Shopify: Momwe Mungakonzere Mitu Yamphamvu Yamphamvu ndi Mafotokozedwe a Meta a SEO pogwiritsa ntchito Liquid

Shopify Template Liquid - Sinthani Mwamakonda Anu Mutu wa SEO ndi Kufotokozera kwa Meta

Ngati mwakhala mukuwerenga zolemba zanga miyezi ingapo yapitayo, muwona kuti ndakhala ndikugawana zambiri za ecommerce, makamaka zokhudzana ndi Sungani. Kampani yanga yakhala ikupanga makonda komanso ophatikizidwa kwambiri Shopify Komanso malo kwa kasitomala. M'malo mowononga miyezi ndi masauzande a madola pomanga mutu kuyambira pachiyambi, tinalankhula ndi kasitomala kuti atilole kugwiritsa ntchito mutu womangidwa bwino ndi wothandizidwa womwe unayesedwa ndikuyesedwa. Tinapita ndi Wokiee, Mutu wa Shopify wamitundu yambiri womwe uli ndi mphamvu zambiri.

Zinafunikabe miyezi yambiri yachitukuko kuti aphatikize kusinthasintha komwe timafunikira potengera kafukufuku wamsika ndi mayankho amakasitomala athu. Pachimake pakukhazikitsa chinali chakuti Closet52 ndi tsamba la ecommerce lachindunji kwa ogula komwe azimayi azitha kuchita mosavuta. gulani madiresi pa intaneti.

Chifukwa Wokiee ndi mutu wantchito zambiri, gawo limodzi lomwe timayang'ana kwambiri ndikukhathamiritsa kwa injini zosaka. M'kupita kwa nthawi, tikukhulupirira kuti kusaka kwachilengedwe kudzakhala mtengo wotsika kwambiri pakugula kulikonse komanso ogula omwe ali ndi cholinga chachikulu chogula. Pakufufuza kwathu, tidazindikira kuti azimayi amagula madiresi okhala ndi zisankho zazikulu zisanu:

  • Masitayilo a madiresi
  • Mitundu ya madiresi
  • Mitengo ya madiresi
  • Kutumiza kwaulere
  • Kubwerera Kwaulere

Mitu ndi mafotokozedwe a meta ndizofunikira potengera zomwe mwalemba ndikuwonetsetsa bwino. Chifukwa chake, inde, tikufuna tag yamutu ndi mafotokozedwe a meta omwe ali ndi zinthu zazikuluzikulu!

  • The mutu wamtengo pamutu watsamba lanu ndi wofunikira kwambiri kuti muwonetsetse kuti masamba anu ali ndi index yolondola pakufufuza koyenera.
  • The ndemanga ya meta ikuwonetsedwa mumasamba azotsatira za injini zosakira (SERPs) zomwe zimapereka zambiri zomwe zimakopa wosuta kuti adutse.

Chovuta ndichakuti Shopify nthawi zambiri amagawana mitu ndi mafotokozedwe a meta pama templates osiyanasiyana amasamba - kunyumba, zosonkhanitsira, zinthu, ndi zina zambiri. Chifukwa chake, ndidayenera kulemba zomveka kuti ndikwaniritse mitu ndi mafotokozedwe a meta moyenera.

Konzani Mutu Wanu Watsamba la Shopify

Chilankhulo chamutu wa Shopify ndi chamadzimadzi ndipo ndichabwino kwambiri. Sindingalowe mwatsatanetsatane wa syntax, koma mutha kupanga mutu watsamba mosavuta. Chomwe muyenera kukumbukira apa ndikuti malonda ali ndi zosiyana ... mankhwala chitsanzo.

Nachi chitsanzo cha mutu wa a sweti ya plaid.

<title>Plaid Sweater Dress on sale today for $78.00 » Multi Knee-Length » Closet52</title>

Ndipo nayi code yomwe imapanga izi:

{%- capture seo_title -%}
  {{- page_title -}}
    {% assign my_separator = " » " %}
    {%- if current_tags -%}{%- assign meta_tags = current_tags | join: ', ' -%}{{ my_separator }}{{ 'general.meta.tags' | t: tags: meta_tags -}}{%- endif -%}
    {%- if current_page != 1 -%}{{ my_separator }}{{ 'general.meta.page' | t: page: current_page }}{%- endif -%}
    {%- if template == "product" -%}{{ " on sale today for " }}{{ product.variants[0].price | money }}{{ my_separator }}{% for product_option in product.options_with_values %}{% if product_option.name == 'Color' %}{{ product_option.values | join: ', ' }}{% endif %}{% endfor %}{% if product.metafields.my_fields.dress_length != blank %} {{ product.metafields.my_fields.dress_length }}{%- endif -%}{%- endif -%}{{ my_separator }}{{ shop.name }}
{%- endcapture -%}
  
<title>{{ seo_title | strip_newlines }}</title>

Codeyo imagawidwa motere:

  • Tsamba la Tsamba - phatikizani mutu weniweni watsamba poyamba… mosasamala kanthu za template.
  • Tags - Phatikizani ma tag pojowina ma tag okhudzana ndi tsamba.
  • Mitundu Yopanga - zungulirani pazosankha zamitundu ndikupanga chingwe chosiyanitsidwa ndi koma.
  • Metafields - chitsanzo ichi cha Shopify chili ndi kutalika kwa kavalidwe ngati metafield yomwe tikufuna kuphatikiza.
  • Price - phatikizani mtengo wamtundu woyamba.
  • Dzina la Shopu - onjezani dzina lasitolo kumapeto kwa mutu.
  • Wopatula - m'malo mobwereza olekanitsa, timangopanga ntchito ya chingwe ndikubwereza. Mwanjira imeneyo, ngati tiganiza zosintha chizindikiro chimenecho m'tsogolomu, ndi malo amodzi okha.

Konzani Mafotokozedwe Anu a Tsamba la Shopify Meta

Titakwawa patsambali, tidawona kuti tsamba lililonse lachiwonetsero lomwe limatchedwa likubwereza zokonda za SEO. Tinkafuna kuwonjezera mafotokozedwe ena a meta kutengera ngati tsambalo linali loyambira, tsamba lazosonkhanitsa, kapena tsamba lenileni lazinthu.

Ngati simukudziwa kuti dzina lachithunzi chanu ndi chiyani, ingowonjezerani HTML note mu yanu mutu.liquid file ndipo mutha kuwona komwe kumachokera tsambalo kuti muzindikire.

<!-- Template: {{ template }} -->

Izi zidatipangitsa kuzindikira ma tempulo onse omwe adagwiritsa ntchito mafotokozedwe a meta a tsambalo kuti tithe kusintha mafotokozedwe a meta potengera template.

Nawa mafotokozedwe a meta omwe tikufuna patsamba lomwe lili pamwambapa:

<meta name="description" content="Turn heads in this classic hunter green plaid sweater dress. Modern updates make it a must-have: the stand-up neckline, three-quarter sleeves and the perfect length. On sale today for $78.00! Always FREE 2-day shipping and hassle-free returns at Closet52.">

Nayi kodi:

{%- capture seo_metadesc -%}
  {%- if page_description -%}
    {%- if template == 'list-collections' -%}
      {{ "Find a beautiful dress for your next occasion. Here are all of our beautiful dress collections." | strip }} 
    {%- else -%}
    {{- page_description | strip | escape -}} 
      {%- if template == 'product' -%}
        {{ " On sale today for " }}{{ product.variants[0].price | money }}!
      {%- endif -%}
   {%- endif -%}
  {%- endif -%}
  {{ " Always FREE 2-day shipping and hassle-free returns at " }}{{ shop.name | strip }}.
{%- endcapture -%}
  
<meta name="description" content="{{ seo_metadesc | strip_newlines }}">

Zotsatira zake zimakhala zosinthika, zomveka bwino za mitu ndi mafotokozedwe amtundu uliwonse wa template kapena tsamba latsatanetsatane lazinthu. Kupitilira patsogolo, nditha kusinthanso kachidindo pogwiritsa ntchito ziganizo zamilandu ndikuzikonza bwinoko pang'ono. Koma pakadali pano, ikupanga kupezeka kwabwino kwambiri patsamba lazosaka.

Mwa njira, ngati mungafune kuchotsera kwakukulu… tikufuna kuti muyese tsambalo ndi 30% kuchotsera kuponi, gwiritsani ntchito ma code. HIGHBRIDGE potuluka.

Gulani Zovala Tsopano

Kuwululidwa: Ndine wothandizana nawo Sungani ndi Themeforest ndipo ndikugwiritsa ntchito maulalo awa m'nkhaniyi. Closet52 ndi kasitomala wa kampani yanga, Highbridge. Ngati mungafune thandizo pakukulitsa kupezeka kwanu kwa ecommerce pogwiritsa ntchito Shopify, chonde Lumikizanani nafe.