Social Media & Influencer Marketing

Kodi Zolinga Zamagulu Aanthu Zakwaniritsa Luso Lake Lopanga?

Kukula kwa media media m'zaka zingapo zapitazi sikunali kosiyana ndi zomwe tidaziwonapo. Pamodzi ndi kukwera, ndithudi, kunali malonda ochezera a pa Intaneti. Pamene tikuyang'ana ku 2014, sindingathe kudzifunsa ngati - mofulumira monga momwe chikhalidwe cha anthu chinayambira - tsopano chafika pa luso lake. Sindikunena kuti malo ochezera a pa Intaneti ndi aliwonse zosatchuka kwenikweni komanso sikunena kuti malonda ochezera a pa Intaneti ndi osagwira ntchito kwambiri, imeneyo si mfundo yanga. Mfundo yanga ndi yakuti sindine wokondwa kwambiri ndi zomwe zingabwere.

Deta zazikulu ndi mwayi wolunjika ndikutsatsa zipitilira kukonza ukadaulo (kapena kuwononga). Zinthu zazikuluzikulu zolumikizirana zili pano, ngakhale… tili ndi zokambirana, zithunzi, ndiukadaulo wamakanema. Tili ndi kuphatikiza kwa mafoni ndi mapiritsi. Tili ndi olemba komanso ochezera a pawebusaiti omwe amakhudza mawonekedwe amtundu wonse. Ngakhale tili nazo kale magulu azaka kusiya Facebook, anyamata akuluakulu pamdadada ndipo mosakayikira, nsanja yapamwamba kwambiri komanso yowonekera bwino.

Tili ndi kale kuyang'anira chikhalidwe cha anthu, chikhalidwe cha anthu, kufalitsa, kugwirizanitsa anthu, chithandizo chamakasitomala, malonda, malipoti a chikhalidwe cha anthu ... kodi ndinaphonya kalikonse? Mapulatifomu akhala otsogola kwambiri ndipo tsopano akuphatikizana ndi zida zina zoyendetsera zinthu, kasamalidwe ka ubale wamakasitomala, ndi machitidwe amalonda a e-commerce.

Nthawi yaperekanso maphunziro odabwitsa omwe aphunziridwanso. Makampani tsopano amvetsetsa momwe mungathanirane ndi otsutsa pa intaneti mogwira mtima. Makampani amadziwa zoyenera kuchita pewani pa malo ochezera a pa Intaneti - kapena bwanji gwirani mitu yankhani nayo. Tikudziwa kuti akhoza kukhala malo omwe amatulutsa

choyipa kwambiri mwa anthu owopsa.

Ponena za chikhalidwe changa cha chikhalidwe ndi kuphedwa, ndinathamanga kwa zaka zingapo kuti ndidziphunzitse pa nsanja zatsopano ndikugwiritsa ntchito njira zogwiritsira ntchito nsanja zamakono. Ndasintha maganizo anga, ndikugwiritsa ntchito malo ochezera a pa Intaneti kuti ndikambirane ndi kubwereza zomwe ndikukumana nazo, koma nthawi zonse ndikuthamangitsa anthu kuti abwerere kutsamba lathu kuti agwirizane ndi kusintha. Njira zanga zatsiku ndi tsiku, mlungu uliwonse, komanso mwezi uliwonse pazochezera zapaintaneti - ndinganene - kukhala chizolowezi tsopano.

Kupita patsogolo ndikufuna kupititsa patsogolo kumanga gulu pakupanga omvera. Sindikufuna kukuwonetsani zida zatsopano, ndikufunanso kukambirana nanu. Koma mwayi umenewo ulipo kale lero - sizinthu zomwe ndikuwona kusintha chaka chamawa.

Kodi ndichoka pa izi? Kodi mukuwona kukwera kowonjezereka komanso kukula kwamatekinoloje otsatsa pazama TV chaka chino? Kodi mukusinthabe njira yanu yapa media media kapena ndi mwachizolowezi? Kodi pali chida chatsopano chomwe mukufuna? Kapena tili ndi zida zonse zomwe tikufuna lero?

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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