Zamalonda ndi ZogulitsaFufuzani Malonda

Shopify: Momwe Mungakonzere Mitu Yamphamvu Yamphamvu ndi Mafotokozedwe a Meta a SEO pogwiritsa ntchito Liquid

Ngati mwakhala mukuwerenga zolemba zanga m'miyezi ingapo yapitayi, muwona kuti ndakhala ndikugawana zambiri za ecommerce, makamaka zokhudzana ndi Sungani. Kampani yanga yakhala ikupanga makonda komanso ophatikizidwa kwambiri Shopify Komanso malo kwa kasitomala. M'malo mowononga miyezi ndi masauzande a madola pomanga mutu kuyambira pachiyambi, tinalankhula ndi kasitomala kuti atilole kugwiritsa ntchito mutu womangidwa bwino ndi wothandizidwa womwe unayesedwa ndikuyesedwa. Tinapita ndi Wokiee, Mutu wa Shopify wamitundu yambiri womwe uli ndi mphamvu zambiri.

Zinatengerabe miyezi yachitukuko kuti aphatikize kusinthasintha komwe timafunikira potengera kafukufuku wamsika komanso mayankho a kasitomala wathu. Pachimake pa kukhazikitsidwa kunali wopanga mafashoni yemwe ankafuna kupanga malo opangira malonda a e-commerce omwe amayi amatha kugula mosavuta madiresi pa intaneti.

Chifukwa Wokiee ndi mutu wantchito zambiri, gawo limodzi lomwe timayang'ana kwambiri ndikukhathamiritsa kwa injini zosaka. M'kupita kwa nthawi, tikukhulupirira kuti kusaka kwachilengedwe kudzakhala mtengo wotsika kwambiri pakugula kulikonse komanso ogula omwe ali ndi cholinga chachikulu chogula. Pakufufuza kwathu, tidazindikira kuti azimayi amagula madiresi okhala ndi zisankho zazikulu zisanu:

  • Masitayilo a madiresi
  • Mitundu ya madiresi
  • Mitengo ya madiresi
  • Kutumiza kwaulere
  • Zobwerera Zopanda zovuta

Mitu ndi mafotokozedwe a meta ndizofunikira potengera zomwe mwalemba ndikuwonetsetsa bwino. Chifukwa chake, inde, tikufuna tag yamutu ndi mafotokozedwe a meta omwe ali ndi zinthu zazikuluzikulu!

  • The mutu wamtengo pamutu watsamba lanu ndikofunikira kuwonetsetsa kuti masamba anu ali ndi index yolondola pakufufuza koyenera.
  • The ndemanga ya meta ikuwonetsedwa m'masamba azotsatira za injini zosakira (SERPs) zomwe zimapereka zambiri zomwe zimakopa wosuta kuti adutse.

Chovuta ndichakuti Shopify nthawi zambiri amagawana mitu ndi mafotokozedwe a meta pama templates osiyanasiyana amasamba - kunyumba, zosonkhanitsira, zogulitsa, ndi zina zambiri. Chifukwa chake, ndidayenera kulemba zomveka kuti ndikwaniritse mitu ndi mafotokozedwe a meta moyenera.

Konzani Mutu Wanu Watsamba la Shopify

Chilankhulo chamutu wa Shopify ndi madzi ndipo ndi zabwino ndithu. Sindingalowe mwatsatanetsatane wa syntax, koma mutha kupanga mutu watsamba mosavuta. Chomwe muyenera kukumbukira apa ndikuti malonda ali ndi zosiyana ... mankhwala chitsanzo.

Nachi chitsanzo cha mutu wa a sweti ya plaid.

<title>Plaid Sweater Dress on sale today for $78.00 » Multi Knee-Length » Closet52</title>

Ndipo nayi code yomwe imapanga izi:

{%- capture seo_title -%}
    {%- if template == "collection" -%}{{ "Order " }}{%- endif -%}
    {{- page_title -}}
    {%- if template == "collection" -%}{{ " Online" }}{%- endif -%}
    {% assign my_separator = " » " %}
    {%- if current_tags -%}{%- assign meta_tags = current_tags | join: ', ' -%}
      {%- if template == 'blog' -%} 
      {{ " Articles" }} {%- if current_tags -%}{{ 'general.meta.tags' | t: tags: meta_tags | capitalize | remove: "&quot;" -}}{%- endif -%}
      {%- else -%}
      {{ my_separator }}{{ 'general.meta.tags' | t: tags: meta_tags -}}
      {%- endif -%}
    {%- endif -%}
    {%- if current_page != 1 -%}{{ my_separator }}{{ 'general.meta.page' | t: page: current_page }}{%- endif -%}
    {%- if template == "product" -%}{{ " only " }}{{ product.variants[0].price | money }}{{ my_separator }}{% for product_option in product.options_with_values %}{% if product_option.name == 'Color' %}{{ product_option.values | join: ', ' }}{% endif %}{% endfor %}{% if product.metafields.my_fields.dress_length != blank %} {{ product.metafields.my_fields.dress_length }}{%- endif -%}{%- endif -%}
    {% if template == "collection" %}{{ my_separator }}Free Shipping, No-Hassle Returns{% endif %}{{ my_separator }}{{ shop.name }}
  {%- endcapture -%}

<title>{{ seo_title | strip_newlines }}</title>

Codeyo imagawidwa motere:

  • Tsamba la Tsamba - phatikizani mutu weniweni watsamba poyamba… mosasamala kanthu za template.
  • Tags - Phatikizani ma tag pojowina ma tag okhudzana ndi tsamba.
  • Mitundu Yopanga - zungulirani pazosankha zamitundu ndikupanga chingwe chosiyanitsidwa ndi koma.
  • Metafields - chitsanzo ichi cha Shopify chili ndi kutalika kwa kavalidwe ngati metafield yomwe tikufuna kuphatikiza.
  • Price - phatikizani mtengo wamtundu woyamba.
  • Dzina la Shopu - onjezani dzina lasitolo kumapeto kwa mutu.
  • Wopatula - m'malo mobwereza olekanitsa, timangopanga ntchito ya chingwe ndikubwereza. Mwanjira imeneyo, ngati tiganiza zosintha chizindikiro chimenecho m'tsogolomu, ndi malo amodzi okha.

Konzani Mafotokozedwe Anu a Tsamba la Shopify Meta

Titakwawa patsambali, tidawona kuti tsamba lililonse lachithunzithunzi lomwe limatchedwa likubwereza zokonda za SEO. Tinkafuna kuwonjezera mafotokozedwe ena a meta kutengera ngati tsambalo linali loyambira, tsamba lazosonkhanitsa, kapena tsamba lenileni lazogulitsa.

Ngati simukudziwa kuti dzina lachithunzi chanu ndi chiyani, ingowonjezerani HTML note mu yanu mutu.liquid file ndipo mutha kuwona komwe kumachokera tsambalo kuti muzindikire.

<!-- Template: {{ template }} -->

Izi zidatipangitsa kuzindikira ma tempulo onse omwe adagwiritsa ntchito mafotokozedwe a meta a tsambalo kuti tithe kusintha mafotokozedwe a meta potengera template.

Nawa mafotokozedwe a meta omwe tikufuna patsamba lomwe lili pamwambapa:

<meta name="description" content="Turn heads in this classic hunter green plaid sweater dress. Modern updates make it a must-have: the stand-up neckline, three-quarter sleeves and the perfect length. On sale today for $78.00! Always FREE 2-day shipping and no-hassle returns at Closet52.">

Nayi kodi:

  {%- capture seo_metadesc -%}
  	{%- if page_description -%}
  	  {%- if template == 'list-collections' -%}
  			{{ "Find a beautiful dress for your next occasion. Here are all of our beautiful dress collections." | strip }}
      {%- else -%}
          {{- page_description | strip | escape -}} 
          {%- if template == 'blog' -%}
          {{ " Here are our articles" }} {%- if current_tags -%}{{ 'general.meta.tags' | t: tags: meta_tags | downcase | remove: "&quot;" -}}{%- endif -%}.
          {%- endif -%}
          {%- if template == 'product' -%}
  			{{ " Only " }}{{ product.variants[0].price | money }}!
  		  {%- endif -%}
      {%- endif -%}   	
  	{%- endif -%}
    {%- if template == 'collection' -%}
            {{ "Find a beautiful dress for your next occasion by color, length, or size." | strip }}
    {%- endif -%}
    {{ " Always FREE 2-day shipping and no-hassle returns at " }}{{ shop.name | strip }}.
  {%- endcapture -%}

<meta name="description" content="{{ seo_metadesc | strip_newlines }}">

Zotsatira zake zimakhala zosinthika, zomveka bwino za mitu ndi mafotokozedwe amtundu uliwonse wa template kapena tsamba latsatanetsatane lazinthu. Kupitilira patsogolo, nditha kusinthanso kachidindo pogwiritsa ntchito ziganizo zamilandu ndikuzikonza bwino. Koma pakadali pano, ikupanga kupezeka kwabwino kwambiri pamasamba azotsatira za injini zosaka.

Kuwululidwa: Ndine wothandizana nawo Sungani ndi Themeforest ndipo ndikugwiritsa ntchito maulalo awa m'nkhaniyi. Closet52 anali kasitomala wa kampani yanga, DK New Media. Ngati mungafune thandizo pakukulitsa kupezeka kwanu kwa e-commerce pogwiritsa ntchito Shopify, chonde Lumikizanani nafe.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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