Kodi Zolinga Zamagulu Aanthu Zakwaniritsa Luso Lake Lopanga?

Kukula kwapa media pazaka zingapo zapitazi kunali kosiyana ndi chilichonse chomwe tidawonapo. Pakati paulendowu, kumene, kunali kutsatsa kwapa TV. Pamene tikuyang'ana ku 2014, sindingadziwe kuti - mwachangu momwe media media idakwera - tsopano yafika pamphamvu zake zatsopano. Sindikunena kuti malo ochezera aliwonse zosatchuka kwenikweni kapena kunena kuti kutsatsa kwapa TV kuli osagwira ntchito kwambiri, imeneyo si mfundo yanga. Mfundo yanga ndikuti sindine wokondwa ndi zomwe zingachitike mtsogolo.

Zambiri ndi mwayi wolunjika ndi kulengeza upitiliza kukonza ukadaulo (kapena kuuwononga). Zinthu zazikuluzikulu zothandizirana zili pano, ngakhale… tili ndi zokambirana, zithunzi, ndi makanema apa kanema. Tili ndi kuphatikiza kwapafoni ndi piritsi. Tili ndi zolemba komanso makanema ochezera pazomwe zimawoneka pakudziwika. Ifenso tili nawo kale magulu azaka kusiya Facebook, anyamata akulu pamabwalo ndipo mwina, nsanja yotsogola kwambiri komanso yowoneka bwino.

Tili kale ndi kuwunika anthu, kuthana ndi anthu, kusindikiza pagulu, kuphatikiza anthu, kuthandizira makasitomala, malonda azamalonda, malipoti ochezera… ndaphonya chilichonse? Ma nsanja atukuka kwambiri ndipo tsopano akuphatikizidwa ndi zida zina zowongolera, kasamalidwe ka ubale wamakasitomala, ndi machitidwe a ecommerce.

Nthawi yatipatsanso maphunziro osaneneka. Makampani tsopano akumvetsa momwe mungachitire ndi omwe akutsutsa pa intaneti mogwira mtima. Makampani amadziwa choti achite pewani pazanema - kapena momwe mungachitire gwirani mitu yankhaniyo. Tikudziwa kuti atha kukhala malo omwe amatulutsa zoyipa kwambiri mwa anthu owopsa.

Ponena za momwe ndimakhalira komanso kuphedwa, ndimayesetsa kwa zaka zingapo kuti ndidziphunzitse pamapulatifomu atsopano ndikugwiritsa ntchito njira zogwiritsa ntchito nsanja zomwe zilipo. Ndasintha malingaliro anga, ndikugwiritsa ntchito malo ochezera a pa Intaneti kuti ndikambirane ndikubwereza zomwe ndili nazo, koma nthawi zonse ndimayendetsa anthu kuti abwerere kutsamba lathu kuti achite zonse zomwe angathe ndikusintha. Njira zanga zatsiku ndi tsiku, sabata iliyonse, komanso mwezi uliwonse zapa media media - ndikunena kuti - kukhala chizolowezi tsopano.

Kupita patsogolo ndikufuna kukonza zomanga gulu lomangopanga omvera chabe. Sindikufuna kukuwonetsani zida zatsopano, ndikufuna kukambirananso nanu. Koma mwayiwu ulipo kale lero - sichinthu chomwe ndikuwona chikusintha chaka chamawa.

Kodi ndili pa izi? Kodi mukuwona kufalikira kowonjezereka ndikukula muukadaulo wotsatsa pawailesi yakanema chaka chamawa? Kodi mukukonzanso njira zanu zapa media kapena ndizomwe zimachitika? Kodi pali chida chatsopano kunja komwe mukufuna? Kapena tili ndi zida zonse zomwe tikufunikira lero?

2 Comments

  1. 1

    Bulogu yaposachedwa mu Harvard Business Review idati zomwe zikuchitika pazochitika zapa TV zitha kudzipangitsa kukhala ndi machitidwe a tsiku ndi tsiku a ambiri omwe adzawonjezere uthenga wotsatsa kudzera pazanema. Kukulitsa uku, mwa lingaliro langa lodzichepetsa, kungangokhala chothandizira kusintha njira zamabizinesi zomwe zikuyendetsedwa pano kukhala mtundu wa bizinesi yoyendetsedwa ndi anthu.

    Ma media azapitilirabe patsogolo pamsika monga momwe telefoni, wailesi, TV, ndi zina zambiri achitira ndikupitilizabe kutero.

    Leanne Hoagland-Smith
    2013 - Otsogolera Oposa 25 Ogulitsa - http://labs.openviewpartners.com/top-sales-influencers-for-2013

  2. 2

    Ndikukhulupirira kuti media media ikupitilizabe kukopa osati pamsika wokha, komanso moyo watsiku ndi tsiku.

    Zomwe ndikuyembekezera mu 2014, komabe, ndikukula kwa malo ochezera, monga Duvamis ndi ChronicleMe.

    Mwachitsanzo, a Duvamis, amapereka malingaliro ndi magwiridwe antchito, kuphatikiza kugwiritsa ntchito kwa ogula komanso
    kufunika kwa malo otetezedwa olumikizirana ndi intaneti.

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