Momwe Mungawerengere Kubwereranso Pazogulitsa Zanu pa Media Media

Media Social ROI

Pomwe otsatsa malonda komanso malo ochezera pa TV amakula, tikupeza zambiri zakubwera ndi zoyipa zomwe timagwiritsa ntchito posungira ndalama. Mudzawona kuti nthawi zambiri ndimatsutsa zoyembekezeredwa ndi akatswiri azama TV - koma sizitanthauza kuti ndikutsutsa zanema. Ndimasunga nthawi ndi khama pogawana nzeru ndi anzanga komanso kucheza ndi ma intaneti. Sindikukayika kuti nthawi yanga yogwiritsira ntchito zapaintaneti yakhala ndalama zabwino kwambiri pakampani yanga, ndikulemba, komanso pantchito yanga.

Nkhaniyi ndi nkhani yoyembekezera komanso kuyeza, komabe. Nachi chitsanzo: Kasitomala amadandaula kudzera pa Twitter ndipo kampaniyo imayankha mwachangu, ndikuwongolera bwino kasitomala m'njira yoyenera komanso munthawi yake. Omvera amakasitomala ake amawona khalidweli ndipo ali ndi chidwi ndi kampaniyo. Kodi mumayesa bwanji kubweza ndalama? Popita nthawi, mutha kukwanitsa kuyerekezera malingaliro amtundu wanu ndikuwongolera zomwe mumapeza ndikusunga… koma sizophweka.

44% ya ma CMO akuti sanathe kuyeza zovuta pazanema pa bizinesi yawo. Komabe, ndizotheka mwamtundu uliwonse

Nthawi zambiri, makampani amafuna kuyeza kutsatsa kwapa media ROI mwachindunji kuti kutsitsa, chiwonetsero, kulembetsa, kapena kugulitsa kumasulira kwa Tweet kapena Facebook. Ngakhale ndizomwe zimakhala zotsika kwambiri pazanema ROI, sizowoneka bwino nthawi zonse. Kodi chiyembekezo chanu chikuyenda pa TV kuti mugule zomwe mukugulitsa kapena ntchito? Zokayika kwambiri m'mafakitale ambiri - ngakhale zimachitika nthawi ndi nthawi.

Njira 4 Zoyesera Kubwerera pa Invesment of Social Media Marketing

Kumbukirani kuti mwina simungakhale nazo izi panthawi yomwe mungasankhe kuyamba muyeso. Zitha kufuna kuti mupange zofunikira ndi bajeti yogwirira ntchito zapa media kwa miyezi ingapo kuti mudziwe kuti mubwereranji.

  1. Fotokozani Zolinga Zomwe Mungachite - Zitha kukhala zophweka monga kumangirira kapena kupitilira kutengapo mbali, kupanga zomangamanga, kutembenuka, kusungira, kukweza, kapena kukonza zomwe makasitomala akuchita.
  2. Perekani Mtengo pa Ntchito Iliyonse - Iyi ndi ntchito yovuta, koma phindu lake ndi chiyani pophunzitsa, kuchita nawo, komanso kuthandiza makasitomala anu pazanema? Mwina mukugawa chiyembekezo chanu ndi makasitomala anu - kuyerekeza omwe akutsatirani ndikuchita nanu pa intaneti motsutsana ndi omwe satero. Kodi panali kuchuluka kosunga? Kuchulukitsa mwayi? Nthawi yachangu yotseka? Kukula kwakukulu kwa mapangano?
  3. Werengani Mtengo wa Kuyesetsa Kwanu - Zikusowa nthawi yayitali bwanji ndipo zimamasulira bwanji kwa ogwira ntchito ndi oyang'anira? Mumawononga ndalama zingati pamapulatifomu kuti muthane ndi media? Mukugwiritsa ntchito ndalama zingati mukamabweza kapena kuchotsera mavuto amakasitomala? Kodi mukuwononga ndalama zilizonse pa kafukufuku, maphunziro, misonkhano, ndi zina zambiri? Zonsezi ziyenera kuphatikizidwa pakuwerengera kulikonse kwa ROI.
  4. Dziwani za ROI - ((Chuma chonse chopezeka ku Media Media - Mtengo Wonse wa Social Media) x 100) / Total Social Media Cost.

Nayi infographic yathunthu yochokera ku MDG, yonena momwe mungatanthauzire zolinga zomwe mungayeze, kugawa phindu pazochitika zilizonse, ndikuwerengera mtengo wonse wazomwe mwayesetsa Momwe Mungayesere Social Media ROI:

Media Social ROI

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