Marketing okhutiraKutsatsa kwa Imelo & ZodzichitiraFufuzani MalondaSocial Media & Influencer Marketing

Lekani Kuitana Otsatsa Aulesi!

20110316 091558Sabata ino, ndinawerenga positi pomwe otsatsa amatchedwa "aulesi". Nthawi zonse zimawoneka ngati akatswiri osagulitsa omwe amakoka "aulesi" ndipo pamapeto pake afika kwa ine. Wotumiza maimelo yemwe sanayendetsepo kampeni kutcha kasitomala wake waulesi. Wogulitsa mafoni akuyankhula za makasitomala awo osagwiritsa ntchito pulogalamu yawo chifukwa ndi aulesi. Mnyamata wocheza nawo yemwe amalankhula za otsatsa omwe sawunika kapena kuyankha akamatchulidwa pa intaneti ...

Chifukwa chake… nthawi yamodzi mwama rants anga.

Kukhala blogger, wokamba nkhani, kapena ngakhale wotchedwa "katswiri" - katswiri wodziwa nkhani - ndizosavuta. Tiyenera kuyendayenda ndikuloza aliyense zala ndi kuwauza zomwe akulakwitsa. Ndi ntchito yosavuta… ndikugwira ntchito yomwe ndimawakondadi. Ngati mumamvetsetsa bwino za mafakitale, mutha kuthandiza makampani ambiri osakumba mozama kwambiri. Koma nthawi zonse zimakhala zosavuta kuuza anthu zomwe akulakwitsa pamene mulibe udindo wokhala nawo ndi kuyankha kuti mupeze zotsatira.

Kukhala wantchito si kophweka. Kukhala wotsatsa kumakhala kovuta kwambiri. Ngakhale ntchito zambiri zadzichepetsera pazaka zambiri, tawonjezera njira zopusitsa ndi ma mediums kuma mbale athu ogulitsa. Nthawi ina, kukhala wotsatsa kumangotanthauza kuyesa kutsatsa kapena awiri pawailesi yakanema, wailesi kapena nyuzipepala.

Osatinso… tili ndi obwebweta ambiri muzanema zapaintaneti zokha - osaganizira zamatsenga komanso kutsatsa kwapaintaneti. Heck, tili ndi Eight njira zotsatsa pafoni yam'manja… SMS, MMS, IVR, Imelo, Zamkatimu, Kutsatsa Kwapaintaneti, Mapulogalamu a Pakompyuta ndi Bluetooth.

Nthawi yomweyo tidakulitsa kuchuluka kwa asing'anga, njira zowunikira ndi kuwunikira, ndi njira zothandizirira ndikuwongolera chilichonse… komanso kupeza sing'anga imodzi yodyetsera inayo, takhala tikuchepetsa zothandizira mkati zomwe otsatsa amakhala nazo m'mbuyomu.

Lero, ndinali pafoni ndi kampani yapadziko lonse lapansi yomwe ili ndi masamba 4 osiyanasiyana mmaiko 4 osiyanasiyana ndi gulu la 1… mwiniwake. Akuyembekezeredwa kupitiliza kukonza tsamba lililonse mderalo ndikulitsa malonda awo ochulukirapo - opanda bajeti komanso opanda makina oyang'anira omwe ali osakira makina osakira.

Akatswiri pazinthu samakhala ndi misonkhano, ndale zakuofesi, kuwunika, zovuta za bajeti, kuchepa kwamatekinoloje, kusowa kwazinthu, magwiridwe antchito, kusowa kwa maphunziro, ndikuletsa zoletsa zomwe zingalepheretse kupita kwawo ngati wotsatsa. Nthawi yotsatira mukadzayitanitsa wotsatsa kuti ndi waulesi, tengani mphindi zochepa ndikusanthula malo awo… kodi mutha kukwaniritsa zomwe ali nazo?

Ndimagwira ntchito ndi makampani ena komwe kumafuna miyezi yokonzekera kuti ndingosintha pang'ono pamutu wa webusayiti… miyezi! Ndipo zimafunikira misonkhano yosawerengeka ndi zigawo za mamanejala osaphunzira omwe amafunika kuwunika ndikuvomereza njirayi. Zomwe otsatsa ena amatha kutulutsa sizodabwitsa masiku ano kupatsidwa zovuta ndi zothandizira.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.