Malingaliro 5 Olakwika Amabizinesi Amalonda

zotsatira zapa media

Posachedwa, ndidafunsidwa ndikufunsidwa zomwe makampani amalakwitsa akamapanga ndikukhazikitsa njira zawo zapa media. Zomwe ndimakumana nazo zitha kutsutsana ndi akatswiri ambiri kunja uko, koma - moona mtima - ndikuganiza kuti mafakitalewa adakhwima ndipo zotsatira zake zimadzilankhulira zokha.

Maganizo olakwika pa Media Media # 1: Social Media ndi Njira Yotsatsira

Makampani nthawi zambiri amayang'ana malo ochezera a pa Intaneti makamaka ngati malonda otsatsa. Malo ochezera ndi a njira yolankhulirana zomwe zingagwiritsidwe ntchito kutsatsa - koma si njira yokhayo yotsatsira. Chinthu choyamba chomwe makampani amachita akafika pa TV ndizodandaula - ndipo tsopano akuyenera kuthetsa vutoli popeza dziko likuwonera. Ma media media ndiomwe omvera amayembekezera ngakhale kampani yanu ikuwona momwe njirayo imagwiritsidwira ntchito ayenera kugwiritsidwa ntchito. Kusayankha pempholi kumawononga njira zamalonda zotsatsira anthu zomwe mudakonzekera.

Maganizo olakwika pa Media Media # 2: Kubwereranso ku Investment Kuyenera Kuwonetsedwa Mwachangu Komanso Mosavuta

Makampani akufuna kuyeza magwiridwe antchito ndikubwezera ndalama pazanema tweet iliyonse kapena zosintha. Zili ngati kuyeza kupambana kwa gulu atangomenya ngodya yoyamba. Zomwe mumaonera pakubwezeretsa ndalama zitha kuwerengedwa pokhapokha mutabweretsa phindu kwa omvera, omverawo (akumvera) amakhala gulu (logawana), ndipo mumapanga ulamuliro komanso kudalira msika wanu. Mwanjira ina, muyenera kupanga nyimbo zabwino musanayembekezere kubwerera! Komanso kubwerera kwa malo ochezera a pa Intaneti kumakula pakapita nthawi - kumakulirakulira pamene mumakopa chidwi cha omvera anu ndikupanga gulu lomwe limayamba kupereka uthenga wanu. Blog iyi ndi yazaka khumi ndipo mzaka 5 zapitazi ndalama zidakula mpaka kufika pomanga bizinesi mozungulira.

Maganizo olakwika pa Media Media # 3: Kutsatsa Kuyenera Kuyankha pa Media Media

Izi zikukhudzana ndi # 1, koma makampani nthawi zambiri amaletsa kutumizirana mauthenga kumaofesi azamalonda, omwe nthawi zambiri amakhala osakonzeka kuyankha. Kutsatsa nthawi zambiri kumachita bwino kutsatsa ndi kutumizirana mameseji - koma osati poyankha. Customer Service, Public Relations ndi Ogulitsa ndi omwe ali ndi kampani yanu omwe amapereka ziyembekezo pazankhani tsiku lililonse, kumvetsera ndikuyankha zovuta, ndikumvetsetsa momwe angathetsere zotsutsa. Kutumiza njira yayikulu yapa media media kuyenera kuphatikiza awa pantchito zotsatsa zikuthandizira kutumizirana mameseji, kuwunika ndikugawana nawo panjira, ndikuwona momwe zingakhudzire.

Maganizo olakwika pa Social Media # 4: Social Media Mishaps ndi Makampani Owononga

Makampani amakhulupirira kuti kutumizirana mameseji pazanema kuyenera kukhala koyenera, osalakwitsa. Tsiku ndi tsiku, sabata ndi sabata, komanso mwezi ndi mwezi timawona zitsanzo zosaneneka za momwe makampani achitira zinthu zomwe akatswiri azama TV amatcha masoka azama TV. Amatha kukhala olakwitsa, koma nthawi zambiri samakhala masoka. Ngati mungayang'ane zolakwika zonse pazama TV ndi makampani, ambiri anali nazo ZOSAKHUDZA kugulitsa, mitengo yamasheya, kapena phindu. Makampani amatha kulakwitsa mwamtheradi ndikuchira kwathunthu. M'malo mwake, tawona komwe kusokonekera kwa zolakwikazo kumakulitsa kugulitsa kwamakampani popeza njira zankhani ndi malo ena ochezera anthu amafotokoza nkhaniyi kupitirira zomwe zotsatsa zilizonse zikadalipira. Njirayi imabwera pothetsa cholakwikacho ndipo kuchira kumatha kukhala mwayi waukulu kubizinesi chifukwa kumalimbikitsa kudalirana komanso kutsimikizika ndi omvera.

Maganizo olakwika pa Media Media # 5: Social Media ndi yaulere

Kupeza, kupindika, kusindikiza, kuyankha ndi kutsatsa malonda anu pazanema si mfulu. M'malo mwake, ngati mutachita ntchito yoyipa, imatha kuwononga nthawi ndi mphamvu ku kampani yanu. Zitha kukuwonongerani malonda m'malo mowapanga. Pa nsanja, njira zapa media ngati Facebook, Twitter, ndi Pinterest zikukakamizidwa mwamphamvu ndi omwe amawagulitsa kuti apange ndalama… kotero kuthekera kwakuti uthenga wanu ulimbikitsidwe pazanema popanda kugula omvera kumachepa tsiku lililonse. Kukhazikitsa bajeti ndi zothandizira kuti mupeze, kusindikiza, kusindikiza ndi kuyankha pazanema kuti mukule kufikira ndikofunikira.

Gwirizanani kapena simukugwirizana? Ndi zikhulupiriro zina ziti zomwe mukukhulupirira zomwe zilipo kunja uko?

Mfundo imodzi

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    Makampani ambiri amakhulupirira kuti kupambana pama media azachuma kumatha kumangidwa tsiku limodzi. Otsatsa amayenera kupereka chidziwitso chofunikira nthawi zonse ndikupanga mbiri ya kampani yawo kuti apange ubale wokhalitsa ndi makasitomala awo kuti awone zotsatira zabwino pamisonkhano yawo yapa media.

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