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Zomwe Zapamwamba Zapa Social Media za 2023

Kukula kwa malonda azama media ndi kutsatsa m'mabungwe kwakhala kukukulirakulira zaka zingapo zapitazi ndipo akuyembekezeka kupitiliza kukula. Pamene malo ochezera a pa Intaneti akusintha komanso kusintha kwa machitidwe a ogwiritsa ntchito, mabizinesi akuwona kufunika kophatikizira zoulutsira mawu munjira zawo zogulitsa ndi malonda.

Padziko lonse lapansi pali anthu 4.76 mabiliyoni omwe amagwiritsa ntchito malo ochezera a pa Intaneti - ofanana ndi 59.4 peresenti ya anthu onse padziko lapansi. Chiwerengero cha ogwiritsa ntchito pazama TV padziko lonse lapansi chakula ndi 137 miliyoni m'miyezi 12 yapitayi.

Lipoti la data

Zina mwazinthu zomwe zimathandizira kukula uku ndi:

  • Kuchulukitsa kugwiritsa ntchito social media: Pokhala ndi anthu ambiri omwe amagwiritsa ntchito malo ochezera a pa Intaneti padziko lonse lapansi, mabizinesi amawona nsanjazi ngati njira zofunika kwambiri kuti afikire ndikugawana nawo omwe akufuna.
  • Yang'anani pakuchitapo kanthu kwa kasitomala ndikusintha makonda: Ma social media amalola mabizinesi kuti azilumikizana mwachindunji ndi makasitomala, kupereka zomwe amakonda, komanso kulimbikitsa ubale. Izi zimathandiza mabungwe kupanga kukhulupirika kwa mtundu, kuonjezera kusunga makasitomala, ndi kuyendetsa malonda.
  • Pitani ku zamalonda: Mapulatifomu monga Instagram, Facebook, ndi Pinterest ayambitsa zinthu zogulira zomwe zimathandiza ogwiritsa ntchito kupeza ndi kugula zinthu mwachindunji mu mapulogalamu. Izi zapangitsa kuti malo ochezera a pa Intaneti akhale gawo lofunikira paulendo wamakasitomala, kuyambira pakupeza zinthu mpaka kugula.
  • Kuwonekera kwa nsanja zatsopano ndi mawonekedwe: Kukwera kwa nsanja ngati TikTok komanso kutchuka kwa makanema apafupipafupi kwapanga mwayi kwa otsatsa kuti atengere omvera ndikupanga malonda.
  • Influencer Marketing: Mabungwe ambiri avomereza kutsatsa kwamphamvu ngati njira yotsika mtengo komanso yowona yofikira anthu omwe akufuna, kuyanjana ndi oyambitsa ma micro ndi nano kuti alimbikitse malonda ndi ntchito zawo.
  • Kuwongolera kowongolera ndi kusanthula: Malo ochezera a pa TV amapereka njira zamakono zowunikira komanso zida zowunikira, zomwe zimathandiza mabizinesi kufikira magawo enaake omvera ndikuyesa kupambana kwamakampeni awo. Izi zimathandiza mabungwe kukhathamiritsa njira zawo zotsatsa ndikugawa chuma chawo moyenera.

Poganizira izi, zikuwonekeratu kuti kugulitsa ndi kutsatsa pazama media kupitilira kukula pomwe mabungwe amazindikira kufunikira kogwiritsa ntchito nsanjazi kuti afikire ndikuphatikiza omvera awo, kugulitsa malonda, ndikulimbikitsa kukhulupirika kwamtundu. Pamene machitidwe ochezera a pa TV ndi machitidwe a ogwiritsa ntchito akupitilirabe, mabizinesi omwe amakhala okhwima ndikusintha njira zawo kuti apindule ndi zosinthazi atha kukhala ochita bwino pamipikisano yomwe ikuchulukirachulukira.

10 Social Media Trends Kwa 2023

Pamene malo ochezera a pa Intaneti akupitirizabe kusintha, malonda akuyenera kusintha njira zawo kuti akhale patsogolo pa masewerawo. Kuchokera TikTok SEO ku Metaverse, Creatopy adapanga infographic iyi, 10 Social Media Trends mu 2023, kuti muwonetsere zomwe zidzapangitse njira yanu yochezera anthu. Nawa khumi apamwamba:

  1. TikTok SEO: ndi Gen Zers kutembenukira ku TikTok kuti asake, otsatsa akuyenera kukhathamiritsa zomwe zili patsamba lazotsatira za TikTok, kuwongolera mawonekedwe pa TikTok ndi…

M'maphunziro athu, pafupifupi 40% ya achinyamata, akamafunafuna malo odyera masana, sapita ku Google Maps kapena Search. Amapita ku TikTok kapena Instagram.

Prabhakar Raghavan, SVP wa Google Knowledge & Information
kudzera TechCrunch
  1. Mitundu ngati opanga: Monga ma algorithms amayika patsogolo kuchitapo kanthu, ma brand amayenera kukhala ndi njira yopangira komanso yochititsa chidwi pakupanga zinthu.
  2. Kanema wachidule wolamulira: Kanema wachidule wakhazikitsidwa kukhala wotsogolera njira zapa TV mu 2023, TikTok akutsogolera mlanduwo ndi nsanja zina zomwe zikufuna kuchitapo kanthu.

Makasitomala amawona makanema achidule kukhala okopa nthawi 2.5 kuposa makanema apatali. 66% ya ogula amafotokoza vidiyo yachidule kukhala mtundu wochititsa chidwi kwambiri wazinthu zapa social media mu 2022, kuchokera 50% mu 2020.

Mphukira Social
  1. Nyimbo za ma virus ndi mawu: Ma Brand amatha kukweza mawu akumveka kapena kupanga zawo, monga momwe ma HBO awonetsera negroni sbagliato #houseofthedragon chakumwa chodabwitsa.
  2. Magulu a Niche: Ma Brand akuyenera kumanga ndi kulimbikitsa madera omwe ali ndi chidwi ndi zomwe amagawana, kupereka phindu ndikupanga kulumikizana mwamphamvu ndi otsogolera ndi makasitomala.
  3. Dinani paziro zomwe zili: Zomwe zili m'derali zomwe sizikufuna kuti munthu achitepo kanthu zimayikidwa patsogolo ndi ma algorithms ochezera, kupangitsa kuti dinani zero kukhala njira yanzeru.
  4. Kugwirizana kwa Micro ndi nano-influencer: Othandizira ang'onoang'ono amapereka zowona komanso kuchitapo kanthu pamtengo wotsika, zomwe zimawapangitsa kukhala njira yosangalatsa yama brand.

Nano-influencers omwe ali ndi otsatira osachepera 5,000 ali ndi ziwopsezo zapamwamba kwambiri (5%). Izi zikuwoneka kuti zikucheperachepera pamene chiwerengero cha otsatira chikuchulukirachulukira mpaka kufika pamlingo wa anthu otchuka (1.6%). Pafupifupi theka (47.3%) la osonkhezera ndi osonkhezera ang'onoang'ono omwe ali ndi otsatira 5,000-20,000 papulatifomu yawo yayikulu yochezera.

MarketSplash
  1. Zokhudza zachinsinsi za data: Pamene ogula akukhudzidwa kwambiri ndi zinsinsi za deta, ogulitsa ayenera kupeza njira zopezera ndi kugwiritsa ntchito zambiri zaumwini.
  2. Makasitomala pamayendedwe ochezera: Ma brand akuyenera kuyika patsogolo zomwe kasitomala amakumana nazo pazama TV, kugwiritsa ntchito zida ngati ma chatbots kuti athandizire kulumikizana komanso kukulitsa maubale.
  3. Metaverse: Monga zenizeni zenizeni (VR) amapeza mwayi, otsatsa akuyenera kufufuza mwayi watsopano wokwezedwa ndikuchita nawo metaverse, dziko la digito lomwe likubwera.

Kukula kwa msika wapadziko lonse lapansi kunali kwamtengo wapatali $ 100.27 biliyoni mu 2022 ndipo akuyembekezeka kukula $ 1,527.55 biliyoni pofika 2029, pa CAGR Zambiri za 47.6%

Kuzindikira Zamalonda Amalonda

Momwe Mungaphatikizire Makhalidwe Awa Pagulu la Media

Kuti mupindule ndi zomwe zikuchitika pazama TV mu 2023, otsatsa akuyenera kuganizira izi:

  • Landirani TikTok SEO: Sakani ndikugwiritsa ntchito ma hashtag oyenera ndi mawu osakira kuti musinthe zomwe zili pa TikTok. Monga momwe mukuchitira kukhathamiritsa kwa injini zosakira (SEO) patsamba lanu, muyenera kukhathamiritsa kusaka pa TikTok. Konzani zofunikira ma hashtag, mawu osakira, mawu ofotokozera, ndi mafotokozedwe amavidiyo kuti muwonjezere mwayi wanu wowonekera pamasamba onse akusaka a TikTok.
  • Khalani ndi malingaliro opanga: Yang'anani pakupanga zinthu zokopa, zowona, komanso zapamwamba zomwe zimagwirizana ndi omvera anu. Phunzirani za opanga opambana ndikuphunzira kuchokera ku njira zawo zosinthira kupezeka kwamtundu wamtundu wanu.
  • Ikani ndalama mumavidiyo achidule: Pangani dongosolo lazinthu lomwe limaphatikizapo makanema achidule pamapulatifomu ngati TikTok, Instagram Reels ndi YouTube Shorts. Pangani makanema anu kukhala owoneka bwino, odziwitsa, komanso ogawana nawo kuti muwonjezere kuchitapo kanthu ndikufikira. Nkhani yabwino apa ndikuti zida zamakono zosinthira makanema tsopano zikuphatikiza zida zazifupi komanso zowoneka bwino zosinthira makanema zomwe zingachepetse kuyesetsa kofunikira kufalitsa makanema anu.
  • Limbikitsani nyimbo ndi ma viral: Phatikizani nyimbo zodziwika bwino kapena zomveka muzinthu zanu kuti muwonjezere kugawana ndi kufunikira kwake. Kapenanso, pangani mawu anu kapena jingle kuti zomwe zili zanu ziwonekere.
  • Pangani ndikuchita nawo magulu a niche: Dziwani zomwe omvera anu amakonda ndikupanga zomwe zikugwirizana ndi zosowa zawo. Khazikitsani magulu a niche pamapulatifomu ngati Magulu A Facebook or Kusamvana, komwe mungapereke phindu ndikulimbikitsa kulumikizana mwamphamvu ndi omvera anu.
  • Gwiritsani ntchito zero-click content: Pangani zomwe zimapereka chidziwitso mwachangu komanso mwachidule, osafunikira kuchitapo kanthu. Gwiritsani ntchito mawonekedwe ngati ma post a carousel, infographics, kapena maupangiri ofulumira kuti mugawane zambiri zamtengo wapatali m'malo ochezera.
  • Gwirizanani ndi ma micro ndi nano-influencers: Dziwani anthu omwe amakukondani omwe amagwirizana ndi makonda anu komanso omwe ali ndi ziwonetsero zambiri. Khazikitsani mayanjano omwe amaphatikiza zotsimikizira zowona, zothandizidwa, kapena zopangidwa ndi zina kuti muwonjezere kukhulupirika ndi kufikira. Mapulatifomu otsatsa a Influencer atha kukuthandizani kuzindikira ndikuthandizana ndi anthuwa.
  • Ikani patsogolo zinsinsi za data: Khalani achidule ponena za kusonkhanitsa deta yanu ndi kagwiritsidwe ntchito kake, ndipo onetsetsani kuti mukutsatira malamulo okhudza zinsinsi. Perekani zokumana nazo zanu kudzera munjira zoyankhulirana mwachindunji monga maimelo kapena ma chatbots, pomwe ogwiritsa ntchito amagawana zambiri zawo.
  • Limbikitsani makasitomala (CX): Gwiritsani ntchito malo ochezera a pa Intaneti ngati njira yothandizira makasitomala poyankha mwamsanga ndemanga, mauthenga, ndi ndemanga. Gwiritsani ntchito ma chatbots kuti muthandizire makasitomala ndikusonkhanitsa mayankho ofunikira kuti muwongolere malonda kapena ntchito zanu.
  • Onani metaverse: Khalani odziwa za zomwe zikuchitika mu metaverse ndi kufunafuna mipata yokwezera mtundu wanu m'malo enieni. Ganizirani zopanga katundu wamtundu wa digito, kuthandizira zochitika zenizeni, kapena kuyanjana ndi oyambitsa metaverse kuti muwonjezere kuwonekera kwamtundu komanso kutanganidwa.

Posintha njira yanu yotsatsira kuti igwirizane ndi izi, mutha kukhala patsogolo pamapindikira ndikufika bwino ndikuyanjana ndi omvera anu pamayendedwe omwe akusintha nthawi zonse.

Media Social Trends 2023

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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