Ziwerengero Za Kukula Kwama media Pofika mu 2015

chikhalidwe TV

Search Engine Journal idapanga mtundu wachitatu wapachaka wa infographic pa Kukula kopitilira patsogolo pazanema, kupereka ziwerengero pamasamba onse ochezera kudzera mu 2015. Zimatsegulidwa ndi mawu awa ochokera kwa Gary Vaynerchuk.

Ndimamva anthu akukangana za ROI yapa media media? Zimandipangitsa kukumbukira chifukwa chake mabizinesi ambiri amalephera. Mabizinesi ambiri sakusewera marathon. Akusewera kuthamanga. Sadandaula za kufunika kwakanthawi ndi kusungidwa. Amada nkhawa ndi zolinga zakanthawi kochepa. Gary Vaynerchuk

Ndine wokonda Gary V, koma sindikukhulupirira kuti mawuwo ndi olondola, komanso sawoneka pamwamba. Ndikudziwa choyamba chovuta cha onse ogwiritsa ntchito ndikuchita nawo zanema. Ndikuda nkhawa ndi kufunika kwa moyo wamakasitomala athu ndi kuwasunga. Sitimayendetsa bwino malo athu ochezera, ndipo ndife kampani yatsopano yazanema!

Sindinayambe bizinesi pomwe antchito anali ataima osachita kalikonse m'malo mwake yolumikizana kwambiri ndi intaneti ndi chiyembekezo komanso makasitomala. Pamene tikugwira ntchito ndi makasitomala ndikuwapatsa mayankho pakukweza momwe amagwiritsidwira ntchito pazanema, timawona zovuta zomwe adakumana nazo.

  • Mabizinesi ambiri alibe mwayi wapamwamba wa kupatula mu zida ndi anthu oyenerera kuti azigwiritsa ntchito njira zawo zapa media. Malangizo monga kukhathamiritsa zosintha zaumoyo potengera njira ndikuchita nawo tsiku lonse kapena osafikirika.
  • Amalonda ali anakayikira ndikuchepa kwa phindu phindu komanso mpikisano wowonjezeka m'makampani awo. Izi sizikuchitika chifukwa sakukonzekera zosintha zawo za Facebook. Njira yakanthawi yayitali ilibe nazo ntchito kwambiri mukamafuna kutsogozedwa pano kuti magetsi aziyatsa.
  • Amalonda ali kusowa ndi njira ndi maphunziro zida zophunzitsira antchito awo pakukhazikitsa njira zabwino zapa media. Tikupanga mapulogalamuwa, koma si aliyense amene angakwanitse kugula ndalamazo. Ndikugwirizana ndi Gary V kuti osayika ndalama Ikhoza kutanthauzira chiwonongeko kwa kampani nthawi yayitali ndikuti ndalamazo zipindulitsa. Koma mabizinesi ambiri ndi omwe amawagwirira ntchito ali pakatikati pakadali pano.

Makampani omwe angoyamba kumene kumene amapindula ndi media. Idakhazikika ngati gawo la DNA yawo kuyambira tsiku lomwe adakhazikitsa bizinesi yawo. M'malo mwake, bizinesi yawo mwina idaphulika pa intaneti chifukwa anali atangoyamba kumene kulandira. Awo si mabizinesi ambiri, komabe. Makampani ambiri ndi mabungwe azachikhalidwe omwe anali ndi njira zabwino zogulitsa ndi kutsatsa zomwe zakhala zikuchitika kwazaka zambiri - ndipo zoulutsira mawu sizinali mbali ya zosakaniza.

Ndimakonda kuyankhula ndi mabizinesi achikhalidwe, olowa m'malo. M'malo mwake, ndidangochita nkhani yayikulu ndi atsogoleri amabizinesi Kuchokera kumakampani azachuma ndi magetsi. Sindinkawadzudzula chifukwa chongoganiza kwakanthawi - sichoncho. Zomwe ndidachita, m'malo mwake, ndimakambirana moona mtima pamachitidwe ogula ndi mabizinesi omwe amafunikira kuti azolowere.

Njira imodzi yoganizira zapa media media ndikufanizira ndi malonda achikhalidwe ndi kutsatsa. Ngati pali msonkhano wamakampani komwe chiyembekezo chanu chimakhazikika, bizinesi yanu imatha kuyika ndalama pakhomopo ndikutumiza gulu lanu lamphamvu kwambiri pamwambowu. Gulu lanu lotsatsa likadakhala lolimba pantchito yopereka chindapusa chofunikira ndikusindikiza malo anu kuti akope odutsawo.

Mwambowu, gulu lanu logulitsa limakambirana bwino ndi makasitomala komanso chiyembekezo. Amatha kuyankha mafunso oyambira kuchokera kwa omwe ali ndi chidwi chofuna kudziwa. Amalumikizana kwambiri kuti akwaniritse nthawi yawo ndikufika pamwambowu. Ndipo amatha kuyitanitsa mwayi woti akambirane mozama zakumwa ndi chakudya chamadzulo.

Mosasamala kanthu za mtundu wa mwambowu, ndizokayikitsa kuti akatswiri anu amalonda amangoyimirira kudikirira wina kuti awafunse funso, kapena kulumpha pa chiyembekezo chilichonse kuti abwereze zomwe abwerezabwereza. Mwayi womwewo ulipo pazanema. Koma zoulutsira mawu zimapereka msonkhano wapadziko lonse lapansi wazaka zonse, womwe umachitika ola lililonse tsiku lililonse.

Mwa ogwiritsa ntchito intaneti mabiliyoni atatu padziko lonse lapansi, 3 biliyoni ali ndi ma media azachuma omwe ali ndi ogwiritsa ntchito 2.1 biliyoni

Makasitomala anu alipo. Chiyembekezo chanu chilipo. Kafukufuku yemwe onse akufuna alipo. Ndipo omwe akupikisana nawo alipo. Pafupifupi ulendo uliwonse wamakasitomala umaphatikizira zoulutsira mawu, kuchokera pakudziwitsa kutembenuka, masiku ano. Kuzindikira kuti ndikofunikira kuti mabizinesi azigwiritsa ntchito ndalama zochulukirapo, kuthana ndi zovuta zomwe zimabweretsa ndikutsata njira zomwe zimawonjezera zotsatira zamabizinesi.

Tawonani kukula kopitilira media, padziko lonse lapansi, kudzera mu 2015:

Kukula Kwapaintaneti mpaka 2015

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