Kodi Chithunzithunzi Chitha Kukhala Gawo Lotsatira Paulendo Wogula Wanu?

Kodi Chithunzithunzi Chitha Kukhala Gawo Lotsatira Paulendo Wogula Wanu?

Mwanjira zambiri, izi zimadalira kuti kasitomala wanu ndi ndani komanso ulendo wawo ndi uti.

Aliyense amadziwa za Snapchat pakadali pano, sichoncho? Kodi alipo aliyense amene ali mumdima pano? Ngati ndi choncho, nazi zonse zomwe muyenera kudziwa… Ndi imodzi mwamawebusayiti yotchuka kwambiri pakati pa azaka 16 - 25, ndiyofunika mphekesera $ 5 Biliyoni, ndipo zimakhala ngati palibe amene akupanga ndalama nazo.

Tsopano, gawo la izi ndikapangidwe. Pali madera ochepa okha omwe mutha kutsatsa ku Snapchat, ndipo onse ndiowopsa. Mutha kulipira zotsatsa mu "Nkhani Zamoyo," ndikupeza 10 mphindi yachiwiri yomwe ogwiritsa ntchito amangodina osadikirira konse. Mutha kutsatsa pamtundu wawo watsopano wa "Discover", womwe ukuyembekezeka kusokoneza momwe nkhani ndi malo azosangalatsa kuyambira CNN mpaka Comedy Central amatulutsa zomwe zili. Zosankha zonsezi ndi zoyipa pokhapokha ngati mukufuna kukwera mtengo kwenikweni komanso kosayembekezereka pakudziwitsidwa kwa mtundu.

Funso lomwe palibe amene akufunsa, ndilakuti, tingagwiritse ntchito bwanji Snapchat mu zomwe tili mukudziwa zikugwira kale ntchito? Anthu ambiri akulemba malo ochezera a pa Intaneti ngati chizolowezi (cholakwika) ndipo ambiri ali choncho mantha Zosewera pa netiweki chifukwa samazimvetsa (kulakwitsa kokulirapo). Ichi ndichifukwa chake anthu amalipira ana opusa ngati ine kuti abwere ndikusewera ndi matekinoloje atsopanowa, ndipo ndili anadabwa kuti anthu ambiri sanazindikire zomwe ali nazo - kwenikweni.

Nditha kukumbukira za mafakitale khumi ndi awiri - kuphatikiza usiku, malo odyera, ndi malo ogulitsa - omwe angapindule kwambiri ndikuphatikiza zinthu zaulere ya Snapchat mu njira yawo yotsatsa, ndipo zonse zikuphatikizika mu Baibulo zomwe otsatsa onse a digito amatsatira… Ulendo wa wogula.

Ulendo Wogula Wachikhalidwe

Ngati mumadziwa bwino kuwerenga Martech Zone, Ndikutsimikiza kuti mukudziwa zonse zaulendo wamakasitomala azikhalidwe. Zomwe makasitomala amachita zimawonetsedwa muntchitoyi ngati lingaliro lomveka, lomveka bwino lopangidwa ndi wopanga zisankho mwanzeru. Choyamba, kasitomala amazindikira kuti ali ndi vuto, kenako amayamba kufufuza mayankho ake, kenako amaphunzira zambiri za yankho lanu, kenako amaligula, kenako amakhala loya wake. Zikuwoneka zoyera kwambiri, zosavuta. Pafupifupi yoyera kwambiri komanso yosavuta ...

Ndi chifukwa chake. Mu danga la B2B, ndilo kwambiri zogwirizana. Mu danga la B2C ndilo nthawizina yofunikira, koma imafanana kwambiri ndi lamulo la thupi kuposa chilinganizo chenicheni. Ndiye mungasinthe bwanji lamuloli kuti likwaniritse Snapchat pochita izi?

Kusintha Ulendo Wotsatirawo

Tiyeni tiyambe ndi chinthu chambiri. Sindinabwere pano kuti ndilembe chidutswa china cha momwe mungagulitsire zaka zikwizikwi. Izi zalembedwa makamaka ndi anthu okalamba kwambiri kuti atimvetse kapena achichepere kwambiri kuti amvetsetse bizinesi, ndipo ndilibe nayo chidwi. Izi zikunenedwa, pali kusiyana kwakukulu pakati pa momwe achinyamata amagwiritsira ntchito chidziwitso ndi momwe mitundu ya otsatsa imagwirira ntchito taganizirani amawononga zambiri.

Mwachitsanzo, zaka zikwizikwi zonse ndizodziwika bwino posadalira kutsatsa. Ndikokulitsa kwakukulu ndipo anthu ambiri amayimira pamenepo. Zomwe palibe amene amafunsa zaka zikwizikwi zomwe tikulankhula?

Ochenjera kwambiri omwe ali ndi malonda osakhulupirira kwambiri ndalama, koma amakonda kufufuza ndipo amakondadi ma brand omwe amayesa kumvekanso nawo. Adakula ndi kuchuluka kwa chidziwitso chaumunthu m'manja mwawo ndipo amawagwiritsa ntchito kuthana ndi kubetcha kwa bar, kuzindikira khosi lawo, ndi kusankha komwe angagwiritse ntchito ndalama zawo. Kwa gululi, umboni wachitukuko ndi mfumu, ndipo chilichonse chomwe chikuwoneka kuti chimachita malonda mopitilira muyeso chimatha kutaya chidwi chake.

Chifukwa chake izi zikubweretsa funso lofunika kwambiri, ndingapeze bwanji nsanja yomwe siyikuthandizira otsatsa kuti agulitse kwa anthu omwe safuna kugulitsidwa?

Kupeza kwa Snapchat Kumapita Patali Kupitilira Kuzindikira Kwa Snapchat

M'masabata angapo apitawa, gulu langa ku Miles Design lakhala Kuyesera kutsatsa kwa Snapchat, ndipo tapeza zina zabwino papulatifomu zomwe ndi zaulere ndipo zili ndi kuthekera koyendetsa bizinesi, osati kungodziwa mtundu.

Ingoganizirani, mwachitsanzo, ndinu bala omwe akuvutikira kupeza zaka 20-kubwera pakhomo. Pali mayankho ankhaninkhani komanso owona pamavuto awa, kuphatikiza zakumwa zazikulu, mausiku a trivia, nyimbo zanyengo, ndi zina zambiri, koma zambiri mwazimenezi zimadalira zizindikilo zakunja kwanu kuposa kutsatsa kwina kulikonse. Kodi mungatani ngati mukufuna kuyendetsa anthu ambiri kumalo anu kuti mulimbikitse kugula?

Lowani Snapchat.

Zinthu zochepa ndizapadera pa Snapchat ngati malo ochezera a pa intaneti, kuphatikiza zosefera za geo. Tsopano, Snapchat sakulolani kuti mupange fyuluta ya geo yabizinesi yanu, koma iwo nditero lolani kuti mupange fyuluta ya geo mdera lanu. Njirayi ndi yaulere ndipo imakhala mpaka kalekale, kutanthauza kuti nthawi iliyonse munthu akabwera m'khosi mwanu, amatha kugwiritsa ntchito geofilter yanu mukamacheza ndi anzanu, pamapeto pake kuyendetsa magalimoto ambiri mdera lanu, ndikukhulupirira, bala lanu. Phatikizani izi ndi zotsatsa (Tijambulitsireni chithunzi ndi geofilter ndikulowetsedwa kuti mupambane chakumwa chaulere, ndi zina zambiri) ndipo mutha kukhala malo ochezera aubwenzi ndi anthu omwe mumakhala nawo pakadutsa miyezi ingapo.

Sindine ndekha pa izi, ngakhale. Snapchat alidi amagwiritsa ntchito ma Geofilters kuba mainjiniya ku Uber, ndipo ndikulingalira kuti sangayime pamenepo. Pali matani ofunsira ukadaulo uwu, muyenera kungokhala ofunitsitsa kuyesa.

Izi zonse zimafunikira kutengapo gawo. Snapchat siosiyana, ndi zatsopano chabe. Ngati mupatsa ogwiritsa ntchito chidziwitso chachikulu komanso njira yabwino yolumikizirana ndikuchita nawo, mupambana. Kwa mitundu yambiri ya B2C yomwe ikufuna kuyang'ana gulu laling'ono, iyi ndi njira yabwino… Ndiye bwanji onse akuwopa?

Ngati mukufuna kucheza za Marketing, Technology, kapena mwana wawo woyamba kubadwa, Marketing Tech, ndimakonda kuyankhula. Sungani zokambirana zikuchitika pa Twitter ndipo ndidziwitseni zina zomwe mukufuna kuwerenga!

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