Media Media ndi Kuwongolera Kutsutsa

mafunso malingaliro

Lero m'mawa ndimakhala ndikuwerenga pepala loyera lomwe limapezeka patsamba la Aprimo, pa kuphatikiza zoulutsira mawu.

Otsatsa sayenera kuyambira pachiyambi kuti apange makanema osintha makanema pazosakanikirana zomwe zilipo kale. Pogwiritsira ntchito malo ochezera a pa Intaneti ngati njira zowonjezera zamagetsi ndi Web 1.0, otsatsa akugwiritsa ntchito luso lawo latsopanoli panjira yawo yomwe amapezeka.

White whipper amalankhula ndi maudindo ogulitsa ndipo kutsatsa kwasinthidwa pang'ono. Otsatsa - omwe nthawi zambiri sanalumikizane ndi anthu - tsopano akuyenera kulumikizana ndi kuyang'anira chizindikirocho pagulu. Ayenera kukwaniritsa izi osaphunzitsidwa kalikonse kasamalidwe kotsutsa. Ndidakambirananso izi mu yanga chiwonetsero ku Webtrends Chitani.

Nthawi yomweyo, yathu ogulitsa akuyenera kukhala m'malo mu Social Media, kugwiritsa ntchito njira zingapo zotsatsira ndi kulumikizana zomwe sanakwanitse kuzipanga.

Whitepaper amapereka malangizo anayi:

  • Khazikitsani malo oyang'ana poika wina kuchokera kwaogulitsa kuti aziyang'anira media. Munthuyu akuyenera kukhala ndiudindo wopanga njira zotsatsira malonda, kuphatikiza kukhazikitsidwa kwa njira zomwe zikhazikitse malire pamgalimoto zomwe zizigwiritsidwa ntchito, momwe ziziyendetsedwera, ndi anthu omwe akuyenera kupatsidwa malinga ndi mfundo zamakampani.
  • Gwirizanani ndi ntchito zina omwe amatenga nawo gawo pazogula zazikulu, kuphatikiza makasitomala ndi kasamalidwe kazinthu. Pofika chaka cha 2010, zoposa 60% zamakampani a Fortune 1000 omwe ali ndi tsambalo adzakhala ndi malo ena ochezera pa intaneti omwe angagwiritsidwe ntchito pazogwirizana ndi makasitomala. Komabe, ndikofunikira kuti kutsatsa kuzindikire gawo lazama TV pazomwe zikuwonetseratu zomwe zikuchitika kuchokera kwa omwe amatumizidwa kwamakasitomala kuti awonetsetse kuti umwini wagawidwa moyenera pantchito zosiyanasiyana zomwe zimagwira nawo ntchito yayikulu ya CRM.
  • Atengereni anthu kuchokera kwa otsatsa kuti aphunzire zamalonda, makamaka omwe amachita nawo zikhalidwe zomwe zimathandizira kulumikizana ndi m'modzi. Otsatsa omwe sanaphunzitsidwe kapena kudziwa za "kasamalidwe kotsutsa" ali pachiwopsezo chachikulu mdziko lazama TV, chifukwa makasitomala amatsutsa mwaufulu omwe amapereka ndi zinthu zake m'mabwalo a anthu.
  • Khalani ngati wothandizira ndi atsogoleri ogulitsa ndi ogulitsa omwe akufuna kuchita nawo zoulutsira mawu, makamaka malo omwe amalumikizirana m'modzi-ndi-ambiri, ndikuphunzitsidwa ndi malangizo omwewo operekedwa kwa otsatsa ndi akatswiri olumikizana kuti ateteze mtunduwo komanso kutumizirana uthenga nthawi zonse.

Ndapereka malangizo kwa ogulitsa kuti ayambe kutsatira Social Media - koma pepala loyera limafotokoza zambiri kuchokera pamachitidwe onse amakampani. Inenso ndakhala kupita ku maphunziro ogulitsa chaka chatha ndipo ndimalimbikitsa kwambiri kwa otsatsa onse! Ndikufunsana ndi a Bill Godfrey, CEO wa Aprimo lero, ndipo tikambirana za izi - fufuzani kanema kuti abwere!

Chithunzi chojambulidwa 2010 03 02 pa 10.37.05 AMMapulogalamu ophatikizidwa a Aprimo, pakufuna kutsatsa amalola otsatsa a B2C ndi B2B kuti azitha kuyendetsa bwino ntchito yotsatsa posamalira bajeti ndi momwe amagwiritsira ntchito, kuthana ndi ma silos amkati ndi mayendedwe osunthika ndikuchita kampeni yazinthu zingapo zoyendetsera ROI yoyezera. kuchokera Aprimo webusaiti.

Mfundo imodzi

  1. 1

    Zolinga zamankhwala zikufulumizitsa kuganiziranso kwa "madipatimenti" chifukwa mizere yonse imasokonekera. Zabwino pa bizinesi.
    Bill

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