • Tsamba lofikira> Masamba a Gulu> Masamba azinthu
  • Tsamba lofikira> Masamba a Gulu> Masamba amagulu ang'onoang'ono> Masamba azinthu

Komanso, monga About Tsamba ndi Contact Page kuti muwonetse kukhulupirika ndi kudalirika kwa tsamba lanu.

2. Limbikitsani luso lanu la ogwiritsa ntchito

Pali njira zambiri zosinthira ogwiritsa ntchito patsamba lanu, zomwe zikuphatikiza:

Sitezi Yoyenda - Nthawi zonse zimatsikira kwa ogwiritsa ntchito kupeza mwachangu zomwe akufuna. Tsamba lanu likakhala losavuta kupeza ndipo chilichonse chimayenda mwachangu, alendo amakonda kuwononga nthawi yambiri pasitolo yanu. Kuti muwonjezere liwiro la tsamba lanu la Shopify, mutha:

  • Gwiritsani ntchito mutu wachangu, wosavuta kugwiritsa ntchito mafoni
  • Chotsani mapulogalamu omwe simukugwiritsa ntchito
  • Pewani kugwiritsa ntchito slider
  • Gwiritsani ntchito zithunzi zazing'ono, zokongoletsedwa bwino

Gwiritsani Ntchito Mapangidwe Omvera - Kulinganiza bwino ikufuna kupangitsa tsamba lanu kuwoneka laukadaulo pachida chilichonse, kuphatikiza ma desktops, mafoni am'manja, ndi mapiritsi. Mitu yoyankhidwa imatha kukulitsa luso la ogwiritsa ntchito komanso kugwiritsa ntchito kwake, zomwe zimabweretsa alendo obwereza komanso kutembenuka kochulukira.

3. Yang'anani pa Mawu Ofunikira Oyenera

Shopify SEO chiwongolero chikuwoneka chosakwanira popanda kufufuza kwa mawu osakira - maziko olimba a kupambana kwa SEO. Koma mumapeza bwanji mawu osakira oyendetsa magalimoto kupita kusitolo yanu?

Njira yabwino ndikufunsana ndi katswiri wa SEO ndikuwafunsa kuti alembe mndandanda wamitu yayikulu yomwe omvera anu akugwiritsa ntchito posakasaka zinthu ngati zanu. Mukhozanso kupeza chilimbikitso kuchokera pamitu monga iyi:

  • Wogula wanu anthu
  • Kusaka mabwalo ndi ma subreddits okhudzana ndi malonda anu
  • Onani mitu, mafotokozedwe a meta, ndi zolemba zina zomwe zimagwiritsidwa ntchito patsamba la omwe akupikisana nawo
  • Ma hashtag azama media okhudzana ndi malonda anu

4. Konzani Masamba Anu a Shopify

Ngati mukuyambitsa sitolo yatsopano, konzani tsamba lanu loyamba, zosonkhanitsira zazikulu, ndi masamba ogulitsa kwambiri. Kuti musankhe masamba oti muwonjezere bwino, tsatirani njira izi:

  • Masamba azinthu zomwe zidapangitsa chidwi kwambiri poyambitsa sitolo yanu
  • Masamba azinthu omwe ali ndi mawu osakira kwambiri omwe mwawapeza

Tsopano popeza mukudziwa masamba omwe muyenera kukonza kaye, tiyeni tiwone momwe mungatchulire masamba pamasamba onse. Gwiritsani ntchito njira yosavuta iyi: 

Keyword 1 – Shop for Keyword 2 – Store Name

Mwachitsanzo:

Custom T-shirts – Shop for Custom T-shirts Online – The Store

Kenako, lembani maudindo ndi mafotokozedwe a meta kwa malonda anu ndi magulu. Mutha kuyang'ana patsamba la omwe akupikisana nawo, koma omvera angayamikire zomwe zili patsamba. Kumbukirani, kulongosola kwa meta ndi mwayi wanu wopangitsa wosuta kuti adutse… chifukwa chake kuyenera kukhala kokakamiza.

ThinkGeek adachita izi ndikufotokozera tochi yosavuta ya LED yomwe imayamba ndi mzere:

Mukudziwa zomwe zimayamwa ndi tochi wamba? Zimabwera m'mitundu iwiri yokha: yoyera kapena yoyera-yoyera yomwe imatikumbutsa mano a munthu wokonda kumwa khofi. Kodi tochi yamtunduwu ndi yosangalatsa bwanji?

ThinkGeek

Ngati muli ndi tsamba lalikulu kwambiri, mungathenso konzani mwadongosolo mutu wanu wa Shopify ndi mafotokozedwe a meta.

5. Pemphani Ndemanga Zamankhwala

Mukapempha makasitomala kuti asiye ndemanga, mukupanga nsanja kuti zonse ziwonjezeke patsamba lanu la zotsatira zakusaka (SERP) kulowa komanso kukuthandizani kukulitsa kusanja kwanu. Zowunikiranso zimasungidwa patsamba lomwe likugwiritsidwa ntchito zojambula zabwino chifukwa chake makina osakira amachiwonetsa mwakufuna, kusiyanitsa zomwe mwalowa ndi omwe akupikisana nawo:

serp ndi ndemanga

Ndemanga zoyenera zimawonjezeranso verbiage pamasamba azogulitsa kotero kuti osakasaka azibweranso kudzalembanso masamba. Ndipo, ndithudi, ndemanga zimakhudza kwambiri chisankho chogula.

90% ya omwe atenga nawo mbali amakhudzidwa ndi ndemanga zabwino zapaintaneti.

Zendesk

Kafukufuku wina wasonyeza zomwe zapezedwa: pafupifupi, anthu ambiri amakhulupirira owunika pa intaneti monga momwe amadalirira malingaliro apakamwa. Ndikofunikira kuti osati ndemanga izi pamapulatifomu owunikira komanso patsamba lanu lazinthu.

Pali njira zingapo limbikitsani makasitomala kuti awunikenso bizinesi yanu; yesani zomwe mungasankhe, ndikuwona njira yomwe ikugwirizana ndi bizinesi yanu.

6. Phatikizani Malo Anu a Shopify Ndi Google Merchant Center

Anthu ambiri sadziwa kuti kufalitsa chakudya chanu Google Merchant Center zimafunika kuti katundu wanu awoneke Google Shopping zotsatira. Ndipo pafupifupi kusaka kulikonse pa Google kumakhala ndi zotsatira za Google Shopping zophatikizidwa mu SERP:

Gulu la Google Shopping mu organic SERPs

Izi zimafuna kuti inu onjezani Google ngati tchanelo mu Shopify Store yanu. Mukaphatikiza, mutha kupititsa patsogolo kufotokozera kwazinthu kuti muwonjezeke pazotsatira za Google Search.

7. Gwiritsani Ntchito Mapulogalamu a Shopify SEO ndi Zida Zina za SEO

Shopify mapulogalamu amakuthandizani kutsata nkhani za SEO zomwe ndizofunikira kukonza ndikusunga nthawi ndi ndalama mukamakonza SEO yanu. Imapereka cheke chodziwikiratu cha mitu yamasamba, mitu, mafotokozedwe a meta, liwiro, zomwe zili, ndi zina zambiri. Mutha kugwiritsa ntchito zida za Shopify ngati TinyIMG Image Compressor ndi Semrush kuti apereke data yokhazikika kwa injini zosaka kuti muwongolere zotsatira zakusaka. Ndipo, inde, musaiwale kulembetsa tsamba lanu ndi Google Search Console kuti mutha kuzindikira ndi kukonza zomwe Google ikunena.

Kukulunga

Zolozera zonse zomwe tatchulazi sizingaphatikizepo zonse zomwe muyenera kudziwa za Shopify SEO koma zidzayendetsa magalimoto ambiri kuchokera kumainjini osakira. Ndi bwino kuyandikira akatswiri kwa ntchito za eCommerce SEO kuyimirira patsogolo pa omwe akupikisana nawo ndikuwonjezera malonda anu.

Ngati sitolo yanu sikuwoneka yapamwamba kwambiri, mutha kuphonya kugulitsa - ngakhale malonda anu ali apamwamba kwambiri. SEO ili ndi mphamvu kwa makasitomala omwe akufuna kugula.. kapena kupita nawo kwa mpikisano.

Kuwulura: Martech Zone yasintha nkhaniyi ndipo ikuphatikiza maulalo ogwirizana.

Itisha Govil

Itisha ndi katswiri wazamalonda wa digito yemwe amagwira ntchito SEO komanso wotsatsa malonda. Itisha wakhala akugwira ntchito mumakampaniwa kwa zaka zingapo tsopano ndipo amasangalala kulemba mabulogu ndikufufuza mabulogu odziwitsa omwe amathandiza kuwonjezera chidziwitso chake cha malonda a digito.

Nkhani

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