Social Media & Influencer Marketing

Mabodza Oipa Omwe Media Media Gurus Weave

Ichi ndi chisokonezo. Mabodza, mabodza, mabodza. Ndatopa kwambiri ndikumva zachabechabe zomwe media media 'gurus' imauza makasitomala. Dzulo usiku ndinachita Kufotokozera kwa Twitter maphunziro ndi Linda Fitzgerald ndi gulu lake, Affiliated Women International. Gululi limapangidwa ndi akazi abizinesi odziwa zambiri, opatsidwa mphamvu. M'mawu awo:

Masomphenya athu ndi "kulimbikitsa amayi padziko lonse lapansi". Cholinga chake ndikupititsa patsogolo, kulimbikitsa, ndikukonzekeretsa amayi m'njira zomwe zimawapatsa mphamvu.

Kwa theka loyambirira la msonkhanowo, ndimayenera kuchotsa mabodza ena omwe gululi linanenedwa. Ino si nthawi yoyamba. Zimafunikira kuti ndibwezere aliyense kumbuyo ndikuwakhazika pansi. Ma social media akhoza kukhala owopsa, koma sikuyenera kukhala.

Malo ochezera a pa Intaneti samabwera ndi mabuku ophunzitsira.

Cholinga chake ndikuti munthu aliyense amayesa zabwino, cholinga, zomwe amakonda ndi zomwe sakonda mosiyanasiyana. Media media imapatsa wogwiritsa ntchito… mutha kuwerenga kapena kusawerenga, kutsatira kapena kusiya kutsatira, kulembetsa kapena kulembetsa, kujowina kapena kusiya… zili ndi inu. Sizili kwa mnyamata wina yemwe amadzinena yekha ngati kampani katswiri koma sanapangepo njira yayitali yotsatsira komanso kutsatsa pamoyo wake.

  • Osandiuza kuti sindiyenera kugwiritsa ntchito mauthenga achinsinsi pa Twitter. Ndawonjezera olembetsa opitilira 500 kubulogu yanga ya RSS feed. Ndili ndi otsatira 30,000 pa Twitter. Anthu sakutsatira chifukwa cha auto DM. Sindikusamala ngati simukuzikonda. Simuyenera kunditsata. Kapena ingochokani mwa iwo!
  • Osandiuza kuti sindingagulitse pabulogu yanga. Nditha kugulitsa kubulogu yanga. Zachidziwikire ndimasintha mawu anga ndikupeza zotsatira zabwino ndikamagulitsa mofatsa ndikutsimikizira kuti ndili ndi ukadaulo woyamba. Ndikudziwa zomwe ndikuchita. Kampani yanga, blog yanga imasinthidwa kwambiri ndi onse ogwira nawo ntchito.
  • Osandiwuza kuti ndiyenera kukhala ndikusindikiza makanema pa YouTube. Ndimachita makanema kuti ndidziwitse za umunthu wanga komanso kuti anthu andidziwe bwino, osangolemba. Ndikuganiza kuti ndikofunikira, koma sindiwo chinsinsi cha kupambana kwanga. Ndikadakonda kasitomala yemwe samakhala ndi chidwi ndi kanema kuti azipewe m'malo mochita bwino.
  • Osandiuza kuti ndisalengeze… kulikonse. Ndili ndi blog yopambana yomwe imakhala ndi alendo zikwizikwi patsiku, olembetsa masauzande, otsatira zikwizikwi, ndipo ndimapeza zokambirana (m'modzi ku Msonkhano Wapadziko Lonse womwe ukubwera ku Las Vegas… zambiri za izi posachedwa), kufunsa ma gig, mwayi wama pulogalamu, ndi Ndili mgululi la oyambitsa awiri. Mizere ingapo iwiri yazotumiza zanga sikuwoneka ngati ikundibweza m'mbuyo. Sindikupepesa chifukwa chopeza ndalama mazana angapo pamwezi kwa maola zana + omwe ndidayika sabata limodzi.
  • Osandiuza kuti ndikufunika kutero nawo zokambirana pa Facebook. Sindikusamala ngati mungapeze bizinesi pa Facebook. Ndinayesa. Sindinatero. Chifukwa chake ngati ndimapanga chakudya kuchokera ku blog yanga ndi Twitter pamenepo ndikulowetsa kamodzi pamwezi, ndizokwanira kwa ine. Facebook ndi AOL mtundu 20… kapena MySpace 3.0… zedi ili ndi manambala ndi kukula… koma padzakhala china chabwino chomwe chimabwera. Ichi ndichifukwa chake ndimakonda intaneti. Sinditchovera njuga pamsewu, pamanetiweki komanso maubale ochezera pa intaneti ... ndizisunga pa blog yanga yomwe ndili / kuthamanga / kuwongolera / kusunga / kuwunika zikomo kwambiri.
  • Osandiuza kuti sindingatumize imelo ndi chithunzi chimodzi chachikulu ndipo sindilemba nawo pulogalamu yanga yotsatsa maimelo. Ndidachita ndipo ndapeza mayankho abwino kwambiri pamisonkhano yathu yonse. Pezani izi.
  • Osandiuza kuti ndisayerekeze. Ndimapewa kutemberera pa intaneti momwe ndingathere chifukwa ndimawona ngati ndikunyoza omvera anga. Koma mukufuna kukangana, tembererani! Sindikusowa kuti ndiwerenge (ngakhale ndimawerenga masamba angapo opambana omwe amachita). Ndimangosankha kuti ndisatero.

Ngati mukufuna kuyendetsa Pangani Ndalama Mwachangu Malingaliro pa Twitter. Chitani zomwezo! Ngati mungapindule nazo, zabwino kwa inu. (Sindikukutsatirani kapena kukupatsani chidwi.) Ngati mukufuna kupeza intaneti yotsatira pa Facebook, pitani. Ngati mukufuna kugwiritsa ntchito Twitter ngati injini yosaka, Chitani zomwezo! Ndimagwiritsa ntchito ngati chofalitsa nkhani ... Ndimakonda mosakhazikika ndikulumikiza ulalo, kulowa nawo zokambiranazo, kuthandiza wina kutuluka, kapena kuyesera kuyendetsa magalimoto kubulogu yanga nawo. Tandilekeni! Nditha kugwiritsa ntchito komabe ndikufuna!

Mukakhala nawo pamwambo, werengani blog, onaninso tsamba lawebusayiti ndi ena Guru ayamba kulankhula za chithuvj, ndi zomwe muyenera kuchita kapena simuyenera kuchita ... kuchuluka kwanu kwa otsatira anu kwa anthu omwe mumawatsata, ndi zina, thawirani pakhomo ... osayenda. Izi gurus simudziwa kuti bizinesi yanu ndi yotani, malonda anu ndi otani, mpikisano wanu ndi wotani, malonda anu, momwe mumakhalira ndi malonda anu kapena umunthu wanu. Angathe bwanji mwinamwake ndikuuzeni momwe mungagwiritsire ntchito media media ?!

Ndikugawana nawo njira zomwe omvera anga adayesa, momwe mungayezere zotsatira ndi zomwe zinagwira ntchito / zomwe sizinachitike. Ndimalongosola magwiridwe antchito ndi mawonekedwe azida zomwe ali nazo. Ndikulimbikitsa makasitomala anga ndi omvera kuti ayesere. Ndikulimbikitsa kuyeza. Ndikuwalimbikitsa kuti achite khama lokwanira kuti mutsimikizidwe ngati ndi njira yabwino kwa inu kapena ayi. Zomwe zimandigwirira ntchito mwina sizingakugwireni ntchito… komanso mosinthanitsa.

Malo ochezera a pa Intaneti alibe buku lamalamulo.

Pangani lanu malamulo mukamapita ... onetsetsani kuti mukuyeza mukamapita. Mutha kukhala nthawi yayitali kuthamangitsa zinthu zonyezimira osabweza ndalama.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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