Ziwerengero: Kukula kwa Social Media Customer Service

Ntchito Yothandizira Makasitomala

Mwina mwawerenga posachedwa fayilo yanga ya zokumana ndi makasitomala ndi Waze pa Twitter pamene ndinanena kachilomboka. Sindinachite chidwi ndi yankho. Sikuti ndine ndekha chifukwa makasitomala ochulukirachulukira akutembenukira kuma TV ndikuyembekeza kuthana ndi mavuto amakasitomala awo. Ena mwa makasitomala anga sanasangalale kwambiri nditawauza momwe kuyankha kasitomala kovuta kunalili pa TV, koma ndi malo ochezera anthu komanso mwayi wapadera kuti kampani yanu iwale.

Thandizo lamakasitomala abwino ndi njira zoyenera pofalitsa nkhani ndizofunikira kwa mabizinesi. Infographic iyi imafotokoza kufunikira ndikofunikira pamasamba azama media zomwe zitha kuwonjezera kubizinesi iliyonse.

M'malo mwake, m'modzi mwa ogwiritsa ntchito media pa 1 amadandaula kudzera pazanema, ndipo 4% amayembekeza thandizo. Anthu amakonda makanema ochezera pakusamalira makasitomala pamacheza, imelo, kapena foni!. Izi infographic, Kukula kwa Social Media Makasitomala Care, tsatanetsatane wa ziyembekezo, zochitika, ndi momwe mitundu iyenera kuyankhira.

Ndikupangira kumvera zathu Podcast ndi malo ochezera a Dell timaphunzira momwe tingachitire bwino. Dell ali ndi gulu lomwe likupezeka kwa onse ogwira nawo ntchito kuti athandizire mwachindunji kudzera pazanema. Izi zikutanthauza kuti mutha kudandaula kwa wogwira ntchito aliyense, ndipo azitsogolera gulu la makasitomala. Osangoti izi, gulu lomwe lasankhidwa lili ndi magulu onse othandizira komanso kudziyimira pawokha kuti athetse mavuto omwe akuwonetsetsa kuti makasitomala amakhala osangalala.

Kodi Kuopsa Kokumana Ndi Makasitomala Oyipa Ndi Nkhani Ziti pa Social Media?

  • Nthawi yoyankha yoyipa imatha kubweretsa kuwonjezeka kwa 15% kwamakasitomala
  • 30% ya anthu apita kwa omwe akupikisana nawo ngati simukuyankha kudzera pa TV
  • Kusayankha kudandaula kumachepetsa kutsatsa kwa makasitomala pafupifupi 50%
  • 31% ya anthu amatumiza pa intaneti atakumana ndi vuto losamalira makasitomala

Chisamaliro chapamwamba kwambiri cha kasitomala chimapangitsa kuchuluka kwa 81% pachaka pamalipiro kuchokera kwa omwe amatumizidwa ndi Kubwereranso ku Investment ndi 30.7%!

Kodi ROI ya Social Media Customer Service ndi yotani?

  • Makampani omwe ali ndi chisamaliro cha makasitomala abwino kwambiri amakhala ndi 92% posungira makasitomala
  • Ndege yomwe ikuyankha Tweet ndiyofunika $ 8.98 (kapena 3%) kuwonjezeka kwa ndalama pazochitika zilizonse
  • Telco yoyankha Tweet ndiyofunika $ 8.35 (kapena 10%) kuwonjezeka kwa ndalama pazochitika zilizonse
  • Unyolo wa pizza woyankha Tweet ndiwokwera $ 2.84 (kapena 20%) kuwonjezeka kwa ndalama patsiku lililonse

Nayi infographic yathunthu kuchokera WebusayitiBuilders:

Ntchito Yothandizira Makasitomala

Mfundo imodzi

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    Kugwiritsa ntchito bwino njira zapa media pantchito yamakasitomala kumathandizanso kuteteza bungwe ku zochitika zina zosokoneza. Tengani nkhani ya Bright House ndi Spectrum. Adakwanitsa kukhala ndi mayankho apamwamba pakusintha, zomwe mosakayikira adayamikiridwa ndi makasitomala awo.

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