Zinthu Zaposachedwa pa Facebook Zithandiza Ma SMB Kupulumuka COVID-19

Thandizeni

Mabizinesi ang'onoang'ono (SMBs) amakumana ndi zovuta zomwe sizinachitikepo, ndi 43% Amabizinesi omwe adatsekedwa kwakanthawi chifukwa cha Covid 19. Chifukwa chakusokonekera kosalekeza, kukhwimitsa ndalama, ndikutsegulanso mosamala, makampani omwe akutumikira gulu la SMB akukwera kuti apereke chithandizo. 

Facebook Imapereka Zida Zazikulu Kwa Amabizinesi Ang'onoang'ono Pakati Pa Mliri

Facebook posachedwapa anapezerapo watsopano zochitika zaulere zolipira pa intaneti Zogulitsa za ma SMB papulatifomu yake - zomwe zaposachedwa kwambiri kuchokera ku kampaniyo, kuthandiza mabizinesi omwe alibe ndalama zochepa kuti athe kutsatsa pakulalikiraku. Kuposa Makampani ang'onoang'ono a 80 miliyoni Pakadali pano gwiritsani ntchito zida zotsatsira za Facebook, zomwe zimalumikiza ogwiritsa ntchito opitilira 1.4 biliyoni omwe amathandizira masamba ang'onoang'ono papulatifomu yokha. Mfundo yofunika? Sizinakhale zofunikira kwambiri kuti ma SMB azigwiritsa ntchito njira zapaintaneti ngati Facebook pomwe makasitomala amakhalabe kunyumba kwa tsogolo lawo.

Ndi mawonekedwe atsopano a Facebook, ma SMB ali ndi mwayi wopanga ndalama pazochitika zapaintaneti komanso makalasi, ndikuwonetsa zopereka zapadera zomwe mwina sizikhala ndi nsanja yawoyawo. Njira zina zomwe Facebook yakhala ikuthandizira anthu amtundu wa SMB ndikuphatikiza kupereka ndalama zankhaninkhani ndi madola 100 miliyoni oyenererana ndi mabizinesi ang'onoang'ono ndikuyambitsa ma Shop a Facebook kuti athandize ma SMB kuyambitsa zopereka zawo pa intaneti. Pulatifomu imapatsanso ma SMB kusindikiza zosintha za maola ndi kusintha kwa ntchito patsamba la Facebook, ndipo mabizinesi amatha kudzilemba 'otseka kwakanthawi,' ofanana ndi Google My Business.

Zochitika Zapaintaneti Zolipidwa pa Facebook Zobwezeretsa Mabizinesi Ang'onoang'ono

Ma Platform Ena Akuyimirira Kuti Awonetse Kuthandizira Kwawo

Kuphatikiza pa kutuluka kwa Facebook, othandizira ambiri apeza mayankho omwe amathandizira kuti ma SMB apambane, mwachitsanzo:

  • Salesforce idakulitsa ntchito zake za Salesforce Care ndikuthandizira mayankho, ndikupangitsa kuti izipezeka kwaulere kwa makasitomala komanso osakhala makasitomala kwa masiku 90.
  • Alibaba Cloud yakhazikitsa njira yatsopano yamalonda yothandizira ogulitsa B2C yambitsani nsanja ya e-commerce mwachangu masiku asanu.
  • Google akupereka $ 340 miliyoni yotsatsa ma SMB kuthandiza mabizinesiwa kuti azilumikizana ndi makasitomala. Kampaniyi ikuperekanso ndalama zokwana madola 20 miliyoni zothandizira mabungwe azachuma kufalitsa uthenga wonena za ndalama zopezera chithandizo ndi zothandizira ma SMB.
  • Venmo analengedwa Mbiri Zamalonda zomwe zimalola eni a SMB kuwonjezera manambala awo amafoni ndi ma adilesi awo mwachindunji kuzambiri zawo mu pulogalamu yolipira

Ndi zoyeserera zochokera ku Facebook komanso zida zina zazikuluzikulu, ma SMB atha kupitilizabe kudziwitsa anthu za malonda, kulumikizana zosintha zamabizinesi, komanso kulumikizana ndi makasitomala awo pama social network omwe anthu ambiri amagwiritsa kale ntchito kuti adziwike pa Covid-19.

Kuphatikiza apo, ma SMB omwe alibe tsamba la webusayiti adzapindula kwambiri pogwiritsa ntchito malo ochezera a pa Intaneti kuti awoneke pakati pa omvera awo. Kutenga nawo mbali panthawiyi ndi njira yabwino yothetsera ma SMB kuti apulumuke munthawi zosatsimikizika, ndikupanga zofunikira kuti apange tsamba lathunthu.

Momwe ma SMB Amamvetsetsa Ndi Makina Ati Omwe Akuyendetsa Zotsatira Zabwino Kwambiri

Pamene ma SMB akuyang'ana kuti agwiritse ntchito mwayi watsopanowu ndikukwaniritsa bwino zotsatsa zawo, ndikofunikira kuwonetsetsa kutsatsa kulikonse, mawu osakira, ndi kuchuluka kwama foni. Pa KuitanaRail, tikuthandiza ma SMB kugwiritsa ntchito bwino kutsatsa kwawo ndikumvetsetsa zotsatira za dola iliyonse yomwe agwiritsa ntchito. Pogwiritsa ntchito pulogalamu yotsata kutsata ndi kutsatsa, ma SMB atha: 

  • Lembani Njira zomwe ndizothandiza kwambiri kuti athe kugawa bajeti zawo
  • Kumvetsa momwe makasitomala amakonda kuwafikira - kusintha njira zawo zolankhulirana ndi zotsatsa moyenera
  • Chotsani nzeru pazakuyimbira ndi magwiridwe antchito kuti musinthe momwe amalumikizirana ndi makasitomala

Ndikofunika kuzindikira kuti kugwiritsa ntchito nsanja imodzi yolumikizira njira kuchokera kuzinthu zonse kumathandiza otsatsa kuti adziwe zonse zoyesayesa zawo - kuthetseratu nkhani zotsutsana zomwe zimadza chifukwa chogwiritsa ntchito nsanja zingapo kuti afotokozere magwiridwe antchito.

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