Zochita Zapamwamba Zotsatsa Paintaneti Zamabizinesi Aang'ono Ndi Akuluakulu

smb

Emarsys, Ndi WOPEREKA mapulogalamu mtambo malonda makampani B2C akutsogolera ali anamasulidwa zotsatira zake mu-munthu pa Intaneti kafukufuku wa 254 akatswiri ritelo lofalitsidwa mu mgwirizano ndi WBR Intaneti. Kke anapezazo zikuphatikizapo SMBs (mabizinesi ndi revenues a $ 100 miliyoni kapena zochepa) mu B2C ritelo zikukwaniritsidwa omnichannel njira mozungulira kutsimikiziridwa bwino, ndi kuthera nthawi zambiri pokonzekera holide yovuta kugula nyengo, ndi akuyesetsa kubweretsa zipangizo zatsopano zambiri poyera ndi kuyenderana ndi omnichannel zaluso ndi yolumikiza zinachitikira digito ndi zinachitikira njerwa ndi matope, pamene pakuika mphamvu mafoni zamalonda.

Ma SMB amakono ali pamalo osangalatsa - ngakhale ali akulu, atha kupindulabe ndi njira zotsatsa zomwezi ndikugwiritsa ntchito mabungwe akuluakulu. Kudzera njira omnichannel digito, makampani monga Amazon kupitiriza kulera bala padziko mayiko, posungira kasitomala, ndi kukwaniritsidwa. SMBs kuti osati pozindikira ichi, koma 2016, iwo akufunafuna atengere zina njira zotani kuti zigwirizane omnichannel mawonedwe.

Zotsatira za kafukufukuyu, otsatsa kuchokera ku ma SMB adalemba mndandanda wazomwe zachitika pa intaneti komanso zomwe zimakhudza kupeza ndi kusunga. Email malonda kutsogolera onse kupeza ndi posungira yoyendetsa chachikulu. Komanso tatchulazi kufufuza organic, kufufuza analipira, chikhalidwe TV, retargeting, Othandizana malonda, malonda m'manja, ndi injini kugula poyerekezera.

Kusungidwa kwa SMB ndi Kupeza

Kutengera ndi zomwe ma SMB ogulitsa atafunsidwa kwambiri:

  • Ma 81% a ma SMB amakhalabe odalira maimelo ngati oyendetsa makasitomala, ndipo 80% amasunga makasitomala
  • 73% ya ogulitsa amawerengera maimelo ngati chinthu chapamwamba kwambiri, ndipo m'modzi mwa asanu amawalemba ngati chinthu chofunikira kwambiri pakuyika
  • SMBs anaona akupeza mu KPIs lalikulu mitengo kutembenuka chinawonjezeka ndi 72%, pafupifupi kuti phindu chinawonjezeka ndi 65%, ndi kubwereza kugula kasitomala chinawonjezeka ndi 58%
  • 70% ya ma SMB amayamba kukonzekera tchuthi pasanafike Julayi
  • 54% ya ma SMB adazindikira maimelo osiyidwa ndi ma ngolo ngati njira yabwino kwambiri yotsatsira komanso malingaliro omwe atsatiridwa ndi tsamba adabwera lachiwiri pa 47%

Tidapeza kuti ma SMB ndiopatsa chidwi komanso amafulumira kuyankha m'malo ampikisano amakono. SMBs kufunafuna nsanja agile kuti sachedwa kugwiritsa ndiponso yosavuta kugwiritsa ntchito. Ma SMB ngati Kutsika Mtengo Kuposa Dothi !, Rawlings, ndi Scrubs & Beyond atembenukira ku Emarsys kuti awone ROI yomweyo, akhalebe olimbirana komanso azilumikizana ndi makasitomala awo munthawi yoyenera munjira zabwino. Kuphatikiza apo, ma SMB akuwunikira momwe makasitomala amakhalira kuti apange mwayi wogula mosadukiza kwa makasitomala pazida ndi njira. Umenewu ndi umboni wakuti SMBs kwambiri za posungira kasitomala - chinachake osewera zazikulu muyenera kuganizira. Sean Brady, Pulezidenti wa ku America, Emarsys

Pakafukufukuyu, a Emarsys adalumikizana ndi WBR Digital omwe adafufuza akatswiri ogulitsa m'makampani osiyanasiyana a B2C omwe amayang'anira kutsatsa kwawo, e-malonda, malonda ndi ntchito. In-munthu Kafukufuku amene anafunsidwa inkachitikira pamalo pa 2016 Msonkhano wa eTail West

Tsitsani Nkhani Yathunthu

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.