Masitepe 12 Omwe Akufunikira Pakampani Yanu Yatsopano

dknewmedia ofesi
Nthawi Yowerenga: 5 mphindi

Sabata yatha inali sabata lodabwitsa ku World Marketing Marketing World komwe ndidayankhula pamutu wa Kusokoneza maganizo. Pomwe omvera anali makamaka mabungwe omwe amafunafuna upangiri wamomwe angakwaniritsire kuti zinthu zitheke bwino, ndidabwerera kunyumba ndipo ndidakhala ndi funso labwino kuchokera kwa omwe adapezekapo ali ndi chidwi chofuna kudziwa momwe ndidakhalira ndi chidwi chofuna kuyambitsa bungwe langa.

Ndikufuna kudziwa momwe ndingapezere makasitomala (omwe amandilipira) kuti ndipereke upangiri ndi upangiri… powunika zomwe ali nazo, ndikupereka njira, mayankho, upangiri ndi machitidwe abwino. Ndikudziwa kuti mabulogu, mabuku, ma e-book, ma webinema, ndi makanema ndi malo abwino kuyamba. Kodi ndidayamba pati kukhala ndekha ndipo ndimapeza bwanji kuti bizinesi yanga ikule mokwanira kuti ndizichita nthawi yonse?

Ndiye ndidatani kuti ndiyambe bungwe langa ndipo ndikadachita bwanji mosiyana?

  1. Network Yanu - Bizinesi yanu siyidalira kuchuluka kwanu kwa Klout, kuchuluka kwa otsatira omwe muli nawo, kapena kusanja kwanu. Pomaliza, bizinesi yanu ipambana potengera ndalama zomwe mumapanga pakukulitsa ndikupanga ubale wapamtima ndi netiweki yanu. Izi sizitanthauza kuti mayanjano alibe nazo ntchito, zimangotanthauza kuti chikhalidwe sichikhala ndi vuto mpaka mutha kulumikizana ndi iwo omwe ali kumapeto kwa kiyibodi.
  2. Niche Blog - aliyense amalankhula pazanema pa intaneti nthawi yomwe ndimayambitsa blog yanga, koma palibe amene amalankhula za mayankho omwe angathandize otsatsa. Chimenecho chinali chikondi changa chenicheni… nditagwira ntchito mu pulogalamu yamakampani ndikufufuza pa intaneti zomwe zikutsatira, ndidakhala munthu wogwiritsa ntchito ma goto anga. Panalibe blog ina kunja uko kotero ndinayamba yanga. Ngati ndikadachitanso, ndikadapitilirabe mutu wanga, geography, kapena kuyang'ana pamakampani.
  3. Gulu - Ndidayendera, kuyankha, kukweza, kugawana ndi kupereka ndemanga kwa atsogoleri ena mderalo. Nthawi zina ndimakhala ndikutsutsana nawo, koma cholinga changa nthawi zonse chinali kuwonjezera phindu pakupezeka kwawo ndikudziwitsa dzina langa kunjaku. Njira yabwino yochitira izi masiku ano ndikuyambitsa podcast ndikufunsa mafunso ndi atsogoleri amakampani omwe mukufuna kuti mugwire nawo ntchito kapena.
  4. Kulankhula - Media media siyokwanira (tsekani!) Chifukwa chake muyenera kupita kukanikiza thupi. Ndinadzipereka kuti ndiyankhule kulikonse kwanuko komanso kudziko lonse. Ndinapitiliza kukulitsa luso langa lolankhula, luso lolemba (munganene kuti) komanso maluso anga owonetsera. Ndikamalankhula pamwambo, ndimakhala ndi mayendedwe angapo kuposa kungolemba mabulogu. Komabe, ndiyenera kupitilizabe kulemba mabulogu kuti ndipeze mwayi wolankhula kotero sichimodzi kapena chimzake. Ndipo nthawi iliyonse ndikalankhula, ndimakhala bwino pang'ono kuposa nthawi yomaliza. Lankhulani kulikonse komanso kwa aliyense!
  5. Kuwongolera - Pali makampani khumi ndi awiri omwe ndikufuna kugwira nawo ntchito ndipo ndikudziwa kuti ndi ndani, omwe ndiyenera kukumana nawo, ndipo ndimapanga mapulani amomwe ndingakumanirane nawo. Nthawi zina zimadutsa kudzera kwa omwe amagwirizana nawo pa LinkedIn, nthawi zina ndimawafunsa kuti atenge khofi, ndipo nthawi zina ndimawafunsa kuti ndiwafunse za podcast yathu kapena kuwapempha kuti alembere omvera athu. Sindingatchule kuti kugulitsa (mwina kutsata), koma ndikuchita nawo limodzi kuti tiwone ngati tingakhale oyenerera bungwe lawo komanso mosemphanitsa.
  6. Kuthandiza - Kulikonse komwe ndinkatha, ndinkathandiza anthu osayembekezera kulipidwa. Ndinawalimbikitsa, ndinkasunga zomwe ndalemba ndikugawana nawo, ndikupereka mayankho, ndikupereka chilichonse kwaulere. Muyenera kukumbukira kuti ngakhale ndingakhudze alendo 100,000 apadera, omvera, owonerera, obisalira, otsatira, mafani, ndi ena pamwezi… 30 okhawo omwe amalipira makasitomala. Izi zikutanthauza kuti muyenera kupanga mbiri, kukhala ndi maphunziro ena ndikuyendetsa zotsatira kwa ena kuti mupeze ntchito. Tadzipangira mbiri pakutsatsa komwe kuli mkati, njira zofananira, SEO zovuta kwa ofalitsa akulu, ndi olamulira okhutira… Koma zina zidayamba pongothandiza anthu kukonza china chosalankhula patsamba lawo.
  7. Kufunsa - Kuuza aliyense zomwe umachita bwino sikugwira ntchito bwino ukamagulitsa. Koma kufunsa aliyense komwe akufunikira thandizo ndi njira yabwinoko. Kwenikweni, mphindi zochepa zapitazo ndidafikira kampani yomwe tathandizira omwe kuchuluka kwa anthu wamba kumakhala kambirimbiri kuposa zaka 10 zapitazo ndikupempha kuti tikumane nawo kuti tiwone komwe tingawathandizire. Kufunsa ntchito. Kumva zomwe chiyembekezo kapena kasitomala akuvutikira ndikuwona ngati mungathe kuwayankhira njira ndiyo njira yabwino yolowera ndi kampani. Yambani pang'ono, zitsimikizireni nokha, kenako mumayamba kuchita zakuya.
  8. Kudzilimbitsa - Ndi icky… koma ndikofunikira. Ngati mumayamikiridwa, kugawidwa nawo, kutsatiridwa, kutchulidwa, kapena china chilichonse chomwe simukudziwa - ndiko kutsimikizika kwakukulu kwa ukatswiri wanu. Sindikulapa konse kuti ndilimbikitse zomwe ena anena za ine. Sindimapempha aliyense kuti achite, koma ngati mwayi utapezeka ndipo wina andiyamika, nditha kuwapempha kuti ayike pa intaneti.
  9. Yang'anani Professional - Malo oyenera, imelo adilesi yanu (osati @gmail), adilesi yakuofesi, kujambula akatswiri, logo yamakono, tsamba lokongola, makhadi apadera… zonsezi sizongogulitsa bizinesi. Zonsezi ndi ndalama zotsatsira komanso zizindikiritso. Ngati ndiwona adilesi ya gmail, sindikutsimikiza kuti mukutsimikiza. Ngati sindikuwona adilesi ndi nambala yafoni, sindikudziwa ngati mudzachite bizinesi sabata yamawa. Kulembedwa ntchito ndikudalira ndipo ndalama zonse zomwe zimawonedwa kunja ndichinthu chodalirika.
  10. Lembani Bukhu - Ngakhale zitakhala kuti malonda omwe mungapeze ndi inuyo ndi amayi anu, kulemba buku kukuwonetsa kuti zilizonse zomwe muli nazo, mwaziwunikanso ndipo mwadzipangira nokha njira yodzigwirira ntchito. Ndisanakhale wolemba, sindinapeze nthawi yamasana kuchokera kumisonkhano kapena makasitomala ena. Nditangokhala wolemba, anthu anali kundipatsa kuti andilipire kuti ndiyankhule nawo. Zikuwoneka zopusa, koma ndichinthu china chomwe mumatsimikiza pamsika wanu.
  11. Yambitsani Bizinesi Yanu - Palibe ndalama zokwanira ndipo palibe nthawi yabwinopo yoyambira bizinesi kuposa pano. Aliyense amene amaganiza za izi amaganiza kuti amafunikira izi, amafunikira izi, akungoyembekezera chinthu chimodzi, ndi zina zambiri. Mpaka mutatuluka panokha ndikumva kumva kuwawa mumdzenje mwanu komwe kumakupatsani njala yokwanira kuti mupite kokasaka - iwe ukhala kumene iwe uli. Mwana wanga wamwamuna anali kuyambitsa koleji ndipo ndinali nditafa nditayamba DK New Media. Kwa milungu ingapo ndinali kugona pa desiki yanga ndikugwira ntchito zosamvetsetseka kuti ndipeze zofunika pamoyo wa anthu… ndipo ndidaphunzira momwe ndingakonzekerere bwino, kugulitsa bwino, kugulitsa bwino, kutseka bwino, ndikumaliza bizinesi yanga. Ululu ndi womwe umalimbikitsa kusintha.
  12. mtengo - Osangoyang'ana pazomwe mumalipiritsa kapena kuchuluka kwa zomwe mumapanga, yang'anani phindu lomwe mumabweretsa ena. Ndikuwona anthu ena akuyerekeza kutengera maola omwe agwiridwa ndikugwiranso ntchito. Ndimawona ena akulipiritsa kotero amatenga ndalama ndipo amafunafuna makasitomala atsopano mosalekeza. Sizochita bwino, koma timayang'ana phindu lomwe timabweretsa makasitomala athu ndikuyika bajeti yomwe ndi yotsika mtengo komanso yopindulitsa kwa iwo. Nthawi zina zimatanthauza kuti timasintha pang'ono zomwe zimabweretsa ndalama zambiri, nthawi zina zimatanthawuza kuti timachotsa michira yathu kuti tikonze zolakwika zathu popanda kobiri. Koma makasitomala akazindikira phindu lomwe mumabweretsa, saganizira za mtengo wake.

Palibe izi, zachidziwikire, zomwe zimaneneratu kupambana kwanu. Takhala ndi zaka zopambana ndipo takhala ndi zaka zoyipa - koma ndasangalala nazo zilizonse. Popita nthawi takhala tikudziwa mtundu wamakasitomala omwe timagwira nawo ntchito bwino ndi ena omwe tiyenera kuwatumiza. Mupanga zolakwitsa zazikulu - ingophunzirani ndikupitirira.

Tikuyembekeza izi zimathandiza!

About DK New Media

DK New Media ndiwofalitsa nkhani watsopano yemwe amayang'ana kwambiri kutsatsa kwachangu komwe kuli ndi gulu la akatswiri pakutsatsa ndi ukadaulo. Ndi gulu lawo la omni-channel akatswiri pama media onse a digito, DK New Media ali ndi cholinga chokhazikitsa ndikusinthitsa kupezeka kwa kasitomala pa intaneti kuti akule gawo pamsika, kuyendetsa ndikuwongolera zokambirana zawo pa intaneti. DK yawonjezeka pamsika wamakasitomala onse omwe adagwirapo nawo ntchito ndipo ndiwodziwika bwino pakampani zamaukadaulo popeza ali ndi omvera ambiri patsamba lino. DK New Media likulu lake lodzikuza lili mkati mwa Indianapolis.

5 Comments

  1. 1

    Wawa Doug,

    Zikomo kwambiri chifukwa chokhala ndi nthawi yolemba nkhaniyi. Izi ndizomwe eni mabizinesi onse amafunika kumva, ngakhale atayamba kapena akhala akuchita bizinesi kwazaka zambiri. Tonsefe tili ndi zovuta ndipo timafuna upangiri wa momwe tingakwaniritsire zolinga zathu. Ndidakondwera kwambiri ndi momwe mudaliri wowona mtima ndikuwuza umboni wanu. Ndikugawana nkhaniyi ndipo owerenga anu achite.

    Zikomonso,

    Justin Fuller
    Kungogulitsira Kwa Inu

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