Tiyeni Tipange Ndalama: Njira 8 Zosinthira Magalimoto Pama TV Kukhala Ogulitsa

Ndalama Zamagulu Aanthu

Zogulitsa zapa media media ndizatsopano zatsopano za akatswiri azotsatsa padziko lonse lapansi. Mosiyana ndi zikhulupiriro zakale, kugulitsa kwapaintaneti kumatha kukhala kopindulitsa pamakampani aliwonse - zilibe kanthu ngati omvera anu ndi azaka chikwi kapena m'badwo X, ophunzira kapena eni mabizinesi akuluakulu, okonza, kapena aphunzitsi aku koleji. Poganizira kuti pali za 3 biliyoni ogwiritsa ntchito makanema ochezera padziko lonse lapansi, kodi munganenedi kuti palibe anthu omwe angafune kugula malonda anu pakati pawo? Ntchito yanu ndikupeza anthu awa.

Poyerekeza ndi kutsatsa kwachikhalidwe, kutsatsa kwapa TV kuli ndi maubwino ambiri - njira yolumikizirayi ndiyotsika mtengo ndipo imawoneka ngati yodalirika komanso yodalirika, zomwe zimapangitsa kukhala koyenera kutembenuka. Simusowa kuti mutenge mawu anga - ingoyang'anani kuchuluka kwake makampani akuwononga pakutsatsa pawailesi yakanema. Ndiye mumagwiritsa ntchito bwanji malo ochezera a pa Intaneti kuti mupange phindu?

Unikani Malonda Anu

Kafukufuku ndiye Grail Woyera wotsatsa - sungagulitse chilichonse osamvetsetsa bwino momwe munthu amene angafune kugula malonda anu amachitira ndi kupanga zisankho. Ndicho chifukwa chake, choyambirira, muyenera kusanthula momwe amagulitsira malonda anu.

Mafunso omwe muyenera kudzifunsa kuti mufufuze mwayi wanu wotsatsa pa TV ndi awa:

  1. amene makanema mukubweretsa zomwe zikutsogolera ku faneli yanu?
  2. Kodi ndondomeko yogulitsa?
  3. Zingati nthawi zimatengera kutseka mgwirizano?

Mayankho a mafunso awa akhoza kukudabwitsani: mwina mupeza kuti mwakhala mukuyang'ana pamapulatifomu olakwika nthawi yonseyi. Poterepa, mutha kuwona kuti ndizothandiza kuchita kafukufuku pang'ono woperekedwa posankha malo abwino ochezera pa bizinesi yanu.

Mutha kuzichita potsatira zochitika zomwe ochita nawo mpikisano akuchita ndikuwona nsanja zomwe ndizofunikira kwambiri kwa iwo, koma pali njira yothandiza kwambiri komanso yokongola yochitira. Zomwe mukusowa ndi chida chomvera pagulu ngati Awario. Ndicho mungathe kuwunika kutchulidwa kwa mawu aliwonse ofunikira pazanema komanso pa intaneti munthawi yeniyeni.

Tiyerekeze kuti mukupanga SaaS yoyambira - mumangoyika "oyambira" ngati amodzi mwamawu anu ndipo muwone nsanja zomwe zatchulidwazo, motero, zokambirana zambiri pazomwe mumapanga. Mwanjira imeneyi mudzatha kumvetsetsa komwe omvera anu ali ndikuyika njira zoyambira patsogolo.

tchati chazanema

Kumbukirani kuti pamawayilesi ocheza nawo nthawi zambiri mumafikira ogula koyambirira pakugulitsa: gawo lodziwitsa anthu zagawidwa m'magulu atatu (kuwonekera, kukopa ndikuchita nawo). Izi zikutanthauza kuti muyenera kupanga njira yanu yogulitsirana moyenera.

Kuwunika ndi Kulimbikitsa Kuwunika Kwama TV

Zaka zotsatsa zachikhalidwe zikufika kumapeto - malo ochezera a pa Intaneti abweretsa njira yabwino kwambiri yosinthira kugula kwa winawake. Ndikudabwa kuti ndi chiyani? Ndi mawu apakamwa. M'malo mwake, malinga ndi Nielsen, 92% ya anthu kudalira malingaliro ochokera kwa abwenzi ndi abale pamitundu yonse yotsatsa, ndi 77% ya ogula amatha kugula chinthu chatsopano mukamaphunzira za anzanu kapena abale. Ndizachilengedwe kuti mumasankha kukhulupirira anthu omwe mumawadziwa pamalonda.

Zolinga zamankhwala ndi malo abwino kutsatsa opititsa patsogolo: nsanja zonsezi zidapangidwa kuti zitithandizire kugawana zomwe takumana nazo komanso zozizwitsa zomwe tapeza ndi anzathu. Chifukwa chake zomwe muyenera kuchita kuti mupange ndalama kuchokera pamenepo ndikulimbikitsa anthu kuti azilemba pazomwe adakumana nazo. Muthanso kuwapatsa ndalama zochepa, monga kuchotsera pang'ono kapena zitsanzo.

Musaiwale kuyankha ndemanga zonse, zabwino komanso zoipa. 71% ya ogula omwe adakhalapo ndi mwayi wogwiritsa ntchito zoulutsira mawu ndi chizindikiritso mwina angalangize ena. Kuchita nawo zinthu zapa media kuchokera kumbali ya chizindikirocho kumapangitsa ubale pakati pa mtundu ndi kasitomala ndikuwapangitsa kumva kuti akumva, zomwe ndizofunikira kwambiri posungira.

malingaliro amakoka pa twitter

Yambitsani Kugulitsa Pagulu

Sikuti anthu amakonda kugawana malingaliro awo pazamalonda pazama TV, amatembenukiranso kuma social media kuti alandire malingaliro. Kumeneko muli kale ndi otsogolera - muyenera kuwazindikira. Mutha kuwapeza poyang'anira madera oyenera monga magulu a Facebook, subreddits, Twitter chats ect. Mutha kugwiritsanso ntchito chida chomvera anthu pazimenezi, koma onetsetsani kuti chili ndi zina Makina osaka a Boolean, yomwe imakupatsani mwayi wosintha mayankho anu kuti muthe kusaka moyenera komanso moyenera nthawi yomweyo.

malingaliro oyankhulana pagulu

Poganizira kuti nthawi zambiri mukhala mukuyankha kwa alendo omwe sanadziwikepo ndi mtundu wanu, tenga nthawi. Osalowamo ndi malonda opanda chidwi - funsani funso, fotokozani momwe angapindulire ndi malonda anu, gwiritsani ntchito kamvekedwe ka mawu ndi mawu oyenera papulatifomu ndi pempho lawo, ndikupangitsa kuti kuyanjanaku kukhala kwatanthauzo komanso kowona. Mwanjira iyi mumatha kukhudza chisankho chawo kuposa kutumiza uthenga wodula ma cookie ku chitsogozo chilichonse chomwe mungapeze. Ndipo, ndithudi, zikhale zosavuta kuti agule - apatseni chiyanjano, chomwe chimatsogolera mwachindunji ku mankhwala.

Konzani njira yanu yapa Social Media kuti mutembenuke

Ponena za maulalo, ndizofunikira kwambiri. Ndife makasitomala aulesi omwe nthawi zambiri timafunikira kuuzidwa momwe tingagulire zinthu zomwe tikufuna. Ngati wofuna chithandizo sangathe kungodina ulalo wa tsamba lanu nthawi yomweyo, ndizotheka kuti sangadandaule kufunafuna.

Zomwe muyenera kuchita ndikuyika maulalo mu mbiri yanu iliyonse ndikuwapangitsa kuwonekera. Ngati mukutumiza zotsatsa - ikani ulalo pamenepo, ngati mukungotchula chimodzi mwazinthu zanu - ikaninso ulalo pamenepo. Ngakhale poyankha zotumizira, zomwe takambirana kale, mutha kuyika ulalo kuzinthu zomwe zikukambidwa.

Twitter Profile Link Wothandizira

Muyenera kupanga njira yosinthira kukhala yosalala momwe mungathere.

Bwerezaninso Tsamba Lanu Labwino Lofikira

Mukayamba kutsogolera, mukufuna kuwonetsetsa kuti angodina kamodzi kokha kutembenuka. Kungakhale kwachisoni kupanga njira zodabwitsa zogulitsa pama TV kuti malonda agulitsidwe pamapeto pake. Ichi ndichifukwa chake mumafunikira tsamba lokhazikika lomwe lithandizireni kasitomala wanu kuti apange chisankho pazogula. Nazi zinthu zochepa zomwe muyenera kukumbukira kukumbukira tsamba lanu lofikira:

  • Kutsegula liwiro. Makasitomala sikuti amangokhala aulesi, amakhalanso osapirira (pepani, makasitomala!). Akuyembekezera kuti tsamba lanu lilowemo masekondi 3, pomwe nthawi yotsitsa ndi 15. Chifukwa chake onetsetsani kuti sayenera kudikira!
  • Lalifupi ndi losavuta. Palibe chifukwa choti mulembe chifukwa chilichonse chomwe malonda anu ali abwino kwambiri mwatsatanetsatane. Simukufuna kusokoneza kasitomala wanu ndi zambiri zowonjezera. Pangani uthengawo kubwereza mtengo wanu kukhala wosavuta komanso waukhondo ndikuyika zowonjezera zowonjezera m'masamba osavuta kuzindikira - ndichoncho.
  • Kenanso, kukhulupilika ndi kutumizidwa Kuti mumalize kutembenuka muyenera kukhulupiriridwa ndi makasitomala. Kudalirika ndikofunikira kwambiri pakusankha kwa wogula. Onetsetsani kuti muli ndi logo yanu kapena umboni wa kasitomala pamaso m'modzi mwammbali kapena pamutu - kwinakwake atha kuziwona popanda kupukusa.

Chitani Kutembenuka Kofewa

Monga tafotokozera kale, otsogolera pazama TV amalowa m'malo ogulitsa kale kuposa miyambo yachikhalidwe. Pachifukwachi, mwina sangakhale okonzeka kupanga chisankho pankhani yogula, koma sizitanthauza kuti mutha kuwanyalanyaza.

Apa mutha kupanga mwayi wosintha modekha. Njira yachikale yochitira izi ndikupereka imelo yolembetsa. Zachidziwikire, muyenera kutsimikizira izi kwa makasitomala powapatsa zosangalatsa komanso zofunikira. Kupanga zokambirana zomwe zikuwonetsa momwe malonda anu amagwirira ntchito (maphunziro ndi zochitika) ndi njira yabwino yosinthira zotsogola izi kukhala ogula.

lembetsani kuyitanidwa kuchitapo kanthu

Njira yatsopano yomwe ikubwera pakali pano ndi wamalonda malonda, chotero, m'malo mopempha anthu kuti alembetse kalata yanu yamakalata, mutha kungopempha chilolezo chowatumizira uthenga. Zatsimikiziridwa kuti anthu amatha kuwerenga uthenga pazanema kuposa imelo. Kafukufuku akuwonetsa kuti mapulogalamu a mameseji ali ndi mitengo yotseguka, mitengo yowerengera ndi ma CTRs pafupifupi 10X a imelo ndi ma SMS. Kuphatikiza apo, mumawafikira pomwe adakumana koyamba ndi mtundu wanu wazankhani.

Phatikizanipo Kuyimbira Kuti Muchite Zinthu

Ngati simupempha chilichonse - simupeza kalikonse. Ngakhale nthawi zina zitha kuwoneka ngati kuyitanidwa kuchitapo kanthu kumakhala kovuta kwambiri, ndi njira yothandiza kwambiri ngati muchita bwino.

CTA yanu iyenera kukhala yomveka bwino komanso yogwirizana ndi positi - motere idzawoneka ngati yachilengedwe komanso yoyenera. Kungakhale kuitanidwa kusiya ndemanga ndikugawana malingaliro awo, kuphunzira zambiri za mutuwo, kapena chilimbikitso chogula malonda anu. Kuwonjezera ma CTA patsamba lanu la Facebook kumatha kukulitsa chiwerengero chodutsa ndi 285%. Musaiwale kuwonetsetsa kuti ngati muphatikiza maulalo aliwonse, masamba anu ofikira amakonzedwa kuti atembenuke mwachangu.

Perekani Zokhazokha Pagulu

Kupatula apo, njira yabwino yopezera makasitomala atsopano ndikupereka china chake pobweza - anthu amakonda kumverera ngati ali mgulu losankhidwa. Njira yodziwika bwino yochitira izi ndikupereka kuchotsera kwa otsatira anu - mwina simungathe kutero nthawi zambiri, koma ngati mgwirizano wanthawi imodzi kukopa otsogolera atsopano, zimagwira ntchito zamatsenga.

Njira yowonjezerapo (komanso yotsika mtengo) ingakhale yopanga mpikisano pakati pa otsatira anu. Mwachitsanzo, NdevuChizindikiro inatha kukulitsa kupezeka kwake pagulu ndi 300% ndikuchulukitsa mndandanda wa imelo pasanathe sabata imodzi ndi mpikisano woganiziridwa bwino pa intaneti. Mutha kufunsa otsatira anu kuti agawane ndikutumizanso positi yanu kapena kuti apange zomwe zili ndi malonda kapena ntchito yanu momwemo. Mukupha mbalame ziwiri ndi mwala umodzi - kupeza kuwonekera kwambiri ndi otsatira komanso kusonkhanitsa zinthu zopangidwa ndi ogwiritsa ntchito zomwe mungagwiritse ntchito potsatsa malonda anu ochezera a pa Intaneti ndi zotsatsa zachikhalidwe m'tsogolomu.

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