Njira Zisanu Zomwe Mungatenge Masiku Ano Kuti Mulimbikitse Malonda Anu a Amazon

Kukula kwa Amazon Sales

Nthawi zogula zaposachedwa zinali zachilendo. Pa nthawi ya mliri wa mbiri yakale, ogula adasiya mashopu a njerwa ndi matope m'magulumagulu, ndi magalimoto a Black Friday. kutsika ndi 50% chaka ndi chaka. Mosiyana ndi izi, malonda a pa intaneti adakula, makamaka ku Amazon. Mu 2020, chimphona cha pa intaneti chidati kuti ogulitsa odziyimira pawokha papulatifomu yake adasuntha $ 4.8 miliyoni zamalonda pa Black Friday ndi Cyber ​​Monday - kukwera 60% kuposa chaka chatha.

Ngakhale moyo ukakhala wabwinobwino ku United States, palibe chomwe chikuwonetsa kuti ogula azibwerera m'malo ogulitsira ndi malo ogulitsira kuti angodziwa. Ndizotheka kuti zizolowezi za ogula zidasinthiratu, ndipo abwereranso ku Amazon kuti akagule zambiri. Pamene otsatsa kulikonse ayamba kukonzekera njira za chaka chino, nsanja iyi iyenera kutenga gawo lalikulu.

Kugulitsa Pa Amazon Ndikovuta

Chaka chatha, opitilira theka la malonda onse a e-commerce adadutsa ku Amazon.

PYMNTS, Amazon ndi Walmart Atsala pang'ono Kumangidwa Pazaka Zonse Zogulitsa Zogulitsa

Kulamulira pamsika kumeneku kumatanthauza kuti ogulitsa pa intaneti ayenera kukhalapo papulatifomu kuti atengenso ena mwamagalimoto (ndi ndalama) zomwe akanataya. Komabe, kugulitsa pa Amazon kumabwera ndi ndalama komanso mutu wapadera, kulepheretsa ogulitsa ambiri kuti asawone zotsatira zomwe akufuna. Mabizinesi akuyenera kumalizidwa bwino pasadakhale kuti apikisane pamsika wa Amazon. Mwamwayi, pali njira zenizeni zomwe mungatenge lero zomwe zingakulitse malonda anu a Amazon:

Gawo 1: Konzani Kukhalapo Kwanu

Malo abwino oyambira polojekitiyi ndikulola kuti zinthu zanu ziziwala. Ngati simunakhazikitse sitolo yanu ya Amazon, iyi ndi gawo lofunikira loyamba. Malo anu ogulitsira ku Amazon kwenikweni ndi tsamba laling'ono mkati mwa chilengedwe chonse cha Amazon komwe mutha kuwonetsa mzere wanu wonse wazinthu ndikupeza mwayi watsopano wogulitsa ndikugulitsa ndi ogwiritsa ntchito omwe amapeza mtundu wanu. Popanga tsamba lanu la Amazon, mudzakhala okonzeka kutenga mwayi pazinthu zatsopano ndi mawonekedwe akamatulutsidwa.

Nthawi yomweyo, muyenera kuyang'ana kwambiri pakusintha kapena kukhazikitsa zomwe zili mu A+ pamindandanda yanu yonse ya Amazon, zomwe ndizithunzi zolemetsa pamasamba atsatanetsatane wazinthu. Zogulitsa zanu zidzakhala zokopa chidwi ndi zomwe zili ndi A+ zomwe zili m'malo mwake komanso kukhala ndi mawonekedwe osasintha. Mudzawonanso kukwera kwa mitengo yotembenuka yomwe imapangitsa kuti khama lowonjezera likhale loyenera nthawi yanu. 

Khwerero 2: Pangani Zogulitsa Zanu Kukhala Zogula Kwambiri

Ngakhale kupangitsa kuti malonda anu aziwoneka okongola ndikofunikira, mukufunanso kuwonetsetsa kuti malonda anu ndi ogula kwambiri kwa ogwiritsa ntchito a Amazon. Kuti muchite izi, yang'ananinso momwe mwasanjirira malonda anu.

Ogulitsa ena a Amazon amasankha kuyika zinthu zomwe zili ndi mawonekedwe osiyanasiyana (nenani mtundu kapena kukula) ngati katundu payekhapayekha. Chifukwa chake, thanki yaying'ono yobiriwira yomwe mumagulitsa ingakhale chinthu china kuposa thanki yomweyi yamitundu yayikulu kapena yofiira. Pali zopindulitsa panjira iyi, koma sizosavuta kugwiritsa ntchito. M'malo mwake, yesani kugwiritsa ntchito mawonekedwe a ubale wa kholo ndi mwana kuti muwunikire zinthu pamodzi, kuti zitheke kusakatula. Mwanjira imeneyi, wogwiritsa ntchito akapeza thanki yanu, amatha kusinthana pakati pa mitundu yomwe ilipo ndi kukula kwake patsamba lomwelo mpaka atapeza zomwe akufuna.

Mutha kuwunikanso zomwe mwalemba kuti mukwaniritse bwino momwe zidzawonekere pazotsatira zakusaka. Amazon sidzawonetsa malonda pokhapokha ngati ili ndi mawu onse osakira penapake pamndandanda wazogulitsa. Poganizira izi, muyenera kuphatikiza zonse zomwe mukudziwa zokhudza malonda anu ndi mawonekedwe ake, pamodzi ndi mawu osaka, kuti muwongolere mitu yanu yamalonda, mawu osakira kumbuyo, mafotokozedwe ndi zipolopolo. Mwanjira imeneyi, zinthu zanu zitha kuwonekera pakasaka. Nayi malangizo amkati: momwe anthu amasakira malonda anu amasintha kutengera nyengo. Chifukwa chake, onetsetsani kuti mwasintha mndandanda wanu kuti mutengerepo mwayi pazochitika zanyengo.

Gawo 3: Yambani Kuyesa Zida Zatsopano Zotsatsa

Mukakonza zotsatsa zanu, yambani kuyesa zatsopano zotsatsa ndi mawonekedwe kuti muyike patsogolo paogula. Mwachitsanzo, mutha kugwiritsa ntchito zotsatsa zomwe zimaperekedwa ndi anthu potengera zomwe adagula. Zotsatsa izi zimawonekera pamasamba atsatanetsatane wazinthu kuti mutha kupikisana mwachindunji ndi zinthu zofanana, ndipo zitha kuwonekeranso patsamba lofikira la Amazon. Bonasi yayikulu pazotsatsazi ndikuti amawonetsedwa pa Amazon Display Network, zomwe ndi zotsatsa zomwe zimatsata ogwiritsa ntchito pa intaneti.

Amazon idayambitsanso zotsatsa zamavidiyo zomwe zathandizidwa posachedwa. Gulu latsopanoli ndi losangalatsa kwambiri chifukwa ogwiritsa ntchito ambiri a Amazon sanawonepo kanema akuwonekera, zomwe zimawapangitsa chidwi kwambiri. Amaperekanso kuyika kwatsamba loyamba, zomwe ndizofunikira kwambiri poganizira izi 40% ya ogula sanadutse tsamba loyamba amatsegula. Pakali pano, ndi anthu ochepa omwe akugwiritsa ntchito malondawa, choncho mtengo wapa-click ndi wotsika kwambiri. 

Khwerero 4: Khazikitsani Zotsatsa Zanu Zanyengo

Kukwezeleza koyenera kumatha kukhala kusiyana kosintha magalimoto opangidwa ndi malonda kukhala osinthika. Ngati mukufuna kutsatsa, ndikofunikira kuti mutseke zidziwitsozo koyambirira chifukwa Amazon ikufunika chenjezo kuti iwakhazikitse munthawi yake… makamaka Black Friday ndi Cyber ​​5. Kukwezeleza ndichinthu chovuta ndipo sichingagwire ntchito kwa aliyense. bizinesi kapena malonda. Komabe, njira imodzi yolimbikitsira ya Amazon ndikupanga mitolo yeniyeni yomwe imamangiriza zinthu zogwirizana pamodzi. Sikuti njira iyi imangothandiza kugulitsa ndi kugulitsa zinthu zofananira, koma mutha kuyigwiritsanso ntchito kukulitsa mawonekedwe azinthu zatsopano zomwe sizikuyenda bwino.

Khwerero 5: Onani Zolemba za Amazon

Chomaliza chomwe mungatenge kuti mudumphe pa malonda a Amazon ndikumanga anu Zolemba za Amazon kukhalapo. Kampaniyo nthawi zonse imayang'ana njira zatsopano zosungira ogwiritsa ntchito pamalopo kwa nthawi yayitali, chifukwa chake yayamba kuyesa njira zogulira. Ma Brand amamanga masamba ndikutumiza monga momwe amachitira pamasamba ena ochezera. Ogwiritsanso amatha kutsatira zomwe amakonda.

Chomwe chimapangitsa Amazon Posts kukhala osangalatsa ndikuti amawonekera pamasamba atsatanetsatane wazinthu ndi masamba omwe akupikisana nawo. Kuwoneka uku kumawapangitsa kukhala chida chabwino chopezera kuwonekera kowonjezereka kwa mtundu wanu ndi zinthu zanu. M'miyezi yotsala pang'ono kukwezedwa, yesani kuyesa zithunzi ndi mauthenga osiyanasiyana kuti muwone zomwe zikugwirizana. Mutha kuyambitsa izi mwachangu komanso moyenera pobwezeretsanso zolemba zomwe mukugwiritsa ntchito pa Instagram ndi Facebook.

Kuchita Bwino pa Amazon

Tikukhulupirira kuti tonse tisangalala chaka chino popanda nkhawa komanso kusatsimikizika komwe tidakumana nako chaka chatha. Komabe, ziribe kanthu zomwe zingachitike, tikudziwa kuti ogula atembenukira ku Amazon pazosowa zawo zogula. Ichi ndichifukwa chake muyenera kuyika nsanjayi patsogolo ndi pakati pomwe mukuyamba kupanga njira yanu yotsatsira. Pogwira ntchito zanzeru tsopano, mudzakhala pamalo abwino kuti muwone nyengo yanu yopambana kwambiri pa Amazon pano.