Kugwiritsa Ntchito Ma Check-Ins Pazogulitsa Zamalonda

chipotolo

Takhala tikufunsana kwambiri m'makampani athu ndi makampani omwe apanga malo osungiramo zinthu zambiri zamtengo wapatali. Nthawi zambiri, makampaniwa amapemphedwa kuti azikulitsa kutsatsa kwawo, kukulitsa gawo lawo pamsika, ndikuchita kutengera malonda awo ndi zopereka zantchito. Tikakumba mozama pamapulatifomu awo, timawona kuti asonkhanitsa mapiri a data omwe sagwiritsidwe ntchito.

Nazi zitsanzo pazamalonda a Email:

  • Chifukwa chiyani makampani otsatsa maimelo sangathe kupereka ma benchmark kusungirako, dinani, tsegulani ndikusintha kwa ogula ndi mabizinesi kuti mupeze kupambana kwawo? Ndiyenera kuwona mosavuta momwe mndandanda wanga wopeza ndi kusungira ntchito zikufananirana ndi makampani omwewo omwe ali ndi firmagraphics kuti awone ngati ndikuchita bwino kapena ayi.
  • Chifukwa chiyani makampani otsatsa maimelo sangathe kupereka kuwunikira komwe kumaneneratu zamalonda potengera kukula ndi mtundu wa omwe adalembetsa patsamba lanu la imelo? Kodi mumadziwa phindu la omwe amakulembetsani kutengera luso lawo, zochitika zawo, madera awo, komanso kuchuluka kwa anthu?
  • Chifukwa chiyani makampani otsatsa maimelo samatha kupanga malo osungira maimelo omwe amasintha ma adilesi amaimelo kumaakaunti, kapena kuwachotsa akagwera pa akaunti imodzi? Chifukwa chiyani kampani yotsatsa imelo samawafunsa ngati angafune kusinthitsa zidziwitso zawo kwa makasitomala onse pagulu limodzi?

Mukayamba kusanthula deta, mudzawona momwe zingakhalire zodabwitsa kukhala ndi njirazi ndi chidziwitso cha kampani iliyonse. Ingoganizirani zisankho zomwe mungapange kutengera kukhala ndi luntha kwa otsatsa onse m'malo moyang'ana mndandanda wanu?

Nazi zitsanzo mkati mwa makampani a Social Media:

  • Chifukwa chiyani nsanja ngati Twitter siyimanga ulalo wanzeru? Mosasamala kanthu kofupikitsa kapena amene amalimbikitsa ulalo, Twitter imatha kupereka chidziwitso chamisala chomwe chingapereke lipoti lathunthu m'mabizinesi pazomwe zingakhudze, mapulogalamu awo, komanso ntchito zawo. Ingoganizirani kukhala wokhoza kuwona mtengo wabwino kwambiri wazidziwitso womwe umapereka nthawi yolumikizirana - kuyambira m'badwo, kugawana, kufikira, kudina ... pa aliyense wogwiritsa ntchito Twitter yemwe adagawana kapena kubwereza ?! Ndidayankhula izi kubizinesi sabata yatha ndipo adati alipira zonse kuti athe kupeza izi. M'malo mwake, Twitter siyimapereka chilichonse ndipo timakakamizidwa kudalira zomwe zili mumdima ndikulumikiza zazifupi kuti ziyese kubwezera zomwe zakhudzidwa.

Nachi chitsanzo chodabwitsa kwambiri kuchokera ku Foursquare. Pomwe Chipotle anali ndi vuto la chitetezo cha chakudya, Ma Foursquare adatha kuwunika momwe magalimoto akuyenda m'masitolo ndipo pamapeto pake, kulosera zotayika:

chipotle-foot-traffic

Chotsatira? Chipotle yalengeza zakopeza kota yoyamba ndipo maulosi a Foursquare anali pa chandamale - kutsika kwa 30% kwa malonda. Ma Foursquare samangokhoza kuneneratu zotayika, amathanso kulosera motsimikiza:

Tikukhulupirira kuti kutsika kwa 23% pamisika yamagalimoto yomweyo ndiye nambala yofunikira kwambiri yomwe omwe akuchita nawo masheya akuyenera kuyang'anitsitsa, m'malo motaya 30% pamalonda. Zikuwonetsa kuti Chipotle akupanga kukhulupirirana ndi makasitomala, zomwe ndizofunika kwambiri kuti zizichita bwino kwakanthawi. Jeff Glueck, Mtsogoleri wamkulu wa Foursquare.

Ndikukulimbikitsani kuti muwerenge Ntchito yonse ya Mr. Glueck, ndizosangalatsa!

Makhalidwe motsutsana ndi Intelligence

Ndinagwira ntchito ndi kampani imodzi yomwe imapeza ndalama zopitilira 1 biliyoni munyumba yosungira zambiri, koma amayang'ana kwambiri kukula kwa ndalama zotsatsa kuposa kuchuluka ndi kuchuluka kwa zomwe amapeza. Tidawakankhira mwamphamvu kuti ayeretsere zija ndikulemba ntchito wasayansi wazidziwitso. Sanatero ndipo sanachedwe kutseka… ndi phiri lazidziwitso zosagwiritsidwa ntchito zomwe zikadakhala zofunikira kwambiri ngati zikadasungidwa bwino ndikuwomberedwa moyenera.

Makampani ambiri amaika katundu wambiri ndikuwononga nthawi yochulukirapo m'zinthu zawo. Makhalidwe ake ndiabwino, koma amatha kutengera mosavuta. Luntha lothandizira ogula kupambana ndipo mabizinesi amapikisana ndilofunika kwambiri kuposa kakhodi kalikonse.

Zambiri ndizabwino kwambiri zomwe siziyenera kudziwika pazifukwa ziwiri:

  1. Ulamuliro - migodi yazidziwitso zanu ndikupereka kafukufuku woyambira ku makampani anu kuti mukhale mtsogoleri.
  2. mtengo - popatsidwa chisankho chomwe chimapangitsa moyo wa ogwira ntchito kukhala wosavuta kapena zidziwitso zomwe zimathandizira wamkulu kupanga zisankho zabwino, ndizisankha nthawi iliyonse.

Ndi mtundu wanji wamagolide womwe mukukhala pamwamba pake?

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