Kugwiritsa Ntchito Media Pazomwe Madera aku US

Kulandila Kwama Media ndi ma SMB mu 2011 Zoomerang Infographic

Ngakhale Silicon Valley, New York ndi Chicago atha kukhala malo otsogola aukadaulo, makanema ndi zotsatsa, kafukufuku watsopano akuwonetsa kuti mabizinesi ang'onoang'ono komanso apakatikati ku Great Plains ndi Southeast akutsogolera dzikolo kutengera njira zapa media. Kuyang'ana zomwe zapezedwa mdziko lonse, 75% ya omwe adayankha akuti bizinesi yawo ilibe masamba azama TV. Kodi zomwe apezazi zikungonena za kusintha kwa omwe adayamba kale kulowa pakati pa fukoli?

Yotsatira Zoomerang, Kafukufuku wopanga zisankho zopitilira 500 zazing'ono komanso zapakatikati zimapereka chithunzithunzi chazomwe anthu atengera pa TV:

  • Madera Akuluakulu ndi mayiko akumwera chakum'mawa atha kukhala ndi njira zapa media 30% ndi 28%, motsatana.
  • Opanga zisankho zamabizinesi m'zigwa zazikulu (22%) ndi Southeast (28%) nawonso ndiomwe akutenga nawo mbali pazanema m'malo mwa kampani yawo

Kuphatikiza pa kugwiritsa ntchito njira zoulutsira mawu, kafukufukuyu akuwunikiranso momwe opanga zisankho akuyandikira kugwiritsa ntchito njira zapa media:

  • 15% ya omwe adafunsidwa adapereka njira zokomera anzawo
  • 6% yathamangitsa wantchito chifukwa chogwiritsa ntchito malo ochezera a pa Intaneti

Kulandila Kwama Media ndi ma SMB mu 2011 Zoomerang Infographic

Chosangalatsa ndichiwerengero ichi ndikuti makampani ambiri sanalandire malo ochezera a pa Intaneti atapatsidwa mpata. Ngati kampani yanu ndi m'modzi wawo, mutha kukhala ndi mwayi wopikisana nawo ochita masewera olimbitsa thupi pongotengera njira zapa media. Mukuyembekezera chiyani?

5 Comments

  1. 1

    Zambiri zosangalatsa… payenera kukhala zambiri zomwe ife, otsatsa pawailesi yakanema, titha kuchita kuti tithandizire kukhazikitsidwa. Ndege ndizodzaza ndi chitsogozo, chilimbikitso, 'momwe', kukwezedwa… kuchokera kwa tonsefe komabe tikupitabe pang'onopang'ono m'masiku ano komanso komwe 'kuthamanga kuli moyo'. Kodi tiyenera kuchitanso chiyani?

  2. 2

    Zambiri zosangalatsa… payenera kukhala zambiri zomwe ife, otsatsa pawailesi yakanema, titha kuchita kuti tithandizire kukhazikitsidwa. Ndege ndizodzaza ndi chitsogozo, chilimbikitso, 'momwe', kukwezedwa… kuchokera kwa tonsefe komabe tikupitabe pang'onopang'ono m'masiku ano komanso komwe 'kuthamanga kuli moyo'. Kodi tiyenera kuchitanso chiyani?

    • 3

      Ndikuganiza kuti chikhalidwe cha anthu chidasokonekera pomwe akatswiri onse adatuluka ndikufuula za momwe zidalili koma samamvetsetsa momwe angagwiritsire ntchito bwino. Kuti makampani atenge, akuyenera kuzindikira kuti ndi chisankho pakati pakupindula kapena kuwonongeka. Sindikukhulupirira kuti kampani iliyonse iyenera kutsatira kuti ikhale yathanzi komanso yopindulitsa ... koma ngati makampani awo ndi mpikisano atero, ndizoopsa. Ntchito yathu ndi kuwawonetsa maubwino ndikubwezera komwe chikhalidwe cha anthu chingapereke… komanso zoopsa zake!

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