Makanema Otsatsa & OgulitsaSocial Media & Influencer Marketing

Social Media Equity ndikubwezera ndalama

Gary Vaynerchuck akukhala mlaliki m'modzi wapa social media yemwe ndimayima nthawi zonse kuti ndimumvere, kumutsatira, ndikuvomerezana naye. Bryan Elliott posachedwapa adafunsa Gary mu magawo awiri omwe ndingalimbikitse eni bizinesi aliyense… kuyambira wamng'ono mpaka wamkulu wamkulu… kumvera.

Mfundo imodzi mu zokambirana inandikhudza ine - ndipo sindiri wotsimikiza kuti panali kutsindika kokwanira pa kuyankhulana. Gary analankhula za makampani kuika chilungamo mu chikhalidwe TV. Otsatsa ndi makampani nthawi zambiri amayang'ana kugunda mwachangu, kampeni yomwe ili ndi phindu lalikulu pakugulitsa malonda. Ndikukhulupirira kuti mabizinesi amayenera kuganizira mosiyanasiyana pazama media.

Ndakhala ndikunena kuti kulemba mabulogu ndi mpikisano wothamanga, osati kuthamanga. Ndili ndi makasitomala omwe akhumudwitsidwa chifukwa, patatha miyezi ingapo, sakuwona kubweza kwakukulu komwe ena akulengeza. Akuwona kukula ndi kukwera, ngakhale… ndipo ndizomwe timayika chidwi chawo.

Zili ngati kuyika ndalama muakaunti yanu yopuma pantchito ndikuyembekezera kupuma pantchito pakangotha ​​zaka zingapo. Kodi zingatheke? Ndikuganiza kuti mutha kugunda katundu womwe umaphulika .. koma mwayi ndi wotani?! Zoona zake n’zakuti tweet iliyonse, positi iliyonse yabulogu, yankho lililonse la Facebook… ndipo zotsatira zomwe mumalandira…. Siyani kufunafuna kukonza pompopompo.

Monga momwe akaunti yanu yopuma pantchito, yang'anani zomwe zikuchitika ndikuwonetsetsa kuti zikuyenda bwino. Kodi mukukula otsatira? Kodi mukufikira anthu ambiri? Kodi mumatchulidwanso zambiri, zokonda ndi ma retweets? Izi zonse ndi ma nickel, ma pennies ndi dimes zomwe zimayikidwa muakaunti yanu yapa media media.

Ineyo ndidayamba ndi malo ochezera a pa Intaneti zaka khumi zapitazo ndipo ndakhala ndikuyika ndalama mlungu uliwonse, ngati si tsiku lililonse. Anthu ena amadabwa ndi liwiro langa,

DK New Media, wakula. Ofesi yathu takhala tikutsegulidwa kwa chaka chopitilira ndipo takhala tikugwira ntchito kwa miyezi pafupifupi 18. Tili ndi antchito 3 anthawi zonse komanso makampani opitilira khumi ndi awiri omwe timagwira nawo ntchito tsiku lililonse. Tili ndi makasitomala ochokera ku New Zealand, ku Europe konse komanso ku North America konse.

Sindinamange kampaniyi chaka chimodzi kapena ziwiri. Ndidapanga kampaniyo zaka khumi zapitazi, ndipo ndapanga ukadaulo muzaka khumi izi zisanachitike. Zaka makumi awiri ndikuyika ndalama mwa ine komanso gulu langa la pa intaneti pamaso Ndinatsegulapo zitseko za bizinesi yanga! Pamafunika kulimbikira, kuleza mtima, kudzichepetsa… komanso kukakamizidwa kosalekeza kuti zinthu ziyende bwino.

Ngati kampani yanu iyamba kugulitsa ndalama posachedwa, m'malo mochedwa, mwayi woti kampani yanu ikhale yolimba komanso kukhala ndi makasitomala okhulupirika ndi mafani ndiabwino. Yambani kuyika chilungamo pazama TV lero ndipo simudzaphonya. Monga Gary akunenera, kusintha kulikonse muzofalitsa zamakono - kuchokera m'manyuzipepala, m'magazini, kupita ku wailesi ndi televizioni, zakwirira makampani omwe sanathe kusintha. Ngati kampani yanu yasankha kusayika ndalama, zili bwino. Opikisana nawo adzatero.

Kuopsa kwake ndikuchedwa kwambiri. Kuyesera kupuma pa 65 mutayamba kusunga pa 60 sikugwira ntchito. Ngakhalenso ndalama mu chikhalidwe TV. Makampani amayenera kusintha momwe amawonera pazama TV, kusaka (kokhudzidwa ndi chikhalidwe cha anthu) komanso kutsatsa pa intaneti ngati ali kunyumba kuti apulumuke. mawa. Izi si zachilendo.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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