SUSANKHANI: Mayankho Othandizira Kutsatsa kwa Salesforce AppExchange

SUSANKHANI ZOTHANDIZA ZA Marketing Data za Salesforce AppExchange

Ndikofunikira kuti otsatsa akhazikitse maulendo a 1: 1 ndi makasitomala pamlingo, mwachangu, komanso moyenera. Imodzi mwamapulatifomu omwe amagwiritsidwa ntchito kwambiri pazifukwa izi ndi Salesforce Marketing Cloud (Mtengo wa SFMC).

SFMC imapereka mwayi wosiyanasiyana ndikuphatikiza magwiridwe antchito ndi mwayi womwe sunachitikepo kuti otsatsa azitha kulumikizana ndi makasitomala pamagawo osiyanasiyana aulendo wawo wamakasitomala. Mtambo wa Marketing Cloud, mwachitsanzo, sudzangothandiza otsatsa kufotokozera mitundu yawo ya data, komanso amatha kuphatikizira kapena kuyika magwero angapo a data, omwe amadziwika kuti data extensions.

Kusinthika kwakukulu komwe SFMC imaperekedwa makamaka chifukwa chakuti ntchito zambiri mu Marketing Cloud zimayendetsedwa ndi mafunso a SQL. Zochita zotsatsa monga magawo, makonda, zodzichitira, kapena kupereka lipoti zimafuna funso lapadera la SQL mu Marketing Cloud kuti otsatsa asefe, kulemeretsa, kapena kuphatikiza zowonjezera za data. Otsatsa ochepa okha ndi omwe ali ndi chidziwitso ndi luso lolemba, kuyesa, ndi kuthetsa mafunso a SQL paokha, zomwe zimapangitsa kuti magawowa atenge nthawi (motero okwera mtengo) ndipo nthawi zambiri amakhala ndi zolakwika. Chochitika chomwe chingachitike mubizinesi iliyonse ndikuti dipatimenti yotsatsa imadalira thandizo laukadaulo mkati kapena kunja kuti lizitha kuyang'anira deta yawo mu SFMC.

DESelect imagwira ntchito popereka mayankho othandizira kutsatsa kwa Salesforce AppExchange. Yankho lake loyamba kukokera-ndi-kugwetsa, Gawo la DESelect lidapangidwa makamaka kwa ogulitsa omwe alibe chidziwitso cholembera, kuwapangitsa kuti agwiritse ntchito chidacho mkati mwa mphindi zochepa chabe ndikuyika kuti athe kuyamba nthawi yomweyo ndi magawo omwe akuwatsata. kampeni. Ndi Gawo la DESelect, ogulitsa sayenera kulemba funso limodzi la SQL.

SUSANKHA Maluso

DESelect ili ndi mayankho angapo okonzeka kuti awonjezere ROI mu Salesforce Marketing Cloud yamabungwe:

  • SINANI Gawo imapereka mawonekedwe anzeru koma amphamvu pamagawo kudzera pazosankha. Zosankha zimalola ogwiritsa ntchito kuphatikiza magwero a data ndikugwiritsa ntchito zosefera kuti apange magawo m'njira yomwe imalepheretsa kufunikira kwa mafunso a SQL. Chifukwa cha chida, ogwiritsa ntchito amatha kuchita ntchito zogawa magawo mu SFMC 52% mwachangu ndikuyambitsa kampeni yawo mpaka %23 mwachangu, pomwe akupitiliza kugwiritsa ntchito mokwanira mwayi wambiri woperekedwa ndi Mtambo Wotsatsa. DESelect imathandizira ogulitsa kugawa, kutsata, ndikusintha kulumikizana kwawo pawokha (popanda kufunikira kwa akatswiri akunja) komanso mwanzeru kuposa kale.
  • SUSANKHA Connect ndi njira yophatikizira deta yotsatsa yomwe imathandizira akatswiri ochita malonda kuti asunge nthawi mwa kuphatikiza mosavuta ndikusunga gwero lililonse la data kudzera pa webhooks (API) kupita ku Salesforce Marketing Cloud ndi/kapena Salesforce CDP ndi kubwerera, osagwiritsa ntchito chilichonse koma kukokera-kugwetsa. Mosiyana ndi zida zazikulu zophatikizira, DESelect Connect imapangidwira otsatsa anzeru, ndikupangitsa kuti ikhale yosavuta, pamtengo wotsika poyerekeza ndi mayankho ena, komanso yosavuta kugwiritsa ntchito. Monga zinthu zonse za DESelect, Lumikizani sikutanthauza nthawi yopumira kuti muyike kapena kuyika, mumangotsegula ndikusewera. Chofunika kwambiri, sichifuna kudzipangira nokha ndipo idapangidwa ndi malire a SFMC pa kuchuluka kwa mafoni a API.
  • SINANI Kusaka sichili chatsopano, chakhala chikupezeka ndipo chikadali ngati Chrome Extension kuthandiza amalonda kufufuza mosavuta chirichonse mumtambo wawo wamalonda. Malo osakira ophatikizidwa kwathunthu amakulolani kuti muyang'ane Zowonjezera Za data, kuphatikiza:
    1. Zithunzi Zamakalata
    2. Wogwiritsa Amatumiza
    3. Timasangalala
    4. Magalimoto
    5. Zochita Zofunsa
    6. Zosefera Tanthauzo

Mwezi uno, DESelect idatulutsanso Search in AppExchange. Lingaliro lowonjezera malonda pamsika wa Salesforce linali chifukwa chofunidwa ndi ogwiritsa ntchito omwe amagwira ntchito m'mabungwe omwe sagwirizana ndi zowonjezera za Chrome. Tsopano, wogwiritsa ntchito aliyense wa Marketing Cloud amapeza phindu la chida ichi chosavuta kugwiritsa ntchito komanso chopulumutsa nthawi.

  • chotsani kusankha 1
  • sankhani zotsatira

CHONCHO KUSANKHA Mbali Zagawo

  • Lowani nawo limodzi zowonjezera za data - Ogwiritsa ntchito amatha kugwiritsa ntchito kukokera-ndi-kugwetsa kuti agwirizane mosavuta ndi zowonjezera za data ndikufotokozera momwe zimagwirizanirana. Ma Admins amatha kufotokozeratu maubale awa.
  • Kupatula zolemba - Zofanana ndi kujowina zowonjezera za data, ogwiritsa ntchito amatha kuwonetsa zolemba zomwe akufuna kuzichotsa pazosankha zawo.
  • Onjezerani magwero a data - Ndi yosavuta ndi SINANI kusankha kuwonjezera kulumikizana kuchokera kuzinthu zosiyanasiyana za data palimodzi.
  • Gwiritsani ntchito zosefera - Ogwiritsa ntchito amatha kugwiritsa ntchito zosefera zambiri pazowonjezera za data ndi magwero, kuchirikiza mitundu yonse yam'munda.
  • Kuwerengera - Ma subqueries amalola kuphatikizika kwa data ndikuwerengera, monga kuchuluka kwa zomwe kasitomala wagula kapena ndalama zomwe kasitomala wawononga.
  • Sanjani ndi kuchepetsa zotsatira - Ogwiritsa ntchito amatha kusintha zotsatira zawo motsatira zilembo, potengera tsiku, kapena njira ina iliyonse yomwe ili yomveka. Angathenso kuchepetsa chiwerengero cha zotsatira ngati pakufunika.
  • Kufotokozera ndi ntchito picklists - Ogwiritsa ntchito atha kugawira mindandanda yazosankha ndi zolemba ngati woyang'anira, kupangitsa gulu lawo kusefa motsimikiza.
  • Khazikitsani mfundo zapamanja kapena zozikidwa pa malamulo - Ogwiritsa ntchito amatha kusintha zotsatira zawo, pokhazikitsa mfundo zamanja kapena zozikidwa pamalamulo, mwachitsanzo, Female imakhala Abiti ndi Male imakhala Mbuye.
  • Dulani zolemba ndi malamulo - Zolemba zimatha kuchotsedwa kudzera mulamulo limodzi kapena ambiri, kupatsidwa zofunika kwambiri.
  • Gwiritsani ntchito magawo a mathithi - Ogwiritsa angagwiritse ntchito malamulo otsika kuti agwiritse ntchito 'gawo la mathithi'.

SUSANKHA Nkhani Zopambana

Pakadali pano, DESelect imadaliridwa ndi mitundu yapadziko lonse lapansi monga Volvo Cars Europe, T-Mobile, HelloFresh, ndi A1 Telekom. Ndondomeko ya kampani yosunga ubale wapamtima ndi makasitomala ake kumene maphunziro ndi chithandizo chodzipatulira pachiyambi, ngakhale kuti pulogalamuyo yakonzeka kuyambira tsiku loyika, yalola kuti nkhani zopambana zipitirize.

Chitsanzo cha Emerald: Zaku California Emerald ndiwogwiritsa ntchito zochitika zazikulu komanso zozama za B2B ndi ziwonetsero zamalonda. Yakhazikitsidwa mu 1985, mtundu wotsogola pamsikawu walumikiza makasitomala opitilira 1.9 miliyoni pazochitika 142 ndi katundu 16 wapa media.

Emerald posachedwapa anayamba kugwiritsa ntchito SFMC. Atangogwiritsa ntchito mtambo, gulu lawo lotsatsa malonda lidazindikira kuti pali kudalira kwakukulu pa mafunso a SQL popanda yankho losavuta kwa otsatsa opanda ukadaulo wa SQL. Iwo adapeza kusakwanira pakumanga zowonjezera za data zisanachitike ndipo adalimbana ndi kusasinthika koyenera kulongosola madera onse pasadakhale.

Asanagwiritse ntchito DESelect, otsatsa a Emerald analibe mwayi wopezera database, popeza gulu lawo lapakati lidapanga magawo m'mbuyomu. DESelect idathandizira Emerald kuti athandize gulu lawo lotsatsa kuti lizitha kupeza ndi kuyang'anira deta nthawi zonse ndikupanga magawo moyenera, komanso paokha. Tsopano, amayang'ananso kutulutsa DESelect kwa ogulitsa okha kuti athe kugwiritsa ntchito ogwiritsa ntchito a SFMC.

DESelect yawonjezera mphamvu ndi 50%. Ndikosavuta kuchita zinazake za ad-hoc tsopano.

Gregory Nappi, Sr. Director, Data Management & Analytics ku Emerald

Kuti mudziwe zambiri za momwe SINANI kusankha angathandize bungwe lanu:

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