Ndikukhulupirira Kuti Kupambana Kutsatsa Kwama B2B Ndiokokomeza

kusakonda

Tiyeni tiyambe zokambiranazi ponena kuti umboni wanga wonse ndiwosagwirizana. Sindinachite kafukufuku wamba kuti nditsimikizire chibadwa changa; Ndikungopitilizabe kukhala ndi anthu ambiri akunong'oneza kuti sagwiritsa ntchito zapa media kuyendetsa zotsatira. Ndipo iwo sakuvutika konse; makampani awo akuchita bwino.

"Dikirani!", Mukulengeza, "Atha kuchita bwino kwambiri!"

Ayi. Imodzi mwamakampaniyi yakula kuposa 100% YoY pamsika wopikisana kwambiri. Palibe mtsogoleri wawo kapena wogwira ntchito amene amakhala ndi TV nthawi zonse. Kutsogolera kwawo kwakukulu kumachokera kumisonkhano yomwe amapezeka padziko lonse lapansi. Ali ndi gulu logulitsa lamkati lomwe limatsata ndondomekoyi ndikuyendetsa kutembenuka kwawo.

Bizinesi ina yangopanga maofesi atsopano ndipo imadzipangira okha kukula kwawo. Ali ndi malonda ophatikizika omwe alibe mpikisano pamakampani a Enterprise, ndipo amasaina makasitomala mwachangu momwe angawawonetsere chiwonetsero. Zovuta - palibe malo ochezera.

Sikuti ndikungonena zakuwunika zochenjeza… ndikulankhula Zero khama mu njira zawo zapa media.

Kumbali inayo, ndili ndi kampani imodzi yomwe ndimagwira nayo ntchito yomwe idandiuza kuti sachita chilichonse koma kutsatsa kwapa media media chifukwa imagwira bwino ntchito. "Mwayeseranso chiyani?", Ndidafunsa. "Palibe, sitifunikira.", Adatero mwini wake. Chosangalatsa, motero kampani imodzi yomwe ikutsitsa zotsatira zapa media sizimachita china chilichonse koma zoulutsira mawu. Kodi akudziwa bwanji kuti ikugwira ntchito?!

Otsatsa Galamukani

Mnzanga wina anandiuza posachedwa kuti CMO idachotsedwa posachedwa patatha miyezi ingapo ikunena zabodza ku board. Kuwona masamba, kutsatira, kukonda, ndi kubwezera mawu… popanda kulumikizana kulikonse pakukula kwa ndalama kapena kukula.

Tili ndi kasitomala yemwe adakondwerera luso lawo lapa media, ndikupeza chotsatira chachikulu pamapulogalamu azama TV. Adagwira ntchito molimbika kuti achite ndi kusamalira netiweki zawo. Koma zikafika pa mademo ndi kutsitsa, manambala sanakhalepo ndi mgwirizano.

Zomwe ndikuwona zakale zikupitilira ndi masamba anga. Pomwe ndimapeza ma nibble kudzera pa LinkedIn, Facebook ndi Twitter akupanga Zero ndalama. Posachedwa ndidayesa ndikuwongolera owerenga masauzande ambiri kuti azichita nawo kudzera pa manejala wa Facebook. Ee .. mwaganiza. Sanapite.

Mavuto Anai Kutsatsa Kwapaintaneti

Pali mavuto anayi omwe amatipweteketsa kuthekera kwathu kuti tigulitse malonda omwe atchulidwa ndi makanema:

  1. Cholinga - kodi mafani anu ndi omutsatira pazanema akukutsatirani chifukwa akufufuza zomwe adzagule ndikufufuza kampani yanu? Ndikulingalira kuti ndi gawo lochepa la omvera anu onse ... ndipo mumasangalala kuyesera kudziwa kuti ndi ndani kwenikweni.
  2. Kuperekera - kusintha pakati pa malo ochezera a pa Intaneti ndi anu analytics yadzaza mipata, yayikulu kwambiri kuposa malonda onse omwe adachokera ku Tweet kapena Facebook Update. Sizotheka; ndizovuta basi.
  3. Maofesi - Wotsatsa aliyense amakonda kujambula kutembenuka kwanu ndikukuwuzani kuti kuchita nawo gawo ndikofunikira pakati pa kuzindikira ndi kutembenuka. Vuto si dongosolo; ndi danga pakati. Makasitomala amaonera faneli yozizira iyi pomwe chiyembekezo chodumpha sitepe yotsiriza kupita kwina. Zoona zake ndizosiyana kwambiri. Kutembenuka kuli mtunda wautali kuti musalumikizidwe pa TV. Zingatenge zaka kuti muyendetse nyumba yolamulira yomwe muli nayo iyenera kuzindikiridwa. Ndiye kuyeserera kochepa osabweza ndalama zochepa.
  4. Zachabechabe - sizimakhala zosangalatsa mukalandira mazana kapena masauzande amawonedwe, zokonda, ma tweets, kubwereza, kugawana kapena kulowa nawo mpikisano? Zimatero - gulu lathu lachita izi komanso lodziwikiratu pazochita zathu zapa media. Vuto, ndithudi, linali lakuti palibe imodzi mwazitsulozo zomwe zinayambitsa bizinesi iliyonse. Foni ikalibe kulira, otsatsa amakonda kukaloza miyala yachabe kuti asokoneze chidwi.

Otsatsa ayenera kuti akugwira ntchito kuchokera Ndalama kubwerera m'chiyembekezo. Kuzindikira komwe ndalama zanu zikuchokera zikuyenera kukhala patsogolo panu ndikuyendetsa bizinesi kudzera mwa njira ndi njira.

Sindikunena kuti zoulutsira mawu sizigwira ntchito kapena sizingagwire ntchito, ndikungodziwa kuti nthawi zambiri ndimawona ndalama zotsatsa mu njira zina zomwe zimabweza ndalama zambiri, zimafunikira kuyesetsa pang'ono, ndipo ndizosavuta kuzitsata.

Sindinataye mtima pazanema. Ndazindikira kuti kuzindikira mtundu, kuzindikira, ulamuliro, ndi kudalira zonse zimatha kuyendetsa zotsatira zabwino. Ndikungokhalira kunena kuti zoulutsira mawu nthawi zambiri zimakokomezedwa. Wina akakuwuzani zosiyana, onani bizinesiyo ndikufufuza momwe amalipirira.

Lingaliro langa ndiloti sizili kudzera pazanema.