Marketing okhutiraMakanema Otsatsa & OgulitsaSocial Media & Influencer Marketing

Tikudziwa Makasitomala Akuyankhula Za Ife…

dotster-clint-tsamba.pngDzulo, ndinali ndi mwayi wofunsa Clint Page, CEO wa Dotster, pazama media kubweza ndalama. Ndakhala wokonda Dotster kwa zaka 7 tsopano ndipo kuyamikira kwanga kampaniyo kunatsimikizidwanso nditamva zamaloto Migwirizano Yantchito yomwe olembetsa ena anali kugwiritsira ntchito makasitomala awo.

2009 ndi chaka chanema kwa Dotster. Dotster wakulitsa ndikulemba ganyu gulu lazama media ndipo zotsatira zake zakhala kale zapadera. Dotster watha ngakhale kupanga njira zoyesera bweretsani ndalama chifukwa cha khama lake. Kampaniyo ikuwona kukula pakupeza makasitomala atsopano, kupitiriza kusungidwa kwa makasitomalaNdipo ngakhale kuchepetsa ndalama zogulira makasitomala.

“Tikudziwa kuti makasitomala akukamba za ife… ndipo tinkafuna kukhala nawo pazokambirana", Adatero Clint.

Twitter ndi Kumene Zili!

Dotster akuwona zokambirana zambiri komanso mwayi Twitter. Zokambiranazi makamaka zimakhudza zovuta zokhudzana ndi kasitomala - kotero Dotster watha kuyankha mafunso ndikutenga kasitomala kuti athe kukonza malonda ndi ntchito zawo.

Pakhala pali zowawa zokula, koma Clint adati chidziwitso chachikulu kwambiri pazanema ndikuwonera makasitomala akusandutsa omvera makasitomala. Dotster wapeza kuti makasitomala awo akufuna kuwathandiza chifukwa sikuti amangothandiza kampaniyo, koma pamapeto pake amathandizanso kasitomala. Nthawi zina, gulu lazanema lakhala likudodometsa makasitomala - makasitomala amenewo sanaganizepo kuti wina angalandire pamaso pa kampani yayikulu chonchi.

Kuchita ndi makasitomala kukugwira ntchito. Kampani ikukulitsa ntchito zake zowonjezera ... kotero kuti akukhulupirira kuti ipeza ntchito zawo zolembetsa mayina. Ntchito zowonjezera zachepetsa kuchepa kwa makasitomala powonjezera ntchito zomwe makasitomala amayenera kupita kwina koma amatha kudutsa pazogulitsa ndi ntchito za Dotster.

Clint akuti kampaniyo yakwanitsa "Kugwiritsa ntchito gulu lonse la anthu ogwiritsa ntchito Dotster."

Kugwiritsa Ntchito Gulu Logwiritsa Ntchito Dotster

Dotster yawonjezera kugwiritsa ntchito malo ochezera, posachedwa ndi pulogalamu yapakanema yayikulu yotchedwa Next Big Small Business. Mpikisanowo umafuna makasitomala kuti azitsitsa kanema wa mphindi 2 akulankhula zamabizinesi awo komanso momwe amagwiritsira ntchito Dotster. Kupatula pa makina atolankhani, wopambana mphoto yayikulu adalandira $ 1,000 ndipo mphotho yachiwiri inali $ 500. Mphoto yachitatu inali kutchulidwa kolemekezeka kotsatiridwa ndi $ 50 kumabizinesi 20 otsatira. Ngati muwonjezera zonsezi, ganizirani nkhani zonse zabwino zomwe Dotster adapeza $ 2,500! Osayipa kwenikweni!

Apa panali wopambana, Matayala Panjinga Direct:

Dotster avomereza kuti si akatswiri pazanema - zolakwitsa zina zidachitika panjira. Chofunika koposa, komabe, ali okhulupirira muma social media! Makasitomala akufunsa Dotster kuti akonze zinthu, ndipo ngati ayankha mwachangu ndikumvera mayankho, apambana. Ngati satero, amapanga zomwe Clint amatcha zingalowe zambiri - winawake adzaza malo omwe atsala!

The Daily Social Media Dashboard

Clint amapeza malo ochezera a pa TV omwe amawunika tsiku ndi tsiku. Ripotilo limalemba ndemanga zoyipa, ndemanga zabwino, komanso nkhani zamakampani. Ndikuganiza kuti ndizosangalatsa kuti CEO iwonetsetsa kuti kuyang'anira kampani yake yazaumoyo ndikofunikira tsiku lililonse. Izi zitha kukhala dashboard yomwe kampani yanu ikuyenera kutsatira!

Dotster yasintha pang'ono kuchokera ku domain registrar - yopatsa makampani kuchititsa, kukonza masamba, chitukuko ndi kasamalidwe kazinthu. Dotster wakhazikitsanso Dotster Connect kuti athandizire makampani kupanga malo awo ochezera. Adalembanso pepala labwino kwambiri powerengera ndalama zapa media pakubweza.

Kodi Return on Investment ya Social Media Ili kuti?

Dotster akuwonetsa mwayi wambiri wobwezera ndalama pazanema. Ponena za kutsatsa malonda ndi kukwezedwa:

  1. Kuchepetsa Ndalama Zotsatsa
  2. Lonjezani Zogulitsa
  3. Kuchepetsa Mtengo Wogula Makasitomala
  4. Sinthani Mbiri Ya Brand

Amaonanso kubwerera kwachindunji kwa Makasitomala:

  1. Kuchepetsa Ndalama Zoyimbira
  2. Sinthani Nthawi Yoyankhira Makasitomala
  3. Chepetsani Kafukufuku

Ndipo Dotster amalimbikitsanso mabungwe kuti azitsatira ukadaulo wazama TV mkati, pali zomwe zimabwezedwa mukamawonetsedwa media media… zitsanzo zina:

  1. Wonjezerani Zochita
  2. Chepetsani Malo Othandizira Pamutu
  3. Kuchepetsa Maphunziro ndi Maulendo Akuyenda
  4. Kulimbikitsa Kukonzekera

Koposa zonse, Dotster amatha kuyeza kubweza ndalama pokhudzana ndi Kukhulupirika kwa Makasitomala:

  1. Sinthani Kusungidwa kwa Makasitomala
  2. Chepetsani Kafukufuku / Kutsatsa Mtengo
  3. Mtengo Wotsikira M'munsi

Kuti mumve zambiri pamagulu ogwiritsa ntchito ndi Dotster Connect, pitani patsamba la Dotster Connect kapena itanani 360-449-5900. Ndikulimbikitsanso maupangiri a 15 a Dotster a Gulu Lopambana!

Chithunzi kuchokera Nkhani ya Portland Business Journal yonena za Dotster.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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