Zopeka za Social Media

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Izi zitha kukhala zobwereza… koma ndiyenera kutsindika izi. Ndawona makampani angapo akupunthwa panjira zapa media. Pambuyo pake adasiya zonse. Funso lomwe sindinathe kuwayankha linali chifukwa chake adayesapo poyamba?

Ndimakonda kuganiza zapa media media ngati amplifier… an mozizwitsa mkuzamawu wamphamvu. Ngati muli ndi maziko olimba pamaubale ndi kutsatsa, ndipo mukuphimba zonse kupeza ndi kusungitsa bwino, ntchito yanu yayikulu idzawonekera kwambiri mukayamba kuchita nawo mbiri yanu pa intaneti. Ngati muli ndi njira yapakatikati ya PR ndi Kutsatsa, malo ochezera a pa TV atha kuwononga.

Zikhulupiriro Zanga Zisanu za Kutsatsa Kwapaintaneti

  1. Zolinga zamalonda zimalowetsa webusaitiyi. Mukufunabe malo oti muzitha kutsogolera ndikuwonetsa zomwe kampani kapena ntchito zanu zikuchita.
  2. Zolinga zamalonda zimalowetsa malonda a imelo. Imelo ndi Kankhani Njira yomwe imadziwitsa makasitomala ndi ziyembekezo mukamazifuna. M'malo mwake, Social Media imafunikira kulumikizana maimelo ochulukirapo kuti ogwiritsa ntchito masamba azibweranso. Ganizirani maimelo onse omwe mumalandira kuchokera ku LinkedIn, Facebook, ndi Twitter!
  3. Kugwiritsa ntchito kwambiri media media kumatanthauza kuti ndi malo abwino kulengezera. Zolinga zamagulu sizinthu zoponyera zotsatsa pamwamba pa, ndichinthu choti chidziwitsidwe kuchokera mkati. Makampani ochuluka kwambiri amatsanulira ndalama m'malonda a zikwangwani ndi kutsatsa mawu m'malo ochezera pomwe ogwiritsa ntchito alibe cholinga chogula konse.
  4. Makonda azama media sangayesedwe. Zolinga zamanema mungathe kuyeza, ndizovuta kwambiri kuyeza zomwe zakhudzidwa. Muyenera kugwiritsa ntchito Zamphamvu analytics phukusi - mwina ndi kuphatikiza kwapa media, kapena kudziwa momwe mungagwiritsire ntchito code kuchokera pano analytics phukusi loti mutenge zitsogozo ndikusintha kuchokera kuma media.
  5. Zolinga zamagulu ndizosavuta, inu basi chitani. Ayi! Zosangalatsa pazankhani sizovuta. Ingoganizirani kukhala kuphwando lamasana ndikuyankhula pazogulitsa zanu ndi ntchito ndi chiyembekezo. Amamwetulira, mumamwetulira, amafunsa funso, mumayankha mayankho olondola… mumalipira chakudya chamasana… mumamukhulupirira. Pa intaneti, simudzawawona akubwera, simudziwa komwe adakhalako, simukudziwa china chilichonse kupatula kuti mwina amadziwa zambiri kuposa inu.

    Zolinga zamagulu zikulimbitsa chidaliro ndi winawake yemwe mwina simunakumanepo nawo. Ndizovuta, zimatenga nthawi… ndi mpikisano wothamanga, osati kuthamanga. Zolinga zamankhwala zimalepheretsa makampani ambiri chifukwa amanyalanyaza zomwe ali nazo komanso nthawi yomwe amatenga kuti akhale olimba. Sazindikira kuti ndi ndalama zazitali, osati njira yayifupi.

    Ndi njira, mutha kuphulika pachipata ndikukula bizinesi yanu mopitilira momwe mukuyembekezera. Popanda izi, mutha kuyamba kuponya thaulo.

Ichi ndichifukwa chake Southwest Airlines ndi Zappos atha kuchita bwino ndi Social Media, koma United Airlines ndi DSW sizikuchitikanso. Southwest Airlines ndi Zappos anali makampani osangalatsa, okonda makasitomala pamaso chikhalidwe TV zasintha mpaka pano. United Airlines sangathenso kutsatira njira zapa media atapatsidwa utsogoleri wovomerezeka.

Monga woyang'anira masiku ano ku Real Estate BarCamp Indianapolis, mutha kuwona mabungwe ndi osinthitsa omwe ali mchipinda. Ena, monga bwenzi labwino komanso kasitomala Paula Henry (onse Roundpeg ndi DK New Media amuthandize), akuthamangira patali kwambiri kotero kuti athetsa zonse zikhalidwe zawo ndipo ali pa intaneti. Vuto la Paula siliri momwe mungapezere kutsogolera… Ndi momwe angasungire njira zake zapa media media pamlingo wake pomwe akugwira ntchito zake zonse.

Ena mchipindacho anali akugwirabe ntchito pamapindikira pake… palibe twitter, facebook, intaneti, kugwiritsa ntchito makina osakira, kulemba mabulogu, ndi zina zotero. Sachedwa kwambiri kuti anthuwa apange njira yabwino yotsatsira pa intaneti… koyambirira kuti awalowerere mu njira ya Social Media m'malingaliro anga odzichepetsa.

Obwera kumene amafunika kuphunzira kuyenda asanayende. Amafuna tsamba labwino lomwe lingakope anthu ambiri komanso limapereka njira yolumikizirana ndi realtor. Ayenera kufufuza ndikugwiritsa ntchito mawu osakira omwe ali ndi gawo m'dera lomwe akutumikirako - kuphatikiza Madera oyandikana nawo, zip zip, mizinda, zigawo, zigawo zamasukulu, etc. Ayenera kugwiritsa ntchito imelo nkhani yamakalata yolumikizirana ndi zotsogolera ndi makasitomala am'mbuyomu. Ayenera kutumizidwa Njira zogulitsa nyumba ndi malo kuti m'malo mwa zouluka amapitilizabe kutsogolo kwa katundu.

Zolinga zapa media zitha kukupatsani chiwongola dzanja chazambiri pazamalonda anu… koma muyenera kukhala ndi fanizo m'malo mwake, kuyeza zotsatira zake, ndikugwiranso ntchito pulogalamu yanu yotsatsa kuti muzisamalira ndi kuwongolera atsogoleri ndi makasitomala. Ma media media amabwera motsatira… kukulitsa pulogalamu yotsatsa modabwitsa komanso kuyamba kutuluka pakukula kwa kuwonekera komanso kuwonekera poyera.

9 Comments

  1. 1

    Wawa Doug, uthenga wabwino.

    Anthu ambiri akuyenera kuwononga nthano ya "Social Media ndi Cakewalk". Ndine ndekha woyamba kulandira muofesi, ndipo nthawi zomwe oyang'anira andifunsa kuti "ndiwaphunzitse kugwiritsa ntchito Twitter molondola" mu ola limodzi kapena awiri zandidabwitsa. Zinthu izi zimatenga nthawi, kudzipereka - komanso kufunitsitsa kuphunzira. Anthu amangofuna kukonza mwachangu pa SM, chifukwa amaganiza kuti ndi njira yachangu yopangira ndalama. Sichoncho, ndipo muyenera kuphunzira pochita.

    • 2

      Adati, Andrew! Anthu akamati "ndiphunzitseni momwe ndingazigwiritsire ntchito moyenera", nthawi zina amatanthawuza… "tingagwiritse ntchito bwanji njirayi mopindulitsa" Ndikuthamanga… ndikufuula! 🙂

  2. 3
  3. 5

    @douglaskarr Malingaliro anu amatsitsimutsa, makamaka kuwombera kwanu komwe sikuti aliyense ali wokonzeka kutenga nawo mbali mu SM. Zachidziwikire, iwo omwe amawona ma netiweki a SM ngati malo ena operekera mauthenga otsatsa akuwonetsa kusamvetsetsa kwenikweni komwe ma netiwekiwo akuyimira, kulakwitsa chida cha bizinesi kapena malonda.

    • 6

      Zikomo kwambiri Scubagirl15! Zonsezi zimayamba ndi njira ... ukadaulo umayenera kugwiritsidwa ntchito PAMBUYO pomwe zolinga zonse zafotokozedwa. Anthu ambiri ochezera pa TV amakonda kuyesa kugwiritsa ntchito malo ochezera a pa TV ndikuwapanga kukhala oyenerera mavuto onse omwe kampani ili nawo. Yamikirani mawu anu okoma mtima!

      Doug

  4. 7

    Ndiyenera kubwereranso pamasewera anga otsatsa. Zinthu zimasintha kwambiri tsiku lililonse. Njira zonse zomwe ndimagwiritsa ntchito sizikuwoneka ngati zothandizanso. Koma mwaulula zinthu zingapo zomwe sindinaganizepopo kale, ndipo ndikuyamikira! Ndiyenera kuti ndibwezeretse matako anga ndikugwiritsa ntchito mwayi wotsatsa posachedwa!

    • 8

      Bryan,

      Osadandaula kwambiri za kutayika. Tidakali m'masiku oyambilira akumadzulo azamalonda ndipo tili ndi zambiri zoti tiphunzire. Pezani zolinga kaye kaye, pangani njira ... ndipo ngati kutsatsa kwapa TV kungatenge mbali ndikukhala ndi ROI yabwino popatsidwa zothandizira… ndiye pitani nazo!

      Doug

  5. 9

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