Mavuto Asanu ndi awiri Akuthana ndi Zamalonda Pagulu

zamalonda

Zamalonda yakhala mbiri yayikulu, komabe ogula ambiri ndi ogulitsa ambiri akulephera "kucheza nawo" pogula ndi kugulitsa. Chifukwa chiyani?

Pazifukwa zambiri zomwezi zidatenga zaka zambiri kuti e-commerce ipikisane kwambiri ndi malonda ogulitsa njerwa ndi matope. Zamalonda ndi chilengedwe komanso malingaliro, ndipo zimangotenga nthawi kuti zitsutsane ndi mafuta ochulukirapo omwe malonda a e-commerce akhala lero.

Mavutowa ndi ochuluka, ndipo kuthekera kokambirana mosadukiza ndi kwakukulu, koma pamlingo wazithunzi zazikulu, izi ndi zifukwa zisanu ndi chimodzi zomwe zimapangitsa kuti malonda azachuma asachitike kwambiri:

  1. Pali mikangano yokhudza zomwe malonda azachuma ali. Kodi ndi Facebook Marketplace? Kodi ndi mapulogalamu ngati Kupereka ndi Zilekeni, zomwe zimawoneka ngati mwala woponyera kuchokera craigslist? Kodi ndikulembetsa ndi madera omwe akutukuka CrateJoy? Kodi ndikungotsatsa malonda m'malo ochezera a pa Intaneti? Kodi ndikugawana kwanu eBay mindandanda pama feed anu azama TV? Makampani azachuma asanayambe, amafunika kupanga malo okoka zinthu. Amazon ndi eBay ndiomwe amakhala pakompyuta. Palibe chofananacho pakadali pano pazamalonda.
  2. Otsatsa sikuti amayang'ana kumeneku. Oposa 50% aogulitsa ma e-commerce amatembenukira ku Amazon koyamba akagula pa intaneti. Mutha kubetcha kuti eBay imatenga chidutswa china chachikulu cha chidwi. Kodi malonda azachuma amapeza ma eyeball angati? Mutha kuthamangitsa kuti si theka la biliyoni lomwe eBay ndi Amazon palimodzi amafotokoza ngati ogwiritsa ntchito ogulitsa.
  3. Chidziwitso cha kugula-ndi kusankha-ndizoipa kwambiri. Monga shopper, ngati muli ndi ma eBay ndi Amazon.com, mutha kugula chilichonse chomwe chikugulitsidwa kulikonse padziko lapansi. Pazakugulitsa zamalonda, kusankha kwa ogulitsa ndi ogulitsa akadali kochepa, ndipo muyenera kuchita zonse zomwe mungathe kuti muwapeze, akudutsa masamba ndi malo angapo. Ndi vuto la nkhuku ndi dzira: zochepa zogulitsa zimatanthauza ogulitsa ochepa komanso magalimoto ochepa-zomwe zikutanthauza kuti ogulitsa ochepa-omwe amadyetsa vutoli. Pakadali pano, ogulitsa ambiri akusankha kugulitsa komwe ambiri mwaomwe ali, zomwe zikutanthauza kuti ndizomwe zili zenizeni, nazonso.
  4. Ogula sangathe kuchita zamalonda popanda kuganiza. E-commerce ili ndi njira yotsatsira malonda ndikusintha mpaka sayansi. Amazon Prime mwina ndiye chitsanzo chabwino kwambiri pano, koma eBay yatenganso gawo lalikulu m'zaka zaposachedwa. Ogula amatha kugula zinthu zamsika mwachangu, popanda kukangana kulikonse - koma phiri lokwera kuti apeze chinthu, kumvetsetsa zomwe zikuchitika, ndikumaliza ntchito zamalonda ndizokwera kwambiri ndipo sizingadziwike. Izi zikutanthauza mitengo yotsika kutembenuka kuchokera kwa ogulitsa-kuchokera padziwe laling'ono kwambiri
  5. Mavuto ogulitsirana mosavuta. Pa eBay kapena Amazon, chilichonse chomaliza pamalonda - kuwunika kwaogulitsa ndi otsatsa, kutsimikizira, kutsata kukwaniritsidwa, kubwerera ndi kusinthana, mikangano ndi kuthana ndi mikangano - zimayendetsedwa bwino ndikuchokera pamalo amodzi, apakati omwe angathe kuyang'aniridwa ndi ochepa chabe kudina. Eni ake ambiri amawebusayiti nawonso agulitsa thukuta ndi madola kuti ayesetse kupikisana ndi polish iyi, ndipo pazifukwa zomveka-imakopa ogula ngati bizinesi ya aliyense. M'malonda azachuma, malamulo akumadzulo akumadzulo akugwirabe ntchito, monga momwe anachitira pa eBay mu 1999. Kwa ogula ambiri komanso ogulitsa chimodzimodzi, izi sizosangalatsa.
  6. Zovuta zachinsinsi ndizovuta kuthana nazo. Zachinsinsi pazomwe ambiri amagula zikuchulukirachulukira m'zaka zaposachedwa, ndipo sizitayika iwo chikhalidwe nthawi zambiri amafupikira amatenga zanga ndikuzigwiritsa ntchito ngati phindu. Kwa ogulitsa ambiri, zamalonda zikumveka kwambiri ngati kusakhala achinsinsi pang'ono, zoopsa zambiri. Zitenga nthawi, zomangamanga, kusinthika, ndi kulengeza kuti izi zitheke. Pakadali pano, ogulitsa omwe amaganiza kuti angakhudze mitengo yosinthira mwina ali olondola.
  7. Kugula kumakhalabe ntchito yapadera. Izi zitha kumveka ngati chinthu chodziwikiratu, koma ogwiritsa ntchito media ambiri sanakonzekere kusakanikirana ndi kugula. Sanazichitepo kale, ndipo palibe malamulo kapena zizolowezi zomwe zimayendetsa ogwiritsa ntchito media kuti aziganiza zogula akamacheza - kapena mosemphanitsa. Ogula alibe pano chikhalidwe wamaganizidwe pogula kapena a kukagula malingaliro polumikizana. Patha zaka zambiri asanapange mgwirizanowu.

Ngati ndinu ogulitsa amene mukudabwa ngati inu kapena ayi ayenera be mu zamalonda, musachite mantha. Pazifukwa izi, mwina simukusowa kwambiri. Kapena, mwanjira ina, mutha kupeza phindu lochulukirapo ndikuwonjezeranso zoyesayesa zanu pamisika yayikulu, komwe ogula ambiri ali, komanso komwe chitetezo ndi kulosera kwa ogula komanso ogulitsa chimodzimodzi.

Chifukwa chake kwa ogulitsa ambiri, lingaliro labwino pakadali pano ndikuchita zomwe mumachita mulimonse-kukhutiritsa makasitomala, kupereka ntchito yayikulu, kukulitsa bizinesi yanu mwanzeru-ndikutsatira njira zina zatsopano kapena kuloza misika yatsopano mderali. Ena onse azisamalira okha.

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