Njira 5 Zopangira Njira Yotsatsa Yopambana

Kupambana Content Marketing Strategy

Kutsatsa kwazinthu ndi njira yomwe ikukula mwachangu komanso yothandiza kwambiri yogulitsira bizinesi yanu, koma kupanga njira yopambana kungakhale kovuta. Otsatsa ambiri akuvutika ndi njira zawo chifukwa alibe njira yomveka yopangira. Akutaya nthawi ndi njira zomwe sizigwira ntchito m'malo mongoyang'ana njira zomwe zimagwira ntchito. 

Bukuli likuwonetsa njira 5 zomwe muyenera kupanga kuti mupange njira yanu yopambana yotsatsa kuti muthe kukulitsa bizinesi yanu pa intaneti. 

Upangiri Wapatsogolero Pakupanga Njira Yabwino Yotsatsa Zamtundu Wanu

Khwerero 1: Khazikitsani Cholinga Chanu ndi Zolinga Zanu

Chinthu choyamba chimene muyenera kuchita ndikulongosola cholinga chanu ndikulemba zolinga zanu. 

Izi sizithandiza kuwongolera njira iyi yokha komanso njira zina zonse zomwe mungapangire mtsogolo.

Taganizirani motere, akatswiri ochokera utumiki wathunthu Integrated mabungwe malonda vomerezani kuti kukhazikitsa zolinga ndiye gawo loyamba lofunikira kwambiri pakutsatsa kwanu.  

Simungathe kusankha momwe mungapangire zinthu zokopa ngati simukudziwa zomwe mukuyesera kukwaniritsa.

Zolinga zanu ndi zosiyana ndi mawu a mishoni chifukwa zimayang'ana kwambiri zochita ndi zotsatira zake, monga kukulitsa chidwi cha makasitomala kapena kuyendetsa magalimoto ambiri patsamba lanu.

Kodi Muyenera Kukhala ndi Zolinga Zotani?

Cholinga chanu chingakhale kuwonjezera kuchuluka kwa anthu omwe ali patsamba lanu, kuyendetsa alendo ambiri kuchokera kumainjini osakira, kapena kutembenuza otsogolera ambiri kukhala makasitomala. 

Kapena mungafune kuyang'ana pazochitika zinazake monga kuwonjezera kuchuluka kwa olembetsa kapena kupangitsa anthu kuti agawane zomwe mumakonda pazama TV.

Njira yabwino imaphatikizapo osati cholinga chokha komanso zolinga zomwe zili zenizeni, zoyezeka, zotheka komanso zogwirizana ndi bizinesi yanu.

Mwachitsanzo, ngati mutakhala ndi cholinga chokhala wosewera woyamba pamakampani anu mkati mwa zaka zisanu ndiye kuti izi zitha kukupatsirani inu ndi ena onse pakampani yanu. 

Cholinga chimenechi n’chachikulu kwambiri moti n’kosatheka kuchikwaniritsa. 

Chifukwa chake m'malo mwake mungafune kukhazikitsa zolinga zing'onozing'ono za chaka choyamba, monga kuchulukitsa makasitomala anu pachaka kapena kufikira $ 1 miliyoni pazopeza.

Gawo 2: Kumvetsetsa Omvera Anu ndi Kumene Iwo Ali

Simungathe kupanga njira yabwino yotsatsa ngati simukumvetsetsa omwe mukuyesera kuwafikira komanso chifukwa chomwe angasamalire zomwe mukunena.

Kumvetsetsa omvera anu sikungodziwa kuti ndi anthu angati omwe ali mmenemo komanso momwe mbiri yawo imawonekera. 

Iyi ndi poyambira yabwino, koma muyenera kuganiziranso zomwe zimapangitsa aliyense wa gulu lanu kukhala lapadera.

Njira yabwino yochitira izi ndikufufuza mavuto omwe amakumana nawo tsiku ndi tsiku komanso mafunso omwe akuyesera kuyankha.

  • Ndi mafunso ati omwe gulu lanu likufunsa?  
  • Ndi mavuto ati omwe mukuwathetsera? 
  • Ndizinthu zotani zomwe amapeza kuti ndizothandiza ndipo ndi chidziwitso chotani chomwe chingawawonongere nthawi yawo?

Kodi mungapangire bwanji zinthu zomwe sizimangopereka mayankho omwe amawafuna komanso zimawapatsa zina zowonjezera, monga chidziwitso chamtengo wapatali kapena malangizo othandiza?

Gawo 3: Pezani Zabwino Kwambiri ku Gulu Lanu

Pomvetsetsa bwino omvera anu komanso zolinga zanu zofotokozedwa bwino, ndi nthawi yoti mupeze malingaliro kuchokera kwa aliyense m'gulu lanu yemwe ali ndi luso lomwe lingakuthandizeni kuchita bwino.

Osati kokha kukhudza madipatimenti ena monga malonda kapena maubwenzi ndi anthu komanso kuthandiza makasitomala ndi malonda.

Anthu onsewa ali ndi mwayi wodziwa zambiri zomwe mukufuna. 

Ogulitsa amapeza kuchokera kwa makasitomala mavuto awo akulu ndi nkhawa zawo. 

Othandizira makasitomala angakuuzeni zomwe makasitomala amafunsa nthawi zambiri.

Ganizirani izi ngati nthawi yokambirana - sonkhanitsani malingaliro onse, zidziwitso ndi malingaliro onse pamodzi kenaka khalani ndi nthawi yokambirana mosamala musanapange zisankho zomaliza. 

Zomwe zimawoneka ngati lingaliro labwino poyamba sizingakhale zabwino ngati mutatenga nthawi kuti muganizire.

Gawo 4: Dziwani Omvera Anu ndi Momwe Mungawafikire

Mukamvetsetsa kuti omvera anu ndi ndani, kapena gulu lomwe lingawathandize ndiye zomwe muyenera kuchita ndikupeza momwe amakonda kugwiritsa ntchito zidziwitso pa intaneti - makamaka momwe amakondera kulandila zomwe zili mubizinesi yanu.

Mabizinesi ambiri ali ndi anthu ambiri okonda masamba ochezera pa intaneti komanso okonda ma TV kuposa momwe angathere chifukwa akupanga zomwezo kwa aliyense. 

Izi zimangopangitsa kuti opikisana nawo afikire anthu omwe ali ndi chidwi ndi zinthu kapena ntchito zawo osati zanu.

Ndiye muyenera kuchita chiyani m'malo mwake?

Dziwani kuti ndi njira ziti zomwe omvera anu akuzigwiritsa ntchito kwambiri komanso komwe angapezeke. Dziwani omwe ali mafani a mpikisano wanu, otsatira anu ndi makasitomala.

Pangani dongosolo la momwe mungachitire nawo. Ngati pali zina zomwe zimalandiridwa bwino, yesetsani kupanga zambiri zamtunduwu. 

Ngati pali phunziro linalake kapena mutu womwe mukudziwa kuti omvera anu ali ndi chidwi nawo, yang'anani kwambiri pakupanga zambiri pamituyo.

Khwerero 5: Pangani Zinthu Zabwino Kwambiri

Chimodzi mwazovuta zazikulu zomwe eni mabizinesi amakumana nazo ndikudziwa kupanga zinthu zokopa komanso zothandiza osawononga nthawi kapena ndalama zambiri.

 Ndi zida zonse zotsatsa zomwe zikuperekedwa, mutha kukopeka kuti muthamangire ndikuyesa chilichonse.

Vuto ndi njira iyi ndikuti sizigwira ntchito. 

Mumathera nthawi yochuluka kwambiri kuyesa kuyendetsa ntchito zonse zomwe mukupanga koma nthawi yochepa kwambiri ndikupanga zomwe zingathandize bizinesi yanu kukula.

Yankho lake?

Pangani kalendala yomwe imaganizira zamalonda ena aliwonse omwe mukuchita nawo, monga makampeni a imelo kapena zochitika zapa TV. 

Osavutikiranso kupanga zomwe zili mkati pokhapokha ngati zili gawo la ndandanda - ndiye tsatirani dongosololo ndipo musapatuke ngakhale zitakhala zokopa bwanji kuti muchite zina m'malo mwake.

The Winning Content Strategy

Pali zifukwa zambiri zomwe kupanga njira zopangira bizinesi yanu kungakhale kothandiza kwambiri. 

Sizidzangokupatsani chithunzithunzi chomveka bwino cha zomwe muyenera kuchita ndi momwe mungakwaniritsire zolinga zanu, komanso kuchuluka kwa nthawi ndi khama zomwe zimakhudzidwa pozikwaniritsa.

Ndikofunika kukumbukira kuti ndondomekoyi siitha - pamene cholinga chimodzi chakwaniritsidwa, ndi nthawi yoti muyambe kuyang'ana china. 

Ndipo mukakhala ndi cholinga chimenecho, khalani ndi nthawi yoyang'ana patsogolo ndikukonzekera momwe mungapititsire bizinesi yanu kukula chikakwaniritsidwa.