Ma Media Media Pundits akuwononga Corporate Social Media

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Kodi munalakwitsapo pazanema? Ndapanga ochepa (ndikupitiliza kuwapanga). Osati zolakwika zazikulu, koma zolakwika zochepa. Ndapanga ndemanga zosaganizira zomwe zikadatha kupewedwa. Ndadzudzula anthu omwe ndimawalemekeza motero amaganiza kuti ndine buthead. Ndikugawana ndale - gawo loyera lazolakwika pazama media. Ndimasakanikiranso bizinesi ndi chisangalalo m'mabuku anga onse amabungwe ndi anthu.

Ndiyenera kuyamwa pa TV.

Mungaganize… koma ndili ndi otsatira abwino komanso anzanga omwe ndimapanga kumene tsiku lililonse. Kwa alangizi, ndine kuchita chilichonse cholakwika… Koma ikugwira ntchito. Ndipo ngakhale mlendo, njira zomwe Highbridge Kutumiza kwamakampani kumabweretsa phindu pazogulitsa. China chake chomwe alangizi ena azama TV amapewa.

Ndinalembapo kale za kuwonetseredwa motsutsana ndi kutsimikizika kotero sindimenya kavalo wakufa pano (ha-o… osayitana PETA). Koma ndimakwiya ndikawona mlangizi wapa media media akutenga kampani kuti ipange cholakwika mosadziwa.

Chosokoneza chaposachedwa ndi Coca-Cola. Adapanga Twitter bot yawo #PanganiChimwemwe kampeni, kufotokoza cholinga chake polemba atolankhani:

Kulimbana ndi kusalongosoka kofalikira komwe kumawononga zapa media media komanso ulusi wazakudya pa intaneti

Oo ... kampani yomwe ikuyesera kubweretsa chisangalalo pang'ono padziko lapansi. Zachidziwikire kuti inali masewera olimbitsa thupi kotero pali kutsatsa pang'ono komweko. Koma imeneyo yakhala njira yotsatsira Coke kwazaka zambiri… kuwonekera pomwe pali zokumbukira zabwino. Zowopsa, sichoncho?

A Adam Pas a Gawker, adapanga botolo la Twitter lolemba ma tweet kuchokera kwa Mein Kampf wa Adolf Hitler ndikulumikiza nawo ndi #MakeItHappy. Chiwembucho chinagwira ntchito. Zinapangitsa kuti Coca-Cola's bot afalitse mawu a Hitler ndikupanga zithunzi zokongola ndi #MakeItHappy kwa maola angapo.

Gawker adalemba izi ndipo intaneti idakonda. Coke adatsitsa bot.

Nchiyani chinachitika kenako? Ofufuza atolankhani adasokoneza Coca-Cola pazolakwika zawo zapa media. Ndidaziwerenga pazakudya zanga zonse - zomwe zili zodzaza ndi abwenzi komanso anzawo omwe amafunsira makampani pazinthu zawo. Sakani #MakeItHappy ndi Twitter ndipo muwona zomwe ndikutanthauza. Zovuta… adawakhapa.

Chaka chapitacho, ndidawonetsa ku Social Media Marketing World komwe ndidalemba mndandanda wazinthu zonse zazikuluzikulu zapa media media zomwe zidalembedwa patsamba latsamba ndipo ndidatsimikizira kuti palibe ngakhale imodzi yomwe ingakhudze mtunduwo. Kwambiri - palibe ngakhale imodzi!

Mabungwe amawopa kwambiri zolakwitsa zapa media. Mukudziwa chifukwa chake amawopa zolakwika pa TV? Chifukwa mlangizi aliyense wazama TV kunja uko amanyoza ogwira nawo ntchito komanso omwe amaganiza kuti njira iliyonse yomwe adzagwiritse ntchito yomwe ingakhale yolakwika. Sizotsatira zakampeni zomwe zidasokoneza mbiri ya kampaniyo, ndiye atolankhani omwe alangizi othandizira atolankhani amatulutsa kuti achititse manyazi anthuwa.

Coca-Cola sanachite chilichonse Zolakwika ndi kampeni yawo ya bot bot ya Twitter yomwe imayenera kuchitidwa ndi akatswiriwo. Ngati mukufuna kuchititsa aliyense kuti achitepo kanthu, tengani Gawker. IMO, Adam Pash ndi Dick chifukwa chogwiritsa ntchito nkhanza mosangalala ndi Gawker chifukwa chodzitamandira kuti athe kusewera gotcha ngati gulu la achinyamata omwe asanabadwe. Sindingathe kulingalira kuti akuseka momwe mawu oyamba a Hitler amapangira chakudya cha Coke pa Twitter.

Hei Gawker… kukula.

Upangiri Wanga Kumakampani

Yakwana nthawi yoti muyambe kukwiya ndi zopanda pake izi. Tetezani malonda anu, sinthani njira zanu, ndikupita patsogolo. Kusintha kodabwitsa pakutsatsa ndi kufalitsa nkhani zomwe media media ibweretsa ndizotheka kuti titha kulumikizana molunjika ndi zopangidwa. Dziko lapansi likupempha kuwonetseredwa ndikuwonekeranso m'mabungwe omwe amagwira nawo ntchito kuti athe kumva kuti ndalama zomwe akuwononga ndizothandiza. Kuonekera poyera kumadza pachiwopsezo, komabe. Mupanga zolakwitsa. Ndipo zili bwino!

Simungadziwiretu kuti dick wina adzasokoneza kampeni yanu yosangalatsidwa ndi maulalo a Hitler ngakhale mutayesetsa motani. Kukhala wowonekera bwino kumatanthauza kuti mutha kukhala pachiwopsezo cha zinthu ngati izi, koma monga momwe mudapangira njira yochitira kampeni, mutha kupanga njira yoti zinthu zikalakwika.

Ndikadakonda kuwona kuyankha pagulu kuchokera kwa Coke yemwe adauza dziko lapansi kuti zomwe Gawker adachita ndi zomwe machitidwe awo amayesera kuthana nawo. Ndikhoza kufotokoza zachisoni kuti kampani yofalitsa nkhani ipita kuzinthu zotere kuti achititse manyazi mtundu. Nditha kutsitsa kampeniyo ndikufunsa anthu kuti alembe Gawker ndi kunena zakhumudwitsidwazo.

Pali zolakwika pa TV zomwe makampani amatha kupewa, koma kulephera kuthawa mkwiyo wa zitsiru pa intaneti siimodzi mwazo.

Malangizo Anga kwa Akatswiri Ofufuza Nkhani Zamagulu Aanthu

Mukayamba kugwiritsa ntchito dzina ngati ili, mukuwononga malonda anu. Kuwopa kwanu komanso kulengeza zakomwe chizindikirocho sichikukuthandizani. Ikuyendetsa makampani ochulukirapo kuti ataye kuwonekera poyera ndikubwerera kubisala kumbuyo kwa ma logo, malogu ndi kutsatsa njira imodzi.

Ndikadakhala mtundu waukulu sindine wotsimikiza ngati ndingagwirepo ntchito ndi mlangizi wapa media media yemwe adalumphira pagulu kuti achititse manyazi kampani yapaintaneti. Ma media media amagwirira ntchito makampani abwino amakhala omasuka kulumikizana ndi anthu, osati pomwe akuyenera kukhala m'mabwalo azisewera paliponse poopa zolemba zina zomwe mudzalembere zinthu zikalakwika. Imani.

Lekani kugulitsa ntchito zanu mwamantha ndikugulitsa, m'malo mwake, ndikulonjeza momwe makampani angasinthire mtundu wawo ndikumanga mudzi ndi makasitomala awo.

6 Comments

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    Wawa Doug,

    Nkhani yabwino. Ndimakonda zojambulajambula - chilichonse chowonjezera chimayenera kulankhulana popanda mawu olembedwa. Zamgululi

    Ndikuganiza kuti limodzi mwamavuto omwe anthu amakhala nawo pama TV ndi kuphatikizana, kutanthauza kuti pali zotsatsa, ukadaulo, kapangidwe, zolembalemba, ndi zina zotero; zinthu zonse zomwe sizili kulumikizana pagulu lazidziwitso kuyambira ali wakhanda.

    Kampeni ya Coke ili ndi mawonekedwe osangalatsa, koma ngati munthu amene wavala zipewa zambiri pantchito yolumikizirana, kuphatikiza ukadaulo wokhalamo, ndingatsimikizire chowonadi chimodzi chosavuta ndikamalimbana ndi media media nyama: musayese konse kulumikizana kwanu kwa ntchito yokampeni. Mukuwasiyira iwo mwayi. Ndizofanana ndi digito yopita kunkhondo wopanda chovala chotsimikizira zipolopolo - kuchuluka kwa ovulala kudzakhala kwakukulu ngati mutakhala ndi mbiri yabwino. NDIPO Intaneti, pambuyo pa zonse: Osadziwika, Asitikali a Syria Syrian, Lizard Squad, magulu onse owononga nthawi ndi nthawi amalunjika pamakampani. Izi zidangochitika kuti zidachokera ku mzimu wopusa ku Gawker.

    Ndipo, zowonadi, pali Bill Cosby media media fiasco. Oo.

    Kuwadzudzula, komabe, kuli kofanana ndi kuimba galu mlandu kuti walowa m'khitchini yotayira zinyalala: ndichikhalidwe chawo. Ndipo ngati mungasiye chivundikirocho, mungathe - mwatsoka (ndipo ndikutanthauza kuti moona mtima - siziyenera kukhala motere, koma zili choncho), ndi zomwe mumapeza: chisokonezo. Komabe, zonsezi ndi maphunziro. Mukadziwa mtundu wa chinthu, mosakayikira mumamvetsetsa momwe mungachitire ndi mtsogolo. Mwina ndibwino kuyambitsa kampeni ndi chovala chotsimikizira zipolopolo (kuti afotokozere fanizoli) ndikuchisintha ndi anthu (zachidziwikire, zomwe nthawi zambiri zimakhala ndi zovuta zantchito, ndiye).

    Ndi chotsitsa chomata, njira iyi. Siyani chitseko ndipo mupeza kuti wina ali ndi chipolopolo chadigito chomwe chili ndi dzina lake, kuwonongeka kwina pa intaneti, nkhani ina yochenjeza yolumikizirana.

    Zikomo pondipangitsa kulingalira ma geometri ena amtunduwu ndi nkhani yanu.

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    Kutenga kotsitsimula bwanji - wow! #ShameonYaGawker

    Ndizowona kuti pomwe ma media media gurus amalimbikitsa zabwino komanso zowonekera, amatsutsana kwambiri ndi mutu uliwonse womwe ungakhale wotsutsana pang'ono - ndikudziwa ndikuthawa pazinthu zotere, kotero kudos kwa wina wonga inu kuyimirira zomwe mumakhulupirira # AKUKUMIKIRA

    Zikomo Douglas
    Kitto

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