Zotsatira Zamagulu a Social Media Pazochita za Makasitomala

chikhalidwe cha makasitomala pazanema

Pomwe mabizinesi adayamba kulowa mdziko lazama TV, idagwiritsidwa ntchito ngati nsanja yotsatsira malonda awo ndikuwonjezera malonda. M'zaka zingapo zapitazi, komabe, zoulutsira mawu zakhala zikugwiritsidwa ntchito ndi anthu ochezera pa intaneti - malo olumikizirana ndi zomwe amakonda, ndipo koposa zonse, funani thandizo akakhala ndi mavuto.

Makasitomala ambiri kuposa kale akuyang'ana kuti alumikizane ndi zopangidwa kudzera pa TV, ndipo kampani yanu sidzatha kupikisana ngati simulowa nawo. Kuchita kulikonse, komanso kunyalanyaza makasitomala sizosankha - kutero kudzakhala ndi zoyipa zomwe zimachitikira makasitomala, ndipo zimapwetekanso mzere wanu.

Kanema Wokondedwa

Kodi mukudziwa chifukwa chomwe makasitomala amakonda kwambiri media media? Zimawapatsa kuthekera kofunsa mafunso ndikusiya mayankho pagulu la anthu pomwe yankho lanu likuwonetsedwa kuti aliyense athe kuwona - ndikukhulupirira ine, makasitomala ena akuyang'anitsitsa. A kuphunzira kuchokera ku Conversocial adapeza kuti 88% ya ogula samakonda kugula kuchokera pamtundu womwe uli ndi zodandaula zosayankha zamakasitomala pazanema. Kwenikweni, momwe mumalumikizirana ndi makasitomala anu akumaganiziridwa ndi omwe akufuna kugula.

Ogwiritsa ntchito masiku ano azolowera kulandira mayankho mwachangu. Makasitomala akafunsa mafunso pazanema, akuyembekeza kuti mubwerere kwa iwo mwachangu ndi yankho. Pamenepo, Makasitomala 42% amayembekeza yankho mkati mwa ola limodzi, ndi 32% ena akuyembekeza kuti nthawiyo izikhala mphindi 30. Mwachidule, muyenera kukhala ndi zala zanu nthawi zonse poyang'anira maakaunti azama TV kuti muwone ndemanga ndi mafunso akamabwera.

Ngati mupeza mtundu wanu pakati pamavuto azama TV, muyenera kukhala ndi vuto lomwe lili mufunsoli ndikupereka yankho mwachangu. Ngati inu (kapena omwe mumagwira nawo ntchito) simungathe kuyankha yankho mwachangu, onetsetsani kasitomala kuti mukugwirapo ntchito ndikutsatirani mukangoyankha. Chomaliza chomwe mukufuna kuchita ndikutsutsana ndi kuleza mtima kwa makasitomala anu powawonekera kapena kuwanyalanyaza kwathunthu - zomwe zitha kukhala ndi zotsatirapo zoyipa.

Kufikira Kukulirapo

M'masiku ochezera asanachitike, ogula amatha kugawana zomwe sanachite bwino ndi mabanja ochepa, abwenzi apamtima, ndi anzawo akuntchito. Kwa makampani, iyi inali nambala yokhoza kuthana nayo. Komabe, pakubwera kwa Facebook ndi Twitter, ogula okwiya ali ndi anthu omwe akuwoneka kuti alibe malire kuti adzilolere ndi nkhani zowopsa zamakasitomala ndi zinthu zazing'ono.

Ziwerengero zokhudzana ndi chodabwitsa chatsopanochi sizoyenera kuti:

  • Makasitomala 45% amagawana zokumana nazo zoyipa zamakasitomala kudzera pazanema (Kafukufuku Wowonekera )
  • 71% yaogula omwe amapeza mayankho mwachangu komanso ogwira mtima pazama TV atha kunena kuti chizindikirocho kwa ena, poyerekeza ndi 19% yamakasitomala okha omwe samayankhidwa. (Kulimbikitsa kwa NM)
  • 88% ya anthu amakhulupirira zolemba pa intaneti zolembedwa ndi ogula ena momwe amakhulupirira malangizowo kuchokera kwa anzawo. (BrightLocal)
  • Makampani akamagwira ntchito ndikuyankha zopempha zamakasitomala pazanema, makasitomalawo amathera 20% mpaka 40% zochulukirapo ndi kampaniyo. (Bain & Kampani)
  • 85% ya mafani azinthu pa Facebook amalimbikitsa mitundu imeneyo kwa ena (Kuphatikizika)
  • Ogwiritsa ntchito ali ndi mwayi wokwanira 71% kuti agule malinga ndi kutumizidwa kwapa media media (HubSpot)

Makasitomala anu ali ndi chidwi ndi mphamvu zambiri kuposa kale, ndipo kampani yanu ili ndi chidwi chowapatsa chisangalalo pochita nawo zapa media mwachangu komanso pafupipafupi momwe angathere.

Kukhudza Kwaumunthu

Mutha kusintha kwambiri zomwe makasitomala akumana nazo popanga ubale pamawayilesi anu ochezera. Makasitomala anu nthawi zambiri amagula zisankho pamalingaliro, osati malingaliro - ndipo palibe choloweza m'malo mwamalumikizidwe amunthu pakupanga kulumikizana.

Mutha kulimbikitsa kulumikizana kwamalingaliro ndikupeza malire pampikisano wanu powonetsetsa kuti makasitomala anu akudziwa kuti akuwoneka komanso kuyamikiridwa.

  • Yankhani mwachangu mauthenga awo.
  • Fikirani ndikuthokoza anthu aliwonse akamapereka ndemanga kapena kugawana zolemba zanu.
  • Funsani ndemanga.
  • Tumizani uthenga wothokoza pawailesi yakanema akagula.
  • Perekani kuchotsera pazinthu zomwe amakonda.

Malinga ndi Market Force, kutsindika zomwe zimachitikira makasitomala kumabweretsa kukhutira kwakukulu komanso mavoti oyambira maulendo 2-12 - zonsezi zomwe zingakhudze kwambiri kukhulupirika kwamakasitomala ndi ndalama. Mukamagwiritsa ntchito malo ochezera a pa intaneti molondola, mosakayikira zikhala ndi zotsatira zabwino kwa makasitomala - ndipo ndani akudziwa, mutha kupangitsa makasitomala osangalala kukhala othandizira anzawo.

2 Comments

  1. 1

    Chimodzi mwamaubwino akulu azama media pazamalonda ndikuchikwaniritsa kuti muwonjezere kuchuluka kwa tsamba lanu. Sikuti zoulutsira mawu zimangokuthandizani kuwongolera anthu kutsamba lanu, komanso momwe mumawagawira makanema ochezera ambiri, kuchuluka kwanu kosaka kudzakhala kwakukulu.

    • 2

      Mwazina, izi ndi zoona ... koma Google yanena kale kuti sizigwiritsa ntchito kugawana nawo mwachindunji kuti mudziwe udindo. Mwanjira ina, kugawana zomwe mumakonda nthawi zambiri kumapangitsa anthu ena kugawana ndi kukambirana. Maulalo oyenerawa akapita kumalo oyenera, zimathandizira kusanja.

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