Starbucks: Kukwera Mtengo ndi Kutsika Kwa Brand

Starbucks

United States samamvetsetsa kwenikweni khofi uti ndikanathera kulawa ngati. Zofinya za khofi zinali zonunkhira ndi tchipisi kwa nthawi yayitali zomwe zidathandizira kupititsa patsogolo phindu la makampani a khofi. Ndinali ndi mnzanga yemwe ankagwira ntchito pamalo opangira ma CD omwe ankagwiritsa ntchito zida zomwe zimadzaza ndikutseka zidebe za khofi. Anandiuza kuti asintha ma brand usiku wonse, koma sanasinthe nyemba. Tonse tinali kudyetsedwa zopanda pake, zobisidwa m'mitini yosiyanasiyana ya khofi.

Kenako Anabwera Great Coffee

Pafupifupi nthawi yomwe ndimayamba kusamala momwe khofi wanga analawira inali nthawi yomwe ndidapeza Kampani ya Norfolk Coffee & Tea. Mpaka lero ndikukuwuzani kuti palibe chofanana ndi kupeza nyemba zatsopano kuchokera mu uvuni.

Ngati mukuganiza kuti ndi funde latsopano, malo amakono okumana ndi khofi ndi hobnob, simungakhale patali ndi chowonadi. Mkati mwake mumawoneka ngati fakitale yozunzidwa… panali zokutira khofi ndi fumbi la chiponde pa chilichonse chomwe mumayang'ana. Mudangolowa, ndikulamula chikwama chanu, ndikutuluka. Sindikudziwa komwe nyemba zimachokera, koma zinali zowopsa. Eni ake adandiphunzitsa za opanga khofi atsopano omwe anali panja opanda zowotcherera komanso ma karafi osungidwa. Palibe khofi wowotcha. Mmmm.

Kenako Panadza Starbucks

Pafupifupi nthawi imeneyi, ndinasamukira ku Denver ndipo ndinasiya zomwe ndapeza posachedwa. Ku Denver, ndinasanthula owotcha khofi koma sizinali zofanana. Starbucks anali atabwera mtawuniyi, komabe, ndipo ndinali ndi kukoma kwa nyemba zopsereza za 'ndalama. Sindikuganiza kuti ndinazolowera mtengo kapena kulawa kwa nyembazo, komabe! Ndinkagwiritsa ntchito ndalama za khofi kangapo kuposa momwe ndimakhalira!

Ndinkasangalala m'masitolo. Ndinkakonda kukhala pansi, ndikulowetsa pa zingwe zopanda zingwe (asanazilipire), ndikupeza ntchito. Iwo ankasewera nyimbo zozizira pamenepo (asanagulitse).

Kenako Anabwera Mipando Yovuta

Kuchezera ku Starbucks pomwe amatsegula koyamba kunali kokoma kwambiri. Zipando zokongola ponseponse, ndikupangitsa kukhala malo abwino kuchitiramo msonkhano wosakonzekera. Mipando yokongola idapempha anthu kuti azikhala nthawi yambiri ku Starbucks, ngakhale. Ndinawerenga kuti malo ogulitsa ambiri amaika mipando yolimba kuti anthu asakhale motalika. Starbucks adasinthira m'masitolo akuluakulu ndi mipando yolimba yokhala ndi mpando wokongola mozungulira.

Kenako Panadza Kuwombera Kwazokha

Ndimakumbukira zikwangwani zazikulu zakukupatsani moni at the bucks:

Barista wanu ndi Jane

Jane amatha kupukutira tsitsi lobiriwira komanso kuboola kangapo m'malo osamvetseka, koma pamene amakoka mfuti, mumayang'ana momwe amaphunzitsira luso lake. Amakambirana zomwe mumakonda komanso zomwe amadana nazo pazosankha zakumwa ndikupangirani malingaliro angapo kutengera luso lake. Mumamva kukhala bwino pomwe mumakhala ndikumvetsera. Mumadzimva wapadera.

Koma mizereyo idakulirakulira ndipo mzere wamsonkhano umayenera kukula bwino. Makina atsopano amabweretsedwa pansi pomwepo, atanyamula ndikutsanulira kuwomberako. Matsenga anali atapita… opanda ungwiro, opanda kuwombera komwe kunatenga nthawi yayitali, kofupikitsa kapena komwe kunali ndi zifukwa zambiri. Choyipa chachikulu, baristas adataya chidziwitso chawo pamalondawo. A Barista nawonso anali ojambula ochepa kuposa wina yemwe amaponya burger ku Burger King wakomweko.

Kenako Panadza Zogulitsa

Pamene mudayima pamzere, tsopano mudazunguliridwa ndi matumba a nyemba, makapu, makapu, zotchingira, chokoleti, opanga khofi, makina a espresso, ma CD a nyimbo, manyuzipepala… Sitoloyo idayamba kuwoneka ngati sitolo kuposa malo achitatu, malo kutali ndi kwathu ndi kuntchito komwe ndimafuna kucheza.

Kenako Kudutsa Kuyenda-Kudutsa

Mizere inali yayitali kwambiri kuti munthu apitirize kukambirana. A baristas anali otanganidwa kwambiri kuti angakudziweni. Kusintha kwa ma baristas atsopano kudabwera ndikupita, "Barista Wanu ali" adatsala wopanda kanthu. Kulimbana ndi mizere, kuyendetsa kudutsa kudayikidwa. Ndizosavuta. Ndi mwachangu. Phindu lalikulu. Makasitomala ambiri.

Panalibe mwayi wosankha zomwe sizingafanane ndi zomwe mumakonda. Zofanana basi akumwa chakumwa cha tsikulo kapena upsell kwa keke ya khofi.

Ayi zikomo. Osakhala mafuta, opanda chikwapu, wamkulu mocha chonde.

Madola eyiti, kuyendetsa mozungulira.

Ndimamvetsera wailesi ndikamayenda ndikuwapatsa ndalama zanga ndikupita kuntchito. Palibe moni, osakambirana za nyengo. Ine ndekha ndi galimoto yanga. Matsenga anali atapita. Starbucks, zomwe ndimadziwa kale, anali atamwalira.

Chowonadi chinali chakuti sindikudziwa kuti ndinali mu Starbucks khofi. O - ndimafunikira kukonza kwanga monga ena onse, koma ndimakondana ndi chizindikirocho, kalembedwe, umunthu wa nyumba ya khofi. Ndinkakonda kupita kumeneko chifukwa ndinkaona kuti ndine wofunika. Ndipo nditalipira $ 5 pachakumwa chapadera, ndinadzimva kukhala wofunikira kwambiri.

Kwina panjira, Starbucks adayamba kumeta zapaderazi kuti apindule ndikuchita bwino. Anasiya kupanga me kumva kukhala wofunikira. Anasiya kupanga me kumva wapadera. Anasiya kukhala apadera. Starbucks ndi nkhani yodabwitsa - adakulitsa mtengo wa zakumwa wamba ndipo tonse tidakodwa. Koma sanathe kutisunga. Kukula, phindu ndi kuchita bwino zidalanda ndipo pamapeto pake zidaphwanya chilichonse m'masitolo omwe anali apadera.

Chodabwitsa ndichakuti Starbucks adadzipangira, palibenso wina amene adachita izi. Palibe wopikisana yemwe adalowa ndikuwatsutsa. Liti Schultz inabweranso mu Januware, ndinali ndi chiyembekezo chachikulu. Oo chabwino.

Kenako Kunabwera Kuchotsera

Lero, Starbucks idayamba kupereka fayilo ya $ 2 masana kumwa ngati mubweretsa risiti kuyambira m'mawa. Ndidayimira nkhomaliro ku Starbucks lero ndipo ndidalandira chiphaso changa chodindidwa kuti ndibwere pambuyo pake. Sindinatero.

Ndikuganiza kuti takhala tikugunda msomali pamutu, atero a Brad Stevens, wachiwiri kwa purezidenti woyang'anira ubale wamakasitomala. Ndikosavuta kuti baristas ikwaniritse ndipo makasitomala amamvetsetsa.

Zosavuta. Inde, ndilo yankho. Ndikufuna kulipira mosavuta.

m'malingaliro anga modzichepetsa, Ndikuganiza Starbucks wafika kumapeto msomali m'bokosi. Iwo salinso apadera mokwanira kuti angakulipireni $ 5 pakumwa, tsopano agwiritsa ntchito kuchotsera chinthu chimodzi chokha chachikulu chomwe adapatsa. Ndi tsiku lachisoni kwa Starbucks.

Kenako Anabwera Ku Nyumba Ya Khofi Yayokha

Ndikulemba izi kuchokera kunyumba yanga yomwe ndimakonda khofi padziko lapansi, yomwe ndi shopu yabizinesi. Usikuuno, barista wanga Cassie adandipangira mankhwala osakaniza rasipiberi ku Italy potengera zomwe ndakambirana (zomwe amadziwa bwino). Ndipo Alayna adandipangira sangweji yophika yophika kwambiri yophika nyama yang'ombe (osati pamenyu).

Ndalemba izi zonse pafoni yopanda zingwe zaulere ndipo ndidakhala nthawi yayitali pampando waukulu wosangalatsa. Cassy ndi Alayna akucheza, ndi mayina awo, ndi makasitomala ndikutsanulira (ndikuwabwezeretsanso ngati atenga motalika kwambiri kapena afupikitsa), ndikuwanyamula mosamala kutengera chinyezi.

Pali nkhani yofunikira kuno yamakampani ena. Simungapitilize kulipiritsa "apadera" kenako ndikunyinyirika ndi chilichonse chomwe chinali chapadera. Starbucks sanataye khofi wamasana masanawa, adachepetsa mtundu wawo mopitilira muyeso.

Ndi tsiku lachisoni kwa Starbucks, koma tsiku labwino ku shopu yodziyimira payokha ya khofi. Sindinabwerere konse kukatenga $ 2 chakumwa masanawa.

39 Comments

  1. 1

    Ndikudziwa zomwe mukutanthauza, ndinayesa starbucks "espresso", chifukwa ndimaganiza kuti sipadzakhala njira yoti unyolo waukulu, wodziwika bwino ungakhale woipa chonchi. Ndipo izo zinali. Koma ndimapita pamalo abwino ku Sydney, komwe amakazinga nyemba mu cafe, ndikundidziwa ndi dzina. Ndizabwino.

    • 2

      Ndakhala Barista pafupifupi zaka khumi. Ndakhala ndikugulapo imodzi mwa malo abwino kwambiri ogulitsa khofi omwe ndidakhalako, ndipo ndawona zomwe zimapangitsa malo ogulitsira khofi kukhala abwino. Ndinagwira ntchito ku Starbucks kwa miyezi iwiri chilimwe chimodzi, osadziwa kalikonse za izi. Ine anali kusiya ntchitoyo. Maluso aliwonse omwe ndidapeza kuchokera ku zomwe ndidakumana nazo monga Baritsa adatuluka pazenera ndikavala apuloniyo. Ntchito yanga sinkagwirizana ndi khofi (zomwe zinali zowopsa). Ndinganene za 90% ya ntchito, tsiku ndi tsiku, ndimakhudzana kwambiri ndikukweza komanso "kuwoneka" otanganidwa.

      Sindikudziwa chifukwa chake aliyense amapita ku Starbucks pokhapokha ngati sakudziwa bwino. Pali malo ogulitsira khofi ochepa omwe ali ndi mlandu womwewo ngakhale. Kumene ndimakhala, kulibe malo amodzi oti ndingamwe khofi wabwino.

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    Ndikugwirizana kwathunthu ndi ndemanga yanu yokhudzana ndi malonda a Starbucks. Ndikukhulupirira kuti ogula ambiri kunja uko amasangalala ndi "chidziwitso" cha Starbucks, osati khofi. Chodabwitsa kuti apereka kwa anthu mwachangu kwambiri kotero kuti muyenera kupita kwinakwake kukakumana ndi izi tsopano.

    Sindinayesebebe Cup ya Bean pano, koma ndayima posachedwa ndi Monon Coffee Company. Ndikulangiza kwambiri kuti muwombere ngati mungakhale m'dera la Broad Ripple.

  4. 5

    Ndili pafupi kugulitsa magawo anga ku Starbucks. Sindikuganiza kuti akhoza kuchira. Amatha kukhala ndi chikwangwani, koma akayamba kutseka masitolo zikwi zingapo, mutha kuwona kuti kuwira kwaphulika.

    Masiku ano ndikuphika khofi yanga kunyumba. Ndi yotsika mtengo komanso yosangalatsa.

  5. 6

    Ndinkagwira ntchito ku Starbucks… Tsopano sindilowanso mwa iwo. Ndimakonda Kobzala Kafe komwe mutha kuyitanitsa chilichonse chomwe mungakonde ndipo ma baristas amadziwa zomwe akunena, monga akuyenera! Nawonso ali ndi opanda zingwe zaulere, malo ambiri abwino oti mupakire nokha, komanso malo ogulitsira ayisikilimu pafupi. Ndizopambana-kupambana-kupambana.

  6. 7

    Ndine mwini wa khofi wodziyimira payokha m'tawuni yaying'ono (Dillard, GA). Nditha kupatsa chidwi makasitomala anga, (kapena zachinsinsi) sindidandaula ngati atakhala pa WiFi tsiku lonse pa kapu imodzi ya khofi, ndimakonza ma oda apadera momwe amafunira, ndipo amabwerera Mobwerezabwereza! Chodabwitsa chachikulu, eh? Mu bizinesi iyi, monga pafupifupi mabizinesi onse, ntchito ndi ZONSE !!!!

    • 8

      Mumenya msomali m'bokosi la Starbuck pamutu. Palibenso umunthu pomwe kale panali m'modzi. Sipanakhalanso ulaliki wina monga momwe unkakhalira. M'malo mongotsegula mabiliyoni biliyoni, akadatha kupanga ndalama zochulukirapo kungopangitsa ena kukhala okulirapo, pamodzi ndi ogwira ntchito. Adaganiza zokhala ndi khofi wokonda kumwa mowa, koma adadzithamangitsa pansi ndikuchotsa chilichonse chomwe chinawapangitsa kukhala apadera. Mukufuna makasitomala? Ali kunjaku !! Koma muyenera kupereka china chake chomwe palibe wina aliyense, ndikuchita ngati makasitomala abwino koposa onse! Mudzakhala opambana bola bola muimbe manta… ..ntchito NDI chilichonse.

  7. 9

    Nkhani yabwino. Iwe "wagundadi msomali" !! Ndimakonda kupita kuzinyumba zazing'ono za khofi. Nthawi zambiri amakhala okulirapo ndipo amapereka nkhomaliro ndi chakudya chamadzulo.

    Pali shopu yabwino kwambiri ku Munising, Michigan yomwe ili ndi malo ogulitsira mabuku. Mumalowamo, ikani oda yanu, ndipo mutha kuyang'ana m'mashelufu a mabuku mukadikirira.

  8. 10

    Ndimachokera kuchikhalidwe komwe kumwa khofi ndichinthu chachikulu, mumapita ku malo ogulitsa mazana ambiri a khofi, kukaitanitsa Cappuccino, Espresso kapena Macchiato osachepera bulu, ndikulankhula khofi wabwino, wopanda shmanzy wapamwamba wotchedwa zakumwa zomwe zimafuna Pulogalamu ya Rosetta Stone kuti iphunzire kutanthauzira.
    Kuno ku Arizona, Starbucks ali pamisika iliyonse, m'sitolo komanso paliponse pomwe pali magalimoto. Ndimadzipeza ndekha ndikumaima m'mawa uliwonse ndikumwa khofi wamtali limodzi ndi amayi a mpira akudya kadzutsa kwa ana awo ndi ana awo.
    Starbucks Coffee ilibe kukoma kosasunthika, zowona imakoma kwambiri pokhapokha mutapeza 5 $ Mocha Cappu? ndi Karimeli china chake.
    Kungakhale njira yake yotsatsira kulawa khofi wosavuta wophika kuti muthe kusinthana ndi zakumwa $ 5, oh mwaiwala kuti musayiwale mafuta sangweji wosakaniza nyama yankhumba… yatsopano.
    Douglas, zikomo chifukwa chodzuka

  9. 11

    Mudandilowetsa munjira yanu yonse. Kulemba kwabwino. Ndimagwira ntchito yopanga mawebusayiti a mega, ndipo ndikuwona kufanana kwamitundu yambiri. Ndikutumiza izi kwa anzanga.

  10. 13

    Douglas:

    Sindinapite konse ku Starbucks chifukwa sindinakhalepo womwa khofi ndipo ndichifukwa chiyani ndilipira wifi pomwe ndiufulu kwina?

    Koma moona mtima ndikuganiza kuti vuto ndi misika yaboma. Otsatsa nthawi zonse amafunafuna kukula ndipo sasamala zazing'ono zomwe mukufuna m'makampani omwe amakhala nawo. Ngati katundu wawo sakukula mopitilira S&P akuthamangitsa oyang'anira ndikuwatulutsa maloya.

    Vuto mukangofika pamlingo winawake simungapitilize kukula pamlingo wofanana. Ndi gawo la 95% pamsika mungapeze kukula kwa 10%? Chifukwa chake oyang'anira amayamba kudula ngodya, kumeta ndevu, kupeza cheesier ndi njira zake. Izi ndizowona makamaka ngati woyambitsa ndi / kapena gulu lotsogolera lomwe lili ndi ma ethos opambana salinso oyang'anira (ingoyang'anani pa Apple m'masiku a John Sculley.)

    Zowona sizinakhale Starbucks ikudzipha yokha, chakhala chikhalidwe cha chilombo cha misika yapagulu pomwe osunga ndalama asudzulana kwathunthu pakuchita chilichonse pakampani ndikungofuna zochulukirapo, zochulukirapo, zochulukirapo.

    Ndikokwanira kuti capitalist wongofuna kukhala payekha asakhale payekha.

    • 14

      Zagwirizana ndi Mike. Kanema wabwino (yemwe ali ndi zinthu zomwe zatsalira kwambiri koma ndimakondwera nazo) ndi Bungwe. Chofunika kwambiri pakanema ndikuti Mabungwe amakhala amoyo, zinthu zopumira zomwe zimangopeza phindu. Palibe cholondola kapena cholakwika pakampani, yopindulitsa yokha kapena yopanda phindu. Izi ndizowopsa chifukwa zili pafupi kulephera kugulitsa!

  11. 15

    Ndikugwirizana ndi Eric, iyi inali blog yolemba bwino komanso yosangalatsa yomwe ili ndi mfundo zomveka. Zomwe ndikufuna kudziwa ndichifukwa chake Starbucks adayamba wayambapo ... kodi ndi anthu omwe amafunitsitsa kuti azidzimva kuti ndiwofunika kulipira (zochuluka!) Osati khofi wina, koma chidwi cha munthu amene akupanga khofiyo? Kodi zomwe mumakonda ndi zomwe mumakonda ndizofunikira kwambiri kotero kuti mumafunikira kuti adzaimiridwa mu khofi wanu? Ndinangokhala sabata limodzi pagombe ndi Apongozi anga ndipo ankapanga khofi woyipa kwambiri m'mawa uliwonse (Chock Full O'Nuts, bwanji mungatchuleko khofi?) Ndipo m'mawa omwe anali chetewo kucheza nawo adapanga khofi uja zabwino kwambiri zomwe ndidakhalapo. Gwiritsani ntchito nthawi ndi ndalama kwa abwenzi ndi abale, akupangitsani kumva kuti ndinu apadera.

    • 16

      Ndemanga yayikulu ndipo ndikuvomereza. Pali buku pomwe Schultz amalankhula za nyumba za khofi kukhala 'malo achitatu'. Ndi malo omwe timakumana ndi anzathu omwe ali kunja kwa ntchito ndi kunja kwa nyumba yathu. Poyamba inali malo omwera mowa kapena malo omwera kumene izi zimachitika, koma Starbucks adazichotsa.

      Zochitika zanga ndi ndi abwenzi komanso abale - koma nthawi zambiri amakhala m'malo ofunda kutali ndi kwawo omwe amalimbikitsa. Tili m'nyumba zathu komanso kuntchito kwathu tsiku lililonse… tikusowa kwina koti tipiteko. Kwa nthawi yayitali, malowa anali Starbucks.

  12. 17

    Ndipo simukudziwa kuti ndizovuta bwanji kuti barista waluso asinthe kwambiri (chifukwa cha "chuma") kuchokera ku khofi komwe amakhala komwe amatha kukhala ndi tsitsi lobiriwira, kuboola, komanso luso lapamwamba ku makina, ogwira ntchito -robot dziko la Starbucks… Imayamwa.

  13. 19
  14. 20

    sindinapiteko ku starbucks. ndikuyembekeza kufa ndisanakhale ndi chakumwa cha khofi cha $ 5 kuchokera ku starbucks.

    ndimamwa khofi. wakuda. Yuban ikuwoneka yokwanira kuchokera kugolosale. ndipo mphika kuyambira m'mawa ndi wabwino nthawi iliyonse masana mukamaubweretsanso mu microwave.

    Ndikuganiza zokatenga makina opanga khofi aku France. limenelo lidzakhala tsiku loti inenso ndimamwa khofi.

  15. 21
  16. 22

    Great Post. Izi zasandulika imodzi mwama blog omwe ndimawakonda kuwerenga!

    Ndimangopita ku Starbucks ndikaiwala kuyika mphika wanga wa khofi usiku watha. Kuyendetsa pamzere ndikosavuta m'mawa m'mawa. Chinthu chimodzi choti mutchule chokhudza wifi yaulere ndikuti si onse Starbucks omwe alibenso. Ndinapita kwa Wifi kwa wina pamsewu sabata yatha ndipo ndinakhumudwa kwambiri. Ndikukhulupirira Starbucks ndi imodzi mwamakampani omwe amangotaya njira yawo pomwe akukula mwachangu.

    Tsopano ali wamba.

  17. 24

    Wawa Doug,
    Nkhani yodabwitsa. Pali phunziro lakuya komanso lodzichepetsa pankhaniyi kwa mabizinesi onse omwe akufuna kupitilira kukula msanga komanso mofulumira .. olemera komanso olemera. Zinali zokambirana zabwino kwambiri pa Bean Cup. Sindinadziwe, kuti mafunso anga pa Webusayiti anditumizira ku zidziwitso zabwino kwenikweni. Zikomo.
    Tikuwona mozungulira.
    Sachin

  18. 25

    Mukunena zowona. Sindinakhalepo wokonda Starbucks poyamba. Pomwe munthu amabwera ku Terre Haute, inali idali kale unyolo wopenga. Mwa inu nthawi zonse mu Terre Haute, pezani malo a Coffee kapena Java Haute. Onsewa ndiam'derali ndipo amapanga gehena imodzi ya khofi wopanda ungwiro. Ngakhale zili choncho, ndawona malonda awowo. Onsewa akufuna kupikisana ndi Starbucks pamlingo winawake ndipo sindiwadzudzula. Pali ndalama zitatu pano tsopano komanso mwina malo ogulitsira khofi anayi. Imeneyi ndi pie yaying'ono kuti mudule.

  19. 26

    Zili ngati gulu lanu lokonda. Poyamba, mumakonda kuwawona akusewera chifukwa akusewera pamalo omwe mungapiteko kukasangalala ndi anzanu komanso zakumwa ndipo amasewera nyimbo zabwino. Zimamva ngati akuyika ziwonetsero zanu. Kenako amadziwikanso pang'ono ndipo ndinu osangalala chifukwa ali ndi kanema wanyimbo ndikugulitsa ma albamu ena angapo. Kenako imayamwa chifukwa nyimbo zawo zidalembedwa limodzi ndi omwe amapanga zikuluzikulu ndipo amasewera mabwalo akuluakulu pomwe kumamveka phokoso loopsa ndipo malo oimikapo magalimoto akuyenda mtunda wa mamilimita 5 kupita kumalowa. Chilichonse chabwino ndichopitilira… kondwerani momwe mungathere!

  20. 27

    Nkhani yanu ili pomwepo. Palibenso Starbucks Experience, ndipo sindinakondepo nyemba zopsereza kuyambira pomwepo.

    Chifukwa chake mwina shopu yayikulu, yolimba mtima yakomweko idzatsegulidwa m'malo amodzi Starbucks ikuchoka, ndikuwonetsa momwe ziyenera kuchitidwira!

  21. 28

    Inenso ndimakonda "malo ogulitsira khofi enieni" (Starbucks, makamaka kwa ine, siyoyenerera). Ndimakhala angapo ... onse kutumikira Wogulitsa Fair Trade, mthunzi wamkulu khofi. Pali china chake chokhudza zamatsenga chodzizungulira ndi kampani yayikulu, khofi wamkulu (yemwe ndi wotsika mtengo kwambiri ndipo samawononga nkhalango zamvula NDI kumathandiza olimawo), ndi opanda zingwe… atakhala pampando wakale koma wowoneka bwino ... KUMWAMBA!

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    Inde, sindinakonde Starbucks, koma zinali zabwinoko kale - ngakhale masitolo aku Massachusetts onse amawoneka momwe mukukumbukira. Mulimonse momwe zingakhalire, ndikuganiza kuti zimathandiza kusunga timagulu ting'onoting'ono, tofooka momwe zimakhalira.

  24. 31

    Ndimachokera ku Washington State, malo ogulitsira khofi 5 pakona iliyonse. Crazy wawo watsopano kwambiri m'malo ang'onoang'ono ndi shopu ya Woods Coffee. Ali ndi mipando yabwino pafupi ndi malo osimitsira moto komanso masewera ambiri amasewera. Pali magulu amoyo kumapeto kwa sabata ndipo inde mutha kugwira ntchito yanu kumeneko.

    Starbucks salinso pamwamba, ndiyosavuta. Posachedwa mwayi wawo udzawonongeka kwathunthu. Sindinapite ku Starbucks miyezi. Sindingathe kupirira zakumwa zawo zozizilitsa kukhosi komanso kupezeka mopusa. Palibe amene amapitako khofi weniweni… Atha kuchita bwino atavomereza kuti akupanga maswiti mu chikho chodzaza chisanu.

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    Ndikukumbukira pomwe ma starbucks adayamba kubwera kuno. Panali masitolo ang'onoang'ono ambiri oti alere nawo khofi ndi sangweji, ndipo adawachotsa pantchito.

    Starbucks anali pafupi kutsatsa ndi kuzunza. Funsani aliyense wokhala ku New Hope, PA momwe anamvera pamene starbucks onse koma adakakamiza kutulutsa shopu yawo kuti isamalire alendo ndi alendo.

    starbucks adachita bwino posamalira anthu omwe akufuna china chosiyana, adakula ndikumverera kuti ndiwokwera komanso apadera, kenako adadzicheka pakhosi powalola onse apite kumutu. Tsopano zangokhala zonena za mafashoni komanso cholembera china.

    Ingoyang'anani kuchuluka kwa ma iPhones omwe muwagwiritse ntchito mmenemo, komanso kuchuluka kwa matumba opanga, ndi ma macbook. Sizitenga nthawi kuti anthu ambiri apite kumeneko kuwonetsa momwe aliri ozizira. Ambiri sangadziwe espresso yabwino kapena cappuccino ngati barista wachinyamata waluso wokhala ndi tsitsi lobiriwira komanso kuboola atamuponya kumaso chifukwa chokometsa.

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    Imeneyi ndi nkhani yabwino bwanji - chinthu chomwe ogulitsa sitolo amayenera kupanga kuti antchito awo aziwerenga.

    Sindinakhalepo wokonda Starbucks, posankha kuponya $ 1.50 pa chikho chachikulu cha khofi wowotcha wa Panera Mkate. Komanso Panera salipiritsa aliyense kuti azigwiritsa ntchito intaneti, zomwe zimapangitsa malo awo ogulitsa kukhala malo abwino ochezera.

    Kodi Panera ndiyabwino? Ayi. Monga Starbucks amadutsa pantchito pafupipafupi komanso kasamalidwe kazosintha ndi magwiridwe antchito tsiku ndi tsiku.

    Ndikulingalira ndichifukwa chake ndimakonda kupanga ndikumwa khofi wanga kunyumba.

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    INE: Poyamba SEATTLE STARBUCKS BARISTA
    Zolemba zabwino Doug! … Zomwezo ku Seattle. Tithokoze Mulungu pali malo ogulitsira khofi abwino nthawi zonse. Zachidziwikire, Starbucks ndi yayikulu ndipo amakhala otanganidwa nthawi zonse, koma ntchito yawo ndi mtundu wawo zikungogwa.

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    Kusanthula kwabwino kwa momwe chizindikirocho chidasokonekera, ndipo ndikukhulupirira, chatayika. Ndakhala ndikuwona izi kwazaka zingapo zapitazi. Zomwe nthawi ina zidapangitsa kuti Starbucks ikhale yosiyana idatayika pomwe unyolo udakhala wosasamala momwe makasitomala amathandizidwira. Zinakhala zopanda umunthu, zomwe zimafotokozeredwa kwambiri ndikuyendetsa. Mutha kuyendetsa MacDonalds ndikumwa khofi. Starbucks sanalinso "malo achitatu."
    Zikomo chifukwa chakuwunika.

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    Douglas-

    Ndine barista ku Starbucks. Ndagwira pamenepo zaka ziwiri ndikuwerenga… tsiku langa lotsiriza ndi Loweruka lotsatira. Sikuti ndikupita kusukulu kokha, koma ndikudwala Starbucks. Nditha kusinthana ndi malo ogulitsira komwe ndikhala ndikupita kusukulu, koma ndilibe chikhumbo chochita izi.

    Ndinkakonda ntchito yanga. Ndinkakonda sitolo yanga. Ndinkakonda Starbucks. Ndinayamba m'sitolo yabwino yolandirira alendo ku Gresham, OR. Zinali zotanganidwa, koma ndinali ndi nthawi yodziwana ndi kusangalala ndi makasitomala anga, ndipo ndinali ndi nthawi yodziwana ndikusangalala ndi omwe ndimagwira nawo ntchito. Osanena za manejala anga anali amtundu wina. Kenako ndimayenera kupita kusitolo ku Vancouver, WA. Ku Vancouver, ndimagwira pa sitolo yotchuka yomwe "imakhala yotanganidwa kwambiri nthawi zonse" (ndimapeza izi kuchokera kwa munthu aliyense yemwe ndimauza malo omwe ndimagwira). Kutanganidwa kwenikweni ndikunyoza ndipo ndife gawo la Starbucks omwe mumanena m'nkhani yanu, ndipo ndakhala ndikwanira. Pali malo ogulitsira khofi abwino kwambiri, ndipo ndimakonda kupita nawo m'malo mongopita ku kampani yanga! Limenelo ndi tsiku lachisoni kwa Starbucks pomwe antchito anu m'malo mongokupatsani nthawi yatsiku.

    Kudziteteza kwanga komanso kwa ena a Starbucks baristas, timagwira bwino ntchito ndi zomwe tapatsidwa. Osati kuti ndiyimbire nyanga yanga, koma patadutsa zaka ziwiri, ndine wamkulu wa barista. Ndimasamala zakumwa zomwe ndimapanga komanso makasitomala omwe ndimawapatsa. Ndimakhala ndi nthawi yocheza ndi makasitomala anga ndi kuwadziwa akakhala pawindo langa loyendetsa kapena pa kauntala yanga ndikakhala pa bala. Ndikudziwa kuti ma baristas ambiri atenga malingaliro a "burger-flipping" ndipo asiya pambali chikondi chawo pantchitoyo, koma ambiri sanatero ndipo ndiomwe akugwira zomwe zatsala za Starbucks palimodzi.

    Panokha, ndataya chikhulupiriro changa ndi chikondi changa ku Starbucks osati chifukwa choti sitolo yanga ndi yotentha, koma chifukwa cha momwe timachitidwira ngati antchito. Mwina ndi sitolo yanga chabe, koma ndiyoyipa pamenepo ndipo chifukwa cha iyo ndikusungira monga iyo, Starbucks tsopano ndi sitima yomira. Ndimagwiranso ntchito ku Red Robin ndipo ndimathandizidwa kumeneko. M'malo mwake ndimakonda ntchito yanga kumeneko. Ndimakonda kupita kukagwira ntchito ndipo zimandipangitsa kukhala wantchito wabwino chifukwa cha izi.

    Ndidaphunzira maphunziro onse ndi kubuula momwe a Howard Schultz adachita koyambirira kwa chaka chino ndipo poyamba ndinali gung-ho, koma ndasiya chikhulupiriro changa ndipo ndasiya ntchito kwathunthu. Nkhani yanu ndi yomwe Schultz ayenera kuwona. Ndiye mwina kudzakhala kudzuka komwe angafune.

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    Mukudziwa momwe mumadziwuza nokha kuti mukuphunzira chifukwa muli ndi mabuku anu ovomerezeka atsegulidwa patsogolo panu? Koma mukudina pa Kukhumudwitsidwa Kuti mupeze zolemba zosangalatsa kuti muwerenge?

    Inde, ndapeza anu ndipo ndimayenera kulemba kuti ndikuuzeni kuti ndasangalala nawo kwambiri. Ndidapereka chala chake chapamwamba, kuti anthu ambiri azitha kuchisangalalanso.

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    Mukudziwa zomwe zandidabwitsa. Momwe mzere wa Mc Cafe uliri. Kofi ya Mc Donald yopitilira $ 3 chikho imawoneka ngati yaying'ono.

    Nditayesa izi ndakhudzidwa mwachisoni ndipo ndakhala ndikupitabe kumeneko mochedwa.

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