Social Media & Influencer Marketing

Media Social: Dziko Lotheka Mwabizinesi Yazing'ono

Zaka khumi zapitazo, njira zotsatsa za eni mabizinesi ang'onoang'ono zinali zochepa. Makanema achikhalidwe monga wailesi, Tv komanso zotsatsa zambiri zimangodula pamabizinesi ang'onoang'ono.

Kenako pakubwera intaneti. Kutsatsa maimelo, zoulutsira mawu, mabulogu ndi mawu otsatsa zimapatsa mwayi kwa eni mabizinesi ang'onoang'ono mwayi wofalitsa uthenga wawo. Mwadzidzidzi, mutha kupanga chinyengo, kampani yanu inali yayikulu kwambiri mothandizidwa ndi tsamba lalikulu komanso pulogalamu yayikulu yapa media.

Koma kodi makampaniwa akugwiritsa ntchito bwanji zida izi? Chaka chilichonse kuyambira 2010, takhala tikufunsa eni mabizinesi ang'onoang'ono mafunso kuti timvetsetse momwe zoulutsira mawu zimakwanira pakusakanikirana kwawo.

Chaka chilichonse, zidziwitso zimathandizira ena mwa malingaliro athu omwe akhala nawo kwa nthawi yayitali ndikugwedeza zikhulupiriro zina pachimake. Chifukwa chake ndife okonzeka kutero funsani mafunso kachiwiri. Ngakhale zinthu zina sizinakhazikike, tawona kusintha komwe eni ake akuwoneka kuti akukangalika, ndipo ali ndi chidwi chogwiritsa ntchito njira zapa media pazambiri kuposa kungodziwa mtundu. Tikufuna kudziwa ngati zomwe tikuwona kuchokera kwa makasitomala athu ndizofanana pakati pa omvera ambiri.

Pakafukufuku wa chaka chatha, ngakhale eni ake amatenga gawo logwira ntchito, nthawi yayitali yomwe amaika pazanema ikupitilira kuchepa pang'ono. Ndemanga zomwe tikuphunzira zikuwoneka kuti zikuwonetsa kuti kutsikako kudadza chifukwa cha zida zowonjezera zambiri komanso njira yolunjika kwambiri pazanema.  Timachita chidwi kuti muwone ngati izi zipitilira mu 2013.

Forbes ndi zofalitsa zina zikulosera zamagwiritsidwe azama TV m'makampani akulu, tikufuna kudziwa zomwe zikuchitika m'magulu ang'onoang'ono.

Kodi Google+ pamapeto pake ipeza malo patebulo ndi Facebook, Twitter ndi Linkedin? Chaka chapitacho oposa 50% mwa omwe adayankha adati sanalowemo ku G +. Inemwini ndikuganiza kuti tikadatsala ndi chaka kuchoka pa netiwekiyi kuti tithandizebe, koma ndikufuna kudziwa zomwe zanenedwa.

Kodi Pinterest, Instagram ndi masamba ena azithunzi azikhala bwanji pakusakanikirana kwachikhalidwe chonse? Chaka chapitacho ndinali wokondwa kwambiri ndi masamba azithunzi omwe akukula mwachangu, koma kwakukulu, makasitomala anga ang'onoang'ono sanachite chidwi ndikulowerera.

Chifukwa chake, ngati muli ndi kampani kapena muli ndi antchito ochepera 100, tikufuna kudziwa zomwe mukuganiza. Mukugwiritsa ntchito bwanji media media ngati gawo la kutsatsa kwanu. Chonde tengani mphindi zochepa kuti muyankhe mafunso mufukufuku wathu.  Tidzakhala tikusonkhanitsa deta kumapeto kwa mwezi wa February, kenako ndikugawana zotsatira kumapeto kuno.

 

 

 

Lorraine Mpira

Lorraine Ball wazaka makumi awiri akugwirira ntchito ku America, asanakumbukire. Lero, mutha kumupeza at Zolemba, kampani yaying'ono yotsatsa, yomwe ili ku Carmel, Indiana. Pamodzi ndi gulu laluso kwambiri (lomwe limaphatikizapo amphaka Benny & Clyde) amagawana zomwe akudziwa pakupanga masamba, kulowa, malo ochezera a pa Intaneti komanso kutsatsa maimelo. Wodzipereka kuti athandizire chuma chambiri ku Central Indiana, Lorraine amayang'ana kwambiri kuthandiza eni mabizinesi ang'onoang'ono kuti azilamulira malonda awo.

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