Social Media & Influencer Marketing

25+ Njira Zomwe Brand Yanu Ingatetezere Zinsinsi Za Otsatira Pa Social Media

Monga momwe mawonekedwe a digito asinthira, momwemonso zachinsinsi zapa social media. Pulatifomu yayikulu iliyonse yachitapo kanthu kuti isinthe machitidwe ake ndi mfundo zake potengera zovuta za ogwiritsa ntchito, kusintha kwamalamulo, ndi umisiri wosinthika. Apa, tikuyang'ana pakusintha kwazinsinsi zapa social media komanso momwe nsanja zotsogola zimayendetsera zinsinsi za mamembala awo.

  • Facebook: M'masiku ake oyambirira, Facebook zidadziwika ndi kugawana komasuka kwa chidziwitso cha ogwiritsa ntchito. Komabe, mikangano ingapo yachinsinsi, kuphatikiza yoyipa Zonyansa za Cambridge Analytica, zapangitsa kusintha kwakukulu kwa machitidwe ake achinsinsi. Pulatifomuyi idayambitsa zowongolera zachinsinsi komanso zosintha zosavuta kuti zipatse mphamvu ogwiritsa ntchito kuti azilamulira zambiri pa data yawo. Masiku ano, Facebook imapatsa ogwiritsa ntchito zokonda zachinsinsi, zomwe zimawathandiza kudziwitsa omwe angawone zolemba zawo, kutumiza zopempha za abwenzi, ndikupeza zomwe akudziwa. Kuphatikiza apo, imalola ogwiritsa ntchito kuyang'anira kupezeka kwa pulogalamu ya chipani chachitatu, kukulitsa chitetezo chawo cha data.
  • Instagram: Ndi Meta (kampani ya makolo a Facebook), Instagram adatengera zambiri zachinsinsi za kampani yake yayikulu. Instagram yasintha kuti iphatikizepo zosankha za ogwiritsa ntchito kuti akhazikitse mbiri yawo mwachinsinsi, kuletsa omwe angathe kuwona zolemba zawo. Kuphatikiza apo, imapereka mphamvu pa omwe angatumize mauthenga achindunji ndi ndemanga pazolemba. Zowonjezera izi zimagwirizana ndi zomwe zikuchitika m'makampani ambiri kupita kuchitetezo chachinsinsi cha ogwiritsa ntchito.
  • X: Imadziwika chifukwa cha nthawi yeniyeni komanso chikhalidwe chake, X (yemwe kale anali Twitter) mwachizolowezi tinkakonda kugawana zinthu momasuka. Komabe, idavomereza nkhawa zachinsinsi za ogwiritsa ntchito popereka zinthu monga ma tweets otetezedwa. Ma tweets awa amawonekera kwa otsatira ovomerezeka okha, ndikupereka chinsinsi chowonjezera kwa ogwiritsa ntchito omwe akufuna. Twitter imapatsanso ogwiritsa ntchito kuwongolera zidziwitso komanso kuthekera koletsa mwayi wopezeka muakaunti yawo, kuwalola kuwongolera zinsinsi zawo moyenera.
  • LinkedIn: LinkedIn, yopangidwira akatswiri ochezera a pa Intaneti, yayang'ana kwambiri kuteteza deta ya akatswiri. Kwa zaka zambiri, yakhala ikuyambitsa njira zosiyanasiyana zachinsinsi. Ogwiritsa ntchito amatha kudziwa omwe angawone maulalo awo, zosintha za mbiri yawo, ndi mauthenga awo. Kuphatikiza apo, LinkedIn imapatsa ogwiritsa ntchito mwayi wosankha kuti awonekere kapena asawonekere pazotsatira za injini zosaka, kuwalola kuti asadziwike ngati angafune.
  • Snapchat: Snapchat watchuka chifukwa cha chikhalidwe chake cha ephemeral, kumene mauthenga amasowa pambuyo powonera. Zazinsinsi monga Mapu a Snap zimathandiza ogwiritsa ntchito kuwongolera kugawana komwe ali munthawi yeniyeni. Ogwiritsa ntchito amathanso kulamula omwe angawatumizire zithunzi ndikuwona nkhani zawo. Izi zikugwirizana ndi kudzipereka kwa Snapchat pazinsinsi za ogwiritsa ntchito komanso kuteteza deta.
  • Tik Tok: Monga wolowa kumene ku malo ochezera a pa TV, TikTok adakumana ndi nkhawa zachinsinsi, makamaka okhudza kusonkhanitsa deta ndikugawana ndi kampani yawo yaku China, ByteDance. Poyankha, TikTok idakhazikitsa makonda achinsinsi omwe amalola ogwiritsa ntchito kuyang'anira omwe angawone zomwe ali, kutumiza mauthenga, komanso kucheza ndi maakaunti awo. Pulatifomuyi idakhazikitsa malo owonekera kuti apereke zidziwitso pamachitidwe ake a data, kuwonetsa kudzipereka pakuwonetsetsa komanso kudalira kwa ogwiritsa ntchito.

Kusintha kwachinsinsi cha chikhalidwe cha anthu kumawonetsa kuyesayesa kwamakampani kuti agwirizane ndi kusintha kwa miyambo ndi malamulo. Pulatifomu yayikulu iliyonse yachitapo kanthu kuti ipititse patsogolo kuwongolera zinsinsi za ogwiritsa ntchito komanso kuwonekera poyera pamachitidwe a data. Ogwiritsa ntchito akulimbikitsidwa kuti azidziwitsidwa za zomwe zikuchitikazi ndikuwunika pafupipafupi ndikusintha zinsinsi zawo kuti zigwirizane ndi momwe amasangalalira pokhudzana ndi kugawana deta pamapulatifomu.

Udindo wa Platform motsutsana ndi Bizinesi

Kugawikana kwa maudindo pakati pa malo ochezera a pa Intaneti ndi bizinesi yomwe ikugwiritsa ntchito nsanjayo imatha kusiyanasiyana kutengera zinthu zingapo, kuphatikiza mfundo za nsanja, momwe bizinesi ilili, komanso zofunikira zamalamulo ndi zowongolera. Nayi chitsogozo chambiri kuti mumvetsetse komwe udindo wa nsanja umathera komanso udindo wabizinesi umayambira:

Maudindo a Platform:

  1. Ndondomeko Zapulatifomu: Malo ochezera a pa TV ali ndi mfundo zogwirira ntchito komanso malangizo ammudzi omwe ogwiritsa ntchito, kuphatikiza mabizinesi, ayenera kutsatira. Mfundozi nthawi zambiri zimasonyeza khalidwe lovomerezeka, zoletsa zomwe zili mkati, ndi njira zogwiritsira ntchito nsanja.
  2. Security: Malo ochezera a pa Intaneti ali ndi udindo woteteza zipangizo zawo, kuphatikizapo kuteteza deta ya ogwiritsa ntchito ku zoopsa zakunja. Amagwiritsa ntchito njira zotetezera kuti aletse anthu osaloledwa kulowa muakaunti.
  3. Zosungira Zachinsinsi: Mapulatifomu amapereka zoikamo zachinsinsi zomwe zimalola ogwiritsa ntchito kuwongolera omwe angawone zomwe zili, kutumiza mauthenga, ndikupeza mbiri yawo. Zokonda izi ndi udindo wa nsanja kuti azisamalira ndi kukakamiza.
  4. Malipoti a Nkhani: Mapulatifomu amapereka njira zoperekera malipoti kuti ogwiritsa ntchito aziwonetsa zosayenera kapena zoyipa. Iwo ali ndi udindo wowunika malipoti ndikuchitapo kanthu moyenera, monga kuchotsa zophwanya malamulo kapena kuyimitsa akaunti.

Maudindo Abizinesi:

  1. Kupanga Zinthu ndi Kutumiza: Mabizinesi ali ndi udindo wopanga ndi kutumiza zinthu pamaakaunti awo ochezera. Izi zikuphatikiza kuwonetsetsa kuti zomwe zili mkati zikugwirizana ndi mfundo za pulatifomu ndi malamulo ogwiritsiridwa ntchito.
  2. Chitetezo cha Deta: Mabizinesi ali ndi udindo woteteza zidziwitso za makasitomala awo ndi otsatira awo. Ayenera kuyang'anira data ya ogwiritsa ntchito motsatira malamulo achinsinsi komanso mfundo zamagwiritsidwe ntchito papulatifomu.
  3. Community Management: Kuwongolera ndemanga, mayanjano, ndi otsatira pama media azachuma ndiudindo wabizinesi. Izi zikuphatikizapo kuwongolera ndemanga, kuyankha mafunso, ndi kutsata malangizo a anthu.
  4. Chitetezo cha Akaunti: Mabizinesi ayenera kuteteza maakaunti awo ochezera, monga kugwiritsa ntchito mawu achinsinsi amphamvu, kupangitsa kutsimikizika kwazinthu zambiri (MFA), ndi kuphunzitsa ogwira ntchito zachitetezo.
  5. Kutsata Malamulo: Mabizinesi ali ndi udindo wotsatira malamulo oyenera, monga malamulo oteteza deta (monga, HIPAA, GDPRkapena CCPA), miyezo yotsatsa, ndi malamulo okhudzana ndi mafakitale omwe amagwira ntchito pazantchito zawo zapa media.
  6. Mbiri Ya Brand: Kukhalabe ndi mbiri yabwino pazama TV ndikofunikira. Mabizinesi akuyenera kuyang'anira mwachangu zithunzi zawo zapaintaneti ndikuyankha mwaukadaulo kumalingaliro a kasitomala ndi nkhawa.

Malo ochezera a pa Intaneti ali ndi udindo wopereka zowonongeka, ndondomeko, ndi zida zosungira malo otetezeka komanso ogwirizana. Bizinesi yomwe imagwiritsa ntchito nsanjayi ili ndi udindo wotsatira mfundo za nsanja, kupanga ndi kuyang'anira zomwe zili, kuteteza deta ya ogwiritsa ntchito, ndikuwonetsetsa kuti malamulo ndi malamulo oyenerera akutsatira. Kugawikana kwa maudindo kuyenera kumveka bwino ndikutsatiridwa kuti mukhalebe ochita bwino komanso odalirika pawailesi yakanema.

Njira Zamalonda ndi Kuwongolera

Makampani akuyenera kukhazikitsa njira zolimba komanso zowongolera kuti azitha kuyang'anira masamba awo ochezera a pa Intaneti moyenera ndikuchepetsa kuopsa kwachinsinsi. Nayi mndandanda wazinthu 25 zomwe mtundu ungachite kuti uteteze zinsinsi za otsatira ake ochezera:

Kupeza Masamba a Social Media

  1. Kufikira Kochepa: Letsani mwayi wopezeka muakaunti yapa social media kwa anthu ofunikira okha. Perekani mwayi kwa anthu omwe ali ndi udindo woyang'anira ndi kutumiza zinthu.
  2. Multi-Factor Authentication (MFA): Limbikitsani MFA pazolowera zonse zapa media media kuti mulimbikitse chitetezo komanso kupewa kulowa mosaloledwa.
  3. Lowani Mmodzi (SSO): Makampani ambiri amayendetsa mwayi wopeza zinthu kudzera muzomangamanga zawo zamakampani, kotero kuphatikiza SSO kwa antchito anu kuti apeze nsanjazi ndikosavuta ndipo nthawi zambiri kumapereka chitetezo chabwino.
  4. Kuwongolera Achinsinsi: Tsatirani malamulo achinsinsi achinsinsi, kulamula kusintha mawu achinsinsi pafupipafupi ndikugwiritsa ntchito zovuta, mapasiwedi apadera pa akaunti iliyonse.

Kupereka Login kwa Ena

  1. Kufikira Kwachipani Chachitatu: Pogawana mwayi ndi anthu ena, monga mabungwe ochezera a pa Intaneti, gwiritsani ntchito njira zotetezeka zosinthana ndi mbiri ndikuwonetsetsa kuti akutsatira njira zabwino zachitetezo.
  2. Mwayi Wochepa: Perekani mwayi wochepera wofunikira kumagulu akunja. Ganizirani zongowerenga zokha kapena zilolezo zotengera zochita kuti mupewe kugwiritsidwa ntchito molakwika.

Njira Zovomerezeka

  1. Ndemanga ya Nkhani: Khazikitsani njira yomveka bwino yoyendetsera ndi kuvomereza zomwe zili pazama TV. Zomwe zili mugulu zikuyenera kuwunikiridwa ndikuvomerezedwa ndi mamembala osankhidwa musanatumize.
  2. Escalation Protocol: Pangani ndondomeko yothanirana ndi zinthu zomwe zimavuta kapena zoyambitsa mikangano. Limbikitsani ntchito yokweza malo omwe ali pachiwopsezo chachikulu.

Ndondomeko Zosunga Zambiri

  1. Kusunga Zambiri: Ngakhale malo ochezera a pa Intaneti ali ndi mfundo zawozawo zosunga deta, mabizinesi akuyeneranso kuganizira zomwe amafunikira pazamalamulo komanso zomwe akufuna mkati mwawo pofufuza momwe amasungira deta. Mabizinesi ayenera kukhala okhazikika, kuwonetsetsa kuti akutsatira malamulo onse ofunikira pokwaniritsa zofunikira pakuwunika komanso kuwunika.
  2. Kugawa Zambiri: Gawani zidziwitso zapa social media potengera chidwi. Dziwani kuti mitundu yosiyanasiyana ya data (zolemba, ndemanga, mauthenga) iyenera kusungidwa nthawi yayitali bwanji.
  3. Kuyeretsa Mokhazikika: Unikani pafupipafupi ndikuchotsa deta yakale kapena yosafunika. Onetsetsani kuti zikutsatira malamulo oyenera oteteza deta.

Zolemba Zakunja za Ntchito

  1. Kudula mitengo ndi Kuwunika: Khazikitsani zida zodula mitengo ndi zowunikira kuti muzitha kuyang'anira zochitika zonse pamaakaunti ochezera. Izi zingathandize kuzindikira zochita zachilendo kapena zosaloleka.
  2. Zochenjeza: Khazikitsani zidziwitso za zochitika zinazake kapena kusintha kwa akaunti, monga kusintha mawu achinsinsi kapena kuyesa kulowa kuchokera kumalo osadziwika.

Kusamalira Otsatira ndi Ndemanga

  1. Kusamalitsa: Gwiritsani ntchito zida zowongolera zomwe zili kapena oyang'anira anthu kuti awunikenso ndikusefa ndemanga. Chotsani sipamu, mawu achidani, ndi zosayenera mwachangu.
  2. Zotsatira za Community: Khazikitsani zitsogozo zomveka bwino za anthu ammudzi zomwe zimafotokoza machitidwe ovomerezeka pamayendedwe anu ochezera. Tsatirani malangizowa nthawi zonse.
  3. Malipoti Ogwiritsa Ntchito: Limbikitsani ogwiritsa ntchito kunena zinthu zosayenera. Yankhani malipoti mwachangu ndikuchitapo kanthu.
  4. Block ndi Ban: Khalani okonzeka kuletsa kapena kuletsa ogwiritsa ntchito omwe amaphwanya mobwerezabwereza malangizo ammudzi kapena kuchita zachipongwe.
  5. Transparent Communication: Lankhulani malamulo owongolera kwa omvera anu. Kuwonekera kungathandize ogwiritsa ntchito kumvetsetsa malamulo ndi ziyembekezo.
  6. Zochita Zolemba: Sungani zolemba zomwe mwachita, monga kuletsa ogwiritsa ntchito kapena kufufuta ndemanga, kuwonetsa kudzipereka kwanu pakukhazikitsa mfundo.

Kusamutsa Mauthenga Kupita Kumalo Otetezedwa

  1. Limbikitsani Njira Zolumikizirana Payekha: Mabizinesi akuyenera kulimbikitsa makasitomala ndi otsatira kuti agwiritse ntchito njira zoyankhulirana zachinsinsi komanso zotetezeka pazofunsa zachinsinsi kapena zaumwini kuti atetezere awo Pii. Izi zikuphatikiza kuwatsogolera kuti agwiritse ntchito macheza ochezera omwe ali ndi encryption yomaliza mpaka kumapeto ndikupereka nambala yafoni yolumikizirana mwachindunji.
  2. Chepetsani Zokambirana za Pagulu: Letsani kugawana zidziwitso zachinsinsi kapena zachinsinsi m'mawu agulu kapena zolemba pamasamba ochezera. M'malo mwake, wongolerani ogwiritsa ntchito kuti alumikizane ndi bizinesi mwachinsinsi pazinthu zotere.
  3. Phunzitsani Omvera Anu: Perekani zambiri kwa omvera anu za kufunika kwachinsinsi ndi chitetezo pamene mukukambirana nkhani zovuta. Adziwitseni za kupezeka kwa njira zoyankhulirana zotetezeka.
  4. Konzani Macheza Otetezeka ndi Mizere Yamafoni: Onetsetsani kuti bizinesi yanu ili ndi njira zochezera zotetezedwa ndi encryption, ndikukhazikitsa mizere yotetezeka ya foni kuti mukafunse makasitomala. Njirazi zikuyenera kuyang'aniridwa bwino ndi ogwira ntchito moyenera.

Kuwongolera Njira Zazinsinsi ndi Kuwongolera

  1. Phunzitsani Gulu Lanu: Phunzitsani gulu lanu la ochezera a pa Intaneti za kufunika kosuntha zokambirana zachinsinsi kuti muteteze njira ndikupereka malangizo olankhulirana ndi makasitomala mwaulemu.
  2. Unikani ndi Kusintha Ndondomeko Nthawi Zonse: Phatikizani malangizo m'malamulo anu ochezera a pa TV omwe akugogomezera kuteteza zidziwitso zodziwika bwino komanso kusamutsira zokambirana kuti zikhale zotetezeka. Nthawi ndi nthawi pendani ndikusintha ndondomekozi kuti mukhalebe amakono ndi machitidwe abwino.
  3. Document ndi Monitor: Sungani zolemba za nthawi zomwe makasitomala amalangizidwa kuti ateteze njira zoyankhulirana, ndikuwunika momwe mchitidwewu umagwirira ntchito pochepetsa kugawana zidziwitso zodziwika bwino pama media apagulu.

Pogwiritsa ntchito njirazi ndikuwongolera, makampani amatha kuyang'anira bwino kupezeka kwawo pawailesi yakanema kwinaku akuchepetsa chiopsezo chachinsinsi ndikusunga malo otetezeka komanso aulemu pa intaneti kwa omvera awo. Kuphunzitsidwa nthawi zonse ndi kuzindikira pakati pa magulu ochezera a pa Intaneti n'kofunikanso kuonetsetsa kuti machitidwewa akutsatiridwa nthawi zonse.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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