Kuyankha Kwanu pamavuto azama media kukuwonongerani ntchito yanu

Kulira Munthu
Wogwiritsa ntchito Copyright Flickr Craig Sunter

Panalibe kusowa kwazanema pazomwe zachitika posachedwa ku Boston. Mitsinje yanu ya Facebook ndi Twitter inali yodzaza ndi zambiri zomwe zimafotokoza zomwe zikuchitika mphindi ndi mphindi. M'malo mwake, zambiri zimakhala zosamveka.

Palibenso kuchepa kwa oyang'anira mabizinesi azama TV omwe atengera njira zabwino panthawi yamavuto. Stacy Wescoe akulemba kuti: "Ndidayenera kudziyimitsa ndikunena kuti, 'Ayi, anthu sakuyenera kuwona izi tsopano,' ndikusiya tsamba langa la Facebook lopanda kanthu tsiku lonse.” John Loomer akuchenjeza "Nthawi zambiri kutumizirana mauthenga ndi chizindikiritso kumatha kukhala kwachinyengo panthawiyi." A Pauline Magnusson akuti, "Komabe, pakamakhala tsoka, izi sizomwe omvera athu akupitilizabe kufunikira."

Ndikupitilira.

Ambiri amapereka upangiri womwewo, ndipo amaperekanso malingaliro ofanana ndi awa nambala imodzi mndandanda wawo. Steven Shatuck Amayitcha "Nthawi yomweyo Lemetsani Ma Tweets, Mauthenga ndi Maimelo."

Chifukwa chiyani? Chifukwa monga BlogHer's Elisa Camahort akulemba:

Sitikufuna kuti bungwe likunena zachabechabe zaluso za ana, pomwe gulu lathu limadikirira kuti tipeze kuchuluka kwa ana omwe avulazidwa kapena kutayika powombera pasukulu. Sitikufuna kukhala bungwe lomwe limalimbikitsa kwambiri zida zothamanga pomwe anthu ammudzi akuyembekezera kumva kuchokera kwa anzawo ndi abale awo pa mpikisano.

Kulira Munthu

© Wogwiritsa ntchito Flickr Craig Sunter

Poyesa kumvetsetsa izi, ndidakumana ndi ndemanga kuchokera kwa a Mary Beth Quirk pa Wogula. Amapanga mfundo yotsatirayi:

Bizinesi komanso zoyipa, zokhumudwitsa zomwe zimabweretsa kutayika kwa moyo waumunthu sizimangosakanikirana.

Tonsefe timakhudzidwa ndi vuto lalikulu. Tonsefe timakhudzidwa. Kuchuluka kwa zochitika zamabizinesi tsiku ndi tsiku kumangowoneka ngati kosafunikira kwenikweni tikamakumana ndi zoopsa monga uchigawenga, masoka achilengedwe, kapena ngozi zamakampani.

Ndikutha kumvetsetsa chikhumbo chosiya kugwira ntchito. Pulezidenti Kennedy ataphedwa (Lachisanu), Chicago Tribune malipoti kuti Lolemba, pafupifupi maofesi onse ndi mabizinesi ambiri adatsekedwa, ndipo masukulu ndi makoleji ambiri adayimitsa maphunziro.

Koma pankhani yophulitsa bomba komanso kusaka omwe akuwakayikira, sindingapeze umboni woti aliyense wayimitsa kapena kuchedwetsa bizinesi kunja kwa Boston (kupatula njira zachitetezo). Aliyense adapitiliza kuchita kafukufuku ndi chitukuko, kupanga zogulitsa, kupita kukagulitsa, kuchita kusanthula kwachuma, kulemba malipoti, kuthandiza makasitomala, ndikupereka zinthu.

Mbali zonse zamabizinesi zimangopitilira kupatula chimodzi. Tiyenera kuyimitsa kampeni yathu yotsatsa-makamaka yathu chikhalidwe TV malonda otsatsa malonda — panthawi yamavuto.

Chifukwa chiyani kutsatsa kuli kosiyana ndi mabizinesi ena? Ngati "zochitika zamabizinesi ndi zokhumudwitsa sizikusakanikirana" ndiye bwanji sitichedwa chirichonse pansi? Chifukwa chiyani oyang'anira ma brand ambiri akuganiza kuti akuyenera kusiya kugwira ntchito pomwe dziko lapansi ladzaza ndi mavuto akulu? Kodi sayenera kubzala oyang'anira, oyang'anira malonda, oyang'anira ma accounting ndi ena onse kuchita zomwezo?

© Wogwiritsa ntchito Flickr khawkins04

© Wogwiritsa ntchito Flickr khawkins04

Otsatsa sianthu wamba kapena ocheperako kuposa ena onse. Ngati tasankha kutseka mameseji athu ochezera, mwina tikunena choncho aliyense ayenera kuyang'ana pa tsokalo kapena tikunena choncho sitili ofunikira kumabizinesi athu.

Ngati ndizoyambirira, kukhala chete pawailesi yakanema kutanthauza kuti timaganizira za anthu ochepa pantchito zina omwe akugwirabe ntchito m'malo mosamala zomwe zikuchitika.

Ngati ndizomaliza, tikunena kuti kutsatsa sikofunikira monga magawo ena m'makampani athu. M'malo mwake, ndikuganiza kuti monga otsatsa timakhala ndi malingaliro ochepa pamtengo wathu. Izi zidawonekera pomwe ndimayesera kukambirana nkhaniyi pa intaneti:

Nayi mndandanda wanga wamachitidwe abwino panthawi yamavuto azama TV. Mwina simukugwirizana. Ndi zomwe ndemanga zili:

Choyamba, lankhulani ndi oyang'anira anu kuti mudziwe kuti kampaniyo ikutseka kapena kuchepetsa ntchito - Ngati akufuna kutseka msanga, tumizani antchito kunyumba, kapena muchepetse ntchito, kutsatsa kwanu kuyenera kuchepetsedwa moyenera. Ndipo mudzakhala ndiudindo wofotokozera anthu za chisankhochi.

Chachiwiri, onaninso malingaliro anu onse otsatsa pazinthu zomwe zingakhale zopanda chidwi. Chiwonetsero cha sitolo chomwe chimati malonda anu ndi "DA BOMB" ndichonyansa ngati tweet yomwe ili ndi zomwezo. Pitirizani kuyang'anitsitsa zochitika pamene zikuchitika kuti muthe kusintha ngati mukufunikira. Osangochotsa mauthenga onse omwe akukonzedwa, pokhapokha kampani yanu ikatseka ntchito zonse.

Chachitatu, onaninso ubale wamabizinesi anu ndi mafakitale anu ndi zovuta zomwe zikuchitika masiku ano. Ngati mupanga zida zothamanga, bomba la marathon likhoza kukulimbikitsani kuti musinthe mauthenga anu otsatsa ndi chidwi chodziwitsa ena za mabungwe omwe mumawathandiza omwe ali mgwirizanowu. Kapena, mungafune kupeza njira yothandizira mwachindunji. (Mwachitsanzo: zomwe Anheuser-Busch adachita pambuyo pa mphepo yamkuntho Sandy.)

Chachinayi, samalani posonyeza malingaliro anu. Aliyense amadziwa kuti aliyense akuganiza za omwe akhudzidwa ndi tsokalo. Pokhapokha mutakhala ndi kanthu kowonjezera kupatula "Mitima yathu ipita ku…" mwina simuyenera kunena chilichonse ngati chizindikiro. Simukuyenera kuchita zamatsenga kapena Kenneth Cole. Ndipo muyenera kungofotokozera zomwe kampani yanu ikuyankha ngati uthengawu ungakhudze makasitomala anu komanso omwe amakuthandizani.

Mwachitsanzo, ngati mukupereka ndalama, musayankhule za izi panthawi yamavuto. Koma ngati ogwira nawo ntchito akupereka magazi, dziwitsani anthu kuti padzakhala kuchedwa kubweza mafoni ndi maimelo.

Mayankho anu pamavuto azama TV akuwononga ntchito yanu. Ngati mumachita zomwe akatswiri anena ndikutseka mauthenga onse, mwina mukunena kuti otsatsa malonda ndi okhawo omwe ali ndi chidwi chofuna kusiya kugwira ntchito ndikungoyang'ana pazofunikira, kapena mukutanthauza kuti kutsatsa sikofunikira monga bizinesi ina ntchito. Zosankha zonsezi sizikuwonetsa bwino ntchitoyi.

Tiyeni tipange kutsatsa nzika zoyambirira. Tiyeni tigwire ntchito ndi akatswiri ena pamachitidwe ena kuti tichitepo kanthu moyenera, kukonzekera mwanzeru, ndikuchita bwino.

Khalani omasuka kutsutsana pansipa.

10 Comments

  1. 1

    Wawa Robby -

    Ndikuyamikira kwambiri kuti mwandibwereza mu chidutswa chanu, ndipo ndikuganiza kuti kuwunika kwanu zovuta zomwe zikupezeka pakusintha uthenga wamalonda munthawi yamavuto adziko lonse ndi koyenera.

    Izo zati - ine sindigwirizana nanu.

    Mumalemba kuti, "Ngati tasankha kutseka mameseji athu ochezera, mwina tikunena kuti aliyense akuyenera kuyang'ana za tsokalo kapena tikunena kuti sitili ofunika pamabizinesi athu."

    Ndikuganiza kuti uku ndikunama kwabodza - awa siwookhayo omwe angatumizidwe mauthenga ndi chisankho chofuna kuyimitsa kampeni yotsatsa nthawi yamavuto.

    Za ine, ndikuzindikira kuti pakati pa omvera anga, pali anthu omwe atha kukhala munthawi zosiyanasiyana zachisoni. Ndipo ena sangakhale achisoni nkomwe. Koma chifukwa cha zovuta zazomwe anthu amachita pamavuto ndi kutayika, makamaka pamlingo waukulu, ndikukhulupirira yankho lokhalo loyenera ndikuyesa kusawonjezera chisoni cha wina ndi uthenga wotsatsa womwe ungakhale wopanda pake, wopsa mtima, kapenanso wopweteka wina ali wachisoni - makamaka kudziwa kuti pali mwayi woti ambiri mwa omvera anga ali ndichisoni.

    Sizochuluka kwambiri kotero kuti ndikukhulupirira kuti nditha kuwongolera omvera anga komwe kuyenera kukhazikika. Ndikukhulupirira kuti ndianthu okhala ndi miyoyo yolemera, yolemera pomwe anthu amakhala ndi phindu lochulukirapo. Ndikukhulupirira kuti bizinesi yanga siyofunikira kwambiri mdziko lawo, ndipo ndasankha kusankha uthenga wanga wotsatsa molingana ndi tsoka.

    Za ine ndi mnzanga, pomwe timatseka mauthenga athu, sitinasiye kuyankhulana ndi omvera athu. Tidadziwa kuti tikufunika kukhala omvera makamaka pomvera omvera athu. M'malo moyesera kusinthana mwachangu mauthenga amtundu. Ndizosavuta kuyimitsa "zoyambira" monga momwe zimakhalira ndi media media nthawi zambiri ndikulemba zosintha zochokera pansi pamtima, komanso kuyang'ana kwambiri pakuchita nawo zabwino. Kwa ife, iyi inali yankho lathu losankhidwa pazomwe omvera athu adawonetsa kuti amafunikira.

    Chosintha chathu choyamba bomba litachitika chinali chithunzi chophweka cha wothamanga ndi mawu ofotokozera mapemphero athu kwa anthu aku Boston komanso othamanga a marathon. Ndi malingaliro opitilira 80,000 (opitilira 20K m'maola ochepa chabe), ndinganene kuti unali uthenga wotsatsa womwe umakhudza omvera athu m'njira yoyenera kuposa kungolora mauthenga athu kuti apitilize.

    Kwa ife, kufunikira kotsimikizika ngati chizindikiritso ndikofunikira kwambiri, osati munthawi yamavuto okha, koma nthawi zonse. Monga chizindikiritso, ndikofunikira kufananiza zochita zathu ndi omwe timati ndife, kugwiritsa ntchito tanthauzo la Seth Godin lodalirika. Ndife anthu omwe amasamaliradi makasitomala athu - osati monga magwero a phindu, koma monga anthu enieni omwe ali ndi malingaliro enieni, ena omwe amakhala ovuta panthawi yamavuto ndi chisoni. Kukhala owona kwa ife kumaphatikizaponso kuwonetsetsa kuti uthenga wathu wotsatsa umayankha izi mosamala munthawi yamavuto amdziko.

    Mwanjira zina - mutha kunena kuti kuyimitsa uthenga wotsatsa wokhazikika munthawi yotere kumabwera chifukwa cholemekeza mphamvu yayikulu pantchito yotsatsa, koma ndimphamvu zimabwera ndiudindo wogwiritsa ntchito mwanzeru.

    Zikomo poyambitsa zokambirana - ndi mutu wofunikira kwambiri kunyalanyaza, ndikuganiza.

    • 2

      Tithokoze chifukwa cha ndemanga, Pauline

      Chomwe ndikutanthauza ndikuti kuyimitsa mauthenga pamakina pamavuto chifukwa "pali zinthu zofunika kuzidandaula" kumawoneka ngati zosagwirizana ndi kuti sitimayimitsanso zina zonse zomwe bizinesi yathu ikuchita. Nchifukwa chiyani kupitiriza kugulitsa kumakhala kopepuka kuposa kupitiriza kugulitsa, kupitilizabe kuyembekezera kuti anthu adzafike kuntchito nthawi yake, kapena kupitiliza kukhala otseguka pagulu?

      Sindikutsutsana konse kuti malonda akhale owona. Ndikuganiza kuti pali zochitika zina zomwe timafunikira kuti titembenuzire chidwi chathu chadziko mbali zonse zamabizinesi kuti tikumane ndi tsoka. Ndicho chifukwa chake ndanenanso zakusowa kwa Purezidenti Kennedy.

      Chodandaula changa ndikuti kusagwirizana pakati paomwe amalonda amachita ndi machitidwe ena azamalonda. Ndikuganiza kuti zosagwirizana kuvulaza ntchitoyi chifukwa zitha kupangitsa kuti otsatsa azioneka ngati osafunikira kapena kuwapangitsa kukhala owoneka osazindikira.

      Ndikufuna kutsatsa kuti ndilandire ulemu. Kuchepetsa ntchito zotsatsa pagulu panthawi yomwe njira zina zambiri zikugwirabe ntchito mwachangu ngati momwe zingalimbikitsire kutsatsa ngati nzika yachiwiri.

      • 3

        Ndipitiliza kutsutsana. Mumalemba kuti, "Ndikufuna kutsatsa kuti ndilandire ulemu. Kuchepetsa ntchito zotsatsa pagulu panthawi yomwe njira zina zambiri zikugwirabe ntchito mwachangu ngati momwe zingalimbikitsire kutsatsa ngati nzika yachiwiri. ”

        Moona mtima, ndikukhulupirira kuti zomwe zachitikazo ndizowona. Kuchita bizinesi mwachizolowezi kutsatsa panthawi yamavuto adzachepetsa ulemu kwa otsatsa - kuti zithandizira malingaliro pagulu pazotsatsa monga momwe zimakhalira ndi dollar yamphamvuzonse kuti sasamala zosowa zenizeni za makasitomala awo . Mu bizinesi yanga, yankho la makasitomala anga lalimbikitsa lingaliro langa. Ndipo moona mtima - pokhala bizinesi yaying'ono, tidayimitsa ntchito zina. Ndipo pokhala manejala wa HR m'moyo wapitawo, ndikudandaula kuti panali ntchito zina zambiri zomwe sizimachitika Lolemba masana. Ndilibe manambala oti nditsimikizire nkhaniyi, koma mtsogoleri aliyense wanzeru m'mabizinesi akadazindikira zomwe antchito ake amafunikira panthawiyo, ndipo mwina zikadaphatikizanso kulola anthu ena kuti apite kwawo molawirira ngati zingatheke. Mission ndiyofunika, koma popanda anthu (makasitomala kapena ogwira ntchito), ntchitoyi sichichitika.

        Kodi cholinga chotsatsa ndi chiyani? Kuti zitsimikizire kufunika kwake kapena kulimbikitsa kasitomala kuti apange chisankho chokomera mtunduwo. Ngati ndizo zoyambirira, zedi, Tweet on. Ngati omalizawa, ndikuganiza mwamphamvu kuti ndiyime pang'ono kuti ndigule pamsika ndikuyankha moyenera zingakhale zothandiza kwambiri. Mutha kutsutsana pazonse zomwe mukufuna pamtengo wotsatsa ngati chinthu chokha. Ndikutsutsana kwambiri kuti kutsatsa sikumatha koma njira yothetsera mavuto. Ndipo sindikuwona kuti ngati kupanda ulemu pantchitoyo ngakhale pang'ono.

        Mwachitsanzo - m'galimoto yanga, mafuta ndi njira yothetsera mavuto. Ndimalemekeza kwambiri, koma palokha, popanda makina amgalimoto, sizichita chilichonse. Ndipo popanda iyo, galimoto yanga siyitha. Kuyang'ana kwambiri mtundu wamafuta anga osasamala za machitidwe ena mgalimoto yanga sikupangitsa kuti galimoto yanga iziyenda bwino kwambiri.

        • 4

          Kwa ine, mtundu womwe umasiya kunyoza zinthu zake koma umangopanga, unyolo wapa khofi womwe umasiya kutumizirana mawu koma kugulitsabe khofi - amenewo ndi omwe ndimalemekeza ena. Zili ngati kuti nthawi zambiri samatha kutsatsa, koma akuwona kuti ayenera kutsitsa voliyumu panthawi yamavuto.

          Sindikuganiza kuti kutsatsa ndichinthu chokha. Ndikuganiza kuti (iyenera) kulumikizidwa kwambiri ndi chikhalidwe cha kampani komanso ubale wake ndi makasitomala ake ndi omwe amawalimbikitsa.

          Ichi ndichifukwa chake ndimafuna kuwona malonda akupanga zisankho zonse, m'malo mongodzipatula ku dipatimenti yotsatsa. Ndikuganiza kuti kutero kumakulitsa ulemu pakutsatsa, chifukwa kampaniyo yonse izikhala patsamba lomwelo m'malo mongowoneka ngati ikulemba kuti ikulitse malingaliro a anthu.

  2. 6

    Robby,

    Ndiyenera kuvomereza ndi Pauline. Ngakhale ndikuganiza kuti ndikofunikira kudziwa zomwe ma brand athu akuchita pa auto-pilot (werengani = ndandanda), nthawi yomweyo tiyenera kukumbukira kusunga zinthu moyenera.

    Simabizinesi onse omwe adzakhudzidwe chimodzimodzi ndi vuto ladziko. Kuyankha pagulu sikofunikira pamtundu uliwonse, koma zimatengera bizinesi / msika. Ngati ndinuopanga zovala za ana kapena kampani yozimitsa moto, mutha kukhala ndi mayankho osiyana siyana pazochitika ku Boston motsutsana ndi kampani yosungira alendo kapena malo okonzera magalimoto. Momwemonso, malo okonza magalimoto angafune kuwonerera uthenga wawo pagulu pakagwa ngozi yokhudza bomba lagalimoto.

    Pomwe ndikuchepetsa kutsatsa kwapa media padziko lonse lapansi zama brand, nthawi zonse ndimaganiza kuti ndi chisankho chanzeru. Zachidziwikire, izi ziyenera kuyerekezedwa ndikutsatsa kwamtundu womwe mtundu womwe wapatsidwa umachita. Mwachitsanzo, kampani yanga ili ndi zotsatsa zochepa pakadali pano, kotero kuyimitsa digito yathu mpaka zochitika zazikulu zatsoka zitha kupha anthu onse zomwe timachita, popeza 100% ya uthenga wathu ndi zopangidwa pa intaneti.

    Kutalika ndi kufupika kwake ndikuti ndi mzere wabwino kuyenda. M'malo mwake, bizinesi yochenjera imadziwa zochita mwanzeru pokhudzana ndi uthenga wawo wopita kwa anthu pakagwa mavuto. Ndipo pamapeto pake, ndi anthu omwe adzaganize ngati zochita za mtunduwo zinali zabwino kapena ayi.

    • 7

      Zikomo chifukwa cha ndemanga, a John.

      Ndi mzere wabwino kuyenda. Ndimakhudzidwa kwambiri ndi kulemekezedwa kwa ntchito yotsatsa kuposa momwe ndimakambirana pazabwino kwambiri pabizinesi inayake. Ndikuganiza kuti bizinesi iyenera kugwirizanitsa zoyesayesa zake. Ngati akukhala chete pa intaneti, ayenera kuyang'ana kutseka zitseko zawo m'madipatimenti ena.

      Mukunena zowona kuti anthu asankha ngati zochita za chizindikirocho zili zabwino kapena ayi. Koma tikudziwa kale anthu sakhulupirira mitundu zambiri zoyambira.

      Njira imodzi yabwino kwambiri yosonyezera kudalira ndiyo kusasintha. Kampani yomwe idatseka kwa maola ochepa kuti ipereke magazi ndikusintha mameseji awo pa intaneti kuti ichite izi iwonetsa kusasinthasintha. Kampani yomwe imayimitsa malonda onse koma imakhala yotseguka ikuwonetsa kuti kutumizirana uthenga sikofunikira kwenikweni pachikhalidwe chawo.

      • 8

        Zikomo chifukwa cha yankho Robby.

        Ndikuvomereza kuti bizinesi iyenera kugwirizanitsa zoyesayesa zake, komabe, chifukwa bizinesi imayimitsa kupititsa patsogolo malonda ake kwakanthawi kochepa, sizitanthauza kuti kampaniyo ili ndiudindo m'malo ena. Ndikadakhala kuti ndiyimitsa kutsatsa chifukwa chamavuto adziko lonse, sizitanthauza kuti ndilibe makasitomala omwe alipo kuti ndikhale osangalala. Ndiyenera kuthandiza makasitomala omwe ndatenga nawo gawo kuti ndikhalebe osangalala.

        Izi mwina ndichifukwa chake ogula sakhulupirira mitundu yoyambira. Ndikuganiziranso kuti ili ndi LOTI yokhudzana ndi kuti makampeni ambiri otsatsa malonda samangoyang'ana zosowa za makasitomala. Momwe ndimaziwonera, ndikungopeza chinyengo chamalingaliro kuti ogula azigawana ndi ndalama zawo. Ndakhazikitsa bizinesi yanga mosiyana. Kuti apange kukhulupilira kwa ogula, muyenera kuwadziwa payekha. Makampani odziwika ndi amayi ndi pop ndi chitsanzo chabwino cha izi. Amadziwa kuchitira makasitomala ngati anthu, mosiyana ndi kuwawona ngati chikwangwani cha dollar chomwe chimangodutsa pakhomo - ndipo ndizomwe zimakhumudwitsa makasitomala akamayamba kugula m'sitolo yayikulu yamabizinesi motsutsana ndi bizinesi yaying'ono pamsewu . Zomwe zimachitika? 'Mnyamata'yu achoka pantchito ndipo zomwe zatsala ndi malo ogulitsira mabokosi akuluakulu ndipo tonse tikudziwa zotsatira zake: mpikisano wochepa wa maunyolo akulu ndipo amayamba kukweza mitengo motsutsana ndi momwe amathandizira makasitomala. Zimangokhala zogulitsa ndikupanga ndalama osati zothandiza kasitomala kwenikweni.

        Chifukwa chake, ndimachoka. Mfundo ndiyokhudza kusasinthasintha ndipo sindikumva kuti chifukwa gawo limodzi la kampaniyo lingakhudzidwe, zomwe zikutanthauza kuti tiyenera kuyimitsanso ntchito zina. Kutsatsa kumakhala kochulukirapo, koma mukakhala ndi zofunika kukwaniritsa, ndikofunikira kudziwa kuti maudindowo ayenera kukwaniritsidwa.

        • 9

          Zagwirizana, John. Ngakhale ndili ndi bizinesi yaying'ono komanso woyang'anira HR wakale, ndilibwino kuwunika zosowa za antchito anga ndi / kapena makontrakitala munthawi imeneyi ndikuloleza ena kuti apume kaye kapena apite kwawo kunyumba chifukwa cha zosowa ngati zikufunika khalani. Zachidziwikire tili ndi zomwe tiyenera kuchita kwa makasitomala athu. Koma - anthu omwe amandilola kukwaniritsa ntchito yanga ndi ofunika kwambiri kwa ine monga makasitomala anga alili.

        • 10

          Ndikugwirizana ndi ndemanga iyi.

          "Ndikuganiza kuti ili ndi LOTI logwirizana ndi mfundo yakuti makampeni ambiri otsatsa malonda samangoyang'ana zofuna za wogula"

          Ichi ndichifukwa chake ndimayesa kutsatsa kochuluka ndimagalimoto amafuta a njoka, kapena osachepera kubwerera m'masiku a PT Barnum. Kutsatsa sikuyang'ana pa zosowa za ogula. M'malo mwake amauza kasitomala kuti "Mukufuna izi." Osasangalala? “Mukufuna Brand-X!” Ndi mtundu wakale kwambiri. Mawu amasintha, njira zowonetsera zimasintha, koma pamapeto pake uthengawo udakali wofanana. “Ukufuna izi.” Ndili m'choonadi, sindifunikira zimenezo.

          Chizindikiro chomwe ndikudalira, ndiye mtundu womwe umawonetsa kutengapo gawo pazochita zawo - ndipo ndi ochepa. Sindikunena kuti ma brand akuyenera kuti azitseka uthengawu. Ingochepetsani zinthu zokhazokha, ndikupatsani mwayi wowongolera anthu. Komabe, monga mudanenera kale nthawi zina ndizosavuta ..

          Robby, umabweretsa mfundo zabwino zambiri. Sindikuganiza kuti bizinesi iyenera kuyimitsidwa, koma kutsatsa kuyenera kudziwa kuti pali nthawi ndi malo, ndipo uthenga wanu ukhoza kukhala wamphamvu ndi momwe mumayankhira pakagwa m'malo mokhala pafupipafupi. Kutsatsa chifukwa chotsatsa malonda kumawoneka ngati koperewera, komanso kumatsutsana ndiudindo waboma. Kupanga kutsatsa nzika yoyamba, kuyenera kutsatira malingaliro andchito zachitukuko. Izi zikutanthauza kuyika mudzi wonse patsogolo, ndipo ingololezani anthu kuti akufuneni mwachangu akafuna. Kumbukirani zokumana nazo za anthu zomwe zikuchitika, ndipo khalani pampando wakumbuyo pazinthu zofunika kwambiri.

          Komabe, monga John ndi Pauline, ndikuganiza chimodzi mwazosiyana kwambiri pakutsatsa (makamaka kutsatsa kwapa TV) ndikuti malo ogulitsira omwe amakhala otseguka amakwaniritsa zosowa zawo, ngakhale atakhala malo osonkhaniranapo.

          Ndikulingalira kuti vuto langa ndilakuti, makamaka ndi ma tweets ogwiritsa ntchito, tifunika kuganizira zosowa za ogula. Chifukwa ngati sititero ndiye kuti sichikhala mafuta a njoka nthawi imeneyo.

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