Chifukwa Chomwe Makanema Anu Makampani Amasowa Chizindikiro, Ndi Zoyenera Kuchita Pazomwezi

Njira Zokuthandizani Kutsatsa Makampani Anu Pakampani

Tonsefe timadziwa zomwe wina amatanthauza akamati "kanema wamakampani." Mwachidziwitso, mawuwa amagwiritsidwa ntchito pavidiyo iliyonse yopangidwa ndi kampani. Poyamba sanali kutanthauzira ndale, koma salinso. Masiku ano, ambiri a ife kutsatsa kwa B2B tikunena kanema wamakampani monyodola pang'ono. 

Ndi chifukwa makanema amakanema ndi abodza. Kanema wamakampani amapangidwa ndi masheya azomwe anthu ogwira nawo ntchito amaoneka bwino kwambiri mogwirizana m'chipinda chamisonkhano. Kanema wamakampani amakhala ndi CEO wotuluka thukuta akuwerenga zipolopolo pa teleprompter. Kanema wamakampani ndiwofotokozera zomwe zimayambira pomwe anthu amapeza baji yawo patebulo ndikumaliza ndikuwomba m'manja. 

Mwachidule, makanema ogwirizana ndiwotopetsa, osagwira ntchito, komanso kuwononga bajeti yanu yotsatsa.

Mabungwe sakuyenera kupitiliza kupanga Makampani makanema. Monga wotsatsa, mutha kusankha kupanga makanema omwe akuchita, ogwira ntchito, komanso obweretsa zotsatira zenizeni. 

Pali zinthu zitatu zofunika kutsatira kuti muyambe ulendo wanu kutali kanema wamakampani ndi kulowa kutsatsa makanema kothandiza:

  1. Yambani ndi malingaliro.
  2. Sungani ndalama pakupanga.
  3. Khulupirirani omvera anu.

Gawo 1: Yambani Ndi Njira

kwambiri Makampani Kukonzekera makanema kumayambira ndi mawu anayi osavuta: Tikufuna kanema. Ntchitoyi imayamba ndi gulu pomwe lidaganiza kale kuti kanemayo ndi amene amafunikira ndikuti sitepe yotsatira ndikupanga izi.

Tsoka ilo, kudumpha molunjika pakupanga makanema kudumpha magawo ofunikira kwambiri. Makanema amakampani amabadwa chifukwa chosowa makanema omveka bwino, odzipereka. Gulu lanu lotsatsa silidzadumphadumpha papulatifomu yatsopano kapena kuthandizira zochitika popanda njira ndi zolinga zomveka, nanga bwanji kanema ndiosiyana?

Chitsanzo: Umault - Wotsekedwa mu Kanema Wamakampani

Musanatulukire pakupanga makanema, khalani ndi nthawi yogwiritsira ntchito njira ya kanemayo. Osachepera, onetsetsani kuti mutha kuyankha mafunso otsatirawa:

  • Kodi cholinga cha kanemayu ndi chiyani? Kodi zikugwirizana pati paulendo wamakasitomala anu?  Chimodzi mwazolakwitsa zazikulu zomwe zimabweretsa Makampani Kanemayo sakufotokozera komwe kanemayo amapezeka m'malo ogulitsa. Kanema amatenga mbali zosiyanasiyana magawo osiyanasiyana aulendo wamakasitomala. Kanema woyambirira akuyenera kulimbikitsa omvera kuti apitilize kuchita ndi mtundu wanu. Kanema womaliza akuyenera kutsimikizira kasitomala kuti akupanga chisankho choyenera. Kuyesera kuphatikiza zonse ziwiri kumabweretsa a chisokonezo chosagwirizana.
  • Kodi ndani omwe akumvera pa kanemayu? Ngati muli ndi zingapo munthu wogula, yesani kusankha imodzi kuti mukwaniritse ndi kanema kamodzi. Kuyesera kulankhula ndi aliyense kumakusiyani osalankhula ndi wina aliyense. Mutha kupanga makanema angapo kuti mulankhule ndi anthu osiyana pang'ono.
  • Kodi kanemayu adzagwiritsidwa ntchito kuti? Kodi ndikukhazikika tsamba lofikira, kutumizidwa maimelo ozizira, kutsegula misonkhano yamalonda? Kanema ndi ndalama zambiri, ndipo ndizomveka kuti omwe akutenga nawo mbali akufuna kuti azitha kuzigwiritsa ntchito m'malo ambiri momwe angathere. Komabe, kanema imayenera kunena ndi kuchita zinthu zosiyana kwambiri kutengera mtundu wa nkhani idzagwiritsidwa ntchito. Kanema pazanema akuyenera kukhala achidule, owongoka, ndikufika pomwepo kuti awonetse owonera kuti aletse mpukutuwo. Kanema wa tsamba lokhazikika wazunguliridwa ndi kope lomwe limapereka zonse zomwe munthu angafune. 
    Ganizirani zopanga makanema angapo kuti mugwiritse ntchito zosiyanasiyana. Woyendetsa wamkulu kwambiri pakupanga kanema ndiye tsiku lopanga. Nthawi yowonjezerapo yomwe mumagwiritsa ntchito posintha mtundu wina kapena kudulidwa komwe mukufuna kuchita ndi njira yotsika mtengo yochotsera malo anu.

Kutenga nthawi kuti mufotokozere bwino zomwe mungachite, mwina ndi gulu lanu kapena ndi bungwe lanu, zikuwunikira zomwe kanemayo akuyenera kunena ndi kuchita. Izi zokha zimachotsa gawo lalikulu "logwirizana", chifukwa muonetsetsa kuti kanemayo ali ndi uthenga womveka, omvera, komanso cholinga.

Gawo 2: Gwiritsani Ntchito Zachilengedwe

kwambiri Makampani makanema amabwezeretsanso matope omwewo otopa mobwerezabwereza. Ndi makanema angati omwe mwawawonapo omwe amayamba dzuwa likuwuluka Padziko Lapansi, kenako nkusunthira mumphambano yotanganidwa yokhala ndi mfundo kudutsa oyenda, kuwonetsa Kulumikizana? Inde. Mavidiyo awa ndiosavuta kupanga komanso osavuta kugulitsa unyolo wopangira zisankho, chifukwa mutha kuloza kuzitsanzo miliyoni za iwo. Ochita nawo mpikisano onse azipanga.

Ndipo ndichifukwa chake sizothandiza. Ngati opikisana nawo onse ali ndi kanema wofananako, mungayembekezere bwanji chiyembekezo chokumbukira yemwe anali wanu? Mavidiyo awa amaiwalika atangowonerera. Ziyembekezero zikuchita khama lawo ndikukufufuzani ndi omwe mukupikisana nawo. Izi zikutanthauza kuti muyenera kuwonera kanema wanu mutangomaliza mpikisano wanu. Muyenera kupanga kanema yomwe imapangitsa chiyembekezo kukukumbukirani.

Ngati mwachita homuweki yanu ndikupanga njira zowonera makanema, mutha kukhala ndi lingaliro lamomwe mungachitire kuti mumve uthenga wanu. Chofunika kwambiri panjira yakanema ndikuti kumachotsa zosankha zaluso pamikangano. Mwachitsanzo, mukadziwa kuti mukufuna kupanga Kanema wa zisankho kwa ma CIO pamakampani azamalonda, mutha kukonzekera kupanga kanema wowatsimikizira kuti ali mgulu labwino. Mutha kuthetsa malingaliro aliwonse opanga kanema kapena malo olimbikitsira. Makanema amenewo amangogwira ntchito koyambirira kwaulendo wamakasitomala.

Chitsanzo: Deloitte - The Command Center

Lingaliro lazaluso siliyenera kukhala lanzeru laling'ono la Christopher Nolan. Zomwe mukufuna kuchita ndikupeza njira yolankhulira mwachindunji kwa omvera anu m'njira yosangalatsa komanso yosakumbukika. 

Kuyika ndalama pakupanga kumangopitilira lingaliro la kanema. Kanema wamphamvu wotsatsa wa B2B amafunikira zolemba zomwe zimakhudzidwa ndikuwonetseratu momveka bwino kudzera m'mabwalo amakanema asanayambe kupanga. Kanema "wamakampani" nthawi zambiri amakhala) osalemba kapena b) mndandanda wazokambirana zomwe zidakopedwa ndikuzilemba pamtundu wa script. 

Mavidiyo osalembedwa amatha kukhala amphamvu, kutengera nkhani yomwe mukufuna kunena. Imagwira bwino pakuchitira umboni kapena nkhani yosangalatsa. Zolembedwa sizabwino kwenikweni pakukhazikitsa kwa mankhwala kapena malo amtundu. Liti lingaliro la kanema kuyankhulana ndi CEO, ndiye kuti mukutumiza zojambula ku CEO ndi mkonzi wa kanema yemwe akuyenera kuziphatikiza kuti zikhale zolumikizana. Izi zimabweretsa nthawi yayitali yopanga pambuyo pake ndikupanga mfundo zazikulu.

Wolemba bwino amatha kuchita zodabwitsa potanthauzira zomwe mwalankhula mumavidiyo. Kulemba makanema ndi luso lapadera lomwe si olemba onse omwe ali nawo. Olemba ambiri, mwakutanthauzira, ndiwothandiza kwambiri polemba zomwe zalembedwa. Sizofunikira kwenikweni pofotokozera zomwe zili mu audio / visual medium. Ngakhale mutakhala ndi olemba nyumba m'nyumba yanu yotsatsa, lingalirani zokhala ndi katswiri wolemba mavidiyo anu. 

Gawo 3: Khulupirirani Omvera Anu.

Ndataya kuchuluka kwa nthawi zomwe tidamva mtundu wa:

Tikugulitsa ku ma CIO. Tiyenera kukhala enieni kapena ayi.

Pepani? Mukunena kuti ma CIO amabungwe akuluakulu amafunikira chilichonse chomwe angalembere? Chotsatira, mudzanena kuti anthu sakonda masamu kapena mabuku achinsinsi.

Kudalira omvera anu kumatanthauza kukhulupirira kuti ndi anzeru. Kuti ali ndi ntchito yabwino. Kuti akufuna kuwonera zomwe zimawasangalatsa. Omvera amadziwa kuti ndi malonda. Koma mukamawonera zotsatsa, simukukonda malo oseketsa a GEICO m'malo otsatsa ogulitsa magalimoto?

Ngati omvera anu ali otanganidwa (ndipo omwe sali), apatseni chifukwa chocheza nawo kanema. Ngati ingobwezeretsanso zipolopolo patsamba lanu logulitsa, atha kuzisintha. Kanema wamphamvu amapatsa owonera chifukwa chokhala masekondi 90 patsiku lawo. 

Kanema wolimba ndi amene amalimbikitsa omvera anu, amawapangitsa kuganiza, ndikuwabweretsera phindu lina. Amapereka china chake chomwe sichingatengeredwe kuchokera patsamba logulitsa kapena infographic. Makanema anu a B2B sayenera kusinthidwa ndi PowerPoint.

Chitsanzo: Nuance - Ife, Makasitomala

Kanema wamakampani adakula kuchokera pamalo abwino. Vidiyo itayamba kupezeka mosavuta ngati sing'anga, mabungwe amafuna kuti azichita zomwezo. Tsopano kanema ndiyofunikira pakutsatsa kwamakono, onetsetsani kuti mukupanga makanema omwe amakulitsa malonda ndikubweretsa ROI yayikulu. Corporate Kanema sakufikitsani kumeneko. Kanema wokhala ndi malingaliro omveka bwino, opanga mwaluso, ndipo omwe amakhulupirira omvera ake mwina.

Tsitsani malangizo athu onse kuti mupeze maupangiri ena pothana ndi msampha wamavidiyo amakampani:

Njira 7 Zopewera Kupanga Mavidiyo Ogwirizana

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