Kodi Tikufunikirabe Mtundu?

Chizindikiro

Ogulitsa akuletsa zotsatsa, mtengo wamtundu ukugwa, ndipo anthu ambiri sangasamale ngati 74% yama brand asowa kwathunthu. Umboni ukusonyeza kuti anthu sakondanso kwambiri ndi zopangidwa.

Ndiye ndichifukwa chiyani zili choncho ndipo zikutanthauza kuti zopangidwa ziyenera kusiya kuyika patsogolo chithunzi chawo?

Wopatsa Mphamvu

Chifukwa chosavuta chomwe ma brand akutulutsidwa pampando wawo ndi chifukwa chakuti kasitomala sanapatsidweko mphamvu kuposa masiku ano.

Kulimbirana kukhulupirika kwakanthawi kwakhala kovuta koma tsopano ndi nkhondo yayikulu; Kuwonjezeka kwa kugwiritsa ntchito digito kumatanthauza kuti chinthu chotsatira bwino, ndi mtengo, ndikungodina. A Media Dynamics yowunikira kutsatsa kwa otsatsa zaulula kuti ogula amawona pafupifupi zotsatsa za 5000 ndikuwonetsedwa kwatsiku ndi tsiku

Pali njira zambiri zamakasitomala zomwe mtundu womwe ukuwagulitsira nthawi zina umawoneka ngati wosafunikira, ndizokhudza ntchito yomwe mtunduwo umapereka kapena mtengo womwe akugulitsa womwe umapangitsa kampani imodzi kukhala yosiyana ndi enawo. Onjezerani pamenepo kuti ogula tsopano amalumikizana ndi zopangidwa pamayendedwe angapo, zikukhala zovuta kwambiri kwa otsatsa ndi otsatsa kutsatsa chidwi.

Kusintha Pakukopa Kwa Mtima

Izi zikutanthauza kuti malonda omwe amapereka masiku ano amafunika kukhala oyamba kasitomala. Makampani omwe amachita bwino kwambiri amaika patsogolo zomwe ogwiritsa ntchito amapindula nazo ndikukhala ndi luso mwachangu m'mbali zazitali. Tangoyang'anani Uber akusokoneza makampani olipira anthu ena kapena Airbnb posintha mayendedwe. Spotify ndi chitsanzo cha kampani yomwe idalipira mwayi wokhala ndi umwini kwa nthawi yoyamba.

Ogwiritsa ntchito amakonda zinthu ndi ntchito zomwe zimapereka zofuna, zokumana nazo zapamwamba kwambiri pamalingaliro amakoka ndi malingaliro akulu. Uber, Airbnb ndi Spotify awona kupambana kwakukulu chifukwa atha kupereka mwayi wogula kwamakasitomala womwe umathetsa mavuto omwe makampani omwe alibe.

Chifukwa cha ziyembekezozi zomwe zikukwera, makampani ndi mafakitale nthawi zonse amakumana ndi zosokoneza. Nthawi zonse pamakhala kampani yomwe ikukula yomwe ingakupatseni ntchito yabwinoko kuposa wosewera yemwe wakhazikitsidwa kale. Izi zimakakamiza mtundu uliwonse kuti upitilize kukweza masewera awo malinga ndi zomwe makasitomala amapeza, ndipo ogula amapindula ndi mpikisano wokwiya.

Chithunzi Cha Brand vs. Zomwe Amachita Kasitomala

Pamapeto pake, zinthu zopambana masiku ano sizimangodalira mtundu wawo wokha komanso makamaka pazogwirizana ndi zomwe makasitomala awo achita. Chifukwa chake pomwe mtengo wamagwiritsidwe ukhoza kutsika, phindu la maubale amakasitomala likukula.

Monga momwe Cook Cook adanenera kale, "Chizindikiro sichikhalanso chomwe timauza wogwiritsa ntchito, ndiye chomwe makasitomala amauzana kuti ndi chomwecho." Kupereka mwayi wapadera wamakasitomala ndikofunikira kwambiri pazogulitsa kuti zikwaniritse kukhulupirika kwa mtundu ndikuwonetsetsa kuti ogula akugawana zabwino zakudziwika.

Mitundu Imene Imayimira Chinachake

Chithunzi chazithunzi chizikhala chofunikira nthawi zonse koma chovala chovala chatsopano. Ogula akhala akufuna kukhala olumikizidwa ndi zopangidwa zomwe zimayimira zinthu zomwezo monga momwe amachitira payekhapayekha, komabe tsopano zopangidwa zikuyenera kuchita malonjezo amenewo. Ayenera kuchita zomwe akunena kuti mtundu wawo umayimira chifukwa kutsatsa kwalowa m'nthawi yakuyankha mlandu. Ogwiritsa ntchito achichepere akuyang'ana zopangidwa zomwe zimafanana ndi zomwe akunena.

Tony's Chocolonely ndi chitsanzo chosangalatsa kuchokera ku Netherlands; chizindikirocho chili pantchito yokwaniritsa 100% yopanda akapolo. Mu 2002 woyambitsa kampaniyo adazindikira kuti makampani akulu kwambiri padziko lonse lapansi a chokoleti anali kugula chokoleti m'minda ya koko yomwe imagwiritsa ntchito ukapolo wa ana, ngakhale adasaina mgwirizano wapadziko lonse wotsutsana ndi ukapolo wa ana.

Polimbana ndi vutoli, woyambitsa adadzisandutsa 'chigawenga chokoleti' mwa kudya chokoleti chosaloledwa ndikupita naye kukhothi. Kampaniyo idakulirakulira ndipo mu 2013 idagulitsa chokoleti chake choyamba cha 'Bean to Bar' chifukwa chothandizidwa ndi maphunziro ake. Makasitomala sikuti amangogula chokoleti koma chifukwa chomwe chizindikirocho chidapangidwa kuti chithetse.

Kuyenda Pazovuta Zazaka Zam'ma 21

Tidzakhala tikufunika zopangidwa nthawi zonse, koma kuti mtundu ukondedwe pamtengo ndikokwera lero. Sichikutanthauzanso kupanga chithunzi koma ndikupanga chizindikirocho m'mbali zonse zamabizinesi ndi kutsatsa. Makampani tsopano amapangidwa ndi zokumana nazo zomwe amapereka kwa makasitomala awo.

Chifukwa chake, kutsimikizira ndikofunikira kuposa kale - zangosinthidwa. Makampani ayenera kuphunzira kusamalira wogula watsopano, wopatsidwa mphamvu yemwe akufuna chizindikiro chomwe chikuyimira china chake. Malo atsopanowa komanso opikisana nawo ndi ovuta koma aperekanso mwayi wopambana munthawi yatsopanoyi.

'Kupambana mu nyengo yatsopano' unali mutu wa chaka chino pamsonkhano wapachaka wa Bynder wa Bynder pomwe olankhula ochokera kuma brand monga Uber, Linkedin, Twitter ndi HubSpot adagawana nkhani zawo zamomwe angapangire mtundu wopambana m'zaka za zana la 21.

Lowani Nkhani Zaposachedwa Zokhudza OnBrand '17

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.