Kusanthula & KuyesaCRM ndi Data PlatformZamalonda ndi ZogulitsaSocial Media & Influencer Marketing

Stirista Imapatsa Zithunzi Zake Zatsopano Zomwe Zili Ndi Real-Time Data

Ogulitsa amagula pa sitolo yapa intaneti kuchokera pa kompyuta yakunyumba, pitani patsamba lazogulitsa patsamba lina pa piritsi, gwiritsani ntchito foni yam'manja kuti muzilemba pazanema kenako nkupita kukagula zinthu zogulitsa pafupi ndi malo ogulitsira.

Zonsezi zomwe zimakumana nazo zimathandizira kupanga mawonekedwe athunthu, koma onse ndi magawo azidziwitso, kudziwonetsera okha. Pokhapokha ataphatikizidwa, amakhalabe osiyana ndi inu pamadilesi akuthupi, ma ID a Chipangizo, ogulitsa zenizeni, malo ogulitsira pa intaneti, masamba azinthu, mafoni, ma laputopu, TV yolumikizidwa, ndi zina zomwe mumayanjana.

Cholumikizira chosalekeza ngati imelo adilesi - nthawi zambiri chimafulumira pazachinsinsi - kapena chida chimatha kuyanjanitsa magawo osiyanasiyana azidziwitso, ndikupanga graph yodziwikiratu yomwe imayimira kuwona kwathunthu kwa banja kapena munthu yemwe amathandizira otsatsa kuti athe kulunjika pamisonkhano yawo omvera. 

Kupatula pakusonkhanitsa ndikuphatikiza zonsezo, chovuta kwambiri pagrafu yofunika ndikuchisunga. Ndi ogwiritsa ntchito omwe amalumikizana nthawi zonse patsiku, ndikosavuta kuti deta izikhala yachikale komanso yolakwika. 

Koma tsopano wothandizila kutsatsa wothandizidwa ndi deta Stirista wadzetsa ante, ndi graph yoyamba zenizeni pamsika.

Osati Wapamwamba

Pomwe ma graph ambiri amadziwika amasinthidwa masiku 30 kapena 90 aliwonse, OMNA Identity Graph - anaulura wolemba Stirista mu Epulo - amasintha sekondi iliyonse. 

Kutsitsimutsa kwa nthawi yeniyeni yazidziwitso za ogwiritsa ntchito sikumakhalanso kosangalatsa, koma ndikofunikira. Kugwiritsa ntchito kwa ogwiritsa ntchito ndichindunji chokhudzana ndi kulondola kwa chidziwitso, ndipo chinthu chofunikira kwambiri pakulondola ndi kutsata kwatsopano.

Tikupitilizabe kumva kuchokera kwa otsatsa omwe akhumudwitsidwa omwe alonjezedwa kuti azitha kupeza zidziwitso zenizeni za ogula kuti apeze kuti zambiri zomwe akugwiritsa ntchito pokhudzana ndi makasitomala ndi ziyembekezo ndizakale, zolakwika. Stirista amabweretsa kumsika wa OMNA, graph yoyamba kudziwa zenizeni nthawi yake, yomwe imasinthidwa kukhala yachiwiri ndikupatsa makampani nzeru zomwe angafunike kuti amvetsetse mabanja omwe akufuna - komwe amagwirira ntchito, momwe amagwiritsira ntchito ndalama zawo, zida zawo zomwe amagwiritsa ntchito, ndi malo omwe amapitako motetezedwa mwachinsinsi.

Ajay Gupta, Mtsogoleri wamkulu wa Stirista

Choyamba, zogwiritsa ntchito zimasintha mwachangu. Adilesi ya pamsewu, umwini wazida, zambiri zogula kapena zambiri zimathandizira kutanthauzira munthu kapena banja m'njira zovomerezeka zachinsinsi. Ingoganizirani kangati patsiku kuti mupange chisankho chatsopano pakuwona zomwe zili, kuwonera pulogalamu, kugula china chake, kapena kuyendera kwinakwake. 

Chachiwiri, malo enieni ofikira anthu kapena mabanja ndi mauthenga oyenera akusinthanso mwachangu. Chofunika kwambiri, keke yachitatu ikuperewera, ndipo kuthekera kutsata kapena kunena kuti zotsatsa pazida zam'manja zikuchulukirachulukira. Kutsatsa kwapa TV kumatsika, pomwe owonera akusunthira kuzinthu zina.

Ndipo malamulo atsopano komanso kuzindikira zazinsinsi za ogwiritsa ntchito kwapangitsa ogwiritsa ntchito kuvomereza komanso kusadziwika kukhala chinthu chofunikira kwambiri pakusonkhanitsa deta kapena kasamalidwe kazidziwitso.

OMNA imapanga mabiliyoni olumikizana omwe amapanga zizindikiritso pafupifupi 500 za mbiri iliyonse. Ngati otsatsa akufuna kubowola pansi pa Identity Graph, atha kupeza ma graph: nyumba zopitilira 90 miliyoni zaku US ku IP Graph, zopitilira 1 biliyoni yolumikizidwa mu Chipangizo cha Chipangizo, ndi chidziwitso chazomwe zikuyenda komanso mayendedwe omwe akupitilira kusinthidwa mu Graph ya Malo.

Chida Chapakati

Monga otsatsa ambiri amazindikira, zambiri zomwe ma cookie am'chipani chachitatu sizinali zolondola kwenikweni, ndipo zidagawanitsa anthu mumayendedwe azama digito kapena mapulogalamu am'manja omwe samangowonetsa chidwi chawo chonse. 

Mosiyana ndi izi, deta yoyamba ndi yachiwiri yomwe imapanga mawonekedwe azithunzi monga Stirista's OMNA ndiyotsimikiza komanso yolondola kwambiri. Monga kuphatikiza kwa zosiyanasiyana deta yokha, ma graph amenewa amapereka chithunzi chathunthu chokhudza chidwi cha munthu kapena banja komanso kuchuluka kwa anthu.

Ndizosadabwitsa kuti graph yakhala chida chofunikira kwambiri kwa otsatsa m'malo atsopanowa.

Itha kudziwitsa zotsatsa zomwe zimaperekedwa kubanja lomwe lili ndi TV yolumikizidwa (CTVzachilengedwe zoulutsira, zingwe, komanso Pamwamba-Pamwamba (OTT) ntchito zotsatsira. Madera a CTV alibe ma cookie ndipo ndi minda yokhala ndi mipanda momwe chidwi cha owonera chitha kutsimikizika kudzera pakuphatikizika kwamitundu yosiyanasiyana yazidziwitso mu graph.

Chidziwitso chazithunzi chingathenso kutsogolera kutsatsa kapena kutumizirana mameseji ndi mafoni am'banja, kapena zotsatsa ndi zomwe zimaperekedwa kwa ogwiritsa ntchito kutsimikizika patsamba lamasamba. 

Kuthamanga Kwa Moyo

Ndi mitundu yambiri yazida ndi nsanja zomwe zimapezeka kwa ogula, vuto lalikulu kwambiri lomwe otsatsa akukumana nalo ndikupereka mauthenga oyenera munjira yolumikizirana - koma kuwombera pafupipafupi kuti owonera asadzimve kuti aphulitsidwa. Kuphatikiza apo, pali vuto lakunena zakukhudzidwa kwa uthenga woperekedwa kapena kampeni yomwe ingagulidwe pamapeto pake, kuti muwunikire momwe ndalama zogulitsira zimathandizira.

Njira yabwino yochitira izi ndikumvetsetsa banja kapena munthu pazida zonse komanso zenizeni, kudzera pa graph yodziwikiratu komanso yazomwe zachitika posachedwa. OMNA imalola kuti maina awo azipani zawo akhale okhudzana ndi makasitomala awo komanso alendo pasanathe maola 24, zomwe zikufanana ndikuwonjezera mbiri ndi data ya OMNA kuti mtundu udziwe zambiri za gulu lawo.

Pamene mliriwo ukucheperachepera, otsatsa malonda tsopano akulankhula ndi dziko latsopanoli lomwe likupezeka kumene lazidziwitso za ogula. Ma graph omwe ali ngati MONA ndi zida zofunikira pakutsata zotsatsa ndi kufunikira kwa otsatsa komanso kufunikira ndi zofuna zachinsinsi za ogula, pamlingo wofanana ndi kuthamanga kwa moyo. 

Dinani apa Kuti Mumve Zambiri pa OMNA

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.