Social Media Equity ndikubwezera ndalama

gary vee

Gary Vaynerchuck ikukhala mlaliki m'modzi wapa media media yemwe ndimayima kuti ndimvere, kutsatira, ndi kuvomereza. Bryan Elliott posachedwapa ndafunsa Gary m'magawo awiri omwe ndimalimbikitsa aliyense yemwe ali ndi bizinesi… kuyambira zazing'ono mpaka CEO… kuti azimvera.

Mfundo imodzi pamafunso ija idandikhudza - ndipo sindikutsimikiza kuti panali kuyikika kokwanira pazoyankhulana. Gary adalankhula zakampani kuyika chilungamo muma TV. Otsatsa ndi makampani nthawi zambiri amayang'ana kugunda mwachangu, kampeniyo ndi kubwerera kwakukulu pakutsatsa malonda. Ndikukhulupirira kuti mabizinesi amafunikiradi kulingalira zazosangalatsa.

Ndakhala ndikunena kuti mabulogu ndi marathon, osati othamanga. Ndili ndi makasitomala tsopano omwe akhumudwitsidwa chifukwa, patatha miyezi ingapo, sakuwona kubwerera kwakukulu komwe ena m'makampani akulengeza. Akuwona kukula ndi kukula, ngakhale ... ndipo ndizomwe timaganizira kwambiri.

Zili ngati kuika ndalama muakaunti yanu yopuma pantchito ndikuyembekezera kuti mupuma pantchito mzaka zingapo. Kodi zingachitike? Ndikuganiza kuti mutha kugunda katundu yemwe angaphulike .. koma mwayi wake ndi uti ?! Chowonadi ndi chakuti ma tweet onse, zolemba pamabulogu onse, mayankho onse pa Facebook ... ndi zotsatirazi zomwe mumalandira… ndizochuma chochepa mtsogolo mwa bizinesi yanu. Siyani kufuna kukonza kwakanthawi.

Monga akaunti yanu yopuma pantchito, yang'anani zomwe zikuchitika ndikuwonetsetsa kuti zikuyenda bwino. Kodi mukukula zotsatirazi? Kodi mukufikira anthu ambiri? Kodi mukupeza zambiri, zokonda komanso kubwereza? Awa onse ndi ma nickel, ma penny ndi ma dimes omwe amalowetsedwa muakaunti yanu yachuma.

Ine ndekha ndinayamba ndi chikhalidwe TV pafupifupi zaka khumi zapitazo ndipo ndakhala ndikuyika ndalama mlungu uliwonse, ngati sichoncho tsiku ndi tsiku. Anthu ena amadabwa ndikufulumira kwa bizinesi yanga, DK New Media, wakula. Takhala tikutsegula ofesi yathu kupitilira chaka chimodzi ndipo takhala tikugwira ntchito kwa miyezi 18. Tili ndi antchito atatu anthawi zonse komanso makampani opitilira khumi ndi awiri omwe timagwira nawo ntchito tsiku lililonse. Tili ndi makasitomala ochokera ku New Zealand, ku Europe konse komanso ku North America.

Sindinapange kampaniyi chaka chimodzi kapena ziwiri. Ndidapanga kampani pazaka XNUMX zapitazi, ndikumanga ukatswiri zaka khumi zisanachitike. Zaka makumi awiri zandigulitsa ndekha komanso zogwiritsa ntchito intaneti pamaso Ndinayamba ndatsegula zitseko za bizinesi yanga! Pamafunika patsogolo, kuleza mtima, kudzichepetsa ... komanso osayima kukakamizidwa kuti muchite bwino.

Kampani yanu ikayamba kubzala posachedwa, m'malo mochedwa, mwayi woti kampani yanu ikhale yolimba ndikukhala ndi gulu lokhulupirika la makasitomala ndi mafani ndiabwino. Yambani kuyika ndalama pazanema lero ndipo simuphonya. Monga Gary akunenera, kusintha kulikonse munyuzipepala zamakono - kuyambira nyuzipepala, magazini, wayilesi ndi kanema wawayilesi, abisa makampani omwe sanathe kusintha. Kampani yanu ikaganiza zosunga ndalama, zili bwino. Ochita nawo mpikisano atero.

Vutoli likuchedwa. Kuyesera kupuma pantchito zaka 65 mukayamba kusunga pa 60 sikugwira ntchito. Ngakhalenso kuyika ndalama zapa media media. Makampani amafunika kusintha momwe amawonera zapa media media, kusaka (komwe kumakhudzidwa ndi chikhalidwe cha anthu) komanso kutsatsa pa intaneti ngati ali kwawo kuti apulumuke mawa. Izi sizachilendo.

3 Comments

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    Umu ndi momwe ndimamvera kwamasabata angapo apitawa. Ndizotsitsimula kuwona malingaliro anu pa izi ndikuzindikira kuti zoyeserera pa TV zimatenga nthawi ngakhale mumkhalidwe wa 'kuchitapo TSOPANO'!

    Ndangolemba mabulogu paz nkhawa zanga ndisanawerenge izi! Ndidawerenganso nditawerenga zomwe ndidalemba ndikuwona kuti ndalemba - "Ndikuganiza kuti gawo LOLIMBITSA kwambiri pakuwongolera mayendedwe azama TV likufuna zotsatira zadzidzidzi padziko lapansi lomwe lingayankhe mwachangu!" (http://bit.ly/l5Enda).

    Zikomo chifukwa cha positi Douglas! TIMAYAMIKIRIDWA KWAMBIRI!

  2. 2

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