Kodi Kuyambitsa Kotsatsa Kwama TV Ndi Chiyani?

Kodi Kuyambitsa Kotsatsa Kwama TV Ndi Chiyani?

Kodi kutsatsa kwapa media media ndi chiyani? Ndikudziwa kuti izi zikuwoneka ngati funso loyambira, koma liyeneradi kukambirana. Pali magawo angapo pamachitidwe abwino otsatsa atolankhani komanso ubale wake wolumikizana ndi njira zina zapa kanema monga zomwe zili, kusaka, imelo ndi mafoni.

Tiyeni tibwerere ku tanthauzo la kutsatsa. Kutsatsa ndi ntchito kapena bizinesi yofufuza, kukonzekera, kuchita, kulimbikitsa ndi kugulitsa malonda kapena ntchito. Ma media azanema ndi njira yolumikizirana yomwe imathandizira ogwiritsa ntchito kupanga zinthu, kugawana nawo kapena kuchita nawo malo ochezera a pa Intaneti. Zolankhulirana monga sing'anga ndizosiyana kwambiri ndi zachikhalidwe pazifukwa ziwiri. Choyamba, zochitikazo ndizodziwika pagulu ndipo zimapezeka kwa otsatsa kuti afufuze. Chachiwiri, sing'angayo imalola kulumikizana kwazowongolera mbali ziwiri - zonse molunjika komanso molunjika.

Pali ogwiritsa ntchito media pa 3.78 biliyoni padziko lonse lapansi ndipo chiwerengerochi chikupitilira kukula pazaka zingapo zikubwerazi. Momwe zikuyimira, ndiye kuti pafupifupi 48% ya kuchuluka kwapadziko lonse lapansi.

Oberlo

Kodi Social Media Marketing ndi chiyani?

Njira yolimba yotsatsira atolankhani iyenera kuphatikizira magawo azosangalatsa komanso kugwiritsa ntchito njira zomwe chizindikiritso chimayang'aniridwa ndikulimbikitsidwa. Izi zikutanthauza kuti kukhala ndi njira yokankhira ma tweets awiri patsiku si njira yokomera anthu. Njira yathunthu imaphatikizapo zida ndi njira ku:

  • Kafukufuku wa Masitolo - Kusonkhanitsa zambiri kuti mufufuze bwino ndikumvetsetsa ndikuyankhulana ndi omvera anu.
  • Kumvera Kwa Anthu - Kuwunika ndi kuyankha zopempha kuchokera kwa omvera anu, kuphatikiza makasitomala kapena zopempha zogulitsa.
  • Kuwongolera Maonekedwe - Kusunga ndikuwongolera mbiri yanu kapena mbiri yanu, kuphatikiza kuwunika, kuwunika, ndi kusindikiza.
  • Kufalitsa Zachikhalidwe - kukonza, kukonza ndandanda, ndi kusindikiza zomwe zimapereka chidziwitso komanso kufunika kwa makasitomala anu, kuphatikiza momwe mungapangire, maumboni, utsogoleri wamaganizidwe, kuwunika kwa zinthu, nkhani, komanso zosangalatsa.
  • Social Networking - kutenga nawo mbali pazinthu zomwe zingakuthandizeni kuti mukhale olimbikitsa, chiyembekezo, makasitomala, ndi ogwira ntchito.
  • Kukwezeleza Magulu - Njira zotsatsira zomwe zimayendetsa zotsatira zamabizinesi, kuphatikiza zotsatsa, zotsatsa, ndi kulengeza. Izi zitha kupitilira pakupeza ndikulemba ntchito owalimbikitsa kuti awonjezere kukwezedwa kwanu kuma network awo.

Zotsatira zamabizinesi sikuyenera kukhala kugula kwenikweni, koma zitha kukhala kukulitsa kuzindikira, kudalirana, ndi ulamuliro. M'malo mwake, malo ochezera a pa TV nthawi zina si njira yabwino yoyendetsera kugula mwachindunji.

73% ya ogulitsa amakhulupirira kuti kuyesetsa kwawo kudzera kutsatsa kwapa media media kwakhala kothandiza kapena kothandiza pa bizinesi yawo.

gawo lotetezedwa

Ma media media nthawi zambiri amagwiritsidwa ntchito kuti apeze ndi pakamwa, gwero lazokambirana pazakufufuza, komanso gwero lolumikizana - kudzera mwa anthu - ku kampani. Chifukwa ndi mbali ziwiri, ndizosiyana kwambiri ndi njira zina zotsatsira.

Ogwiritsa ntchito 71% omwe adakumana ndi chidziwitso pazama TV atha kulimbikitsa mtunduwu kwa anzawo ndi abale awo.

Kutsatsa Kwamoyo

View Martech Zone'Social Media Statistics Infographic

Ma Media Media Medium ndi Zitsanzo Zogwiritsa Ntchito

54% ya omwe amagwiritsa ntchito atolankhani amagwiritsa ntchito njira zapa media pakafukufuku wazinthu.

GlobalWebIndex

  • Kafukufuku wa Masitolo - Ndikugwira ntchito ndi wopanga zovala pompano yemwe akuyambitsa malonda awo mwachindunji kwa ogula pa intaneti. Tikugwiritsa ntchito kumvetsera pagulu kuti tipeze mawu osakira omwe owerenga amagwiritsa ntchito akamayankhula za omwe apikisana nawo kwambiri kuti titha kuphatikiza mawuwa muntchito zathu.
  • Kumvera Kwa Anthu - Ndili ndi zidziwitso zakapangidwe kanga ndi tsambali kotero kuti ndiwone zomwe ndikutchula pa intaneti ndipo ndizitha kuwayankha mwachindunji. Sikuti aliyense amalemba chizindikiro positi, chifukwa chake kumvera ndikofunikira.
  • Kuwongolera Maonekedwe - Ndili ndi mitundu iwiri yakomwe ndimagwira nayo yomwe tidakhazikitsa zopempha zowunika za makasitomala awo. Ndemanga iliyonse imasonkhanitsidwa ndikuyankhidwa, ndipo makasitomala achimwemwe amakakamizidwa kuti agawane ndemanga zawo pa intaneti. Izi zadzetsa kuwonekera kowonjezereka pazotsatira zakusaka kwanuko.
  • Kufalitsa Zachikhalidwe - Ndimagwira ntchito ndi makampani angapo omwe amayang'anira makalendala okhutira ndikuyika zoyeserera zawo mkati Agorapulse (Ndine kazembe). Izi zimawapulumutsa nthawi yayitali chifukwa sayenera kutuluka ndikukayang'anira sing'anga iliyonse molunjika. Timaphatikizapo kuyika chizindikiro cha UTM kuti titha kuwona momwe zoulutsira mawu zikuyendetsa magalimoto ndikusintha kubwerera patsamba lawo.
  • Social Networking - Ndikugwiritsa ntchito nsanja yomwe imandithandiza kuzindikira ndikulumikizana ndi othandizira komanso mabungwe omwe angandilembere pa LinkedIn. Zinakhudza kwambiri mwayi wanga wolankhula ndipo zathandiza kampani yanga kukulitsa malonda ake.
  • Kukwezeleza Magulu - Makasitomala anga ambiri amaphatikizapo kutsatsa pawailesi yakanema akalimbikitsa zotsatsa, ma webusayiti, kapena malonda. Kutsata kodabwitsa pamasamba otsatsawa ndikothandiza kwambiri.

Ndikudziwa kuti mutha kupanga mapulogalamu azovuta zapa media media omwe amagwiritsa ntchito ma mediums m'njira zosagwirizana ndi zomwe ndasankha pamwambapa. Ndikungotaya zomwe ena amagwiritsira ntchito kuti azindikire momwe angagwiritsire ntchito mosiyanasiyana.

Otsatsa ambiri amakonda kupita kumalo ozizira kwambiri kapena omwe amakhala omasuka nawo. Imeneyi ndi ngozi yomwe ikuyembekezeka kuchitika chifukwa sakusinthanitsa kapena kuphatikiza asing'anga kuthekera kwathunthu.

Momwe Amalonda Akugwiritsira Ntchito Media Media

  1. Onetsani mtundu wanu - mawu apakamwa ndi othandiza kwambiri chifukwa ndi ofunika kwambiri. Mwachitsanzo, anthu mumakampani ena, nthawi zambiri amasonkhana muma TV ndi magulu. Ngati munthu m'modzi agawa mtundu wanu, malonda kapena ntchito, zitha kuwonedwa ndikugawidwa ndi omvera omwe akutenga nawo mbali kwambiri.
  2. Pangani gulu lokhulupirika - ngati muli ndi njira yabwino yopezera phindu kwa omvera anu - mwina pothandizidwa mwachindunji, zokhutira, kapena nkhani zina, maupangiri ndi zidule, anthu ammudzi mwanu adzakula ndikuyamikirani. Kudalira ndi ulamuliro ndizofunikira pazogula zilizonse.
  3. Sinthani makasitomala - kasitomala wanu akakuyimbirani thandizo, ndimacheza a 1: 1. Koma kasitomala akafika pazanema, omvera anu amawona momwe mumachitira ndikuyankhira zosowa zawo. Ntchito yayikulu yamakasitomala imatha kufotokozedweratu padziko lonse lapansi ... momwemonso tsoka la kasitomala.
  4. Lonjezerani kuwonekera kwa digito - ndichifukwa chiyani zili pazinthu zopanda njira yogawira ndikulimbikitsa? Kupanga zinthu sizikutanthauza ngati mumanga, adzadza. Iwo sangatero. Chifukwa chake kumanga malo ochezera a pa Intaneti pomwe anthu ammudzi amakhala othandiza kwambiri.
  5. Limbikitsani magalimoto ndi SEO - Ngakhale makina osakira akupitiliza kulumikizana ndi maulalo, mafani ndi omutsatira chifukwa chowongolera pazosaka, palibe kukayika kuti Njira zapa media media zitha kuyendetsa bwino zotsatira zakusaka.
  6. Lonjezani malonda ndikufikira omvera atsopano - zatsimikiziridwa kuti ogulitsa omwe akuphatikiza njira zamagulu ogulitsira kunja iwo amene satero. Komanso, ogulitsa anu amamvetsetsa momwe angathanirane ndi mayankho olakwika pakugulitsa chifukwa amalankhula ndi anthu tsiku lililonse. Dipatimenti yanu yotsatsa nthawi zambiri satero. Kuyika oimira anu ogulitsa pamacheza kuti apange kukhalapo ndi njira yabwino kwambiri yokukulitsira kufikira kwanu.
  7. Dulani mitengo yotsatsa - pomwe zimafunikira kuthamanga, kukula komwe kukuchitika pazanema pazotsatira, magawo, ndikudina kumatha kutsitsa mitengo ndikuwonjezera kufunika. Pali nkhani zosaneneka zamakampani omwe adayamba kuwonongeka mpaka atakula atakhala ndi media. Izi zimafuna njira yomwe ingagwirizane ndi zikhalidwe zambiri zamakampani. Palinso makampani ambiri omwe ndi owopsa pazama TV ndipo akungotaya nthawi yawo.

Ogwiritsa ntchito 49% amati amadalira malingaliro othandizira pazanema kuti adziwe zomwe agule.

Kulumikizana

Pakati pa zonsezi pali njira zowonjezera kupeza ndi kusunga kwa makasitomala anu komanso kuwawonjezera paulendo wawo wamakasitomala.

Mphamvu Yama TV

Ngakhale sindimakakamiza makasitomala anga nthawi zonse kuti azigwiritsa ntchito njira zonse zapa media, ndikuwona kubwerera kopitilira ndalama makasitomala anga akasamalira mbiri yawo ndikupanga phindu ndi omwe amawatsatira pa intaneti. Mulimonsemo, kunyalanyaza mphamvu zapa media media kumatha kukhala pachiwopsezo cha mtundu ngati sakusamalira nkhani yothandizira makasitomala. Makasitomala anu akuyembekezerani kuti mukakhale nawo ndikuyankha munthawi yake pamapulogalamu azama media… kuphatikiza zida ndi njira zochitira izi ndikofunikira.

4 Comments

  1. 1

    Sindingavomereze zambiri, ndimakonda kukhala amene ndimakhala pachisangalalo ndikuyesera kuti ndiimbire oimba! Ndipo ngakhale atakhala ndi chidwi, sanali m'maganizo oyenera, osati ngati ali pa intaneti ndikupeza tsamba langa kenako amakhala kwakanthawi akuyang'ana ntchito yanga, tsopano makasitomala amandilembera.

    Pomwe mukugwiritsa ntchito kanema kuti musinthe makonda anu, kodi ndibwino kungokakamira kuti mulembe zolemba zamawu osavutikira kapena mukuganiza kuti kubwereza ndi lingaliro labwino?

    • 2

      Moni Edward,

      Zikomo! Ubwino wolemba mabulogu ndi makanema kuti mupereke mawu osaka ndikadapambanabe m'buku langa. Anthu ochepa amagwiritsa ntchito makanema - ndipo mkati mwawo, ambiri satenga nthawi kuti afotokozere bwino kanema.

      Kuphatikiza ziwirizi ndi kwamphamvu koma kumatenga nthawi yayitali, komabe. Kukhala wokhoza kusindikiza Blog Blog (Podcastable), NDIPO blog pavidiyo iliyonse ikuthandizani kuti mupezeke!

      Odala Chaka Chatsopano!
      Doug

  2. 3

    Ntchito yabwino Doug. Ndawona eni mabizinesi ambiri achinsinsi akugwiritsa ntchito malo ochezera a pa Intaneti. Sikuti imangowoneka ngati sipamu, koma imanunkha sipamu yotsika mtengo. Njira yabwinoko ndikutenga nthawi kuti mupange zomwe zili pa intaneti (blog ndiyotheka), pangani ukatswiri, onetsani bwino pantchito yanu, ndikupambana zotsatira zakusaka.

  3. 4

    Doug uwu ndi uthenga wabwino. Monga kampani yapaintaneti, timayesetsa kupeza njira zatsopano zogwiritsira ntchito zoulutsira mawu kuti tiwonjezere malonda athu ndi kutsatsa. Ndikuganiza kuti mumagwiritsa ntchito mfundo zazikuluzikulu zokhudzana ndi kugwiritsidwa ntchito molakwika kwa ma TV, zinthu zomwe ndikuganiza ngakhale akatswiri ayenera kukumbukira.

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