Ndatenga Chaka Kuchokera Misonkhano, Nazi Zomwe Zachitika

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Miyezi khumi ndi iwiri yapitayi yakhala yotanganidwa kwambiri m'mbiri yamabizinesi athu. Tidakonzanso zofalitsa zathu za Martech, tidasamutsa maofesi athu patatha zaka 7, ndikumanganso moona ntchito zathu kuyambira pansi. Ndinaganiza zoponya misonkhano mkati mwa chaka kuti ndiyang'ane pa bizinesi. M'malo mwake, sindinapite ku Florida nthawi yonseyi, komwe ndimakonda kupumula ndikuchezera amayi anga. (Amayi sanali okondwa kwambiri ndi izi!)

Nthawi iyi isanachitike, ndidayankhulapo pafupifupi pamsonkhano uliwonse waukulu wotsatsa ku North America komanso ndidayankhulanso kutsidya lina. M'malo mwake, umodzi mwamisonkhano yomwe ndimaikonda ikuchitika pakadali pano - World Marketing Marketing World. Ndimakonda kwambiri kulankhula pamisonkhano - zimandipatsa mphamvu ndipo ndimakumana ndi ambiri a inu omwe ndimagwirizana nawo koma sindinakumaneko nawo pamaso. Ndikufuna kugawana momwe zakhudzira ine ndi bizinesi yanga.

Kudumpha Misonkhano Yotsatsa - Zabwino

Chosangalatsa ndichakuti, zaka zingapo zapitazo, bizinesi yathu idapangidwa makamaka ndi makasitomala ochokera kunja kwa midwest. Tinali ndi makasitomala m'mbali mwa nyanja komanso mitundu ina yayikulu kwambiri. Ngakhale inali ntchito yabwino komanso ndalama zakunyanja zimathera bwino kumadzulo, tidavutikira kusunga maubale amenewo.

Lero, makasitomala athu onse ali ku midwest ndipo tili ndi ubale wabwino nawo. Akakumana ndi mavuto, ndimangodumphira m'galimoto ndikupita kukawathandiza. Sizosankha kwenikweni ndi makasitomala akunja. Chifukwa chake, ngati mukufuna kukhala ndi mbiri yabwino kunyumba, kupita kumisonkhano yotsatsa sikofunikira kwenikweni.

Pomwe ndimayang'ana anzanga omwe amadumphira pamisonkhano pa intaneti, ndimakhala ndi malingaliro osiyanasiyana. Kuwona kupweteka kwa mayendedwe komanso mabanja omwe atsalira siosangalatsa. Sindikuphonya ma eyapoti, ndikukhala ndikatundu wanga, komanso nthawi yakuchoka kuntchito komanso banja.

Kodi ndaphonya learning? Ndingonena zowona kuti sindinaphunzirepo chilichonse pamsonkhano waukulu womwe sindinaphunzire pa intaneti. M'malo mwake, poyang'ana kwambiri pantchito ya kasitomala ndi zotsatira zawo, mwachidziwikire ndidaphunzira zambiri posunga mutu wanga pamasewera pano.

Ndimawona owonetsa msonkhano akusangalatsa, koma kuzama komanso tsatanetsatane nthawi zambiri zimasowa mokwanira kuti ndigwiritse ntchito kuzindikira kwawo. Ngati mukuyankhula pamsonkhano, ndiye cholinga chanu… chifukwa zikutanthauza kuti imodzi mwamakampani omwe akumvera akhoza kukulembani kuti mufunse nawo.

Kudumpha Misonkhano - Zoipa

Monga ndanenera pamwambapa, kasitomala wathu adasunthira kutali ndi zopangidwa zazikulu ndi makasitomala amdziko. Ndikugwirabe ntchito imodzi Dell, koma sizomwe zikuchitikira bungwe lathu popeza ndikuthandizira pulogalamu ya podcast yomwe ikumasulidwa posachedwa. M'malo mwake, ulendo wanga wotsatira waukulu ndikuti Dell EMC Dziko Lapansi. Mwayiwo udabwera kudzera mwa mnzake yemwe adagwira ntchito ndikupita ku Dell, komabe, sindingaziwerengere m'nkhaniyi.

Kusagwira ntchito ndi zopangidwa zazikulu kumachepetsa mbiri yanu pang'ono pamsika. Ndi chinthu choyipa kunena, koma makampani ku Midwest sagwira ntchito ndi mabungwe omwe sagwira ntchito ndi zopangidwa zazikulu. Mwamwayi, tathandizira zinthu zazikulu zokwanira zomwe anthu amatitenga nazo mtawuni.

Tivomerezane, makampani omwe amapita kumisonkhano amakhala ndi malonda a malonda. Zowopsa, panali oyenerera ochepa otsogolera pamsonkhano ... ngati kampani yawo ikanawononga ndalama zochepa pamatikiti amsonkhanowo, adazindikira kuti ndalama zogulitsa zinali zabwino kwambiri. Nditha kukumana ndi mabizinesi khumi pamsonkhano ndipo onse anali ndi bajeti. Nditha kukumana ndi mabizinesi khumi kunyumba ndipo amodzi mwa iwo ali ndi bajeti. Misonkhano ndizogulitsa kwambiri njira yanu yogulitsa.

Pomwe ndidanena kuti sindinaphunzire chilichonse pamisonkhano, nthawi yakuchoka kuntchito ndi banja kuti tiganizire is waphonya. Ndinapeza madzulo anga atakhala pa bar ndi otsatsa anzanga akusangalala. Nthawi zambiri timagawana zopambana ndi zolephera zomwe sizingatchulidwe kuchokera pakulankhula kapena kuwonetsera, ndipo kumva zoonadi izi zinali zolimbikitsa chifukwa mumadziwa kuti simuli nokha m'mavuto anu ndi kuchita bwino kwanu.

Kuponya Misonkhano - Oipa

Mukuwona dzina langa, Douglas Karr, ogawana nawo pamndandanda wapamwamba? Kodi mumandiwona pama podcast amtundu? Kodi mumandiwona muma webinema adziko lonse? Ayi. Pomwe ndakulitsa kuwerenga kwathu pa intaneti, pitilizani kukhala ndi omvera ambiri pa zokambirana zamalonda, ndipo adachita bwino modabwitsa Gulu la Martech, Ndataya tani yakuwonekera komwe ndidakhalako.

Sindikukayika kuti kupezeka pamisonkhano, kuthandizira misonkhanoyi, komanso kumwa zakumwa ku bala ndi anzanga kumandipatsa chidwi.

Malire a digito ndiwodabwitsa, koma anthu ndianthu ndipo amafunikirabe kulumikizana kuti apange chithunzi chosaiwalika. Pomwe ndine wopambana kwa galu wanga Gambino, sindinatchulidwe pamndandanda wapamwamba kwambiri pa intaneti chaka chatha. Ndikakhala nawo pamisonkhano, nthawi zonse ndimkalembedwa pamndandanda wazaka 100 zapamwamba za anzanga.

Kotero… Kodi Zilibe kanthu?

Kaya ndi zofunika kapena ayi zimadalira zolinga zanu. Ngati zonse ndizodziwika, inde. Ngati zonsezi ndi za ego, ndiye inde. Ngati ndizokhudza kugwira ntchito ndi ma mbiri akulu, inde. Ngati ndi za kukumana ndi atsogoleri mumakampani anu, inde. Ngati ndi za kuphunzira luso lanu? Meh.

Kwa ine, panokha, oweruzawo akadali kunja. Ndimakonda kuwonekera, koma sindikutsimikiza kuti zimamveka bwino pankhani zachuma. Bizinesi yanga ndiyabwino lero kuposa kale. Ndipo, tili ndi chidwi chachikulu kunyumba ku Indianapolis, tikumanga studio ku malo omwe timagwira nawo ntchito komwe tikulangiza mabizinesi achichepere, kupereka mwayi kwa ophunzira mtawuniyi, ndikuthandizira ambiri osapeza phindu mtawuniyi.

4 Comments

  1. 1

    Ngakhale ndimaphunzira zambiri pa intaneti kuposa pamisonkhano, ndimakondadi kupita kumisonkhano ndikumacheza ndi anthu omwe amalankhula chilankhulo chotsatsa zama digito. Sindimapita konse kwa iwo, komabe, chifukwa amakhala okwera mtengo kwambiri.

    Mwina nditakhala ndikulemba mabulogu okwanira pamutuwu kuti ndilandire zotsatirazi, ndiye kuti NDIDZALANDIRA kupita ndikulankhula, m'malo mongosinthana ndi kirediti kadi kuti ndikhale nawo.

  2. 2
  3. 4

    Zikomo, Doug. Woyendetsa kuti ndikakhale nawo pamisonkhano nthawi zonse amakhala oyankhula bwino. Nthawi zambiri zomwe ndimasankha kukhala kunyumba, ndasunga madola masauzande ambiri pogula mabuku awo - zofalitsa zomwe zidapangitsa kuti gulu lawo likhale loyenera. Zachidziwikire kuti ngakhale izi sizilowe m'malo mwa zokumana nazo zenizeni ndi malo ochezera a pa Intaneti… ziyenera kukhala zofunikira kuzilingalira. Zotsatira zake, ndimamva kuti ndikupeza chuma cholemera komanso chozama chomwe ndimatha kuyendera mobwerezabwereza.

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