Momwe Oyambira Angagonjetsere Mavuto Odziwika Paukadaulo Wotsatsa

Mapulani a Martech Stack ndi Malangizo a Bajeti Oyambira

Mawu akuti "kuyambira" ndi osangalatsa kwa ambiri. Imadzutsa zithunzi za osunga ndalama omwe akuthamangitsa malingaliro a madola miliyoni, malo owoneka bwino aofesi, komanso kukula kopanda malire.

Koma akatswiri aukadaulo amadziwa zenizeni zosasangalatsa zomwe zimayambira pamalingaliro oyambira: kungopeza phindu pamsika ndi phiri lalikulu loti mukwere.

At GetApp, timathandizira oyambitsa ndi mabizinesi ena kupeza mapulogalamu omwe amafunikira kuti akule ndikukwaniritsa zolinga zawo tsiku lililonse, ndipo taphunzira zinthu zingapo zokhuza zovuta zakukula kwa bizinesi ndi njira zothetsera. 

Kuti tithandizire oyambitsa makamaka, tagwirizana nawo posachedwa Poyambira Pogaya - gulu lalikulu kwambiri padziko lonse lapansi loyambira pa intaneti - kuwulula zovuta zaukadaulo za atsogoleri oyambitsa. Zovuta zomwe timamva nthawi zambiri kuchokera kwa atsogoleriwa zinali kupanga kukhalapo kwapaintaneti ndikupeza mapulogalamu omwe amathetsa zovuta zomwe zadziwika.

Ndiye monga chiyambi chokhala ndi zinthu zochepa, mumazindikiridwa bwanji pa intaneti mukamapeza ukadaulo wolondola, zonse popanda kuwononga zinthu zamtengo wapatali?

Yankho ndikumanga luso lazamalonda (martech) stack, ndi pa GetApp tikufuna kukuthandizani kuti muchite zimenezo. Nawa maupangiri anga atatu okuthandizani kuyembekezera ndikugonjetsa zovuta zomwe wamba wa martech. 

Langizo 1: Mukufuna Martech yanu ikhale yogwira mtima? Inu amafunika kukhala ndi ndondomeko

Polankhula ndi atsogoleri oyambira, tidazindikira izi pafupifupi 70%1 akutengapo mwayi pazida za martech. Ndipo iwo amene sapindula nawo sali osowa; opitilira theka la ogwiritsa ntchito omwe si a martech akupeza thandizo lazamalonda kuchokera ku bungwe lakunja lotsatsa.

Koma game plan yawo ndi yotani?

Titafunsa oyambitsa kugwiritsa ntchito zida za martech ngati ali ndi dongosolo ndipo akutsatira, opitilira 40% adati akungopanga.

Ichi ndi cholepheretsa chachikulu kuti mukwaniritse bwino ma martech stack. GetAppKafukufuku woyambira adapeza kuti oyambitsa opanda dongosolo la martech ali ndi mwayi wopitilira kanayi kunena kuti ukadaulo wawo wamalonda sukwaniritsa zolinga zawo zamabizinesi.

Tikufuna kukuthandizani kuti mukwaniritse zolinga zanu zabizinesi, ndipo zotsatira za kafukufukuyu zikukupatsani njira yomveka bwino yofikira kumeneko: Pangani dongosolo la martech ndikumamatira.

Njira zotsatirazi: Sonkhanitsani gulu lokonzekera la oyimilira m'bungwe lanu lonse, kenako konzani msonkhano woyambira kuti mudziwe zida zatsopano zomwe mukufuna pamodzi ndi nthawi yoti mugwiritse ntchito. Phatikizanipo gawo mu dongosolo lanu lowunika pafupipafupi zida zotsatsa zomwe zilipo kale kuti muwonetsetse kuti zikukuthandizani kukwaniritsa zolinga zamabizinesi. Gawani mapulani anu ndi onse omwe akukhudzidwa nawo, ndikuwunikanso ndikusintha ngati kuli kofunikira.

Langizo 2: Zedi, zida za Martech zitha kukhala zolemetsa, koma pali njira yopambana ndipo kuchita bwino ndikoyenera kuyesetsa.

Mapulogalamu otsatsa amatha kukhala amphamvu kwambiri m'manja mwa gulu lodziwa zambiri, koma kuchuluka kwa zinthu ndi kuthekera komwe kumabwera ndi zamakono. ukadaulo wotsatsa Zitha kukhalanso zolemetsa kwa ogwiritsa ntchito atsopano.

Atsogoleri oyambira omwe tidakambirana nawo adatchulapo zinthu zambiri zomwe sizinagwiritsidwe ntchito komanso zophatikizika ndikupereka ndemanga pazovuta zonse za zida za martech monga zovuta zawo zapamwamba za martech.

Kumbali ina, ubwino wa zidazi ndi wofunika kwambiri ndi zovuta. Atsogoleri oyambilira omwewa adalembapo kukhathamiritsa kwamakasitomala, kutsata zolondola kwambiri, komanso kampeni yabwino kwambiri yotsatsa ngati maubwino atatu apamwamba a martech stack.

Ndiye, mungasangalale bwanji ndi ukadaulo wanu wotsatsa pomwe mukuchepetsa zokhumudwitsa ndi zopinga za kuchuluka kwazinthu? Monga mtsogoleri wa kampani yaukadaulo, nditha kukuuzani kuti kusanthula kwamitengo ya martech ndi malo abwino kuyamba.

Maphunziro ena owonjezera a ogwiritsa ntchito amathanso kupita kutali kuti awononge zida zanu za martech. Ndipo a ndondomeko yoyenera ya martech ziyenera kukuthandizani kuthetsa zina mwazovutazi posankha zida zovuta poyamba.

Atsogoleri oyambitsa omwe tidawafunsa adaperekanso ndemanga momwe akuyankhira zovuta za martech. Kuzindikira kwawo kotengera zomwe wakumana nazo kungakuthandizeni kupanga njira yanuyanu, ngati mukukumana ndi zovuta zofananira:

kupititsa patsogolo luso la martech

Njira zotsatirazi: Sungani zolemba zaukadaulo wanu watsopano wotsatsa (mwina wopangidwa mnyumba kapena woperekedwa ndi wogulitsa) ndikugawana ndi ogwiritsa ntchito onse. Konzani maphunziro anthawi zonse (onse otsogozedwa ndi ogwira ntchito ndi ogulitsa) ndikusankha ogwiritsa ntchito apamwamba kuti athetse mavuto ndi kutsogolera zokambirana. Konzani tchanelo pa chida chanu chothandizira komwe ogwiritsa ntchito angafunse mafunso ndikupeza chithandizo ndi zida zanu za martech.

Langizo 3: Ngati mukufuna kuchita bwino, ikani pambali 25% ya bajeti yanu yotsatsa kuti mupange ndalama za Martech.

Mukakonza njira yanu ya martech, ndikofunikira kudziwa bajeti yeniyeni ndikuitsatira. Ngakhale kuchepetsa ndalama za martech kuti musunge bajeti kungakhale kokopa, kudumphadumpha kumatha kuyika bizinesi yanu yatsopano pachiwopsezo chobwerera m'mbuyo ndikupumira. Ichi ndichifukwa chake kuyika chizindikiro motsutsana ndi anzanu kungakhale kothandiza.

Ganizirani kuti 65% ya oyambitsa omwe tidamva kuchokera omwe amawononga ndalama zopitilira kotala la ndalama zawo zotsatsa pa martech adati kuchuluka kwawo kukukwaniritsa zolinga zamabizinesi, pomwe ochepera theka (46%) mwa omwe akugwiritsa ntchito ndalama zosakwana 25% atha kupanga zomwezo. Funsani.

Ndi 13% yokha ya omwe anatiyankha amawononga ndalama zoposa 40% za ndalama zawo pa martech. Kutengera chidziwitsochi, kupereka penapake pakati pa 25% ndi 40% ya ndalama zanu zotsatsa ku martech ndi njira yomveka, potengera kufananiza ndi anzawo.

Mabajeti oyambira amatha kusiyanasiyana kutengera kukula kwa bizinesiyo, koma nazi kafukufuku wochulukirapo pazomwe anzanu akugwiritsa ntchito pa martech: 

  • 45% ya oyambitsa amawononga $1,001 - $10,000/mwezi 
  • <20% ya oyambitsa amawononga $10,000+/mwezi 
  • 38% ya oyambitsa amawononga ndalama zosakwana $1,000/mwezi 
  • 56% ya oyambitsa amafotokoza kugwiritsa ntchito mtundu wina wa pulogalamu yaulere yotsatsa / chida chaulere chotsatsa

yambitsani martech bajeti

Kunena chilungamo, mliri wa COVID-19 wasokoneza bajeti m'magawo onse. Koma tidapeza kuti, 63% ya atsogoleri oyambira adawonjezera ndalama zawo za martech chaka chatha. Osakwana asanu peresenti adachepetsa bajeti yawo ya martech nthawi yomweyo.

Njira zotsatirazi: Mukakhazikitsa bajeti yanu, yesani zingapo zida zaulere / mayesero aulere kuti muwone zomwe zikuyenda bwino ku timu yanu. Mukudabwa kuti ndi zida ziti za martech zoyambira nazo? Kafukufuku wathu adawonetsa kuti kuyesa kwa A/B, kusanthula pa intaneti, ndi pulogalamu ya CRM ndizo zida zothandiza kwambiri pothandizira oyambitsa kukwaniritsa zolinga zawo zamalonda.

Download GetApp's Kumanga Zofunika Za Martech Zoyambira Zoyambira

Njira 4 Zokometsera Malo Anu a Martech

Monga poyambira, kungofikira anthu ofunikira ndichinthu chachikulu, ndipo dongosolo labwino lazamalonda komanso kuchuluka kwa martech ndikofunikira kuti mukafike kumeneko. Nawa njira zinayi kuti mutengere malangizo omwe mwagawana pano ndi inu:

  1. Pangani dongosolo la Martech: Sonkhanitsani gulu lanu, sankhani zida zomwe mukufuna, konzekerani ndondomeko yoyendetsera ntchito ndi nthawi yake, ndikugawana ndi gulu lanu. Unikani pafupipafupi ndikusintha ngati kuli kofunikira.
  2. Ikani gulu lanu kuti lichite bwino: Perekani gulu lanu zolemba, zida zothandizira, ndi maphunziro otsogozedwa ndi ogwira ntchito ndi ogulitsa kuti muwathandize kugwiritsa ntchito stack yanu ya martech moyenera momwe angathere.
  3. Pangani bajeti yeniyeni ndikuitsatira: Ngati mukugwiritsa ntchito ndalama zosakwana 25% za bajeti yanu yotsatsa paukadaulo, muli pachiwopsezo chotsalira kwambiri omwe akupikisana nawo. Kumbukirani kuti ndikwabwinonso kuphatikiza zida zaulere mu stack yanu ya martech bola zikugwira ntchito.
  4. Yang'anani zosungira zanu za martech: Nthawi ndi nthawi (kawiri pachaka) fufuzani kuchuluka kwanu kwa martech ndi ogwiritsa ntchito mavoti kuti muwonetsetse kuti zida zanu zikukuthandizirani kukwaniritsa zotsatsa zanu. Chotsani zida zosagwiritsidwa ntchito ndikuphatikiza zomwe zili ndi mawonekedwe ophatikizika. Yesani zida zatsopano (pogwiritsa ntchito kuyesa kwaulere ngati kuli kotheka) kuti mukwaniritse zosowa zomwe sizinakwaniritsidwe.

Zabwino zonse, tikukulimbikitsani. Koma tikukhulupirira kuti titha kuchita zambiri kuposa kungokusangalatsani pomwe muli pambali. Tapanga zida ndi mautumiki angapo aulere kuti akuthandizeni kukwaniritsa zolinga zanu zoyambira, kuphatikiza zathu Chida cha AppFinder ndi athu Atsogoleri a Gulu kutengera ndemanga za ogwiritsa ntchito oposa miliyoni imodzi.

Onani iwo, ndi tiyeni tidziwe ngati pali china chomwe tingachite kuti tikuthandizeni panjira.

Njira

1GetApp's 2021 Marketing Technology Survey idachitika pa February 18-25, 2021 mwa anthu 238 omwe adafunsidwa kuti aphunzire zambiri zakugwiritsa ntchito zida zaukadaulo zotsatsa poyambira. Ofunsidwa adawunikiridwa pa maudindo a utsogoleri poyambira pazaumoyo, ntchito za IT, malonda / CRM, retail/eCommerce, software/ web development, kapena AI/ML.

GetAppFunso logwira ntchito bwino laukadaulo wotsatsa lili ndi zisankho zonse zotsatirazi (zomwe zalembedwa apa kuti zitheke molingana ndi zolemetsa): kuyesa kwa A/B kapena kuyesedwa kosiyanasiyana, kusanthula pa intaneti, kasamalidwe kaubwenzi wamakasitomala (CRM), kukhudza zambiri, malo ochezera. kutsatsa, nsanja yotsatsa, nsanja yotsatsa yam'manja, zida zomanga tsamba lawebusayiti, nsanja yamakasitomala (CDP), malonda osakira (SEO/SEM), nsanja yosinthira makonda, chilolezo ndi kasamalidwe kazokonda, mapulogalamu odzipangira okha, kafukufuku/mwachidziwitso kwamakasitomala, kasamalidwe kazinthu. (CMS). nsanja yotsatsa ma multichannel, nsanja yotsatsa maimelo, kutsatsa kwamavidiyo pa intaneti, zida zolimbikitsira antchito.