Social Media & Influencer Marketing

Starbucks, Mutha Kukhala Mukusangalala

Ndimakoka khadi yapa media nthawi pang'ono pomwe ndiyenera. Inemwini, monga mwini bizinesi, ndimakonda kudandaula ndikawona kasitomala akwapula kampani pa intaneti. Makamaka ikakhala mfundo ndipo nthawi zambiri si vuto loimira wogwiritsa ntchito makasitomala. Ma CSR samapanga malamulowa nthawi zambiri, amakhala munthu wokwera kwambiri ndipo osafikirika pang'ono omwe amachita izi.

Pankhaniyi, ndiyenera kugawana nawo izi poyera chifukwa zikuwonetsa zovuta zomwe makampani ambiri amalimbana nazo pazanema. Komanso, si kampani iliyonse ... ndi dzina lamphamvu lokhala ndi malire a phindu kawiri kuposa bizinesi wamba. Izi zikutanthauza kuti atha kumvera, komanso kuti athe kukonza nkhaniyi kuti atukule malo awo ochezera omwe amakhala pafupi ndi kasitomala wawo.

Zomwe zinachitika

Sabata ino, ndidabwerera ku Florida kupita ku Indiana. Ndiulendo womwe ndimatenga kotala lililonse ndipo ndimakonda kuyendetsa mwakachetechete, malo owoneka bwino, komanso nthawi yolingalira zinthu. Ndine wokonda khofi (Starbucks atha kudabwitsidwa akawona bajeti yathu yapachaka ya kampani yathu yaying'ono pa khadi lathu la Starbuck) ndipo nthawi zambiri amakonza mayimidwe anga mogwirizana ndi komwe kuli Starbucks potuluka.

Ku McDonough, GA, ndidatuluka pa I-75 ndikuyenda mtunda wamaulendo angapo kupita ku Starbucks. Nditalowa m'sitolo, ndidalowa mchipinda cha azibambo ndipo ndidali ndi mantha. Zinyalala zinali kusefukira ndipo pansi pake panali zokutira. Sindikufotokoza fungo, kungoti zinali zowonekeratu kuti anali atachedwa kale. Sikuti sindikuyembekezera kuti bafa pafupi ndi khwalala lalikulu loti likhale lopanda mawanga… koma iyi sinali malo opangira mafuta, anali Starbucks wanga wokondedwa.

Ndidayima pamzere ndikuwona barista m'modzi akuyendetsa galimotoyo, ndipo wina akuthamanga mozungulira ngati mzere. Ndinawerengera owonjezera 5 oimirira kungoima osachita chilichonse. Nditalandira chakumwa changa, ndidapita patebulo ndipo zimawoneka ngati silinapukutidwe kwa maola ambiri. Panali zokutira udzu ndi zopukutira m'manja zomwe zimayala pansi pakati pothira madzi. Ndinabuula ndikutuluka panja pomwe ndinatenga chithunzi ichi ndikugawana pa Twitter.

Sindinayankhidwe, koma wotsatira wina adalowa ndikufunsa komwe kuli Starbucks… kotero ndidamuyankha ndikuphatikiza Starbucks.

Tweet yanga yoyambirira inali pa 2: 11 PM. Starbucks pomaliza adayankha nthawi ya 4:09 PM:

Ugh. Sindinayankhe.

Kukonzekera

Mwinamwake ndi nyengo ya tchuthi, Starbucks media media anthu anali otanganidwa kwambiri kuti asamvetsere pa tweet yanga. Ndi tweet imodzi, sichoncho? Chabwino, mtundu wa. Mwa anthu onse omwe adayendera sitolo yonyansayo tsiku lomwelo, kodi ndine ndekha amene ndidawadziwitsa za vuto?

Ndi anthu angati omwe si a Buckees omwe adalowa ndikutuluka ndi shopu ngati koyamba? Ndi angati mwa otsatira anga ataya chikhulupiriro pang'ono pamtundu womwe amawakonda. Ndi angati mwa onse awiriwa tsopano akufunafuna shopu ina ya khofi panjira m'malo mwa Starbucks chifukwa kusasinthasintha kwa malo awo ogulitsa kwasokonekera tsopano? Ndikudziwa kuti sindipitanso ku malo ogulitsirawa posachedwa.

Nazi zomwe ndikadakonda kuwona mu Tweet kuchokera ku Starbucks:

Tili ndi nkhawa, amatchedwa woyang'anira sitolo. Ndiuzeni kuti tithe kupanga izi kwa inu. Jason

Sizingakhale zovuta kupeza sitolo, mutha kugwiritsa ntchito pulogalamu ya Starbucks kapena malo ogulitsira:

Starbucks

The Anakonza

Kwa Starbucks ndi kampani ina iliyonse yomwe ikuwunikira media media, nazi zomwe taphunzira:

  1. Nthawi Yoyankha - Pomwe ndimakhala ku Starbucks, zikadakhala zabwino kupeza yankho. Maola awiri pambuyo pake adandiwonetsa kuti sasamala kwenikweni.
  2. Kulimbikitsidwa - Kodi munthu amene mumawaonera atolankhani adafunsa? me kutumiza imelo munthu? Chifukwa chiyani simunapatsidwe mphamvu yolumikizana ndi woyang'anira sitolo nokha?
  3. Pewani - Sikuti nthawi zonse makampani amatha kulakwitsa, koma atha kuthana ndi vutoli posonyeza kuyamikira. Kundipatsa ngongole pa khadi yanga ya Starbucks zikadakhala zabwino.
  4. Zisankhasinkha - Tonsefe timadana ndi mayina opanda dzina. Zikanakhala zosangalatsa komanso zaumwini kusaina ndi dzina lanu (ndimangoganiza dzina)

Ndikadali wokonda Starbucks ndipo ndikhulupilira kuti amvera mayankho awa ndikukweza njira zawo zowunikira anthu.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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