Fufuzani Malonda

Maphunziro 4 Tidaphunzira Popanga Njira Yakubetcha Pamasewera a SEO

Kukhathamiritsa kwa injini zosakira (SEO) ndizofunikira kwambiri kuti mabizinesi oyendetsedwa ndi intaneti apambane pamakampani aliwonse, ndipo izi zikuphatikiza dziko la kubetcha pamasewera. Taphunzira zambiri za SEO kudzera munjira yomanga nsanja yathu yolumikizirana Dimers kukhala ngati mtundu wakubetcha pamasewera. M’nkhaniyi, ndikugawana nawo mfundo zinayi zofunika kwambiri zimene taphunzira pa nthawi yonseyi. 

Phunziro 1: Kafukufuku Wamawu Ofunika Nthawi Zonse

Kufufuza kwa mawu osakira ndiye maziko a njira iliyonse yopambana ya SEO, osasiya imodzi yomwe ili m'dziko lopikisana kwambiri pamasewera kubetcha. Zida ngati Google Keyword Planner ndi Srrush zitha kukuthandizani kuzindikira mawu osakira omwe anthu akulowa mumainjini osakira okhudzana ndi kagawo kakang'ono kanu - kwa ife kubetcha kwamasewera. Kufufuza mawu osakira ndikofunikira pazifukwa zingapo. 

Choyamba ndikumvetsetsa omvera omwe mukufuna. Obetcha ena pamasewera akufunafuna zosankha zaulere za kubetcha pomwe ena akufunafuna zotsatsa zapamwamba komanso zotsatsa zomwe zimapezeka mdera lawo. Pomvetsetsa bwino zomwe ochita mabetcha amasewera akufuna, titha kusintha zomwe tili nazo kuti tipereke kwa omwe tikufuna.

Komanso, ndikofunikira nthawi zonse Kuwongolera mawonekedwe atsamba lanu. Mutha kuchita izi pophatikiza mawu ofunikira komanso ofunikira pazolemba zanu, mitu, mitu, ndi Maulalo a URL. Izi zipatsa injini zosaka ngati Google kumvetsetsa bwino za mtundu wazinthu zomwe mukupanga, zomwe m'kupita kwa nthawi zidzawoneka bwino pazotsatira zakusaka.

Muyeneranso kuyeza kupambana kwa zoyesayesa zanu za SEO. Mukayang'ana momwe tsamba lanu likuyendera pazotsatira za injini zosaka pamawu ofunikira osiyanasiyana, mumatha kuwona momwe mukupezera kapena kutaya zomwe mukupikisana nawo.

Makampani akubetcha pamasewera akusintha nthawi zonse, ndipo izi zikutanthauza kuti njira zathu zofufuzira mawu ofunikira ziyenera kukhala zikuyendanso. Kukhala wokhazikika komanso kusanja mawu osakira omwe adzakhale ofunikira m'tsogolomu ndi kofunika kwambiri monga momwe zimakhalira pamsika wapano. 

Chitsanzo chimodzi cha izi ndikusintha kwamitundu yosiyanasiyana yotsatsa ndi mabonasi olembetsa omwe bukhu lamasewera likupereka. Pamene malowa akuchulukirachulukira pampikisano pofika tsiku, zomwe tili nazo zikuyenera kusinthika mosalekeza kuti titeteze masanjidwe omwe amabweretsa zotsatira zabwino pabizinesi yathu. 

Phunziro 2: Khazikitsani Domain Authority

Domain Authority ndi metric yomwe imagwiritsidwa ntchito ndi injini zosakira kuti mudziwe kufunikira ndi kukhulupirika kwa tsambalo. Imakhala ndi gawo lalikulu pakuzindikira masanjidwe a webusayiti pamasamba azotsatira za injini zosaka. Zambiri zimapita pakuyezera maulamuliro.

Choyamba ndi kufunika. Kuti mutsimikizire kuti ndinu olamulira pamakampani, muyenera kukhala mukupereka zomwe zili ndi chidziwitso kwa makasitomala anu zomwe zili zofunika komanso zothandiza kwa iwo. Kukhulupirira n’kofunikanso. Mawebusayiti okhala ndi madomeni apamwamba nthawi zambiri amaonedwa kuti ndi odalirika ndi injini zosaka ndipo amatha kukhala apamwamba pazotsatira. 

Kupanga ndi kusunga malo olamulira amphamvu kumatenga nthawi ndi khama. Kutsimikizira kuti ndinu odalirika ndipo mutha kupereka zofunikira komanso zamtengo wapatali nthawi zonse sizichitika mwadzidzidzi. Kuchita zinthu moyenera kwa nthawi yayitali ndikofunikira kuti mumange maulamuliro anu.

Phunziro 3: Kukhathamiritsa kwa Mafoni

Kubwerera ku 2015, osakwana gawo limodzi mwa magawo atatu a magalimoto onse a webusayiti adachokera kuzipangizo zam'manja. Chiwerengero chimenecho chakwera kupitirira 50 peresenti m’zaka zaposachedwapa, ndipo

Kafukufuku watsopano mu 2023 awonetsa kuti oposa 60 peresenti mwa magalimoto onse a pa intaneti tsopano amachokera kwa anthu omwe amagwiritsa ntchito mafoni. Kukonza pulogalamu yanu yam'manja kwakhala kofunikira pazifukwa zingapo. 

Choyamba, muyenera kusintha makonda anu am'manja kuti omvera anu. Omvera athu ndi ogulitsa masewera, ndipo tapeza kuti amakonda kubetcha pamafoni awo. Pokhala ndi mwayi wopeza mabuku amasewera omwe amawakonda, ogwiritsa ntchito amayembekeza kuti azitha kuwona mosavuta pazida zawo zam'manja zomwe amakonda ali paulendo, ndipo tiyenera kuwonetsetsa kuti tawapatsa. Kukhathamiritsa kwa mafoni ndikofunikira pa SEO komanso kukhutitsidwa kwamakasitomala chimodzimodzi.

Ndi kusintha kwapadziko lonse kupita ku zida zam'manja monga njira yoyamba yomwe alendo anu ambiri azifikira patsamba lanu, cholinga chanu chizikhala kupangitsa kuti ogwiritsa ntchito mafoni azikhala osalala momwe mungathere. Malo oyera komanso nthawi zonyamula mwachangu zimathandizira ogwiritsa ntchito ndikuwonjezera mwayi wamakasitomala obwerera.

Ma injini osakira kuphatikiza Google tsopano akugwiritsa ntchito foni yam'manja ngati a chiwerengero cha malo. Mawebusayiti omwe ali okometsedwa kuti azitha kugwiritsa ntchito mafoni amatha kukhala apamwamba pazotsatira zakusaka pazida zam'manja, zomwe zingapangitse kuchuluka kwa anthu komanso kutembenuka. Izi zikutanthauza kuti mawebusayiti omwe sanakomedwe bwino pamafoni am'manja sangakhale ndi mawonekedwe abwino kwambiri ogwiritsa ntchito akamayendera tsamba lanu pafoni yawo, kuwononga mwayi wanu wopeza kutembenuka kuchokera kwa omwe angakhale kasitomala.

Phunziro 4: Ubwino wa Zinthu

Mukamayang'anitsitsa nthawi zonse ndikusintha zoyesayesa zanu za SEO kuti mupulumuke mumpikisano wopikisana kwambiri, ndizosavuta kutayika pamawerengero. Koma kumapeto kwa tsiku, ndikofunikira kukumbukira nthawi zonse kuti zomwe mumapereka kwa ogwiritsa ntchito ndizofunika kwambiri kuposa china chilichonse.

Kupatula apo, ngakhale tsamba lokonzedwa bwino kwambiri limangosunga makasitomala ndikukuthandizani kuti mupange mtundu wanu ngati pali zinthu zenizeni pansi pa mawu osakira ndi kukhathamiritsa. SEO imayendetsa ogwiritsa ntchito patsamba lanu kudzera pakusaka kwa organic, koma mtundu wa zomwe muli nazo komanso mtengo womwe mumapereka kwa ogwiritsa ntchitowo ndizomwe zimawapangitsa kuti abwererenso zambiri.

Nick Slade

Nick ndi woyambitsa nawo Cipher Sports Technology Group. Ndi mtsogoleri wodziwa zambiri pazama media, digito, ubale wapagulu, komanso kulumikizana. Woganiza bwino komanso woganiza bwino yemwe amakhala bwino m'malo othamanga, Nick nthawi zonse amafunafuna mapulojekiti osangalatsa komanso zovuta zatsopano.

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